Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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How Music Venues Can Get Started on Spotify

How Music Venues Can Get Started on Spotify | Inspiration Hub | Scoop.it

Of the top ten clubs in the world… only two have official Spotify accounts. That’s surprising, given that the music streaming giant has over 60 million subscribers and 140 million active users. If you want to define the feel of your venue, create shareable content, and reach highly engaged music lovers, why wouldn’t you start where fans expect to discover their next favorite artist?

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Smart CMOs Are Seeing the Value of In-Person Brand Experiences and Events

Smart CMOs Are Seeing the Value of In-Person Brand Experiences and Events | Inspiration Hub | Scoop.it
Today's chief marketing officers, brand managers, and event organizers are focusing more on in-person brand experiences to engage more with customers and c
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Brand USA: How To Market America in the Trump Era

Brand USA: How To Market America in the Trump Era | Inspiration Hub | Scoop.it
 

Brand USA has a big job. Only created in 2010, the destination marketing organization is tasked with promoting travel to the United States. All of it. “By law,” President and CEO Christopher Thompson said in an interview, “we’re required to promote the entirety of the destination — all 50 states, five territories, and the District of Columbia.

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Washington, D.C. Is Trying to Sell Meeting Planners on Inclusiveness

Washington, D.C. Is Trying to Sell Meeting Planners on Inclusiveness | Inspiration Hub | Scoop.it

Washington, D.C. is promoting its high degree of inclusivity and diversity in the region’s tech sector, compared to the national average, as a competitive advantage to attract more technology conventions and drive long-term economic growth for a broader cross-section of local communities.

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This Dog-Friendly FAM Trip Provides A Valuable Marketing Lesson

This Dog-Friendly FAM Trip Provides A Valuable Marketing Lesson | Inspiration Hub | Scoop.it
Meeting professionals receive plenty of invitations to familiarize themselves with potential host destinations, but for this particular trip, only four-legged friends made the guest list.
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Winning Strategies in Destination Marketing

Winning Strategies in Destination Marketing | Inspiration Hub | Scoop.it
New Study Reveals Meeting Planner Insights On What Works in Business Events Marketing

What are the leading sources of information in shaping meeting planners’ perception of a destination? What are the best ways to reach planners on behalf of your destination? Which locations are viewed most favorably by decision makers?

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The Evolving Role of DMOs in a Shifting Marketplace

The Evolving Role of DMOs in a Shifting Marketplace | Inspiration Hub | Scoop.it

The evolving role of destination marketing organizations (DMOs) is undergoing unprecedented shifts due to systemic changes in travel consumer behavior and expectations, advances in technology and digital communications, and market forces demanding that DMOs develop sophisticated business models to support these ongoing changes.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.