Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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When AI Becomes the New Face of Your Brand

When AI Becomes the New Face of Your Brand | Inspiration Hub | Scoop.it
In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies.
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The Surprising Way That Virtual Reality Can Help Your Career

The Surprising Way That Virtual Reality Can Help Your Career | Inspiration Hub | Scoop.it
VR isn’t just for playing games or going on tours of far-away places. The emerging technology can also play a role in enhancing your presentation skills.
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Will Facebook Spaces Redefine Virtual Events?

Will Facebook Spaces Redefine Virtual Events? | Inspiration Hub | Scoop.it
The social-media giant just released a new platform for hanging out with your friends in virtual reality. Will it reshape the way people expect to participate in events?
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In Case You Missed It: The themes that echoed through TED2017

In Case You Missed It: The themes that echoed through TED2017 | Inspiration Hub | Scoop.it
Over the past five days, the TED2017 conference has explored the theme, “The Future You.” Below, a tour through some of the key threads that emerged.
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Why are Chatbots and AI Big Event Tech Trends for 2017?

Why are Chatbots and AI Big Event Tech Trends for 2017? | Inspiration Hub | Scoop.it
Learn the five reasons why chatbots and AI are big event tech trends for 2017. Along with seven practical ways an AI chatbot can be used to innovate your event before, during and after!
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12 Event Trends to Watch in 2017

12 Event Trends to Watch in 2017 | Inspiration Hub | Scoop.it
With innovation in VR and alternative formats on the rise, we’re going to see major changes in 2017. We've rounded up of 12 event trends to watch this year.
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Easy Ways to Engage Attendees with Virtual Reality

Easy Ways to Engage Attendees with Virtual Reality | Inspiration Hub | Scoop.it

As event planners and marketers, we all know how important it is to stay on top of trends, especially when it comes to event technology. Having new technology can increase attendee engagement, which is frequently the most important KPI for measuring event ROI. Implementing new trends at events sounds easy, but the difficult part is choosing the right ones for your event and deciding the specific ways to showcase them to your attendees.

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59 impressive things artificial intelligence can do today

59 impressive things artificial intelligence can do today | Inspiration Hub | Scoop.it

What can AI do today? How close are we to that all-powerful machine intelligence? I wanted to know, but couldn’t find a list of AI’s achievements to date. So I decided to write one. What follows is an attempt at that list. It’s not comprehensive, but it contains links to some of the most impressive feats of machine intelligence around.

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Virtual Reality’s Real Operational Opportunity

Virtual Reality’s Real Operational Opportunity | Inspiration Hub | Scoop.it

Everybody is talking about how virtual reality will change the events industry. While the opportunity is exhilarating, it’s also important to know how to best approach VR from a strategic standpoint and how to put the right people in place to ensure success.

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The Benefits of Hosting a Virtual Conference at Your Association

The Benefits of Hosting a Virtual Conference at Your Association | Inspiration Hub | Scoop.it
Is an online event, such as a virtual conference, something your association should consider? We're here to break it down:
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5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning

5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning | Inspiration Hub | Scoop.it
Travel brands in 2017 have more tools than they did a year ago to give travelers a preview of what to expect. While most travelers haven’t tried 360-degree or virtual reality videos, many say they have an open mind about their being useful in the trip-planning process. That’s according to a survey from digital advertising …
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More Major Events Are Turning To Twitter For Live Streaming

More Major Events Are Turning To Twitter For Live Streaming | Inspiration Hub | Scoop.it

Meeting professionals are always looking for opportunities to increase their face-to-face audiences, but in today’s digital age, they’re also recognizing the importance of widening their reaches online. While there has been plenty of news surrounding Facebook Live in recent months, Twitter’s live streaming platform can engage with audiences in a way that is more active than other mediums, with tools like live polls to gauge reactions, dedicated hashtags to encourage comments and Periscope’s new 360-degree video feature, which launched in December. 

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Three Ways Marketers Can Harness the Power of Virtual Reality

Three Ways Marketers Can Harness the Power of Virtual Reality | Inspiration Hub | Scoop.it

How VR merges the creative with the practical — with unlimited potential​. After years of conjecture, development, and dreaming, it’s almost hard to believe that the day of virtual reality has arrived. But now that Virtual Reality (VR) has finally reached the consumer level, and tech giants like Google and Samsung are getting involved in shaping the experience, the possibilities for interesting VR applications are growing. 

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Why Virtual Reality — and Why Now?

Why Virtual Reality — and Why Now? | Inspiration Hub | Scoop.it

VR is emerging as the hot new technology to rock the marketing world and beyond. Although it’s not necessarily a new innovation, recent advancements have made virtual reality (VR) more immersive and affordable than ever before. As a result, VR is now capturing our imaginations and transforming everything from everyday experiences to industrial design processes — and smart brands are sitting up and paying attention.

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Virtual and Augmented Reality: What Event Organizers Must Know

Virtual and Augmented Reality: What Event Organizers Must Know | Inspiration Hub | Scoop.it
Learn how virtual and augmented reality are changing the way events are planned. Featuring powerful examples from Google, Volvo and more!
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Spotlight on: Virtual reality at the Tribeca Film Festival

Spotlight on: Virtual reality at the Tribeca Film Festival | Inspiration Hub | Scoop.it

How could the rise of virtual reality impact your events? Here are 3 takeaways from Tribeca Film Festival Executive Director Pete Torres.

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5 Next-Gen Technologies That Already Are Changing Meetings

5 Next-Gen Technologies That Already Are Changing Meetings | Inspiration Hub | Scoop.it
Here's how wearables, 3D projection mapping, second-screen technology, virtual reality, and artificial intelligence are shaking up the industry.
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The State of Virtual Events in 2016

The State of Virtual Events in 2016 | Inspiration Hub | Scoop.it
Virtual events can bring people together and keep overheads low. Here is what every event planner needs to know about virtual events and livestreaming.
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Why Virtual Reality May Finally Arrive to Events

Why Virtual Reality May Finally Arrive to Events | Inspiration Hub | Scoop.it
Event professionals have discussed virtual reality as a concept. There are a couple of reasons why VR at events could actually come to fruition in 2016.
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When and How to Host a Fully Virtual Event

When and How to Host a Fully Virtual Event | Inspiration Hub | Scoop.it

Consider these tips to determine if it makes sense to eliminate the in-person option for your next meeting or event. The practice of live-streaming events has become popular as technology has improved, costs have come down, and planners tap into the opportunity to reach a much bigger audience.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.