Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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Return on Investment: 7 Secrets to Better Leverage Your Next Event

Return on Investment: 7 Secrets to Better Leverage Your Next Event | Inspiration Hub | Scoop.it

Without proper ROI measurement, marketing endeavors such as trade shows can become the proverbial redheaded stepchildren of the organizational budget: feeling shunned for their differences and prone to being omitted when economic conditions get tough. But by following the steps below, it can be easy to justify your exhibit expenses to your key stakeholders. Without proper ROI measurement, marketing endeavors such as trade shows can become the proverbial redheaded stepchildren of the organizational budget: feeling shunned for their differences and prone to being omitted when economic conditions get tough. But by following the steps below, it can be easy to justify your exhibit expenses to your key stakeholders.

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Strategies for following up your trade show presence

Strategies for following up your trade show presence | Inspiration Hub | Scoop.it
How to make the most of your trade show marketing investment by following up quickly, carrying through your marketing message and qualifying your leads.
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10 Tips for a Successful Trade Show Follow-up Campaign

10 Tips for a Successful Trade Show Follow-up Campaign | Inspiration Hub | Scoop.it
Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. In an era... Read More
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How to Follow Up After Networking Events

Knowing how to follow up after networking events is critical to your ability to turn contacts into long-lasting business connections.
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14 Ways Exhibitors Can Get the Most Out of Your Show

14 Ways Exhibitors Can Get the Most Out of Your Show | Inspiration Hub | Scoop.it

Exhibitions are valuable ways to connect with customers, but it can be tough to grab attendees’ limited time on the show floor, especially when they already have a game plan in mind.

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Increasing Your Exhibitors’ ROI Throughout Your Event

Increasing Your Exhibitors’ ROI Throughout Your Event | Inspiration Hub | Scoop.it

Exhibitors at a tradeshow enjoying a streamlined and fruitful experience, is a top priority for today’s event professionals. In times where budgets are tight and client needs are ever-growing, it is paramount to go the extra mile for securing the largest return on investment (ROI) possible. Having a number of unhappy exhibitors can easily create a wave of stressful situations as they could easily withdraw, leaving teams to constantly be on the lookout for new ones to fill the spots on the exhibition floor while time runs out!

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From the Trade Show Floor to the Contract Table: 5 Signs You’re Dealing with a Gold Star Vendor

From the Trade Show Floor to the Contract Table: 5 Signs You’re Dealing with a Gold Star Vendor | Inspiration Hub | Scoop.it

One of the reasons to spend precious time on any trade show floor is to discover potential partnerships that will help your association succeed. Now, whether that means finding exciting locations for your next annual meeting or a new association management software--word on the street is MemberClicks has a good one, btw--there are certain signals sent through a vendor’s on-floor presence and behavior that can give you an indication of their relationship potential once the booths have been broken down and you’re back in the real world together.

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Why Your Conference Should be Target-Audience Obsessed

Why Your Conference Should be Target-Audience Obsessed | Inspiration Hub | Scoop.it

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million.

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5 Strategies for Uncovering Event Participant Preferences - EventMobi

5 Strategies for Uncovering Event Participant Preferences - EventMobi | Inspiration Hub | Scoop.it
Everything you need to know in the world of mobile event technology. Follow us for valuable resources, big feature releases, and the latest gossip in event tech!
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Getting the Double Take – 10 Tips for an Exhibit Display that Stands Out

Getting the Double Take – 10 Tips for an Exhibit Display that Stands Out | Inspiration Hub | Scoop.it

How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest?  Here is a hint… it is not all about having the tallest booth on the floor.   Having a great designer who can help translate your brand into a three-dimensional space is ideal.  They can take your marketing strategy and brand and create an experience. 

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How The Economy Is Affecting B2B Exhibitions in 2017

How The Economy Is Affecting B2B Exhibitions in 2017 | Inspiration Hub | Scoop.it

At the beginning of 2017, trade-show organizers were forced to confront an unfriendly adage: All good things must come to an end. After posting 25 consecutive quarters of year-over-year growth, the Center for Exhibition Industry Research (CEIR) revealed that overall performance of B2B exhibitions declined in the final quarter of 2016. “We believe it’s a short-term issue,” CEIR CEO Cathy Breden told Convene at the time. “All the underlying fundamentals that our economists believe are essential to a healthy exhibition industry are still there.” 

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9 Ways to Increase Exhibitor ROI Before, During and After the Event

9 Ways to Increase Exhibitor ROI Before, During and After the Event | Inspiration Hub | Scoop.it

Ensuring your exhibitors have the largest return on investment (ROI) possible is just as important as attendees having an enjoyable experience. With a poor return on their investment, exhibitors won’t be back. And without them, you’ve lost a significant amount of revenue and you’ll need to fill their spots in the future.

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Distractions are Everywhere- How to Get Your Visitors Full Attention

Distractions are Everywhere- How to Get Your Visitors Full Attention | Inspiration Hub | Scoop.it

Studies show that we have 7 seconds to capture someone’s attention. That means your trade show booth must be designed with the correct intentionality. In this blog post, we’ll discuss a few ways you can become a better “attention grabber.” What are the goals of your booth? Are you looking to distribute giveaway items, trying to get direct sales, or simply collect information of the visitors? No matter which it is, understanding what your goals at the trade show are will help you dictate the appropriate ways to grab an individual’s attention.

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How to Go Beyond Leads- Event Hospitality & Networking

How to Go Beyond Leads- Event Hospitality & Networking | Inspiration Hub | Scoop.it
Your trade show booth staffers can act as brand ambassadors for your company at your next show. Learn how to train them accordingly.
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5 Attention-Grabbing Trade Show Booths 

5 Attention-Grabbing Trade Show Booths  | Inspiration Hub | Scoop.it

Showing up to your trade show booths with company collateral and a stack of business cards isn’t going to earn you any ROI. Attendees want innovative, eye-popping concepts with wow factors they’ll talk about long after the show—like these five attention-getters, for example. Sure, they cost a pretty penny, but they’re sure to increase foot traffic to (and engagement with) your booth.

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A Guide to Serving F&B on the Exhibit Floor

A Guide to Serving F&B on the Exhibit Floor | Inspiration Hub | Scoop.it

At the Duty Free Show of the Americas, which takes place in Florida each spring, attendees come face-to-face with almost every conceivable item that might be sold in an airport duty-free store — from necklaces and perfume to cigars, luggage, and, of course, booze. “They serve a lot of alcohol, and they’d like people to sample this, that, or the other thing,” said Mark Gatley, regional general man-ager for SMG at the Greater Fort Lauderdale/Broward County Convention Center, which hosted the show for a few years before it moved to the Orlando World Center Marriott.

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3 reasons why trade shows are worth the expense

3 reasons why trade shows are worth the expense | Inspiration Hub | Scoop.it
Trade shows are expensive. Plain and simple. They can devour the lion’s share of your marketing budget. Nevertheless, trade shows should be part of your marketing plan if a significant portion of attendees comprise your target audience, you are interested in building relationships, or your product or service is typically underrepresented at trade shows. Of …
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Back Corner Booth? No Problem! Maximizing Your Exhibit Location

Back Corner Booth? No Problem! Maximizing Your Exhibit Location | Inspiration Hub | Scoop.it

Don’t let a less than desirable booth location get you discouraged. Sure, certain booth locations are better for high foot traffic and visibility, but booth location is only one of the many factors that can determine the effectiveness of your display. By using creative booth design, having the right employees present, and implementing a holistic marketing strategy, you can more than make up for a corner booth.

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Know Your Sponsor (KYS) Part 1: ROI 

Know Your Sponsor (KYS) Part 1: ROI  | Inspiration Hub | Scoop.it
Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy for reaching new supporters. While they certainly have let us reach some new customers, we’ve found that other avenues are more effective in this respect. In order to fulfill our primary mission more successfully, and given our relatively small size, we have to focus on being lean and efficient.
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Meet the Experts - Trade Show employees engagement with Katarina Lindén

Meet the Experts - Trade Show employees engagement with Katarina Lindén | Inspiration Hub | Scoop.it

Each employee, in any function, is a brand ambassador for your company. A trade fair stand is often quite an investment. It is therefore important to look at it from a ‘holistic’ point of view, in order to maximize the ROI as much as possible. Don’t miss the opportunity to give an internal boost. A well executed show can be an enormous source of pride and grow the teamwork across an organization.

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Trade Show Experience Supercharge: 4 Ways to Improve Your Exhibitions

Trade Show Experience Supercharge: 4 Ways to Improve Your Exhibitions | Inspiration Hub | Scoop.it

As the events industry continues to evolve and change, so does the nature of exhibitions and trade shows. We can no longer rely as heavily on repeat attendees to help us generate revenue year after year. What’s the solution? Invigorate your exhibitions and trade shows’ experiences!

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Whose Show is It, Anyway?

Whose Show is It, Anyway? | Inspiration Hub | Scoop.it

After twelve months and hundreds of exhibitor interviews, one of the many findings that I found surprising is that exhibitors really do not understand who owns the show they exhibit in. There is a significant disconnect about who owns and puts on the tradeshow that the exhibitor is exhibiting in!

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Scoring the Referrals that Turn into Clients for Your Event Planning Firm

Scoring the Referrals that Turn into Clients for Your Event Planning Firm | Inspiration Hub | Scoop.it
Referrals are an essential aspect to closing new clients. Learn how event planners can score the right referrals for their business.
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Everything You Need to Know About Event Wifi at Your Next Trade Show

Everything You Need to Know About Event Wifi at Your Next Trade Show | Inspiration Hub | Scoop.it

With the growth of personal connectivity reaching new heights seemingly by the hour, it’s impossible to create a compelling event experience without offering a rock-solid wifi connection. 

In Maslow’s Hierarchy of Needs the essential human needs are mapped out in pyramid form. The most crucial of needs are found at the bottom of this pyramid, while the slightly less critical needs are found as you move on up. It’s safe to say that had Maslow built out this hierarchy in 2016, he surely would have included “good wifi connection” somewhere at the base.

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How to end a conversation with a booth visitor?

How to end a conversation with a booth visitor? | Inspiration Hub | Scoop.it
It is important to know how to properly end a conversation with a booth visitor to avoid wasting time or missing opportunities. Here is how.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.