Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
As event planners and marketers, we all know how important it is to stay on top of trends, especially when it comes to event technology. Having new technology can increase attendee engagement, which is frequently the most important KPI for measuring event ROI. Implementing new trends at events sounds easy, but the difficult part is choosing the right ones for your event and deciding the specific ways to showcase them to your attendees.
What can AI do today? How close are we to that all-powerful machine intelligence? I wanted to know, but couldn’t find a list of AI’s achievements to date. So I decided to write one. What follows is an attempt at that list. It’s not comprehensive, but it contains links to some of the most impressive feats of machine intelligence around.
Everybody is talking about how virtual reality will change the events industry. While the opportunity is exhilarating, it’s also important to know how to best approach VR from a strategic standpoint and how to put the right people in place to ensure success.
Travel brands in 2017 have more tools than they did a year ago to give travelers a preview of what to expect. While most travelers haven’t tried 360-degree or virtual reality videos, many say they have an open mind about their being useful in the trip-planning process. That’s according to a survey from digital advertising …
Meeting professionals are always looking for opportunities to increase their face-to-face audiences, but in today’s digital age, they’re also recognizing the importance of widening their reaches online. While there has been plenty of news surrounding Facebook Live in recent months, Twitter’s live streaming platform can engage with audiences in a way that is more active than other mediums, with tools like live polls to gauge reactions, dedicated hashtags to encourage comments and Periscope’s new 360-degree video feature, which launched in December.
How VR merges the creative with the practical — with unlimited potential. After years of conjecture, development, and dreaming, it’s almost hard to believe that the day of virtual reality has arrived. But now that Virtual Reality (VR) has finally reached the consumer level, and tech giants like Google and Samsung are getting involved in shaping the experience, the possibilities for interesting VR applications are growing.
VR is emerging as the hot new technology to rock the marketing world and beyond. Although it’s not necessarily a new innovation, recent advancements have made virtual reality (VR) more immersive and affordable than ever before. As a result, VR is now capturing our imaginations and transforming everything from everyday experiences to industrial design processes — and smart brands are sitting up and paying attention.
Consider these tips to determine if it makes sense to eliminate the in-person option for your next meeting or event. The practice of live-streaming events has become popular as technology has improved, costs have come down, and planners tap into the opportunity to reach a much bigger audience.
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