Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Get Ready: the Next Wave of Event Tech is Coming 

Get Ready: the Next Wave of Event Tech is Coming  | Inspiration Hub | Scoop.it
Technology continues to shape the way events are planned and experienced. Find out what will be the next big thing in event tech.
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9 Ways to Increase Exhibitor ROI Before, During and After the Event

9 Ways to Increase Exhibitor ROI Before, During and After the Event | Inspiration Hub | Scoop.it

Ensuring your exhibitors have the largest return on investment (ROI) possible is just as important as attendees having an enjoyable experience. With a poor return on their investment, exhibitors won’t be back. And without them, you’ve lost a significant amount of revenue and you’ll need to fill their spots in the future.

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The Exhibition Industry Revolution Will Be Digitized—Are You Ready?

The Exhibition Industry Revolution Will Be Digitized—Are You Ready? | Inspiration Hub | Scoop.it

The trade show industry has quietly begun to undergo a revolution, spurred by the emergence of big data, analytics, and digital technologies. And yet all too many exhibition organizers, still happy to rely on traditional exhibit revenue streams, have been reluctant to plan for long-term digital transformation, says Denzil Rankine, executive chairman of events global events strategy consultancy AMR International.

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Wading Through the Waters of Floor Planning

Wading Through the Waters of Floor Planning | Inspiration Hub | Scoop.it
With today’s technology, it is increasingly important to have multiple ways to achieve the same result anytime and anywhere, and floor-planning tools for meetings, events, and conventions are no ex…
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The incredible power of photos at trade shows

The incredible power of photos at trade shows | Inspiration Hub | Scoop.it

Smartphones have become a natural extension of our hands. Taking photos of anything and everything around us is like breathing: you do it without even thinking about is. Sharing is now something we expect from people and companies. Looking at your Twitter, Instagram, Facebook, LinkedIn channels, your visitors want to experience your product, “live” your services, appreciate your company.

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Everything You Need to Know About Event Wifi at Your Next Trade Show

Everything You Need to Know About Event Wifi at Your Next Trade Show | Inspiration Hub | Scoop.it

With the growth of personal connectivity reaching new heights seemingly by the hour, it’s impossible to create a compelling event experience without offering a rock-solid wifi connection. 

In Maslow’s Hierarchy of Needs the essential human needs are mapped out in pyramid form. The most crucial of needs are found at the bottom of this pyramid, while the slightly less critical needs are found as you move on up. It’s safe to say that had Maslow built out this hierarchy in 2016, he surely would have included “good wifi connection” somewhere at the base.

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The Real Cost of Exhibiting with Oculus Rift

The Real Cost of Exhibiting with Oculus Rift | Inspiration Hub | Scoop.it
In our office, and probably just like your office, we often have fanciful “wouldn’t it be cool if” conversations (sometimes we even talk about work stuff…). With the latter in mind, one of our conv...
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Heads Up! 3 Things You Need to Know Before Using Social Media at Trade Shows

Heads Up! 3 Things You Need to Know Before Using Social Media at Trade Shows | Inspiration Hub | Scoop.it

There is a lot of great information out there about how to use social media to enhance your trade show participation; however, it would be irresponsible for us to continue discussing the possibilities of the use of social media at trade shows without mentioning the potential obstacles it presents as well.

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What Is Live Streaming and Why Would You Want To Do It in Your Exhibit?

What Is Live Streaming and Why Would You Want To Do It in Your Exhibit? | Inspiration Hub | Scoop.it

If you are not satisfied limiting your trade show booth activities to only those who attend the show and you want the entire world to see what you’re doing, then live streaming might be for you.

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7 ways to use Instagram to your advantage at a tradeshow

7 ways to use Instagram to your advantage at a tradeshow | Inspiration Hub | Scoop.it

If you think about it, tradeshows are visually stimulating. There are thousands of people walking about, big signs, fancy brochures, bright lights and beautiful tradeshow booths scattered throughout a very large room.

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Trade Show Best Practices: 7 Email Marketing Musts

Trade Show Best Practices: 7 Email Marketing Musts | Inspiration Hub | Scoop.it
According to ExactTarget, 77% of consumers prefer email for permission-based marketing messages. Follow these tips to create trade show emails that get results.
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Incorporating On-Site Social Media Into Your Trade Show Exhibit

Are you looking for ways to improve your on-site strategy at your next trade show? Even if you have an outstanding trade show exhibit, with innovative displays that make your product almost jump off the shelf, compelling literature, and giveaways that everyone wants, your company will not get the most out of the show unless booth staffers are prepared to do a good job of selling for your company. 

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Incorporating On-Site Social Media Into Your Trade Show Exhibit

Incorporating On-Site Social Media Into Your Trade Show Exhibit | Inspiration Hub | Scoop.it
Are you looking for ways to improve your on-site strategy at your next trade show?
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Getting Digital Engagement Right in Your Booth

Getting Digital Engagement Right in Your Booth | Inspiration Hub | Scoop.it

When you attend a trade show or exhibition, engagement is paramount. Your stand should be designed to attract and draw attendees in, to get them engaged with your brand, and create a memorable experience that will give them a favorable view of you as a company.

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7 Reasons Why Going Digital Can Increase Engagement and Happiness at Your Next Show

As the event industry continues to adopt and grow its digital presence through various social networks, we always need to zero-base and remember why we are doing it. First off, it allows organizers and everyone at the show to interact with everyone else on multiple levels for lots of different reasons in basically real-time like never before.

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How big data can empower a trade show presentation

How big data can empower a trade show presentation | Inspiration Hub | Scoop.it

Big data is a hot topic across nearly all industries today, and many trade shows are dedicated to its evolving uses and technological advantages. However, many neglect to realize exactly how helpful the technology can be when placed on an event checklist. 

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Secrets of Successful Trade Show Messaging

Secrets of Successful Trade Show Messaging | Inspiration Hub | Scoop.it
A trade show is one giant competition for attention. Consider all the clamor and distractions that the average attendee experiences as they walk the aisles: booming presentations, flashing lights, streaming videos, and more.
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2 Easy Ways to Boost Your Social Media Presence for a Better Trade Show Experience

2 Easy Ways to Boost Your Social Media Presence for a Better Trade Show Experience | Inspiration Hub | Scoop.it
Keeping your social media platform lively can be a daunting task. But using your social media pages correctly can drastically improve your trade show experience.
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3 Considerations for Trade Show Follow-up

3 Considerations for Trade Show Follow-up | Inspiration Hub | Scoop.it

In many cases, exhibitors' most substantial trade show successes occur after a conference has ended. This is when sales and marketing teams have an opportunity to reach out to leads and generate revenue. Nonetheless, exhibitors should be extremely quick about making their first follow-up steps.

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3 Things to Expect in the Future of Trade Shows

3 Things to Expect in the Future of Trade Shows | Inspiration Hub | Scoop.it

When planning for future trade shows, exhibitors should strive to stay ahead of the curve. Event solutions that worked in the past may be simply outdated and ineffective by today's standards. Modern trade show conferences reward exhibitors that creatively implement technology and engage with attendees on a personal level.

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Don’t Do These Same 4 Mistakes Trade Show Exhibitors Make

Don’t Do These Same 4 Mistakes Trade Show Exhibitors Make | Inspiration Hub | Scoop.it

Taking a proactive approach that attracts more people to your trade show booth exhibits always a good idea. But you also need to spend some time looking over your plan to make sure you don't include these four bonehead ideas that some trade show display exhibitors make.

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How to Use Technology in Your Trade Show Booth

Technology can boost any trade show displays popularity at the event, especially in this day and age where most people can’t go anywhere without their smart phone in tow. Keeping your audience engaged and entertained will not only enhance the look of your booth, but it will also help you generate leads. Here are several ways you can incorporate technology into your display system.

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The Changing Nature of Trade Shows

The Changing Nature of Trade Shows | Inspiration Hub | Scoop.it
Did you notice that trade shows are changing? As always change brings opportunities and risks. Here is what you need to know. Trade shows are evolving into new experiences. The exponential change we are witnessing is mainly due to technology and the economy. Technology Technology... Read more
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20 Tactics to Drive More Attendees to Exhibition Booths

20 Tactics to Drive More Attendees to Exhibition Booths | Inspiration Hub | Scoop.it
How can you help drive more attendee traffic to booths? This post gives you clever tactics to make your exhibitors happy.
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Using Technology to Enhance Your Trade Show Booth

Using Technology to Enhance Your Trade Show Booth | Inspiration Hub | Scoop.it
Technology is continually advancing, and that means that it’s easier than ever for companies to incorporate it into their trade show booths.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.