Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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How to Handle Negative Event Feedback: 4 Tips

How to Handle Negative Event Feedback: 4 Tips | Inspiration Hub | Scoop.it

We talk a lot about the importance of surveying your association’s membership, particularly following events. But let’s say you do survey your event attendees and, unfortunately, don’t get the best feedback. What should your next course of action be? How do you respond to your members (and prospects) and appease them in a way that’ll make them want to come back next year? 

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Major AV Terms You Need to Know 

Major AV Terms You Need to Know  | Inspiration Hub | Scoop.it

When it comes to planning an event choosing and understanding your AV can be overwhelming. Have no fear! I am going to walk you through everything you need to know in our 3 part series. First, we are going to tackle the basics, major AV terms you need to know. These AV terms will lay the foundation for your understanding of the rest of the series. For more information on how to make your AV at your event flawless see our guide to make your AV foolproof. 

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Content Marketing: How to Make Each Blog Post Drive ROI [infographic]

Content Marketing: How to Make Each Blog Post Drive ROI [infographic] | Inspiration Hub | Scoop.it

Any marketer will tell you that producing a regular stream of content for your website is necessary and important. You also need to optimize your content. The question is, what are you optimizing that content for?

There are plenty of reasons to blog, and even if you don’t know exactly what your goals are, you may already be achieving some successes. But without goals, you’re missing out on all that’s possible. 

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4 Tools to Measure the Success of Your Event

4 Tools to Measure the Success of Your Event | Inspiration Hub | Scoop.it

Trade shows and events are a ton of work.  And you know that there is value in attracting new clients, nurturing current clients, creating awareness for the brand and your products.  Yet “knowing” this based on your own personal experiences at the show or instincts is not enough.  You need to prove to your managers and company leadership that the money invested to make it all happen resulted in enough revenue to at the very least offset the cost and ideally generate incremental revenue.  After all, we are not doing this for the “fun” of it, right?   We plan and execute events so we can make more money.

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3 Data-Driven Ways to Increase Your Event's ROI

3 Data-Driven Ways to Increase Your Event's ROI | Inspiration Hub | Scoop.it

Looking for ways to reduce the costs associated with your event, optimize processes, and increase return on investment (ROI)? The answer is in your event data. With the insight from your event data, you can make crucial decisions that drive registrations, surpass your attendee’s expectations, and fuel the success of future events.

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Simplifying Event Hospitality Using Digital Innovation

Simplifying Event Hospitality Using Digital Innovation | Inspiration Hub | Scoop.it

With digital technology rapidly evolving and new ground-breaking trends immersing into the meetings and events industry at a fast pace, companies and associations are driven to adapt to a challenging and demanding digital era through incorporating innovation into their strategies. This, in return, has led to significant changes in the digital needs of consumers, delegates and event attendees, who are constantly searching for innovative solutions that respond to their expectations and requirements in the most effective manner.

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EEK! Last-Minute Tactics to Increase Attendee Numbers

EEK! Last-Minute Tactics to Increase Attendee Numbers | Inspiration Hub | Scoop.it

While we hope that all of our events are sell out situations, some come close to the wire. If it’s last minute and you still have seats to sell, here are a few sure-fire ways to get them sold.

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How the Meaning of Digital Transformation Has Evolved

How the Meaning of Digital Transformation Has Evolved | Inspiration Hub | Scoop.it

Think back to 2007. A young U.S. senator named Barack Obama announced his candidacy for president. The housing bubble started to burst. Apple released the first iPhone. It wasn’t long ago and, yet, in technology terms, it’s almost an eternity — ride- or hotel-sharing companies didn’t exist yet and the first generation of social media platforms were just hitting the mainstream. So much has changed since then.

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Event Professionals Basics: Digital Tools for Planning

Event Professionals Basics: Digital Tools for Planning | Inspiration Hub | Scoop.it
Are you making the most out your available resources?Elevate attendee experience by employing powerful digital tools throughout the entire planning process.
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Does Your Event Have a Data and Digital Strategy?

Does Your Event Have a Data and Digital Strategy? | Inspiration Hub | Scoop.it

During a keynote presentation at the UFI European Conference in Cologne, Germany, in May, Denzil Rankine asked for a show of hands: How many in the audience — about 200 exhibition organizers and venue managers from across Europe — had a comprehensive analytics strategy?

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Why Data Collection Matters for Event Planners and ROE

Why Data Collection Matters for Event Planners and ROE | Inspiration Hub | Scoop.it

I recently attended MPI’s World Education Conference, the largest gathering of event professionals in the world, and realized there are two fundamental challenges faced by event planners today: data collection and connecting attendees. The future of event planning is going to revolve around data, metrics and analyzing massive amounts of information to prove the success of your event. The second fundamental challenge is connecting attendees face-to-face, helping them meet the right people and build new, meaningful relationships. 

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Case Study: How to Motivate Your Sales Team and Get Their Commitment

Case Study: How to Motivate Your Sales Team and Get Their Commitment | Inspiration Hub | Scoop.it

Salesmen often face challenging goals and it takes a lot of effort to keep them motivated. When it comes to presenting the revenue plan for the new year, which is even more ambitious than the previous one, the management always searches for the best ways to communicate new goals.

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10 Awesome Event Software Integrations for Event Marketers

10 Awesome Event Software Integrations for Event Marketers | Inspiration Hub | Scoop.it

You are in the middle of organizing the most incredible event the digital marketing community has ever seen. Your speakers are exceptional, the venue is ideal, and the event content is refreshingly original. Now all there’s left to do is to stay organized and execute...

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How To Choose The Best Event Software For You

How To Choose The Best Event Software For You | Inspiration Hub | Scoop.it

Let’s dive in first to the state of the event tech industry. If you’re not familiar, event organizers and event marketers have critically important jobs. In part, this is because organizers work in an industry that’s worth about a half-a-trillion dollars. Events account for the single-largest line item of most B2B CMOs. In fact, 24% of a CMO’s budget, is spent on live events.

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9 Ways to Increase Exhibitor ROI Before, During and After the Event

9 Ways to Increase Exhibitor ROI Before, During and After the Event | Inspiration Hub | Scoop.it

Ensuring your exhibitors have the largest return on investment (ROI) possible is just as important as attendees having an enjoyable experience. With a poor return on their investment, exhibitors won’t be back. And without them, you’ve lost a significant amount of revenue and you’ll need to fill their spots in the future.

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How Big Data is Driving Conference Success

How Big Data is Driving Conference Success | Inspiration Hub | Scoop.it

There are two key factors that contribute to the success of a conference. On one hand, we have attendee satisfaction, and on the other, the need to ensure the best possible Return on Investment (ROI).

The integration of technology to attendee-centric conference management, creates unique and impactful experiences in revolutionary new ways. The immersion of big data in our industry is a true catalyst for success and – if used properly – can lead to more accurate and faster ROI measurement in addition to greater delegate engagement.

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The Dos and Don’ts of Hosting a Successful Virtual Event

The Dos and Don’ts of Hosting a Successful Virtual Event | Inspiration Hub | Scoop.it

As consumers and attendees increasingly rely on smartphones and digital tools, marketers look to bridge the online and physical worlds to maximize engagement and create unique moments. Virtual and hybrid events offer the perfect solution by combining the best of brand experience with the digital engagement people crave. According to Market Research Media, virtual events will grow from $14 billion in 2018 to $18 billion in 2023, with a steady increase of five percent annually. Beyond effective marketing, going virtual is an excellent way to further monetize an event and efficiently reach a global audience. 

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Stop Wasting Your Valuable Small-Meeting Spend Data

Stop Wasting Your Valuable Small-Meeting Spend Data | Inspiration Hub | Scoop.it

Marketing, sales, and team culture are still driven by human contact, perhaps now more than ever—the main difference is that meetings are getting smaller as the need to connect face-to-face to offset digital fatigue and isolated working conditions grows.

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A Digital Marketing Checklist for Events

A Digital Marketing Checklist for Events | Inspiration Hub | Scoop.it

There’s a popular book within productivity circles that focuses on one simple tool that makes a world of difference when it comes to planning. It’s called “The Checklist Manifesto” by Atul Gawande. In the book, Gawande discusses the value of using checklists in order to organize teams, increase efficiency, and cut down on mistakes and mishaps when dealing with complex operations (like flying a fighter jet or performing surgery).

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7 Event Ticketing Platforms for Your Next Conference

7 Event Ticketing Platforms for Your Next Conference | Inspiration Hub | Scoop.it

Ticketing can be a critical part of the event and conference planning process. Often, you have ideas regarding how you want to manage ticket sales and need a solution that can bring your vision to life. Luckily, there are numerous options available in the ticketing platform space. To help you find the one that is right for you, here are seven event ticketing platforms (and a bonus option) to consider for your next conference or event.

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Are Mobile Apps Taking People Away From Your Room Block?

Are Mobile Apps Taking People Away From Your Room Block? | Inspiration Hub | Scoop.it

Attendees used to rely on one screen for all their housing needs: their desktop computer. But as the mobile revolution shrinks the size of their devices, they’re enjoying the anywhere-anytime ability to compare room rates from their smartphones, tablets, and smartwatches. And their searches are taking them to many digital destinations outside the “Hotel & Travel” section of the typical conference website.

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Your Burning Wi-Fi Questions, Answered

Your Burning Wi-Fi Questions, Answered | Inspiration Hub | Scoop.it
How many connections can an access point handle? Will the day come when we don’t have to worry about Wi-Fi because all attendees have unlimited cellular data plans? Do hotels really block data signals to force planners to buy Wi-Fi?
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Anne Berrevoets's curator insight, April 6, 10:24 AM
One of the few articles that actually tackles the real questions! great content!
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How to Seamlessly Migrate to the Right Event Software 

How to Seamlessly Migrate to the Right Event Software  | Inspiration Hub | Scoop.it

Event planners on the hunt for a new software provider may find that there are more options to choose from these days than in previous years. That’s because our industry is growing and fast, with research showing that the global event management software market will increase 8.24% by 2020.

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Selecting the right mobile event app

Selecting the right mobile event app | Inspiration Hub | Scoop.it

The growth of mobile app usage for meetings and events continues to climb rapidly, and the tipping point might be occurring right now. The 2016 Event App Bible revealed that while 30 per cent of event professionals already incorporate mobile event apps, an additional 37 per cent said they planned to use event apps within the next year.

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How to Design an Event Registration Website That Converts

How to Design an Event Registration Website That Converts | Inspiration Hub | Scoop.it
In today’s world of events, your event website matters more than ever. Here are eight effective event website design best practices you need to follow.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.