Promoting Sustainability to Attract Millennials | Inspiration Hub | Scoop.it

Attracting and engaging with event attendees from the demographic cohort ‘Generation Y’, is one of the most sought-after targets in our fast-changing industry. In their effort to attract more millennials and motivate them to interact, event professionals strive towards creating events that act as elevated educational platforms, enhanced with digital tools, while embracing the power of social media.