Meetings and events (MICE) are a part of everyday life around the world and are vital to how we conduct business in the 21st century.
The Convention Industry Council (CIC) defines an event as a gathering of 50 or more people for more than four hours. According to the CIC, there were over 1.8 million events in the U.S. in 2012 alone, including more than 10,000 trade shows.