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In ten years, millennials will make up 70 percent of the workforce and, as they become the majority, their preferences will shape and shake up the meetings and events industry at large. No comment yet.
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'As one of the biggest demographics ever, millennials have enormous power, not just as consumers, but as workers and entrepreneurs, too. In fact, according to Pew Research Center, they've already surpassed Gen Xers as the largest generation in the American workforce. But you're not alone if you don't have a clue about what makes them tick or how to handle them as employees'
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Generation Z... Those who grew up with digital TV rather than four channels, and have everything at their fingertips via their smartphone.
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Millennials is a strange word people use – often with some derision – to refer to a younger generation of workers. Many falsely believe they’re different from other generations, and that something might be wrong with them. What’s probably driving much of this sense of enigma is that Millennials are less engaged at work than older generations. Much ink has been spilled on the topic of engaging Millennials more.
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During the workshop we delivered in Paris earlier this month on millennials as colleagues and members, we realised for some people it is not yet about ‘how best to deal with younger colleagues in the workplace’ but more about ‘why should we care’. We had skipped a step in our thinking. Because we know so many millennial colleagues - so many talented, value-adding, clever millennial colleagues - we had forgotten that some of our participants might not know ‘who the true millennial’ is and why they even matter.
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Understanding attendee profiles and how they behave is vital to any organisation. Attracting millennials or different age groups to any type of event plays a key role in its success, but also comes with several challenges. Ways of engaging with millennials for example, are quite different from the ways of getting Generation X or Baby-boomers involved. 
Assif Khan's curator insight,
February 26, 6:48 PM
A good read on overcoming challenges for MICE events.
From live.mci-group.com - February 23, 1:00 AM
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According to a recent millennial leadership survey from The Hartford, 80% of millennials see themselves as leaders today. Yet only 12% of Gen Y held management roles in 2013; and less than a third of The Hartford’s sample reported that they’re currently business leaders. Maybe we’re entitled and delusional. Or maybe, explained millennial expert and author of Becoming the Boss,Lindsey Pollak, we have a progressive understanding of what it means to be a leader. “Millennials believe they can lead from whatever position they’re in,” she said. We know we don’t need an official title to impact our organization. But if millennials really are leading from behind, why aren’t we getting promoted? If you’re ambitious but stuck on Level 1, below are six possible reasons. (Warning, tough love ahead.)
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You can't believe everything you hear, especially these four generational myths:
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In a world where competitive lifestyles and social media are stressing people out, it’s no surprise that the Millennial generation is turning to live events to spend money and make memories.
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How do you engage four generations of members, particularly when you’re a small-staff association with limited time and resources? We’ve got some tips:
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No matter what role you play in the convention industry, you’ve most likely spent plenty of time discussing Millennials over the past few years. How do they want to learn? What are the best social channels to connect with prospective Millennial attendees? What motivates them to register for a face-to-face event? The findings of a new survey of more than 1,000 US consumers have answered another key question: do Millennials want to stay in hotels?
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Generation Z is emerging to have a significant impact on the events industry. Event professionals are seeking to better understand how to plan events for Gen Z, see what they've come up with.
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One of the most common difficulties that association meeting planners face is how to offer educational materials at annual conferences. The educational resources that associations create for membership are the number one resource they have to offer. For years meeting planners have had to create, edit, and produce these materials via print or even putting them online or in a mobile app. Now with the emergence of Millennials in the workforce, yet another dilemma faces each and every one of you.
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How real is the business and communication divide between Baby Boomers, Gen X and the Millennial youngsters?
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Marketing your events to Millennials can help you unlock over £419,556,233 monthly spending power. We researched what you need to do to reach and engage them.
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You may have seen glimpses of it...throw in some baby boomers and millennials in an enclosed space and you're looking at a combustible mix of personal and professional differences and (mis)perceptions.
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This is a topic that interests us a lot: in our company we’re all Millennials (the average age is 26!) so we jumped at the opportunity. We shared the panel with Sarah Baldock (be-good events), Toby Lewis (Live Group), Juraj Holub (sli.do) and with Alistair Davies (Davies Tanner) who did a great job at moderating the session. We discussed the key aspects that must be taken into account when planning meetings for different generations. |
Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.
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