Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Confessions of a Government Special Events Coordinator

Confessions of a Government Special Events Coordinator | Inspiration Hub | Scoop.it

As a Special Events Coordinator, I take concepts for new event initiatives from my manager, break them down into actionable items, and communicate logistics to all of the pieces of the puzzle that will bring the event to life. I specifically work in the municipal sector of the event planning world, meaning that my end game is to promote, brand, support and unite local businesses, the community, city officials and anything else that makes us unique. Generally, our “special events” are large festivals based around music, arts, holiday traditions or food and are intended to cater to as many people in the community as possible. The latter half of that sentence is what I absolutely love about my job, but it’s also what makes my job challenging.

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How the Meaning of Digital Transformation Has Evolved

How the Meaning of Digital Transformation Has Evolved | Inspiration Hub | Scoop.it

Think back to 2007. A young U.S. senator named Barack Obama announced his candidacy for president. The housing bubble started to burst. Apple released the first iPhone. It wasn’t long ago and, yet, in technology terms, it’s almost an eternity — ride- or hotel-sharing companies didn’t exist yet and the first generation of social media platforms were just hitting the mainstream. So much has changed since then.

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Yes, Employee Happiness Really Does Boil Down to This Simple Equation

It's time for a simpler solution to employee happiness. It's time for...math?
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Event Professionals Basics: Digital Tools for Planning

Event Professionals Basics: Digital Tools for Planning | Inspiration Hub | Scoop.it
Are you making the most out your available resources?Elevate attendee experience by employing powerful digital tools throughout the entire planning process.
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There’s No Business like Trade Show Business

There’s No Business like Trade Show Business | Inspiration Hub | Scoop.it
Trade Shows and events are strikingly similar to shows performed on the stage. The similarities don't stop at thorough preparation and stage set up.
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Segmenting Your Membership by Generation (And Why That Matters)

Segmenting Your Membership by Generation (And Why That Matters) | Inspiration Hub | Scoop.it
Do you currently segment your association's membership for marketing campaigns? You may want to! Here's why:
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12 Key Tips to Prevent Last Minute Changes at Your Event

12 Key Tips to Prevent Last Minute Changes at Your Event | Inspiration Hub | Scoop.it

Last minute changes can be a struggle to manage and leave you scrambling at the last minute. These 12 tips will ensure you minimize their impact

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Leave the Gimmicks at the Door: How to Use Content Marketing for Event Promotion

Leave the Gimmicks at the Door: How to Use Content Marketing for Event Promotion | Inspiration Hub | Scoop.it

When it comes time to market your event, it can be tempting to turn to stunts to get people in the door. High dollar giveaways and similar tactics can seem like a good idea at the moment, giving you a chance to gain popularity on social media. But the attention you gain from these gimmicks rarely stands the test of time, and many of the people who get involved aren’t even in your target market.

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Neuromarketing 101: Inside the Science of Decision-Making

Neuromarketing 101: Inside the Science of Decision-Making | Inspiration Hub | Scoop.it
The rise of neuromarketing, a field of research that studies consumers’ cognitive and sensory responses to marketing stimuli, is challenging the status quo.
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A Survival Checklist for Organizers

A Survival Checklist for Organizers | Inspiration Hub | Scoop.it

Every day I speak to event organizers about what they need to do to grow and evolve and how they can achieve measurable returns on their investments. So, I put together a white paper, How to Structure the Events Organizer of the Future. Essentially, it’s a survival checklist that I believe all organizers should follow. 

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Gain Control of Small Meeting Spend in 5 Easy Ways 

Gain Control of Small Meeting Spend in 5 Easy Ways  | Inspiration Hub | Scoop.it

Travel and procurement directors now have unprecedented visibility into meeting and event spend.

Recent innovations in venue sourcing shine a light on a trove of data that was previously in the dark. With new visibility into spend and savings, successful travel professionals are finding it’s easier than ever to mitigate risk and drive significant savings throughout their organizations.

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5 Unique Networking Events To Try Out For Your Next Conference

5 Unique Networking Events To Try Out For Your Next Conference | Inspiration Hub | Scoop.it
Unique networking events that might surprise your event attendees at your next conference:
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How to Get Attendees to Open — And Click On — Your Emails

How to Get Attendees to Open — And Click On — Your Emails | Inspiration Hub | Scoop.it
A/B testing is the best way to get more attendees to open — and click on — your emails. Here are 8 tests you can implement today.
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11 Pitfalls to Avoid in Difficult Business Communication

11 Pitfalls to Avoid in Difficult Business Communication | Inspiration Hub | Scoop.it
Based on my observations, here are some ideas you can implement when faced with difficult business communication in your organization.
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How to Inspire Employees to Speak Up and Choose to Lead

How to Inspire Employees to Speak Up and Choose to Lead | Inspiration Hub | Scoop.it
Here are some tactics you may use as a parent that you can also apply to your management style to inspire employees to step up and lead.
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9 Ways You Should Never Announce Your Event

9 Ways You Should Never Announce Your Event | Inspiration Hub | Scoop.it
Announcing an event opens you up to all sorts of mishaps. Try these ideas to avoid something going terribly wrong at your event.
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Building positive working relationships with speakers

Building positive working relationships with speakers | Inspiration Hub | Scoop.it

Speakers are the core of your meeting or conference. Carefully select a speaker to ensure they will engage participants and boost the quality of your event. Here are some tips to developing a positive, mutually beneficial relationship with your speakers.

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Psst: These are the Negative Impacts of Keeping a Secret

Psst: These are the Negative Impacts of Keeping a Secret | Inspiration Hub | Scoop.it
The Meetology® Lab’s Jonathan Bradshaw explores recent research into the negative impact of keeping information from others.
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Why Your Conference Should be Target-Audience Obsessed

Why Your Conference Should be Target-Audience Obsessed | Inspiration Hub | Scoop.it

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million.

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Is the Events Industry Disruption-Resistant?

Is the Events Industry Disruption-Resistant? | Inspiration Hub | Scoop.it

The shopping center industry is the latest disrupted business model that events can learn from. According to a research report from Credit Suisse, 25 percent of today’s malls will close by 2020.

What makes us think 25 percent of our shows won’t exist in their present form in three years?

The fall of the traditional shopping center is pushed along by the demise of brick-and-mortar retailing. The same Credit Suisse report tells us that, by 2030, 35 percent of all apparel in the US will be purchased online, up from 17 percent today.

What makes us think our attendees won’t be finding twice as many of the products and services they need somewhere besides our exhibit halls in 15 years?

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The Wrong Time to Email Your Association’s Members

The Wrong Time to Email Your Association’s Members | Inspiration Hub | Scoop.it

You probably read a lot about email best practices - when to email your members; what day, time, etc.

And while all of that is important (and definitely good to follow!), there’s something a little bigger we should all keep in mind, and that’s the context of our emails in relation to other emails.

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Event Professionals Basics: Choosing the Right Staff

Event Professionals Basics: Choosing the Right Staff | Inspiration Hub | Scoop.it

The first people with whom your attendees interact, are your event’s staff. ‘Building’ your event team is a key part of the planning process, as it helps to bring you a step closer to achieving your bigger goals. That being said, what are the best practices for choosing the right event staff? 

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How to Choose a Memorable Corporate Event Theme

How to Choose a Memorable Corporate Event Theme | Inspiration Hub | Scoop.it

Don't host another boring corporate event. To attract attendees and set apart your company's brand, you need a memorable corporate event theme. 

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How to run a top-notch business event without breaking the bank

How to run a top-notch business event without breaking the bank | Inspiration Hub | Scoop.it
Leverage these seven essential tips to bring in the cash, attract clients with ease and network like a ninja through small business events.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.