Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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5 Facts That Prove Social Media Event Marketing Isn’t Just for Millennials

5 Facts That Prove Social Media Event Marketing Isn’t Just for Millennials | Inspiration Hub | Scoop.it

Are you reaching everyone you could be on social media? Or have you been stuck in a millennial bubble? If you think social media is just for millennials, you’re missing out on a large market — and lots of ticket sales. The facts show that audiences of all generations are active on social. According to Pew Research, 78% of adults aged 30-49 are now on social media. And so are 37% of those who are at least 65 years old. But just because all generations are on social media doesn’t mean they behave the same way on those platforms. When you look closer, you can parse exactly where and how generations spend their time on these channels.

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How to Reach Out to 'Generation Z'

How to Reach Out to 'Generation Z' | Inspiration Hub | Scoop.it
Generation Z... Those who grew up with digital TV rather than four channels, and have everything at their fingertips via their smartphone.
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How to Engage Different Generations at Your Association

How to Engage Different Generations at Your Association | Inspiration Hub | Scoop.it
How do you engage four generations of members, particularly when you’re a small-staff association with limited time and resources? We’ve got some tips:
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A Research Backed Guide to Marketing Events to Millennials

A Research Backed Guide to Marketing Events to Millennials | Inspiration Hub | Scoop.it
Marketing your events to Millennials can help you unlock over £419,556,233 monthly spending power. We researched what you need to do to reach and engage them.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.