Welcome to IMEX's meetings and events industry content hub. We select and tag our favourite industry related online content daily. You can experience live education sessions at both our trade shows, IMEX and IMEX America. For more information on how to register (for free) for IMEX America 2016 head to: http://register.imexamerica.com
If you want your conference to be a success you’ve got to get the venue right. People will only put up with a poor location, difficult transport links and sub-standard facilities for so long, regardless of how amazing the event is.
User conferences. What a beautiful way to engage your customers, show them how to use your products in new and exciting ways, and (hopefully) convince them that your solution is the cat’s meow. In fact, if you’re not positioning your user conference as an advocacy channel, you’re missing out on a great opportunity to market your product to new and similarly aligned customers. Here are some suggestions on how to create true customer advocates from your attendee base.
So you’re enthusiastic about introducing event technology for your next event. Whether you are an internal event planner or an independent meeting planner working on behalf of a client, it’s important to hit the pause button.
Research shows that the top reason association members don’t renew their memberships is a lack of engagement with the organization. So, it’s not surprising to learn that increasing member engagement isthe top goal for the majority of associations. Every organization has an association membership marketing plan, but getting the word out at the exact time a member is most receptive can be a challenge. A member engagement funnel can be an effective way to drive association members toward engagement and, ultimately, retention, but you need to deliver information where and when they’re likely to listen. It’s a bit of a dance really.
The widespread release of sensitive information such as credit card and social security numbers has grabbed headlines, disrupting business for several major corporations. Over the past five years, well-respected companies including Sony, Target and Staples have been hacked.
As cyber criminals become more sophisticated, the impact of these breaches has spread beyond the general public. Recently, in one of the biggest, most spectacular U.S. cyber attacks, the personal data of 18 million current, prospective or former federal employees was successfully compromised.
Digital branding concepts can provide more value than tangible assets as well as being a more sustainable option for events to provide integrated opportunities for sponsors. Event planners are always looking for innovative ways to brand their event.
As an admitted word nerd, I can state categorically that, while the benefits of power poses may come and go, words will always matter. And never more than when you cross the threshold of one of those necessary conference evils, the networking event. So here are some thoughts—albeit from a not-very-effective-but-always-looking-to-improve networker—on how to power up your networking conversations and make connections that count.
To be effective, corporate events must be built on a solid foundation of return on investment (ROI). When event planners fail to capture the true value of meetings and corporate events, event spending is perceived as discretionary and events are viewed as a “nice to have” instead of a contributor to the bottom line.
As a result, events and meetings are some of the the first areas that get cut whenever there is a decline in corporate performance.
Events are becoming an increasingly important element of the marketing mix. Well-designed marketing events effectively engage existing and prospective clients. Examples of marketing events include product launches, trade shows, showcases, roadshows, guerilla marketing events, pop-up events, client appreciation events, and sponsorship events (i.e. events designed and executed by event sponsors).
You want your attendees actively posting to social media and using the mobile event app. These two besties can do wonders for your event marketing efforts and your onsite attendee engagement! However, finding new and creative ways to incorporate social media into your events can be challenging. As Cvent’s social media manager, I’m constantly researching new, fun ways to make social media an integral part of the event experience. So whether your event audience is full of social media novices or professional second-screen multi-taskers, I hope you’ll find these ideas helpful when planning how to incorporate social media into your next event!
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