Inspiration Hub
55.4K views | +0 today
Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
Your new post is loading...
Scoop.it!

Event Marketing: The 2019 Guide

Event Marketing: The 2019 Guide | Inspiration Hub | Scoop.it

2019 brings the promise of even more virtual event technology, tighter marketing budgets, and droves of content competing for your audience’s attention. Never before have event marketers had more obstacles to overcome in order to drive attendance, secure exhibitors and sponsors, and meet event objectives.

more...
No comment yet.
Scoop.it!

3 Email Strategies You Need to Use to Drive Attendance in 2019

3 Email Strategies You Need to Use to Drive Attendance in 2019 | Inspiration Hub | Scoop.it

A whopping 91% of people check their email every day, but that doesn’t mean using email to promote your event is a sure thing. Hundreds of messages vie alongside yours for potential attendees’ attention. That means your standard newsletter in a busy inbox may languish unopened — or, worse, be marked as spam. 

more...
No comment yet.
Scoop.it!

How To Repurpose Event Content

How To Repurpose Event Content | Inspiration Hub | Scoop.it

You put a lot of work into your event, finding expert speakers and offering rich, insightful content. Your event is a content gold mine. Now that it’s over, don’t let those golden nuggets go to waste. Keep the buzz going by reusing event content to serve your overall marketing strategy — without having to start from scratch.

more...
No comment yet.
Scoop.it!

How to Create a Brand Presence Off of the Trade Show Floor 

How to Create a Brand Presence Off of the Trade Show Floor  | Inspiration Hub | Scoop.it

Successful brands must differentiate themselves to stand out to their target audience and from their competitors. For many, trade show marketing is a major component of the integrated marketing mix because it offers unique brand engagement opportunities. Atypical B2B marketer’s single largest budget item is trade show and event marketing – averaging 20 percent of the total marketing budget, according to Advertising Age, How to Triple Your TradeShow Marketing Results.

more...
No comment yet.
Scoop.it!

How to Build the Perfect Event Registration Landing Page in 2018

How to Build the Perfect Event Registration Landing Page in 2018 | Inspiration Hub | Scoop.it

Master the principles of landing page copywriting and design to build the perfect event registration landing page that will help you register more attendees. Learn how to build an event registration page, capable of converting visitors to event registrants efficiently in 2018.  

more...
No comment yet.
Scoop.it!

Public Relations for Maximum Event Reach

Public Relations for Maximum Event Reach | Inspiration Hub | Scoop.it

The business world has radically changed in the last decade with the introduction of social media and ‘upgrade’ of data configuration and analysis. Core segments of any successful business, from marketing to business development and procurement, develop their strategies around this change, making PR pros the true ambassadors of the shift as they find themselves in the intersection of marketing, sales and customer service.

more...
No comment yet.
Scoop.it!

4 Effective Examples of Twitter Event Promotion

4 Effective Examples of Twitter Event Promotion | Inspiration Hub | Scoop.it

Using social media to promote your next live event? Of course you are. In this blog post we highlight the use of Twitter as an incredibly useful platform for event promotion, featuring four examples of how other industry leaders have leveraged Twitter as part of their event strategy. 

more...
No comment yet.
Scoop.it!

Interactive Content to Improve Awareness & Relevance

Interactive Content to Improve Awareness & Relevance | Inspiration Hub | Scoop.it

Associations have a great amount of content to share and yet members and prospects often feel that they are not getting as much interesting nor relevant information as expected. Knowing the purpose, value and intended audience of your content is the cornerstone of a strong content marketing strategy. Otherwise, the goal of delivering meaningful messages to your members that cultivate deeper long-term relationships can easily drift away.

more...
No comment yet.
Scoop.it!

5 Ways Events Can Shape Their Brand Personality on Social Media

5 Ways Events Can Shape Their Brand Personality on Social Media | Inspiration Hub | Scoop.it

Fine-tuning your brand on social media is all about writing compelling copy that taps into your followers’ emotions. Here are five brand personalities that events like yours embody on social media. Find the one that most aligns with your event’s brand voice, and discover the emotions your team can inspire.

more...
No comment yet.
Scoop.it!

How to Overcome 3 Common Event Marketing Challenges

How to Overcome 3 Common Event Marketing Challenges | Inspiration Hub | Scoop.it

When you’re growing your event, you’re going to need more marketing. You have to reach a bigger audience — and connect with them — to be successful. And with only a few teammates to help you out — or none at all — how do you do it?

more...
No comment yet.
Scoop.it!

Photoshopping Without Photoshop: Resources for Association Marketers

Photoshopping Without Photoshop: Resources for Association Marketers | Inspiration Hub | Scoop.it

Many association marketers have told us they wish they had a tool like Photoshop so they can put together stunning newsletters and promotional images, and quickly make simple edits to graphics. But unfortunately, a Photoshop license is an expense that most associations will forego - especially if it’s not a tool that someone will use frequently.

more...
No comment yet.
Scoop.it!

Event Promotion: 6 Advanced Tactics To Promote Events with Social Media

Event Promotion: 6 Advanced Tactics To Promote Events with Social Media | Inspiration Hub | Scoop.it

Hey, my name is Julius and I am the editor of EventMB, the number one website for event professionals. This channel is all about helping you to make your events awesome. Whether you are starting out, or a seasoned eventprof, you’ll find plenty of tips, advice and tactics to be successful in events.

more...
No comment yet.
Scoop.it!

The Mastery of Event PR: How to Craft a Riveting Press Release

The Mastery of Event PR: How to Craft a Riveting Press Release | Inspiration Hub | Scoop.it

You have a great event and the story to spin it. You also have a dream list of media whose attention you’d love to grab. Now it’s time to connect the dots. The most tried and tested way to get the attention of the media is a press release. Journalists and publications get countless press releases, so you have to make yours stand out.

more...
No comment yet.
Scoop.it!

The Mastery of Event PR: 5 Steps to Make Your Event Press-Worthy

The Mastery of Event PR: 5 Steps to Make Your Event Press-Worthy | Inspiration Hub | Scoop.it

In the events industry, not all press is good press. Well-placed, positive press mentions remain one of the best ways to spread the gospel of your awesome event. But getting on a reporter’s bad side can drastically hurt your ticket sales.

more...
No comment yet.
Scoop.it!

Copywriting Irresistible Content for Events

Copywriting Irresistible Content for Events | Inspiration Hub | Scoop.it

Copywriting is a powerful tool. Words can entice emotion – whether happy or sad – and inspire or initiate change. They can also help grow loyalty and trust. It’s an impression of your company values and brand to your audience. But let’s face it, it’s intimidating. More often than not, people claim they ‘Can’t write’. Now sure, there are those of us who are word wizards. But before you say that you are unable to write, take a step back and consider all the writing you do daily: emails, cards, notes or lists.

more...
No comment yet.
Scoop.it!

Ideas to Personalise Your Meetings & Events

Ideas to Personalise Your Meetings & Events | Inspiration Hub | Scoop.it

Ever wondered why a one-size-fits-all approach doesn’t quite work as well anymore? Well, the best way to connect to your audience and engage them is to personalise to their specific needs. Customer-centric focus and event personalisation is not entirely new, but it’s growing and becoming more sophisticated with the addition of refined data tools and increased social engagement; to help create the most memorable event experiences.

more...
No comment yet.
Scoop.it!

3 Key Conference and Corporate Event Promotion Trends

3 Key Conference and Corporate Event Promotion Trends | Inspiration Hub | Scoop.it

You know as well as anyone, a solid event promotion strategy is vital to your conference or corporate event’s success. But increased competition, limited budgets, and constrained resources have caused event creators to rethink their promotion strategies.

more...
No comment yet.
Scoop.it!

Top Tips for Optimising Your Instagram Profile

Top Tips for Optimising Your Instagram Profile | Inspiration Hub | Scoop.it

Instagram is a powerful tool in any event professional’s marketing kit, whether you’re using it to drive ticket sales or to promote your brand and generate sales. Your Instagram photos can establish your abilities and services, showcase your style, and indicate how active you are…as long as users can find you and get key information they need from your profile.

more...
No comment yet.
Scoop.it!

5 Ways to Increase Audience Enthusiasm and Awareness

5 Ways to Increase Audience Enthusiasm and Awareness | Inspiration Hub | Scoop.it

Meeting planners looking to get potential attendees excited about upcoming events often turn to traditional marketing and outreach methods such as trade advertising, online banners, and direct-email solutions. But do you know there are other affordable and easily implemented promotional vehicles that can help any association better capture audiences' attention?

more...
No comment yet.
Scoop.it!

Five Big Ideas from the 2018 Experiential Marketing Summit

Five Big Ideas from the 2018 Experiential Marketing Summit | Inspiration Hub | Scoop.it

Whether you’re a marketer planning how to take your investment in brand experiences to the next level, or an agency professional responsible for helping clients thrive, now is the time for self-examination and comparative analysis against these sweeping mega themes.  

more...
No comment yet.
Scoop.it!

Get to Know Your Attendees to Craft a Message They’ll Love

Get to Know Your Attendees to Craft a Message They’ll Love | Inspiration Hub | Scoop.it

You can’t build a house without laying a strong foundation first. The same goes for marketing your event. Before diving into marketing channels and logistics, you need to figure out what you’re going to say — and who you’re going to say it to. Each event attracts a unique crowd. The best marketers focus on reaching the people most likely to attend their specific event. In other words: you need to define who your attendees are before you decide how to reach them.

more...
No comment yet.
Scoop.it!

How to Attract (and Convert) More Attendees with SEO for Events

How to Attract (and Convert) More Attendees with SEO for Events | Inspiration Hub | Scoop.it

Using SEO  to achieve higher search ranking increases your odds of converting those browsers to buyers. In fact, if you show up first in Google results, you’ll receive about a third of searcher’s clicks. But if you’re not on page one, less than 10% of searchers will see your event at all. For most events, search can be expected to drive between 5 to 10% of ticket purchases or registrations. Still, SEO remains a mystery for many event creators. Here are five straightforward steps to take to improve your SEO.

more...
No comment yet.
Scoop.it!

The Dos and Don’ts of Handling Brand Damage Control

The Dos and Don’ts of Handling Brand Damage Control | Inspiration Hub | Scoop.it

We’ve all seen it: Some bad public relations comes out about a company and their representatives end up handling the whole ordeal terribly. And all the public can do is stand by and watch! If you’re looking to get ahead of any potential PR trouble before it even starts, check out these dos and don’ts to properly handle damage control when it comes to your association’s brand.

more...
No comment yet.
Scoop.it!

5 Facts That Prove Social Media Event Marketing Isn’t Just for Millennials

5 Facts That Prove Social Media Event Marketing Isn’t Just for Millennials | Inspiration Hub | Scoop.it

Are you reaching everyone you could be on social media? Or have you been stuck in a millennial bubble? If you think social media is just for millennials, you’re missing out on a large market — and lots of ticket sales. The facts show that audiences of all generations are active on social. According to Pew Research, 78% of adults aged 30-49 are now on social media. And so are 37% of those who are at least 65 years old. But just because all generations are on social media doesn’t mean they behave the same way on those platforms. When you look closer, you can parse exactly where and how generations spend their time on these channels.

more...
No comment yet.
Scoop.it!

5 Ways Neuroscience Drives Engagement at Events

5 Ways Neuroscience Drives Engagement at Events | Inspiration Hub | Scoop.it

Managing an event may not require rocket science, but successfully engaging with attendees does require manipulating the properties of neuroscience, the study of the nervous system, particularly the brain. In the last 10-15 years we have learned more about our thinking brain than in all of human history combined. Many of these discoveries have a huge impact on best practices for holding meetings and conferences, and, in turn, how we think about what it means to be engaged in a meeting setting.

more...
No comment yet.
Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.