Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Should Your Association Create a “Villain” to Appeal to Potential Members?

Should Your Association Create a “Villain” to Appeal to Potential Members? | Inspiration Hub | Scoop.it

While attending Hubspot’s Inbound17 Marketing Conference, I listened in on Katie Martell’s session Find an Enemy: How the Right Foe Can Motivate Your Buyers to ActionAfter her talk, I couldn’t help but think that this topic could easily integrate into any association’s membership recruitment campaign. Take a look below to see if your association should considering adding a villain to your next marketing efforts.

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6 W’s: Revamping Your Association's “About Us” Page

6 W’s: Revamping Your Association's “About Us” Page | Inspiration Hub | Scoop.it

Often overlooked, your About Us page is the one spot on your website that should be all about the history of your association! This section is your chance to create a human connection with your audience for members and potential members alike. By thinking of your About Us page as a tool for your marketing campaign, you can update your audience on your past, present, and future. Take a look below at how you should use the six W’s (What, When/Where, Who, Why, and How) to best update your About Us page.

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Membership Marketing: How Does Your Association Stack Up?

Membership Marketing: How Does Your Association Stack Up? | Inspiration Hub | Scoop.it

This is the 9th year MGI has conducted this benchmarking survey, and it gives great insights into how associations (in the U.S. and around the world) are recruiting, engaging, and retaining members.

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Are Mailed-Out New Member Welcome Packets ‘Outdated?’

Are Mailed-Out New Member Welcome Packets ‘Outdated?’ | Inspiration Hub | Scoop.it

One of the most common ways to engage and onboard your new members is by sending a new member welcome packet - usually by mail. But with everything going digital these days, are traditional, mailed-out welcome packets ‘outdated?’ Are your new members expecting more - or just something different - from your association?

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The Small-Staff Guide to Association Marketing

The Small-Staff Guide to Association Marketing | Inspiration Hub | Scoop.it

As as association professional, you understand the importance of marketing. But actually doing it, well, that’s a different story. If marketing isn’t necessarily your forte, allow us to help. Here are a few tips for marketing your association through your organization’s website, email, social media sites, and word-of-mouth marketing.

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The Benefits of Hosting a Virtual Conference at Your Association

The Benefits of Hosting a Virtual Conference at Your Association | Inspiration Hub | Scoop.it
Is an online event, such as a virtual conference, something your association should consider? We're here to break it down:
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Branding on a Budget: 3 Tips for Association Pros

Branding on a Budget: 3 Tips for Association Pros | Inspiration Hub | Scoop.it

Branding is important - we don’t have to tell you that. But branding can also be expensive, and that’s where the problem often lies. But good news! Branding doesn’t HAVE to be expensive. In fact, some of the best tactics out there are actually quite cost-effective.

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Bring Members Back With This Membership Marketing Tactic

Bring Members Back With This Membership Marketing Tactic | Inspiration Hub | Scoop.it
Research shows that the top reason association members don’t renew their memberships is a lack of engagement with the organization. So, it’s not surprising to learn that increasing member engagement isthe top goal for the majority of associations. Every organization has an association membership marketing plan, but getting the word out at the exact time a member is most receptive can be a challenge. A member engagement funnel can be an effective way to drive association members toward engagement and, ultimately, retention, but you need to deliver information where and when they’re likely to listen. It’s a bit of a dance really.
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How to Engage Different Generations at Your Association

How to Engage Different Generations at Your Association | Inspiration Hub | Scoop.it
How do you engage four generations of members, particularly when you’re a small-staff association with limited time and resources? We’ve got some tips:
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Why Association Planners are Becoming More Scientist and Less Artist

Why Association Planners are Becoming More Scientist and Less Artist | Inspiration Hub | Scoop.it

To host a great conference used to involve a peppy personality, an untiring spirit, and a zest for customer service. While these things are still important analytics are taking over a previously soft skills-centered field.

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What Makes a Marketing Email Go Viral?

What Makes a Marketing Email Go Viral? | Inspiration Hub | Scoop.it

Want more people to forward the emails your association sends? A new study highlights the elements of viral marketing emails.
Have you spent hours, or maybe days, analyzing what it would take to get more of your social media content to go viral?

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Social Media Marketing Guide For Non-Profit Organizations

Social Media Marketing Guide For Non-Profit Organizations | Inspiration Hub | Scoop.it
A 2014 survey of 9000 small and medium non-profits by Hubspot revealed that almost all of them found social media to be valuable in their marketing efforts. With an opportunity to reach out to millio…
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Planning Your Content Strategy

Planning Your Content Strategy | Inspiration Hub | Scoop.it

How do your members respond to the content you produce? Can this be a measure of your success? As an association, can you adapt your already-existing content to appeal to different members? 

A content strategy helps you answer these questions and put a definite end to ineffective writing, tweeting or blogging. 

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3 Ways to Make FOMO Work for Your Association

3 Ways to Make FOMO Work for Your Association | Inspiration Hub | Scoop.it
Imagine this: You were out late and had to record Game of Thrones on your DVR. The next morning you wake up and see all of your friends posting about it on social media. You’re bummed! XYZ died and EVERYONE’S talking about it!
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Don’t Let Them Get Away: 5 Tips for Onboarding New Members

Don’t Let Them Get Away: 5 Tips for Onboarding New Members | Inspiration Hub | Scoop.it

Onboarding new members is an essential, yet often overlooked, part of the association management process.

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Associations: Five Reasons to Digitise your Content

Associations: Five Reasons to Digitise your Content | Inspiration Hub | Scoop.it

With large volumes of information available online and with members increasingly assessing the value gained from membership, healthcare associations must innovate, and do so quickly, in order to stay relevant.

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Email Marketing: Time to Rethink What’s Possible

Email Marketing: Time to Rethink What’s Possible | Inspiration Hub | Scoop.it

For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. An area where we’ve already maxed out on potential. What if we haven’t, though?

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The Power of Personalization

The Power of Personalization | Inspiration Hub | Scoop.it

Your meeting attendees don’t want to feel like they’re just another name on your attendee roster. They want a custom-tailored experience that’s all about them.

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Marketing Your Unsexy Association

Marketing Your Unsexy Association | Inspiration Hub | Scoop.it

Some of us are blessed to work for associations that are well-known and represent hot industries or causes. They’re the Macs of the association world, charging high member dues yet people still line up to be associated with them.

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7 Places to Find Content Ideas for Your Association Blog

7 Places to Find Content Ideas for Your Association Blog | Inspiration Hub | Scoop.it

Sometimes the well runs dry and you question your whole idea of writing a blog for your association, but don’t worry. Topics are everywhere. You just need to know where to look.

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Get Them in the Door: Inside a 10-Month Trial Membership Offer

Get Them in the Door: Inside a 10-Month Trial Membership Offer | Inspiration Hub | Scoop.it
One association has let new members join for free since March 1. Many have joined, but will they stay when they have to pay?
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5 Steps to Association Blogger Collaboration

5 Steps to Association Blogger Collaboration | Inspiration Hub | Scoop.it

Okay, confession time. Do you dread blogging for your association?
It’s okay to say yes. You can still love your association and pour your heart into it without relishing sitting down and hammering out 300-600 words about something.

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Questions to Ask to Delight Your Members

Questions to Ask to Delight Your Members | Inspiration Hub | Scoop.it

It’s one of the final steps in marketing: delight your customers and they’ll bring their friends. Think about how often you’ve referred a friend to a great service because you had a delightful experience.

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5 Simple Ways to Bump Up Your Association’s Marketing

5 Simple Ways to Bump Up Your Association’s Marketing | Inspiration Hub | Scoop.it

Marketing your association seems like a huge undertaking; just another thing to pile onto your already overloaded plate as a small staff association leader. It doesn’t have to be that complicated!

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.