Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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How To Drive Traffic To Booths With A Low Budget

How To Drive Traffic To Booths With A Low Budget | Inspiration Hub | Scoop.it

The problem with having a low budget at a trade show means that regardless of the swag you provide (that you can’t really afford), it will probably be overshadowed and won’t stand out among the rest of the booths, unless you come up with some original ideas. The key to driving  booth traffic on a low-budget then amounts to user experience and memorability, by tying gifts or ideas to your brand message, and always ensuring that you are providing quality will help you to stand out!

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11 Immersive Experiences At Trade Shows

11 Immersive Experiences At Trade Shows | Inspiration Hub | Scoop.it

The trade show floor is brimming with excitement and with each booth being more colorful and wonderful than the next, it can be hard to stand out. Aim to connect with attendees and make them remember you in different ways by providing immersive experiences. Visitors are also expecting more from vendors, they want an experience that appeals to all of their senses on a physical, emotional, and intellectual level.

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Return on Investment: 7 Secrets to Better Leverage Your Next Event

Return on Investment: 7 Secrets to Better Leverage Your Next Event | Inspiration Hub | Scoop.it

Without proper ROI measurement, marketing endeavors such as trade shows can become the proverbial redheaded stepchildren of the organizational budget: feeling shunned for their differences and prone to being omitted when economic conditions get tough. But by following the steps below, it can be easy to justify your exhibit expenses to your key stakeholders. Without proper ROI measurement, marketing endeavors such as trade shows can become the proverbial redheaded stepchildren of the organizational budget: feeling shunned for their differences and prone to being omitted when economic conditions get tough. But by following the steps below, it can be easy to justify your exhibit expenses to your key stakeholders.

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What are Your Event Sponsors & Exhibitors Looking for?

What are Your Event Sponsors & Exhibitors Looking for? | Inspiration Hub | Scoop.it

Sponsors and exhibitors are investing a significant amount of time, money and effort on gaining more visibility at the events they attend, increase brand awareness and interact with their target audiences in a meaningful, mutually beneficial manner. While they are fully aware of what they want to achieve as a result and have made an action plan well in advance, how well do event planners know what their sponsors and exhibitors are looking for? 

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What Your Exhibit Designer Wished You Knew

What Your Exhibit Designer Wished You Knew | Inspiration Hub | Scoop.it

You know which company you will trust to bring your brand to life at your next conference or trade show and you’ve even got a call set up to talk to the designers about your vision for the show. Here’s what you will need to bring to that initial meeting.I asked Stephanie, Amy, Aaron and Adam (all exhibit designers at Skyline) their advice on what should be brought to the initial discovery meeting, what will be discussed, and how to best prepare for an initial call.

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Redefining Event Success in the Age of Environmental Awareness 

Meetings and events (MICE) are a part of everyday life around the world and are vital to how we conduct business in the 21st century.
The Convention Industry Council (CIC) defines an event as a gathering of 50 or more people for more than four hours. According to the CIC, there were over 1.8 million events in the U.S. in 2012 alone, including more than 10,000 trade shows.

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Strategies for following up your trade show presence

Strategies for following up your trade show presence | Inspiration Hub | Scoop.it
How to make the most of your trade show marketing investment by following up quickly, carrying through your marketing message and qualifying your leads.
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10 Tips for a Successful Trade Show Follow-up Campaign

10 Tips for a Successful Trade Show Follow-up Campaign | Inspiration Hub | Scoop.it
Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. In an era... Read More
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How to Follow Up After Networking Events

Knowing how to follow up after networking events is critical to your ability to turn contacts into long-lasting business connections.
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Best Email Subject Lines for Exhibitor Follow-Up

Best Email Subject Lines for Exhibitor Follow-Up | Inspiration Hub | Scoop.it
After tradeshows, email marketing is arguably the most powerful channel for lead generation. Following email best practices is critical to closing sales after your event participation. Often, exhibitors are so weary after their events that they miss their window of opportunity and lose sales.
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How to Follow Up Sales Leads Without Hard Selling

How to Follow Up Sales Leads Without Hard Selling | Inspiration Hub | Scoop.it
Following up on sales leads from your trade show marketing can be tough.
While you want to initiate action and get the sales process moving forward, coming off as too pushy can backfire and cause your lead to back out altogether.
Much has been written about closing the deal, but there’s surprisingly little detailed information out there on taking your leads from cool or simply lukewarm to the end of the sales process.
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25 Fun, Fresh Ideas to Step Up Your Trade Show Game

25 Fun, Fresh Ideas to Step Up Your Trade Show Game | Inspiration Hub | Scoop.it

If your trade show involves people strolling up and down aisles past booths with no meaningful direction to what they’re doing, your attendees and your vendors could do better. There are tons of options out there that you can embrace in order to bring new excitement to your event. Don’t keep doing the same old thing because it’s comfortable. Shake things up. It’s time to take your trade show experience to the next level with these ideas.

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Is Your Trade Show Strategy Working?

Is Your Trade Show Strategy Working? | Inspiration Hub | Scoop.it

The Oxford Dictionary defines strategy as “a plan of action or policy designed to achieve a major or overall aim.” So, is your trade show plan helping you achieve your sales and marketing goals? Let’s tackle this two ways. First, discuss the 2 least-effective “strategies” that are the default strategy for too many exhibitors, and second, what strategies work best for the most common trade show sales and marketing goals.

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5 Tips to Add to Your Sponsors & Exhibitors’ Bliss

5 Tips to Add to Your Sponsors & Exhibitors’ Bliss | Inspiration Hub | Scoop.it

Sponsors and exhibitors are investing significant amounts and efforts to gain more visibility at your events. Therefore, it is crucially important to ensure a smooth and rewarding experience on the exhibition floor, not only by supporting them in driving more traffic to their booth but to making them feel that they were key components of an overall rewarding experience.

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14 Ways Exhibitors Can Get the Most Out of Your Show

14 Ways Exhibitors Can Get the Most Out of Your Show | Inspiration Hub | Scoop.it

Exhibitions are valuable ways to connect with customers, but it can be tough to grab attendees’ limited time on the show floor, especially when they already have a game plan in mind.

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Quiz: How Well Do You Know IMEX America?

Quiz: How Well Do You Know IMEX America? | Inspiration Hub | Scoop.it

In just over five weeks, meeting professionals from around the world, including about 4,000 buyers, will head to Las Vegas for the bustling, educational, networking experience known as IMEX America. It’s a big event for the industry, but how much do you really know about it? Test your knowledge of IMEX America 2017 with these 9 questions.

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Trade Show Tips: How to Choose the Best Exhibit Space

Trade Show Tips: How to Choose the Best Exhibit Space | Inspiration Hub | Scoop.it

You’ve decided that investing in face-to-face marketing will achieve your brand awareness and lead generation goals, now it’s time to get down to the business of creating a plan. It’s important to not only select the right trade shows to attend, but how much to invest, your messaging, campaigns to drive traffic to the booth, a compelling design that will attract the right prospects and leads to your space, and the experience they will have in your space. These are important decisions that can make or break the success of your program, but as important as these steps are, one of your first decisions can be the most important.

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How to Cut Costs on Custom Trade Show Displays 

How to Cut Costs on Custom Trade Show Displays  | Inspiration Hub | Scoop.it

The purpose of using custom displays at trade shows is to draw in as large a number of people as possible to your booth. Nevertheless, a successful display doesn't come easily, meaning you should equip yourself with information about how to display outstanding exhibits.

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Increasing Your Exhibitors’ ROI Throughout Your Event

Increasing Your Exhibitors’ ROI Throughout Your Event | Inspiration Hub | Scoop.it

Exhibitors at a tradeshow enjoying a streamlined and fruitful experience, is a top priority for today’s event professionals. In times where budgets are tight and client needs are ever-growing, it is paramount to go the extra mile for securing the largest return on investment (ROI) possible. Having a number of unhappy exhibitors can easily create a wave of stressful situations as they could easily withdraw, leaving teams to constantly be on the lookout for new ones to fill the spots on the exhibition floor while time runs out!

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Understanding Trade Show Display Lighting

Understanding Trade Show Display Lighting | Inspiration Hub | Scoop.it

When setting up your trade show booth, it’s imperative that you make sure that booth is up-to-date and ready to impress. For many, this means bringing laptops, tablets and other devices that require electricity. Many vendors order electricity for their booths for this exact reason. However, some forego utilizing their electricity to its fullest by not making sure they have proper lighting for their booth!

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From the Trade Show Floor to the Contract Table: 5 Signs You’re Dealing with a Gold Star Vendor

From the Trade Show Floor to the Contract Table: 5 Signs You’re Dealing with a Gold Star Vendor | Inspiration Hub | Scoop.it

One of the reasons to spend precious time on any trade show floor is to discover potential partnerships that will help your association succeed. Now, whether that means finding exciting locations for your next annual meeting or a new association management software--word on the street is MemberClicks has a good one, btw--there are certain signals sent through a vendor’s on-floor presence and behavior that can give you an indication of their relationship potential once the booths have been broken down and you’re back in the real world together.

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3 Tips Leading to a Standout Trade Show Booth

3 Tips Leading to a Standout Trade Show Booth | Inspiration Hub | Scoop.it

Trade shows are significant investments, both in terms of budget and time. While client needs vary, what do you want your visitors to think, feel and – more importantly – do when proposing your booth design? At this stage of the process, it is important to ask the right questions, for putting your exhibit on the right track for success. What are the key characteristics of the product or service you want to showcase? Are you aiming at your attendees to perform a specific action or demonstrate a certain type of behavior after visiting your booth?

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Getting the Double Take – 10 Tips for an Exhibit Display That Stands Out 

How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest? Here is a hint…it is not all about having the tallest booth on the floor. Having a great designer who can help translate your brand into a three-dimensional space is ideal. They can take your marketing strategy and brand and create an experience. However, you don’t always have the budget or the time to go all out.  

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Best Booth Engagement Strategies

Best Booth Engagement Strategies | Inspiration Hub | Scoop.it

The way we engage and how we qualify event attendees is shifting because potential buyers are savvy and have more control of the buying cycle. They are well on their way through the buying journey before they even get contacted by sales or visit your booth space. A well-organized event can be a great opportunity for attendees to learn and connect while enjoying the process.

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Not a Designer? That’s Okay!

Not a Designer? That’s Okay! | Inspiration Hub | Scoop.it
Don't worry about crafting the most intriguing trade show booth design on your own. Expert trade show designers can create a stand out booth for you, no matter
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.