Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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11 Immersive Experiences At Trade Shows

11 Immersive Experiences At Trade Shows | Inspiration Hub | Scoop.it

The trade show floor is brimming with excitement and with each booth being more colorful and wonderful than the next, it can be hard to stand out. Aim to connect with attendees and make them remember you in different ways by providing immersive experiences. Visitors are also expecting more from vendors, they want an experience that appeals to all of their senses on a physical, emotional, and intellectual level.

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How AI is Powering the Tradeshow of the Future

How AI is Powering the Tradeshow of the Future | Inspiration Hub | Scoop.it

The future is now. That’s what they say. But what exactly will AI bring to the future of trade shows and how will you apply those opportunities? Whether your view on AI is colored by the cartoon from the 60s, the Jetsons, or the movie Terminator, chances are you understand some of the incredible capabilities behind it. What you might not have a good grasp of is what artificial intelligence (AI) could mean for trade show and business expo events. AI can bring a new world to you, your attendees, your vendors, and your sponsors.

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The All-Inclusive Guide to Virtual Reality At Events

The All-Inclusive Guide to Virtual Reality At Events | Inspiration Hub | Scoop.it

The use of virtual reality at events is a huge trend. However, it’s not just a trend, the use of virtual reality at events is here to stay. In this guide, we will teach you everything you need to know about VR and how it can be used at events. From the differences between realities, the tools you can use to implement VR and ways you can incorporate it into your own events. Let’s jump in!

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Considering a Chatbot for Your Next Event? Here are Some Tips to Get You Started

Considering a Chatbot for Your Next Event? Here are Some Tips to Get You Started | Inspiration Hub | Scoop.it

Chatbots, or bots, are taking the tech world by storm, so it’s no surprise have begun to make their way into the event space. These programs, powered by artificial intelligence (AI), have the ability to communicate with users, mimicking natural speech while they answer questions and provide helpful information.

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How Artificial Intelligence is Changing Events 

How Artificial Intelligence is Changing Events  | Inspiration Hub | Scoop.it

Today there is a lot of talk in the event industry about Artificial Intelligence. Find out how artificial intelligence is changing events, why you should care and what you should consider when evaluating AI for your future projects.

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How iOS 11 Will Bring AR Straight To Events

How iOS 11 Will Bring AR Straight To Events | Inspiration Hub | Scoop.it

A recent beta version of the iOS update revealed a little more than expected. An iOS developer recently found a new wayfinding arrow tied to the Maps application. Nothing exciting there, except he also found some code which advises the user to tilt their phone towards their face to navigate when in walking mode. The code also reveals that device cameras will be used in the mapping app.

 
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How Tech is Personalizing the Event Experience 

How Tech is Personalizing the Event Experience  | Inspiration Hub | Scoop.it

In today’s smartphone-centric world, we expect our experience of the world to be personalized. And your events should meet that expectation. A one-size-fits-all approach to your event won’t help you stand out in this experience-driven economy. With 9 out of 10 millennials having attended at least one event in the last year, you have to craft a truly unique experience to make your event the one they remember — and come back to.

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AI in 2017: How Artificial Intelligence Is Impacting Events

AI in 2017: How Artificial Intelligence Is Impacting Events | Inspiration Hub | Scoop.it

You’ve probably heard it already — artificial intelligence (AI) is the event technology of the moment. Plenty has been written about the promise of AI in 2017, and event professionals will soon be expected to offer it as part of their event technology solution. But it’s important to identify what AI will solve for your event. The best AI enhances business processes to build and customize customer engagement, and subsequently increase revenue. AI in 2017 is best used to enable enhanced, personalized attendee experiences with more meaningful interactions that delight attendees, exhibitors, and sponsors alike.

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Voice-Activated Devices: Is Your Event Ready to Take the Plunge?

Voice-Activated Devices: Is Your Event Ready to Take the Plunge? | Inspiration Hub | Scoop.it

It’s official; voice is where it’s at. Millions of people are already enjoying the technology thanks to devices like Amazon’s Echo and Google Home, and the number of users is growing quickly. Add to that the popularity of voice-oriented smartphone interactions, and it’s no surprise people are clamoring for the chance to use the voice to get things done.

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Chatbots Are the Future of Meeting and Event Communication and Networking

Chatbots Are the Future of Meeting and Event Communication and Networking | Inspiration Hub | Scoop.it

When any of the IMEX Frankfurt attendees at this year’s annual event for the global meetings industry needed to know the start time for a session, or where a particular exhibitor’s booth was located, they simply reached for their phones and asked Frank.

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The Coolest Event Tech of 2017 

This is an exciting year for the events industry, with mind-blowing technology making its way into the events sphere and enhancing people’s experiences. What we might have thought of as an event or exhibition ten years ago has completely transformed. We’ve officially embraced the intelligent age, with refrigerators that know what milk we like in our coffee and thermostats that warm our living rooms 15 minutes before we arrive home.
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Harnessing the transformative power of virtual reality in events

Harnessing the transformative power of virtual reality in events | Inspiration Hub | Scoop.it

More than ever before, virtual reality (VR) is now capturing our imaginations and transforming everything from everyday experiences to industrial design processes — and smart brands are sitting up and paying attention. Although it’s not necessarily a new innovation, recent advancements have made VR more immersive and affordable.

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When AI Becomes the New Face of Your Brand

When AI Becomes the New Face of Your Brand | Inspiration Hub | Scoop.it
In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies.
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The Surprising Way That Virtual Reality Can Help Your Career

The Surprising Way That Virtual Reality Can Help Your Career | Inspiration Hub | Scoop.it
VR isn’t just for playing games or going on tours of far-away places. The emerging technology can also play a role in enhancing your presentation skills.
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Will Facebook Spaces Redefine Virtual Events?

Will Facebook Spaces Redefine Virtual Events? | Inspiration Hub | Scoop.it
The social-media giant just released a new platform for hanging out with your friends in virtual reality. Will it reshape the way people expect to participate in events?
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In Case You Missed It: The themes that echoed through TED2017

In Case You Missed It: The themes that echoed through TED2017 | Inspiration Hub | Scoop.it
Over the past five days, the TED2017 conference has explored the theme, “The Future You.” Below, a tour through some of the key threads that emerged.
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Why are Chatbots and AI Big Event Tech Trends for 2017?

Why are Chatbots and AI Big Event Tech Trends for 2017? | Inspiration Hub | Scoop.it
Learn the five reasons why chatbots and AI are big event tech trends for 2017. Along with seven practical ways an AI chatbot can be used to innovate your event before, during and after!
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12 Event Trends to Watch in 2017

12 Event Trends to Watch in 2017 | Inspiration Hub | Scoop.it
With innovation in VR and alternative formats on the rise, we’re going to see major changes in 2017. We've rounded up of 12 event trends to watch this year.
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Easy Ways to Engage Attendees with Virtual Reality

Easy Ways to Engage Attendees with Virtual Reality | Inspiration Hub | Scoop.it

As event planners and marketers, we all know how important it is to stay on top of trends, especially when it comes to event technology. Having new technology can increase attendee engagement, which is frequently the most important KPI for measuring event ROI. Implementing new trends at events sounds easy, but the difficult part is choosing the right ones for your event and deciding the specific ways to showcase them to your attendees.

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59 impressive things artificial intelligence can do today

59 impressive things artificial intelligence can do today | Inspiration Hub | Scoop.it

What can AI do today? How close are we to that all-powerful machine intelligence? I wanted to know, but couldn’t find a list of AI’s achievements to date. So I decided to write one. What follows is an attempt at that list. It’s not comprehensive, but it contains links to some of the most impressive feats of machine intelligence around.

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Virtual Reality’s Real Operational Opportunity

Virtual Reality’s Real Operational Opportunity | Inspiration Hub | Scoop.it

Everybody is talking about how virtual reality will change the events industry. While the opportunity is exhilarating, it’s also important to know how to best approach VR from a strategic standpoint and how to put the right people in place to ensure success.

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The Benefits of Hosting a Virtual Conference at Your Association

The Benefits of Hosting a Virtual Conference at Your Association | Inspiration Hub | Scoop.it
Is an online event, such as a virtual conference, something your association should consider? We're here to break it down:
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5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning

5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning | Inspiration Hub | Scoop.it
Travel brands in 2017 have more tools than they did a year ago to give travelers a preview of what to expect. While most travelers haven’t tried 360-degree or virtual reality videos, many say they have an open mind about their being useful in the trip-planning process. That’s according to a survey from digital advertising …
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More Major Events Are Turning To Twitter For Live Streaming

More Major Events Are Turning To Twitter For Live Streaming | Inspiration Hub | Scoop.it

Meeting professionals are always looking for opportunities to increase their face-to-face audiences, but in today’s digital age, they’re also recognizing the importance of widening their reaches online. While there has been plenty of news surrounding Facebook Live in recent months, Twitter’s live streaming platform can engage with audiences in a way that is more active than other mediums, with tools like live polls to gauge reactions, dedicated hashtags to encourage comments and Periscope’s new 360-degree video feature, which launched in December. 

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Three Ways Marketers Can Harness the Power of Virtual Reality

Three Ways Marketers Can Harness the Power of Virtual Reality | Inspiration Hub | Scoop.it

How VR merges the creative with the practical — with unlimited potential​. After years of conjecture, development, and dreaming, it’s almost hard to believe that the day of virtual reality has arrived. But now that Virtual Reality (VR) has finally reached the consumer level, and tech giants like Google and Samsung are getting involved in shaping the experience, the possibilities for interesting VR applications are growing. 

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.