BPA-led working group assists UFI in creating audit rules for digital events/trade shows | Inspiration Hub | Scoop.it

When the pandemic struck and in-person events were suspended in early 2020, a number of BPA-audited trade shows pivoted to become virtual events. However, organizers soon found they needed guidance on reporting metrics for digital events since there did not seem to be any “industry standard.” To address this need, BPA began working with UFI to develop reporting standards for a digital or “hybrid” trade show that would also allow it to earn “UFI Approved Event” status.