France Tests Social Media Influencer Strategy to Engage Meetings Industry | Inspiration Hub |

The meetings and convention industry is jumping on the brand influencer trend.

Atout France, the national tourism development agency for France, launched a new influencer-based promotional campaign this past spring, leading up to the IMEX Frankfurt meetings industry trade show last month.

While destination marketing organizations have been paying influencers to promote their leisure travel experiences to niche audiences for some time, this is new for the group business side.