Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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How to Build an Informative Calendar for Your Association’s Members

How to Build an Informative Calendar for Your Association’s Members | Inspiration Hub | Scoop.it

Let’s be honest: We can all let our schedules get away from us. Whether it’s personal or professional, having a handle on your calendar should ultimately generate less stress in your life (and who doesn’t love that?). To help make it a little easier, we’ve split up the typical events for an association’s calendar into three categories to help you organize your key dates with ease!

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How to Engage Your Event Attendees

How to Engage Your Event Attendees | Inspiration Hub | Scoop.it

You spend a lot of time - and money - planning your association’s events. So naturally, you want them to be successful and for your attendees to be engaged. But how? How do you make sure your attendees are having a good time and engaged in your sessions/activities?

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How to Handle Negative Event Feedback: 4 Tips

How to Handle Negative Event Feedback: 4 Tips | Inspiration Hub | Scoop.it

We talk a lot about the importance of surveying your association’s membership, particularly following events. But let’s say you do survey your event attendees and, unfortunately, don’t get the best feedback. What should your next course of action be? How do you respond to your members (and prospects) and appease them in a way that’ll make them want to come back next year? 

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4 Words That Matter When “Selling” Your Association

4 Words That Matter When “Selling” Your Association | Inspiration Hub | Scoop.it

When marketing your association, are there any words you find yourself using over and over? What terms resonate with people? What phrases are actually effective? Well there’s a lot out there about marketing and persuasion, but here are four words you may want to consider when “selling” your association.

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Assessing Your Association’s Global Maturity

Assessing Your Association’s Global Maturity | Inspiration Hub | Scoop.it

As technology makes the world a smaller and more connected place, association leaders in the United States increasingly heed the call to expand to new international markets. Bearing in mind that many sectors and professions are going global exponentially, it becomes imperative for associations to offer international capabilities and incorporate a more global view in decision-making.

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6 W’s: Revamping Your Association's “About Us” Page

6 W’s: Revamping Your Association's “About Us” Page | Inspiration Hub | Scoop.it

Often overlooked, your About Us page is the one spot on your website that should be all about the history of your association! This section is your chance to create a human connection with your audience for members and potential members alike. By thinking of your About Us page as a tool for your marketing campaign, you can update your audience on your past, present, and future. Take a look below at how you should use the six W’s (What, When/Where, Who, Why, and How) to best update your About Us page.

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Minimizing Lapsed Members: 5 Tactics to Try

Minimizing Lapsed Members: 5 Tactics to Try | Inspiration Hub | Scoop.it

Member lapses are normal, and to an extent, inevitable. But many of them CAN be prevented - with the right strategy in place. Need help minimizing lapsed members at your organization? Try out these tactics

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Is a Seat at the Table Enough?

Is a Seat at the Table Enough? | Inspiration Hub | Scoop.it

I often hear my association’s meeting professional members say that they would like a “seat at the table,” especially when it relates to organizational strategy. In many cases, meeting professionals are not valued or respected enough within their companies, or at least not to the point of getting that proverbial seat. Our industry can do better.

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Membership Marketing: How Does Your Association Stack Up?

Membership Marketing: How Does Your Association Stack Up? | Inspiration Hub | Scoop.it

This is the 9th year MGI has conducted this benchmarking survey, and it gives great insights into how associations (in the U.S. and around the world) are recruiting, engaging, and retaining members.

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Why Delegating = Success in Your Association

Why Delegating = Success in Your Association | Inspiration Hub | Scoop.it

If you’re regularly feeling overwhelmed by your day-to-day duties, it may be time to check in with yourself and ask “What can I delegate to others?” Sometimes we can take too much upon ourselves and it can decrease our overall productivity. Unfortunately, there is a stigma sometimes attached to delegating in the work force as it can be perceived that you are just passing off your work to someone else.

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3 Ways to Capture the Attention of Volunteers

3 Ways to Capture the Attention of Volunteers | Inspiration Hub | Scoop.it

Whether you’ve found them or not, your association’s membership is filled with potential volunteers. The trick is just getting them to come forward. Where, oh where are they?! How can you entice them to get involved? Here are a few tricks.

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Micro-Innovation: A Must-Try Strategy at Your Small-Staff Association

Micro-Innovation: A Must-Try Strategy at Your Small-Staff Association | Inspiration Hub | Scoop.it

Raise your hand if you want to be an innovative association. Now raise your hand if you ARE an innovative association. Do those two realities line up? If not, why do you think that is? Often, it’s because we’re scared of innovation. It’s new, it’s different. Change is scary. But what if we could reframe our perception of innovation? Or maybe not even that, but scale down our ideas for innovation (and by extension, the risks associated with innovation)?

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Training Your Staff to Better Sell Your Association’s Member Benefits

Training Your Staff to Better Sell Your Association’s Member Benefits | Inspiration Hub | Scoop.it

You’ve heard it before: “We’re all in sales now.” And to an extent, that’s true - especially for associations. There are a lot of things competing for your members’ and prospects’ time (and not to mention, money), so every touchpoint they have with your association(and every person they come in contact with) is an opportunity to sell - or not. That said, are all of your staff members equipped to “sell” your association’s member benefits? Are you all on the same page with what those are and how they should be positioned?

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13 Ways Your Company Can Foster a Sense of Belonging

13 Ways Your Company Can Foster a Sense of Belonging | Inspiration Hub | Scoop.it

Pat Wadors, Senior VP of Global Talent for LinkedIn, believes that three factors – Diversity, Inclusion and Belonging (DIBS) – are the key drivers of employee engagement. A sense of belonging, in particular – the feeling that you can bring your authentic self to work, that you are valued and are an essential part of your team – is the critical piece to the equation.

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Board Members Taking Action: Step 1 for Driving Growth

Board Members Taking Action: Step 1 for Driving Growth | Inspiration Hub | Scoop.it

Organisations are fervently looking for new ways to drive more growth while investing significant amounts of time and resources to analyse data, measuring conference impact and determining areas for improvement. This happens as many associations acknowledge that their conference is the go-to place for networking and promoting educational opportunities, so one of their most sought-after goals is to create the much needed word-of-mouth excitement for it through a dedicated army of ‘conference ambassadors’.

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Creating Membership Tiers at Your Small-Staff Association

Creating Membership Tiers at Your Small-Staff Association | Inspiration Hub | Scoop.it

If recruitment is an issue at your association, it might be time to reconsider (or revamp) your membership model. You probably have a variety of member types at your association (student, professional, associate, etc.), but within those member types, do you have varying tiers?

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The Wrong Time to Email Your Association’s Members

The Wrong Time to Email Your Association’s Members | Inspiration Hub | Scoop.it

You probably read a lot about email best practices - when to email your members; what day, time, etc.

And while all of that is important (and definitely good to follow!), there’s something a little bigger we should all keep in mind, and that’s the context of our emails in relation to other emails.

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4 Essential Traits You Need From Your Association’s Board Members

4 Essential Traits You Need From Your Association’s Board Members | Inspiration Hub | Scoop.it

Often you’ll find articles that highlight the legal duties of your association’s board members, but what about the basic qualities that you hope they embody? First and foremost, each board member’s primary goal should be to manage the affairs of your association and create policies that will help streamline your association’s day-to-day processes. 

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4 Things Your Members Expect from Your Association

4 Things Your Members Expect from Your Association | Inspiration Hub | Scoop.it

People join associations for a number of reasons - professional development, networking opportunities, certifications and ongoing education, etc. But regardless of why they join, there are a few underlying expectations people have of your association - things they expect you to adhere to, regardless of size or industry.

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5 Unique Member Types Your Association Should Consider

5 Unique Member Types Your Association Should Consider | Inspiration Hub | Scoop.it

We all know about the standard memberships in the industry: Individual, Student, Corporate, Retired, etc. But what about those member types that you need to cover your more particular members? We’ve selected five types of members that you should try to include in your association to cast a wider net for potential new members.

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6 Social Media Tips for Association Professionals

6 Social Media Tips for Association Professionals | Inspiration Hub | Scoop.it

By now, you probably know the importance of having social media accounts - to engage prospects/members, to give your association credibility, etc. But let’s say you do have social media accounts in place and...nothing. No one’s engaging with you! Is there something wrong with your account? Are you doing something wrong?

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Are Mailed-Out New Member Welcome Packets ‘Outdated?’

Are Mailed-Out New Member Welcome Packets ‘Outdated?’ | Inspiration Hub | Scoop.it

One of the most common ways to engage and onboard your new members is by sending a new member welcome packet - usually by mail. But with everything going digital these days, are traditional, mailed-out welcome packets ‘outdated?’ Are your new members expecting more - or just something different - from your association?

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4 Things Your New Members Need from Your Association

4 Things Your New Members Need from Your Association | Inspiration Hub | Scoop.it
Just as there are things you want and need from your new members, there are things your new members want and need from you:
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The Small-Staff Guide to Association Marketing

The Small-Staff Guide to Association Marketing | Inspiration Hub | Scoop.it

As as association professional, you understand the importance of marketing. But actually doing it, well, that’s a different story. If marketing isn’t necessarily your forte, allow us to help. Here are a few tips for marketing your association through your organization’s website, email, social media sites, and word-of-mouth marketing.

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5 Elements Your Association Homepage NEEDS

5 Elements Your Association Homepage NEEDS | Inspiration Hub | Scoop.it

We talk about membership websites a lot - how to make them engaging, how to attract people to them, how to get those same people to return, etc. But while all of those “how-tos” are important, they can sometimes require a bit of work. That’s why today, we’re focusing solely on the homepage. Your homepage is what determines whether or not people explore your site - which boils down to whether or not people join your association and whether or not members engage with you.

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