Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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What Makes A Great Event? 6 Tips for #EventProfs

What Makes A Great Event? 6 Tips for #EventProfs | Inspiration Hub | Scoop.it

From sourcing the right venue to choosing the best mobile event app to the speaker to the connections built - of the many different things that event professionals are tasked with, what exactly makes great events, great? 

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Check List: Is a First-Year Festival Right for Your Brand?

Check List: Is a First-Year Festival Right for Your Brand? | Inspiration Hub | Scoop.it
The story surrounding the Fyre Festival shined a light on the growth of the festival space, its influence and how marketers should approach a partnership.
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How to Choose a Memorable Corporate Event Theme

How to Choose a Memorable Corporate Event Theme | Inspiration Hub | Scoop.it

Don't host another boring corporate event. To attract attendees and set apart your company's brand, you need a memorable corporate event theme. 

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Don’t Forget To Ask These Questions At Your Next Summer Site Visit

Don’t Forget To Ask These Questions At Your Next Summer Site Visit | Inspiration Hub | Scoop.it

After visiting multiple venues in multiple locations, it can be easy to forget what questions you need to ask to ensure that you get all the information you need to make an informed decision. Here are a few things to keep in mind while you tour each venue. This list is by no means exhaustive, but it is a good place to start if you’re feeling a little overwhelmed.

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Brand USA: How To Market America in the Trump Era

Brand USA: How To Market America in the Trump Era | Inspiration Hub | Scoop.it
 

Brand USA has a big job. Only created in 2010, the destination marketing organization is tasked with promoting travel to the United States. All of it. “By law,” President and CEO Christopher Thompson said in an interview, “we’re required to promote the entirety of the destination — all 50 states, five territories, and the District of Columbia.

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The DMC conundrum - will it ever be solved?

The DMC conundrum - will it ever be solved? | Inspiration Hub | Scoop.it

Destination Management Companies evolved from incoming ground agents and tour operators almost 50 years ago when the rush and flow of mass tourism started to split into niche tributaries, requiring a more specialised destination experience and a more “business class” service level. So, like humans evolved from apes, DMCs evolved from ground agents. It’s simply part of who we are and we cannot deny it. Ground operators earn a crust by the agency model, ie, sourcing products and services at a price and selling them on at a higher price. The key to  success here is buying at the lowest price possible and selling at the highest price possible but therein the latent agency hazard: my focus is now divided between price management and customer satisfaction whereas for the consultant focus is exclusively on the latter.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.