Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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Know Your Sponsor (KYS) Part 1: ROI 

Know Your Sponsor (KYS) Part 1: ROI  | Inspiration Hub | Scoop.it
Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy for reaching new supporters. While they certainly have let us reach some new customers, we’ve found that other avenues are more effective in this respect. In order to fulfill our primary mission more successfully, and given our relatively small size, we have to focus on being lean and efficient.
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Your Trade Show Attendees: What Do They Really, Really Want? 

Your Trade Show Attendees: What Do They Really, Really Want?  | Inspiration Hub | Scoop.it

The factors that influence loyal attendees to come to a trade show are quite different, in many instances, than organizers’ perceptions

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Four Examples Of Event Sponsorship Promotion Done Right

Four Examples Of Event Sponsorship Promotion Done Right | Inspiration Hub | Scoop.it
Learn from events that have successfully promoted event sponsors, and discover ways to create innovative sponsorship promotion campaigns.
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The Secret Formula to Event Swag

The Secret Formula to Event Swag | Inspiration Hub | Scoop.it
What’s your favorite part about attending trade shows? For many, if they are honest, it is collecting giveaways to take home. Event swag has manifested into a world of awesomeness over the last few years.
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Improve your Event Sponsor Packs with These Five Simple Additions

Improve your Event Sponsor Packs with These Five Simple Additions | Inspiration Hub | Scoop.it

If you are in the conference, exhibition and trade show business will be familiar with the sponsor pack. You may know it by a different name but there will be a document to tempt people into commercially supporting your event.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.