Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Get Ready: the Next Wave of Event Tech is Coming 

Get Ready: the Next Wave of Event Tech is Coming  | Inspiration Hub | Scoop.it
Technology continues to shape the way events are planned and experienced. Find out what will be the next big thing in event tech.
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5 Strategies to Uncover Event Participant Preferences

5 Strategies to Uncover Event Participant Preferences | Inspiration Hub | Scoop.it
Knowing event participant preferences can help ensure an incredible event experience. These 5 key strategies will get you started! Read now.
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Why Your Conference Should be Target-Audience Obsessed

Why Your Conference Should be Target-Audience Obsessed | Inspiration Hub | Scoop.it

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million.

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12 Tips to Help Exhibitors Get More Conversions

12 Tips to Help Exhibitors Get More Conversions | Inspiration Hub | Scoop.it

Do you really need one more thing on your plate? That question was likely met with a resounding NO! But helping your exhibitors have more success in their booths and more foot traffic will also make your event more successful as they will decide to come back and possibly invest more with you next year.

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5 Strategies for Uncovering Event Participant Preferences - EventMobi

5 Strategies for Uncovering Event Participant Preferences - EventMobi | Inspiration Hub | Scoop.it
Everything you need to know in the world of mobile event technology. Follow us for valuable resources, big feature releases, and the latest gossip in event tech!
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Getting the Double Take – 10 Tips for an Exhibit Display that Stands Out

Getting the Double Take – 10 Tips for an Exhibit Display that Stands Out | Inspiration Hub | Scoop.it

How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest?  Here is a hint… it is not all about having the tallest booth on the floor.   Having a great designer who can help translate your brand into a three-dimensional space is ideal.  They can take your marketing strategy and brand and create an experience. 

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How The Economy Is Affecting B2B Exhibitions in 2017

How The Economy Is Affecting B2B Exhibitions in 2017 | Inspiration Hub | Scoop.it

At the beginning of 2017, trade-show organizers were forced to confront an unfriendly adage: All good things must come to an end. After posting 25 consecutive quarters of year-over-year growth, the Center for Exhibition Industry Research (CEIR) revealed that overall performance of B2B exhibitions declined in the final quarter of 2016. “We believe it’s a short-term issue,” CEIR CEO Cathy Breden told Convene at the time. “All the underlying fundamentals that our economists believe are essential to a healthy exhibition industry are still there.” 

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9 Ways to Increase Exhibitor ROI Before, During and After the Event

9 Ways to Increase Exhibitor ROI Before, During and After the Event | Inspiration Hub | Scoop.it

Ensuring your exhibitors have the largest return on investment (ROI) possible is just as important as attendees having an enjoyable experience. With a poor return on their investment, exhibitors won’t be back. And without them, you’ve lost a significant amount of revenue and you’ll need to fill their spots in the future.

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Giveaways- Why They are Important to Your Booth’s Success

Giveaways- Why They are Important to Your Booth’s Success | Inspiration Hub | Scoop.it

Being memorable as an exhibitor is extremely important for a successful show.  Keeping your brand front of mind is achieved in many ways; a strong physical presence at the show with ample space, a “stand out” display with a clearly stated message, well-trained staff who work as a cohesive team, diligent follow-up, and perhaps an appropriate giveaway.

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Distractions are Everywhere- How to Get Your Visitors Full Attention

Distractions are Everywhere- How to Get Your Visitors Full Attention | Inspiration Hub | Scoop.it

Studies show that we have 7 seconds to capture someone’s attention. That means your trade show booth must be designed with the correct intentionality. In this blog post, we’ll discuss a few ways you can become a better “attention grabber.” What are the goals of your booth? Are you looking to distribute giveaway items, trying to get direct sales, or simply collect information of the visitors? No matter which it is, understanding what your goals at the trade show are will help you dictate the appropriate ways to grab an individual’s attention.

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How to Go Beyond Leads- Event Hospitality & Networking

How to Go Beyond Leads- Event Hospitality & Networking | Inspiration Hub | Scoop.it
Your trade show booth staffers can act as brand ambassadors for your company at your next show. Learn how to train them accordingly.
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5 Attention-Grabbing Trade Show Booths 

5 Attention-Grabbing Trade Show Booths  | Inspiration Hub | Scoop.it

Showing up to your trade show booths with company collateral and a stack of business cards isn’t going to earn you any ROI. Attendees want innovative, eye-popping concepts with wow factors they’ll talk about long after the show—like these five attention-getters, for example. Sure, they cost a pretty penny, but they’re sure to increase foot traffic to (and engagement with) your booth.

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A Guide to Serving F&B on the Exhibit Floor

A Guide to Serving F&B on the Exhibit Floor | Inspiration Hub | Scoop.it

At the Duty Free Show of the Americas, which takes place in Florida each spring, attendees come face-to-face with almost every conceivable item that might be sold in an airport duty-free store — from necklaces and perfume to cigars, luggage, and, of course, booze. “They serve a lot of alcohol, and they’d like people to sample this, that, or the other thing,” said Mark Gatley, regional general man-ager for SMG at the Greater Fort Lauderdale/Broward County Convention Center, which hosted the show for a few years before it moved to the Orlando World Center Marriott.

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The Exhibition Industry Revolution Will Be Digitized—Are You Ready?

The Exhibition Industry Revolution Will Be Digitized—Are You Ready? | Inspiration Hub | Scoop.it

The trade show industry has quietly begun to undergo a revolution, spurred by the emergence of big data, analytics, and digital technologies. And yet all too many exhibition organizers, still happy to rely on traditional exhibit revenue streams, have been reluctant to plan for long-term digital transformation, says Denzil Rankine, executive chairman of events global events strategy consultancy AMR International.

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3 reasons why trade shows are worth the expense

3 reasons why trade shows are worth the expense | Inspiration Hub | Scoop.it
Trade shows are expensive. Plain and simple. They can devour the lion’s share of your marketing budget. Nevertheless, trade shows should be part of your marketing plan if a significant portion of attendees comprise your target audience, you are interested in building relationships, or your product or service is typically underrepresented at trade shows. Of …
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Back Corner Booth? No Problem! Maximizing Your Exhibit Location

Back Corner Booth? No Problem! Maximizing Your Exhibit Location | Inspiration Hub | Scoop.it

Don’t let a less than desirable booth location get you discouraged. Sure, certain booth locations are better for high foot traffic and visibility, but booth location is only one of the many factors that can determine the effectiveness of your display. By using creative booth design, having the right employees present, and implementing a holistic marketing strategy, you can more than make up for a corner booth.

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Exhibiting at a Trade show? 5 Tactics to Stand out of the Crowd

Exhibiting at a Trade show? 5 Tactics to Stand out of the Crowd | Inspiration Hub | Scoop.it
As there is less and less separation between business technology and consumer technology, being able to “touch” emotionally your attendees is key to create brand awareness. Technology is the enabler – it is the customer relationship and the customer experience that matter the most. Creating immersive experiences that will empower the audience is how the exhibition industry will remain relevant and continue to grow.
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Know Your Sponsor (KYS) Part 1: ROI 

Know Your Sponsor (KYS) Part 1: ROI  | Inspiration Hub | Scoop.it
Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy for reaching new supporters. While they certainly have let us reach some new customers, we’ve found that other avenues are more effective in this respect. In order to fulfill our primary mission more successfully, and given our relatively small size, we have to focus on being lean and efficient.
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Meet the Experts - Trade Show employees engagement with Katarina Lindén

Meet the Experts - Trade Show employees engagement with Katarina Lindén | Inspiration Hub | Scoop.it

Each employee, in any function, is a brand ambassador for your company. A trade fair stand is often quite an investment. It is therefore important to look at it from a ‘holistic’ point of view, in order to maximize the ROI as much as possible. Don’t miss the opportunity to give an internal boost. A well executed show can be an enormous source of pride and grow the teamwork across an organization.

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Trade Show Experience Supercharge: 4 Ways to Improve Your Exhibitions

Trade Show Experience Supercharge: 4 Ways to Improve Your Exhibitions | Inspiration Hub | Scoop.it

As the events industry continues to evolve and change, so does the nature of exhibitions and trade shows. We can no longer rely as heavily on repeat attendees to help us generate revenue year after year. What’s the solution? Invigorate your exhibitions and trade shows’ experiences!

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Whose Show is It, Anyway?

Whose Show is It, Anyway? | Inspiration Hub | Scoop.it

After twelve months and hundreds of exhibitor interviews, one of the many findings that I found surprising is that exhibitors really do not understand who owns the show they exhibit in. There is a significant disconnect about who owns and puts on the tradeshow that the exhibitor is exhibiting in!

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Wading Through the Waters of Floor Planning

Wading Through the Waters of Floor Planning | Inspiration Hub | Scoop.it
With today’s technology, it is increasingly important to have multiple ways to achieve the same result anytime and anywhere, and floor-planning tools for meetings, events, and conventions are no ex…
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Scoring the Referrals that Turn into Clients for Your Event Planning Firm

Scoring the Referrals that Turn into Clients for Your Event Planning Firm | Inspiration Hub | Scoop.it
Referrals are an essential aspect to closing new clients. Learn how event planners can score the right referrals for their business.
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Productivity: The Importance of a Well-Thought-Out Sales Plan

Productivity: The Importance of a Well-Thought-Out Sales Plan | Inspiration Hub | Scoop.it
In the trade show industry, and specifically for sales teams, producing results by means of booth and sponsorship sales is customarily the criteria by which “productivity” is measured. If we accept the end result as a good measure of productivity, and for all practical purposes it does seem to be the best option, then keeping the team’s focus on both short and long-term goals is key to success. Yet, even very successful teams often and inevitably go through repetitive cycles of procrastination.
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10 questions to ask trade show organizers before signing

10 questions to ask trade show organizers before signing | Inspiration Hub | Scoop.it
Participating in a trade show is an important investment - you must choose your event carefully! Here are the questions you must ask trade show organizers.
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Suzanne Axt's comment, February 17, 8:22 AM
Always visit the show first as an attendee to see if it is a match for your company.
IMEX's comment, February 20, 4:24 AM
Great comment Suzanne, we fully support this concept and encourage any exhibitor researching IMEX to attend as a visitor at no cost.
Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.