Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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Trade Show Tips: How to Choose the Best Exhibit Space

Trade Show Tips: How to Choose the Best Exhibit Space | Inspiration Hub | Scoop.it

You’ve decided that investing in face-to-face marketing will achieve your brand awareness and lead generation goals, now it’s time to get down to the business of creating a plan. It’s important to not only select the right trade shows to attend, but how much to invest, your messaging, campaigns to drive traffic to the booth, a compelling design that will attract the right prospects and leads to your space, and the experience they will have in your space. These are important decisions that can make or break the success of your program, but as important as these steps are, one of your first decisions can be the most important.

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Not a Designer? That’s Okay!

Not a Designer? That’s Okay! | Inspiration Hub | Scoop.it
Don't worry about crafting the most intriguing trade show booth design on your own. Expert trade show designers can create a stand out booth for you, no matter
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5 Strategies for Uncovering Event Participant Preferences - EventMobi

5 Strategies for Uncovering Event Participant Preferences - EventMobi | Inspiration Hub | Scoop.it
Everything you need to know in the world of mobile event technology. Follow us for valuable resources, big feature releases, and the latest gossip in event tech!
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How The Economy Is Affecting B2B Exhibitions in 2017

How The Economy Is Affecting B2B Exhibitions in 2017 | Inspiration Hub | Scoop.it

At the beginning of 2017, trade-show organizers were forced to confront an unfriendly adage: All good things must come to an end. After posting 25 consecutive quarters of year-over-year growth, the Center for Exhibition Industry Research (CEIR) revealed that overall performance of B2B exhibitions declined in the final quarter of 2016. “We believe it’s a short-term issue,” CEIR CEO Cathy Breden told Convene at the time. “All the underlying fundamentals that our economists believe are essential to a healthy exhibition industry are still there.” 

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The Exhibition Industry Revolution Will Be Digitized—Are You Ready?

The Exhibition Industry Revolution Will Be Digitized—Are You Ready? | Inspiration Hub | Scoop.it

The trade show industry has quietly begun to undergo a revolution, spurred by the emergence of big data, analytics, and digital technologies. And yet all too many exhibition organizers, still happy to rely on traditional exhibit revenue streams, have been reluctant to plan for long-term digital transformation, says Denzil Rankine, executive chairman of events global events strategy consultancy AMR International.

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Trade Show Experience Supercharge: 4 Ways to Improve Your Exhibitions

Trade Show Experience Supercharge: 4 Ways to Improve Your Exhibitions | Inspiration Hub | Scoop.it

As the events industry continues to evolve and change, so does the nature of exhibitions and trade shows. We can no longer rely as heavily on repeat attendees to help us generate revenue year after year. What’s the solution? Invigorate your exhibitions and trade shows’ experiences!

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5 trends to watch in 2017

5 trends to watch in 2017 | Inspiration Hub | Scoop.it

Predicting the future is basically impossible. But estimated guesses are possible, even in times as these. So, as in previous years, we have held many conversations on showfloors, at conferences, and at numerous events all around the world to identify the core themes that the UFI team feels will impact the global exhibition industry in 2017. So today, let me share with you “UFI’s 5 trends to watch in 2017”

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Trade Show 2021: The Experience Economy Roars Louder

Trade Show 2021: The Experience Economy Roars Louder | Inspiration Hub | Scoop.it
The market is a constantly evolving animal, but now that we're in the "Experience Economy," is your event ready to pounce?
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Behavioral Data: The New Trade Show Currency

Behavioral Data: The New Trade Show Currency | Inspiration Hub | Scoop.it
The trade show industry has become inundated with behavioral data, but it's not specific enough to provide the right info to make your show better.
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10 Massively Cool Exhibition Venues

10 Massively Cool Exhibition Venues | Inspiration Hub | Scoop.it
Trade shows are an important part of our industry. So which are the top exhibition venues around the world? Here are the top 10 based on size.
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Your Trade Show Attendees: What Do They Really, Really Want? 

Your Trade Show Attendees: What Do They Really, Really Want?  | Inspiration Hub | Scoop.it

The factors that influence loyal attendees to come to a trade show are quite different, in many instances, than organizers’ perceptions

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3 Ways to Turn your Event into an ‘Experiential’ Event

3 Ways to Turn your Event into an ‘Experiential’ Event | Inspiration Hub | Scoop.it
With so many similar products and services available today in such a competitive market, how can you make your company stand out from the crowd?
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5 Benefits to Marketing at Tradeshows with Eco-Friendly Reusable Bags

Eco-friendly reusable bags bring a lot to the table. Obviously, they’re eco-friendly, but they also deliver a great return on your investment, they are very effective at establishing and maintaining your branding message and when well thought out in their design, can increase leads. Here are five reasons you should consider marketing at your next tradeshow with eco-friendly reusable bags.

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2016 Attendee Retention Insights Part Two - Exhibition Floor Features that Build a Loyal Alumni Attendee Audience

2016 Attendee Retention Insights Part Two - Exhibition Floor Features that Build a Loyal Alumni Attendee Audience | Inspiration Hub | Scoop.it

This report, Part Two, profiles exhibition floor features that drive repeat attendance. In addition to reporting total results, unique repeat attendee preferences are identified by key attendee demographics  (gender, age, role in purchasing decisions, job level, organizational size, annual purchases of show-related products and services and profile of event attended).

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Massive Demand, Little Supply: How to Deal With the Economics of Meetings Today

Massive Demand, Little Supply: How to Deal With the Economics of Meetings Today | Inspiration Hub | Scoop.it
Massive Demand, Little Supply: How to Deal With the Basic Economics of Meetings Today?
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How to re-think education and training to boost interest and attendance 

How to re-think education and training to boost interest and attendance  | Inspiration Hub | Scoop.it
We know that if the education and training components of your event are stale, you’ll start to see a drop-off in event attendance.
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How to Write a Request for Proposal (RFP)

How to Write a Request for Proposal (RFP) | Inspiration Hub | Scoop.it
Michelle Fanus, Lecturer in Events Management at University of West London, explains how to write a request for proposal (RFP).
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20 Tips for a More Accessible Event

20 Tips for a More Accessible Event | Inspiration Hub | Scoop.it
Event organizers have a legal and moral obligation to ensure their experience can be equally enjoyed by all. This includes attendees who have special accessibility requirements.
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Putting An End To Outlet Envy

Putting An End To Outlet Envy | Inspiration Hub | Scoop.it
Putting An End To Outlet Envy, By Michelle Bruno The hallmark of a great event has changed. While life-changing keynotes and cleverly crafted desserts are
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From Good to Great: 5 Little Ways to Take Your Conference Up a Notch

From Good to Great: 5 Little Ways to Take Your Conference Up a Notch | Inspiration Hub | Scoop.it
You know what they say: It’s all in the details, and boy is that true of event planning! Here are five little ways to take your conference up a notch:
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The Real Cost of Exhibiting with Oculus Rift

The Real Cost of Exhibiting with Oculus Rift | Inspiration Hub | Scoop.it
In our office, and probably just like your office, we often have fanciful “wouldn’t it be cool if” conversations (sometimes we even talk about work stuff…). With the latter in mind, one of our conv...
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Winning Strategies in Destination Marketing

Winning Strategies in Destination Marketing | Inspiration Hub | Scoop.it
New Study Reveals Meeting Planner Insights On What Works in Business Events Marketing

What are the leading sources of information in shaping meeting planners’ perception of a destination? What are the best ways to reach planners on behalf of your destination? Which locations are viewed most favorably by decision makers?

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An Anthropologist Walks Into A Conference

An Anthropologist Walks Into A Conference | Inspiration Hub | Scoop.it

As your conference grows, it faces increased complexity.
According to a recent IBM study of 1,600+ CEOs, the biggest challenge their companies face is the complexity gap.

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These Factors Contribute To Your Exposition’s Health

These Factors Contribute To Your Exposition’s Health | Inspiration Hub | Scoop.it
Tradeshows have just experienced the highest quarterly increase in eight years says the Center for Exhibition Industry Research (CEIR).
The Q1 2015 CEIR Index report marks the 19th consecutive quarter of year-on-year growth in the exhibitions arena.
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Young Professional Exhibitor Needs and Preferences Study

Young Professional Exhibitor Needs and Preferences Study | Inspiration Hub | Scoop.it

The Center for Exhibition Industry Research has teamed up again with theSociety of Independent Show Organizersto produce its latest publication, 2015 Young Professional Exhibitor Needs and Preferences Study. CEIR has conducted research with young professional attendees since 2009. With funding from SISO, this first-ever initiative offers insights on young exhibitor attitudes and preferences about business-to-business exhibitions.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.