Inspiration Hub

It’s impossible to put together an event on your own. Even if you had the bandwidth for everything, which you likely don’t, there’s also the huge variety of skillsets required. You can’t be in multiple places at once. Skimping on event planners means the event will skimp in other ways, too. It’s simply impossible to have one person take care of the VIPs, welcome guests, and coordinate food and activities at the same time. That’s why a team is so important.

One of society’s greatest paradoxes is that we have more connections today than we did in the past but there is less community and conversation. As a conference organizer, you can seed your annual meeting with experiences that nurture authentic conversations, deep connections and community. You don’t have to sacrifice honest talk for today’s casual chat through digital communications or to sidestep sensitive polarizing topics.

We’re lonely. And not just a little lonely. We’re experiencing a global epidemic level of loneliness. Last week, the U.K. appointed Tracey Crouch as the Minister of Loneliness after the British parliament released a five year study on loneliness that found more than 9 million people in the country reported they often or always feel lonely. Across the globe, loneliness is fast becoming one of our most serious health epidemics and is a greater predictor of early death than obesity, smoking and excessive drinking. So what does this mean for those of us responsible for organizing and executing conferences and events? A lot!

With the average consumer now exposed to about 4,000 ads a day, people are getting better and better at tuning out advertising. Event brands need new ways to get the attention of potential ticket-buyers — both brand-new audiences and people who’ve already heard of your event.

Sometimes, you just need to look at leadership from a different angle. In Zoom Leadership: Change Your Focus, Change Your Insights, organizational consulting expert Janet Britcher urges readers to “zoom in and out” with a flexible, open mind when problem-solving, rather than looking at a situation from a single point of view.