Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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How to build your sustainable brand story: When people come together, magic happens

How to build your sustainable brand story: When people come together, magic happens | Inspiration Hub | Scoop.it
Great achievements are rarely the result of a single action of an individual, but rather the outcome of communities coming together to debate, discuss and grow. However, does living in a digital age mean face-to-face meetings are a thing of the past – an inefficient way of bringing people together?
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Why The New Social Marketing Is About Generosity 

Why The New Social Marketing Is About Generosity  | Inspiration Hub | Scoop.it
Too often in marketing, we talk in terms of "getting:" getting customers to buy, getting people to click, getting people to convert, getting more followers on Twitter, getting bigger market share, etc.
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10 Tips for Adding Local Destination Flavor to Your Meeting

10 Tips for Adding Local Destination Flavor to Your Meeting | Inspiration Hub | Scoop.it

Imagine this: a meeting attendee is sitting in an airport on their way home and someone asks, “How was your time in X city?” and the attendee responds, “I could have been in any city and it wouldn’t have mattered.” They are stuck in the Airport-Taxi-Hotel-Taxi-Airport (ATHTA) rut and are never able to get a taste of the destination.  Not exactly the experience planners are hoping for, especially when a meeting’s success is tied to attendees desire to return for next year’s meeting.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.