Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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25 Fun, Fresh Ideas to Step Up Your Trade Show Game

25 Fun, Fresh Ideas to Step Up Your Trade Show Game | Inspiration Hub | Scoop.it

If your trade show involves people strolling up and down aisles past booths with no meaningful direction to what they’re doing, your attendees and your vendors could do better. There are tons of options out there that you can embrace in order to bring new excitement to your event. Don’t keep doing the same old thing because it’s comfortable. Shake things up. It’s time to take your trade show experience to the next level with these ideas.

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Is Your Trade Show Strategy Working?

Is Your Trade Show Strategy Working? | Inspiration Hub | Scoop.it

The Oxford Dictionary defines strategy as “a plan of action or policy designed to achieve a major or overall aim.” So, is your trade show plan helping you achieve your sales and marketing goals? Let’s tackle this two ways. First, discuss the 2 least-effective “strategies” that are the default strategy for too many exhibitors, and second, what strategies work best for the most common trade show sales and marketing goals.

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5 Tips to Add to Your Sponsors & Exhibitors’ Bliss

5 Tips to Add to Your Sponsors & Exhibitors’ Bliss | Inspiration Hub | Scoop.it

Sponsors and exhibitors are investing significant amounts and efforts to gain more visibility at your events. Therefore, it is crucially important to ensure a smooth and rewarding experience on the exhibition floor, not only by supporting them in driving more traffic to their booth but to making them feel that they were key components of an overall rewarding experience.

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14 Ways Exhibitors Can Get the Most Out of Your Show

14 Ways Exhibitors Can Get the Most Out of Your Show | Inspiration Hub | Scoop.it

Exhibitions are valuable ways to connect with customers, but it can be tough to grab attendees’ limited time on the show floor, especially when they already have a game plan in mind.

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Quiz: How Well Do You Know IMEX America?

Quiz: How Well Do You Know IMEX America? | Inspiration Hub | Scoop.it

In just over five weeks, meeting professionals from around the world, including about 4,000 buyers, will head to Las Vegas for the bustling, educational, networking experience known as IMEX America. It’s a big event for the industry, but how much do you really know about it? Test your knowledge of IMEX America 2017 with these 9 questions.

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Trade Show Tips: How to Choose the Best Exhibit Space

Trade Show Tips: How to Choose the Best Exhibit Space | Inspiration Hub | Scoop.it

You’ve decided that investing in face-to-face marketing will achieve your brand awareness and lead generation goals, now it’s time to get down to the business of creating a plan. It’s important to not only select the right trade shows to attend, but how much to invest, your messaging, campaigns to drive traffic to the booth, a compelling design that will attract the right prospects and leads to your space, and the experience they will have in your space. These are important decisions that can make or break the success of your program, but as important as these steps are, one of your first decisions can be the most important.

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How to Cut Costs on Custom Trade Show Displays 

How to Cut Costs on Custom Trade Show Displays  | Inspiration Hub | Scoop.it

The purpose of using custom displays at trade shows is to draw in as large a number of people as possible to your booth. Nevertheless, a successful display doesn't come easily, meaning you should equip yourself with information about how to display outstanding exhibits.

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Increasing Your Exhibitors’ ROI Throughout Your Event

Increasing Your Exhibitors’ ROI Throughout Your Event | Inspiration Hub | Scoop.it

Exhibitors at a tradeshow enjoying a streamlined and fruitful experience, is a top priority for today’s event professionals. In times where budgets are tight and client needs are ever-growing, it is paramount to go the extra mile for securing the largest return on investment (ROI) possible. Having a number of unhappy exhibitors can easily create a wave of stressful situations as they could easily withdraw, leaving teams to constantly be on the lookout for new ones to fill the spots on the exhibition floor while time runs out!

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Understanding Trade Show Display Lighting

Understanding Trade Show Display Lighting | Inspiration Hub | Scoop.it

When setting up your trade show booth, it’s imperative that you make sure that booth is up-to-date and ready to impress. For many, this means bringing laptops, tablets and other devices that require electricity. Many vendors order electricity for their booths for this exact reason. However, some forego utilizing their electricity to its fullest by not making sure they have proper lighting for their booth!

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From the Trade Show Floor to the Contract Table: 5 Signs You’re Dealing with a Gold Star Vendor

From the Trade Show Floor to the Contract Table: 5 Signs You’re Dealing with a Gold Star Vendor | Inspiration Hub | Scoop.it

One of the reasons to spend precious time on any trade show floor is to discover potential partnerships that will help your association succeed. Now, whether that means finding exciting locations for your next annual meeting or a new association management software--word on the street is MemberClicks has a good one, btw--there are certain signals sent through a vendor’s on-floor presence and behavior that can give you an indication of their relationship potential once the booths have been broken down and you’re back in the real world together.

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3 Tips Leading to a Standout Trade Show Booth

3 Tips Leading to a Standout Trade Show Booth | Inspiration Hub | Scoop.it

Trade shows are significant investments, both in terms of budget and time. While client needs vary, what do you want your visitors to think, feel and – more importantly – do when proposing your booth design? At this stage of the process, it is important to ask the right questions, for putting your exhibit on the right track for success. What are the key characteristics of the product or service you want to showcase? Are you aiming at your attendees to perform a specific action or demonstrate a certain type of behavior after visiting your booth?

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Getting the Double Take – 10 Tips for an Exhibit Display That Stands Out 

How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest? Here is a hint…it is not all about having the tallest booth on the floor. Having a great designer who can help translate your brand into a three-dimensional space is ideal. They can take your marketing strategy and brand and create an experience. However, you don’t always have the budget or the time to go all out.  

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Best Booth Engagement Strategies

Best Booth Engagement Strategies | Inspiration Hub | Scoop.it

The way we engage and how we qualify event attendees is shifting because potential buyers are savvy and have more control of the buying cycle. They are well on their way through the buying journey before they even get contacted by sales or visit your booth space. A well-organized event can be a great opportunity for attendees to learn and connect while enjoying the process.

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Not a Designer? That’s Okay!

Not a Designer? That’s Okay! | Inspiration Hub | Scoop.it
Don't worry about crafting the most intriguing trade show booth design on your own. Expert trade show designers can create a stand out booth for you, no matter
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How to Sensibly Transport Your Products to a Trade Show

How to Sensibly Transport Your Products to a Trade Show | Inspiration Hub | Scoop.it

When thousands of people attend a trade show exhibition hall with their colleagues, customers and client prospects, the good news is that there is a lot of sales prospecting and high-powered networking going on. The bad news is that you might have a bulky product to transport.

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Get Ready: the Next Wave of Event Tech is Coming 

Get Ready: the Next Wave of Event Tech is Coming  | Inspiration Hub | Scoop.it
Technology continues to shape the way events are planned and experienced. Find out what will be the next big thing in event tech.
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5 Strategies to Uncover Event Participant Preferences

5 Strategies to Uncover Event Participant Preferences | Inspiration Hub | Scoop.it
Knowing event participant preferences can help ensure an incredible event experience. These 5 key strategies will get you started! Read now.
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Why Your Conference Should be Target-Audience Obsessed

Why Your Conference Should be Target-Audience Obsessed | Inspiration Hub | Scoop.it

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million.

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12 Tips to Help Exhibitors Get More Conversions

12 Tips to Help Exhibitors Get More Conversions | Inspiration Hub | Scoop.it

Do you really need one more thing on your plate? That question was likely met with a resounding NO! But helping your exhibitors have more success in their booths and more foot traffic will also make your event more successful as they will decide to come back and possibly invest more with you next year.

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5 Strategies for Uncovering Event Participant Preferences - EventMobi

5 Strategies for Uncovering Event Participant Preferences - EventMobi | Inspiration Hub | Scoop.it
Everything you need to know in the world of mobile event technology. Follow us for valuable resources, big feature releases, and the latest gossip in event tech!
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Getting the Double Take – 10 Tips for an Exhibit Display that Stands Out

Getting the Double Take – 10 Tips for an Exhibit Display that Stands Out | Inspiration Hub | Scoop.it

How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest?  Here is a hint… it is not all about having the tallest booth on the floor.   Having a great designer who can help translate your brand into a three-dimensional space is ideal.  They can take your marketing strategy and brand and create an experience. 

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How The Economy Is Affecting B2B Exhibitions in 2017

How The Economy Is Affecting B2B Exhibitions in 2017 | Inspiration Hub | Scoop.it

At the beginning of 2017, trade-show organizers were forced to confront an unfriendly adage: All good things must come to an end. After posting 25 consecutive quarters of year-over-year growth, the Center for Exhibition Industry Research (CEIR) revealed that overall performance of B2B exhibitions declined in the final quarter of 2016. “We believe it’s a short-term issue,” CEIR CEO Cathy Breden told Convene at the time. “All the underlying fundamentals that our economists believe are essential to a healthy exhibition industry are still there.” 

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9 Ways to Increase Exhibitor ROI Before, During and After the Event

9 Ways to Increase Exhibitor ROI Before, During and After the Event | Inspiration Hub | Scoop.it

Ensuring your exhibitors have the largest return on investment (ROI) possible is just as important as attendees having an enjoyable experience. With a poor return on their investment, exhibitors won’t be back. And without them, you’ve lost a significant amount of revenue and you’ll need to fill their spots in the future.

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Giveaways- Why They are Important to Your Booth’s Success

Giveaways- Why They are Important to Your Booth’s Success | Inspiration Hub | Scoop.it

Being memorable as an exhibitor is extremely important for a successful show.  Keeping your brand front of mind is achieved in many ways; a strong physical presence at the show with ample space, a “stand out” display with a clearly stated message, well-trained staff who work as a cohesive team, diligent follow-up, and perhaps an appropriate giveaway.

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Distractions are Everywhere- How to Get Your Visitors Full Attention

Distractions are Everywhere- How to Get Your Visitors Full Attention | Inspiration Hub | Scoop.it

Studies show that we have 7 seconds to capture someone’s attention. That means your trade show booth must be designed with the correct intentionality. In this blog post, we’ll discuss a few ways you can become a better “attention grabber.” What are the goals of your booth? Are you looking to distribute giveaway items, trying to get direct sales, or simply collect information of the visitors? No matter which it is, understanding what your goals at the trade show are will help you dictate the appropriate ways to grab an individual’s attention.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.