Inspiration Hub
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IMEX is the heartbeat of the global business events community. Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX ( and IMEX America (
Curated by IMEX
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Planners to Boost Efforts in Sustainability, Diversity, Immersion

Planners to Boost Efforts in Sustainability, Diversity, Immersion | Inspiration Hub |

Nearly 60 percent of planners surveyed said that they would be taking steps to address environmental issues at their events, according to the 2020 Events Trends Report recently issued by Eventbrite.

The survey included feedback from 6,800 event and experience planners worldwide—one-third of them from North America—to find out their expectations for 2020. Planners expressed more satisfaction with their jobs and indicated they’re focused on sustainability, inclusivity, and upping the original and immersive nature of their events. The biggest challenge they face is finding ways to involve more attendees.

Overall, the findings present insights into taking no “green” initiative for granted, navigating the needs of an evolving, diverse market and deconstructing the hot term “experiential.”

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Promoting Sustainability to Attract Millennials

Promoting Sustainability to Attract Millennials | Inspiration Hub |

Attracting and engaging with event attendees from the demographic cohort ‘Generation Y’, is one of the most sought-after targets in our fast-changing industry. In their effort to attract more millennials and motivate them to interact, event professionals strive towards creating events that act as elevated educational platforms, enhanced with digital tools, while embracing the power of social media.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.