Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Winning Strategies in Destination Marketing

Winning Strategies in Destination Marketing | Inspiration Hub | Scoop.it
New Study Reveals Meeting Planner Insights On What Works in Business Events Marketing

What are the leading sources of information in shaping meeting planners’ perception of a destination? What are the best ways to reach planners on behalf of your destination? Which locations are viewed most favorably by decision makers?

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Getting globalisation and content right — tmf dialogue marketing

Getting globalisation and content right — tmf dialogue marketing | Inspiration Hub | Scoop.it

During the recently concluded IMEX in Frankfurt, I was asked to share my views on ‘globalisation’ as part of the IMEX education programme.  I don’t consider myself an expert on this, but I thought about the challenges we face in our office in India; to find a new approach that fits the needs of our Indian planners and how different the Indian market is from the European market. While this has been a great and enriching learning experience, it has required extra effort to make our marketing ideas match the realities of an emerging market.

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3 Things to Expect in the Future of Trade Shows

3 Things to Expect in the Future of Trade Shows | Inspiration Hub | Scoop.it

When planning for future trade shows, exhibitors should strive to stay ahead of the curve. Event solutions that worked in the past may be simply outdated and ineffective by today's standards. Modern trade show conferences reward exhibitors that creatively implement technology and engage with attendees on a personal level.

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11 Tourism Boards That Use Twitter Like a Real-Time Concierge

11 Tourism Boards That Use Twitter Like a Real-Time Concierge | Inspiration Hub | Scoop.it
Of the 450 destinations listed on Skift's social data dashboard SkiftIQ, only 12 marketing organizations reply to travelers' tweets in less than 2hours.
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The Return on Investment of Brand USA Marketing

The Return on Investment of Brand USA Marketing | Inspiration Hub | Scoop.it

Destination marketing is a proven driver of economic development and is particularly important due to the unique characteristics of the tourism sector and the global travel market. Oxford Economics, in coordination with its Tourism Economics subsidiary company, onducted a detailed analysis of the return on investment of Brand USA’s marketing in its 2013 fiscal year (October 1, 2012-September 30, 2013).

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VIP for a Fee: Airport Services Designed for High Value Customers

VIP for a Fee: Airport Services Designed for High Value Customers | Inspiration Hub | Scoop.it

VIP treatment, such as early boarding, bonus miles, fast track screening, and first class upgrades, has proven to produce the revenue payback eagerly desired by airline management.  The eleven airlines reviewed in this report (Air Asia, Air France, American, Delta, Emirates, Etihad, Hawaiian, LOT Polish, Lufthansa, Qatar, and Virgin Atlantic) provide personalized one-on-one airport service that often stretches from curbside to the aircraft door.  The report describes how these airlines allow consumers to buy the package of goodies once reserved for travelers having gold and platinum status.

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Australia:Australia Day honours for Club Melbourne Ambassadors

Australia:Australia Day honours for Club Melbourne Ambassadors | Inspiration Hub | Scoop.it
Two Club Melbourne Ambassadors have been officially recognised on the Australia Day 2014 Honours List for their outstanding medical contributions and service to the community.
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The most valuable 100 nation brands in the world

The most valuable 100 nation brands in the world | Inspiration Hub | Scoop.it
As with companies, branding is also a crucial factor in determining the success of countries: A destination with a strong, recognized brand with a good reputation more easily attracts investment, tourism and professional talent, generates...
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.