If Gen Zers — aged 25 and under — could change something about the business event(s) they’ve been to in the past, what would it be? If you said better entertainment or better speakers, you’re partially right. But the vast majority — 69%— of 560 survey participants to a recent PCMA survey, conducted by JUV Consulting and sponsored by the PCMA Foundation, would like to see more engaging activities. And that’s followed by more inclusive events, chosen by 39% of survey participants.