Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
As as association professional, you understand the importance of marketing. But actually doing it, well, that’s a different story. If marketing isn’t necessarily your forte, allow us to help. Here are a few tips for marketing your association through your organization’s website, email, social media sites, and word-of-mouth marketing.
We talk about membership websites a lot - how to make them engaging, how to attract people to them, how to get those same people to return, etc. But while all of those “how-tos” are important, they can sometimes require a bit of work. That’s why today, we’re focusing solely on the homepage. Your homepage is what determines whether or not people explore your site - which boils down to whether or not people join your association and whether or not members engage with you.
There are probably a number of reasons people join your association - for professional development, to network with other industry-professionals, to have easier access to job opportunities, etc. But regardless of all those reasons, there’s one thing all of your members would love to have from your association - and that’s for you to make them look good.
If your annual meeting or event keeps growing, first of all, that’s AMAZING news! You put so much time and energy into planning that event, and the fact that people not only want to attend but are attending is huge.
We recently wrote a blog post about the benefits of hosting a virtual conference at your association. But let’s say you do decide to host one. What happens next? How do you actually plan and execute an online event?
You may not be producing a podcast for your association, but you should definitely be listening to some - both for yourself and on behalf of your association. See, podcasts are a great source of inspiration and professional development, and the more you’re able to listen to them/soak up ideas, the more you’ll be able to do for your association.
If membership recruitment is tough (which it is), volunteer recruitment is 10x tougher. You’re asking people to give their time - a scarce resource, particularly nowadays. So what’s the trick? Well there is no easy or sure-fire method for finding volunteers, but if you’ve been struggling lately, consider asking yourself these three questions:
Associations may target or cater to specific groups - for example, public educators - but within those groups, there are several sub-groups (e.g. science teachers, high school teachers, special education teachers, etc.) that could all use a little attention.
Branding is important - we don’t have to tell you that. But branding can also be expensive, and that’s where the problem often lies. But good news! Branding doesn’t HAVE to be expensive. In fact, some of the best tactics out there are actually quite cost-effective.
If you’ve been in the association space for a while (or perhaps even just a short time), you’ve probably heard the term ‘AMC’ thrown around, which stands for association management company. But do you fully know what that means? And better yet, could it be a good fit for your association? Let’s start with the basics. First, what is an AMC? Well, an AMC, according to the American Society of Association Executives (ASAE), is defined as “a professional service company that specializes in providing management services for associations on a fee-for-service basis.
2017 is officially here, and that means new goals and resolutions for your association. But before you dive too heavily into those, take a look at these important reminders (some big, some small) regarding membership management in 2017.
Research shows that the top reason association members don’t renew their memberships is a lack of engagement with the organization. So, it’s not surprising to learn that increasing member engagement isthe top goal for the majority of associations. Every organization has an association membership marketing plan, but getting the word out at the exact time a member is most receptive can be a challenge. A member engagement funnel can be an effective way to drive association members toward engagement and, ultimately, retention, but you need to deliver information where and when they’re likely to listen. It’s a bit of a dance really.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.