Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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3 Experiential Events That Challenged Audience Thinking

3 Experiential Events That Challenged Audience Thinking | Inspiration Hub | Scoop.it

Where traditional marketing plays on the wants and needs of potential consumers, the face-to-face nature of experiential marketing gives brands an opportunity to switch things up and challenge the thinking of an audience.

The days of simply selling product based on its benefits are over. In an age where we’re bombarded by advertising, consumers have learned to self-filter. To break through the noise, you’ve either got to be very loud or very different.

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10 Ideas Marketers Can Steal from SXSW

10 Ideas Marketers Can Steal from SXSW | Inspiration Hub | Scoop.it

SXSW Interactive is over, Film is still going, and Music has just begun, which means Austin is still teeming with thousands of visitors. It’s a hotbed of ideas, firing up attendees who seek to create, explore, and innovate — our team came home filled with inspiration. It’s hard to even scratch the surface of everything there is to experience, but these ten takeaways are tips you can apply to your programs to help plan a SXSW-worthy brand experience of your own.

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Five Essential Ingredients to Facilitating a Killer Brainstorm

Five Essential Ingredients to Facilitating a Killer Brainstorm | Inspiration Hub | Scoop.it

Some of the most innovative and influential ideas for brand experiences come when people with diverse perspectives come together. We believe in “intersectional design thinking” — the power of bringing together diverse viewpoints to solve a challenge or think creatively about an opportunity.

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12 Best Practices to Name Your Event

12 Best Practices to Name Your Event | Inspiration Hub | Scoop.it

What’s in a name? Branding is an important step during the planning phases and many make the mistake of choosing a name and working their way outwards. What you should do is pick the name, part way through the process after you have thoroughly thought about what your event will include and what you want to get across so that you don’t trap yourself with a name that no longer fits with your vision.

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15 MORE Creative Sponsorship Ideas

15 MORE Creative Sponsorship Ideas | Inspiration Hub | Scoop.it

When you want to stand out from the crowd as a brand you need a constant stream of sponsorship ideas that are creative, fun and ahead of the game. Here are 15 more ideas to keep in your back pocket for next time. Using creative ideas will help you to create a perfect sponsorship proposal for trade shows, exhibitions or conferences. Event planners need to step up their game from previous sponsorship success so here are 15 more creative sponsorship ideas to see you through.

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20 Guerrilla Marketing Tactics to Promote Your Next Event

20 Guerrilla Marketing Tactics to Promote Your Next Event | Inspiration Hub | Scoop.it
Guerrilla marketing involves low-cost options that make you memorable so that you don’t have to worry about splashing out big to be trending on social media
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Spend Your Budget on the Experience, Not Marketing

Spend Your Budget on the Experience, Not Marketing | Inspiration Hub | Scoop.it
Need to do more with less in your event budget? It’s the experience you need to concentrate on, not the marketing.
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11 Creative Ideas for Event Wayfinding

11 Creative Ideas for Event Wayfinding | Inspiration Hub | Scoop.it
Event wayfinding and signage doesn't have to be boring. Here are 11 creative ideas for better event signposting your event attendees will love.
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The Tailormade DMC's curator insight, May 25, 2016 3:54 AM
Don't be redundant..try new ideas !!!
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Blogging As an Effective Marketing Tool for Events

Blogging As an Effective Marketing Tool for Events | Inspiration Hub | Scoop.it

Blogs are a marketing force that generate sales and conversion of leads. Learn how blogging can be used as an effective marketing tool for your event.

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7 Interesting Ways to Use Video For Your Next Event

7 Interesting Ways to Use Video For Your Next Event | Inspiration Hub | Scoop.it

Get Started With Video and Create Awesome Content at Your Next Event

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Apply Psychology to Meet Attendee Needs

Apply Psychology to Meet Attendee Needs | Inspiration Hub | Scoop.it

A new white paper says that meeting planners and marketers can apply Maslow’s Hierarchy of Needs to engage attendees on a deeper level.

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How to Creatively Market Without Using All of the Senses

How to Creatively Market Without Using All of the Senses | Inspiration Hub | Scoop.it

Three seconds. That’s the tiny window you have to capture someone’s attention with your ad. That window seems especially tiny when the mute button’s been pushed by the platform hosting your material.

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Inspiration: The Number One Reason Why EventProfs Should Attend Events

Inspiration: The Number One Reason Why EventProfs Should Attend Events | Inspiration Hub | Scoop.it

Three steps to turn event participation into event inspiration

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Creative Communication for Your Event – Part 2

Creative Communication for Your Event – Part 2 | Inspiration Hub | Scoop.it

In our second edition of Creative Communication for Your Event, we are taking you through a few other creative ways to market your event.

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13 Tips to Keep Attendees Until the Conference Close

13 Tips to Keep Attendees Until the Conference Close | Inspiration Hub | Scoop.it

As an Event Manager you work hard to carefully craft the schedule for every single event and to ensure that every single minute counts. With this in mind it is frustrating when attendees make an early dart to leave the conference, often missing out on important content and information.

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Getting Leadership Buy-in For Your Conference Upgrades

Getting Leadership Buy-in For Your Conference Upgrades | Inspiration Hub | Scoop.it

Your conference planning team has bought in to the idea that their traditional conference model needs to change. They’ve even agreed to some of the unique changes that should happen.

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Where Does Experiential Marketing Fit Into Your International Strategy?

Where Does Experiential Marketing Fit Into Your International Strategy? | Inspiration Hub | Scoop.it

You might be asking what I mean by “experiences.” The fun thing about live events is that the sky is (almost) the limit. It’s an area where the honesty of the experience and the creativity with which it is delivered will win the game, and companies are constantly upping the ante on surprising and delighting consumers.

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How to Get the Creative Juices Flowing for your Next Event

How to Get the Creative Juices Flowing for your Next Event | Inspiration Hub | Scoop.it

Sometimes you can find yourself in a rut, not knowing where to turn for inspiration for your next event – whether it be creative ideas for a dinner, trade show booth, email template, or social media campaign.

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The 7 Things Your Exhibit Designer Needs to Know to be Creative

The 7 Things Your Exhibit Designer Needs to Know to be Creative | Inspiration Hub | Scoop.it

This started as a blog post about creative exhibit design, but turned into a post about creative exhibit designers, because without the designers, you don’t get the creative design. It’s that simple.

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Think Outside the Event Bag

Think Outside the Event Bag | Inspiration Hub | Scoop.it

Have you ever attended an event and received a bag filled with some cool stuff? Or did you immediately throw out the items the minute you left the event?

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The Language of Innovation: We’re Using the Wrong Words

The Language of Innovation: We’re Using the Wrong Words | Inspiration Hub | Scoop.it

A New Way of Taking Notes During this week’s Great Ideas sessions, I’ve been trying a new strategy for taking notes.

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The 6 Reasons Video Works As A Promotional Tool For Events

The 6 Reasons Video Works As A Promotional Tool For Events | Inspiration Hub | Scoop.it
Video is a very powerful medium. It can be extremely effective when utilised properly. Here are my 6 reasons it does work.
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7 Unique Sponsorship Ideas You’ll Wish You’d Thought Of

Sponsorships are a great way for exhibitors and corporate marketers to be seen and experienced by their target audience, but with the influx of marketing initiatives, it’s becoming harder and harder for companies to stand out and connect with their consumers. Companies invest in sponsorships because they recognize the value of connecting with their segment of the market. 

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33 Thought-Provoking Prompts To Get You Creating Content

33 Thought-Provoking Prompts To Get You Creating Content | Inspiration Hub | Scoop.it

With 73% of organisations having someone in place to oversee their content strategy and 60% of marketers putting out content at least once a week, the competition to get noticed is fierce. Not only that, but regularly making enough original, engaging content can become a test that nearly half of marketers struggle with.

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Conference Growth Is Connected To Unique Attendee Experiences

Conference Growth Is Connected To Unique Attendee Experiences | Inspiration Hub | Scoop.it

If you want to grow your conference, you need to annually create a unique conference experience.
You also need to create an emotional bond with your registrants. We have to remember that our registrants are people too.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.