Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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4 Reasons to Send More Targeted Event Emails 

4 Reasons to Send More Targeted Event Emails  | Inspiration Hub | Scoop.it

Two thirds of consumers have bought something because of an email. But a recent study also found that marketers can improve conversion by 355% — and increase revenues by 781% — by sending more targeted emails.  

Why? Because targeted emails specifically address your recipient’s needs and interests, while mass emails get deleted or marked as SPAM.

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What Really Drives Event Attendance? Don’t Fall into These Traps

What Really Drives Event Attendance? Don’t Fall into These Traps | Inspiration Hub | Scoop.it

According to Meeting Professionals International, about 1.8 million meetings and events occur in the U.S. each year. Surprising? Not at all. Events are one of the few marketing tactics that provide both tangible and intangible benefits for your organization. But why are some events filled with “cult followers” while others struggle for attendance?

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8 Tips for Corporate Event Photography That Isn’t Boring

8 Tips for Corporate Event Photography That Isn’t Boring | Inspiration Hub | Scoop.it

There’s no denying it: capturing a compelling picture of a corporate or business event can be a challenge. After all, shots of people in suits networking at a conference can start to blend together. But boring corporate event photography doesn’t just reflect poorly on your brand — it can also hurt registrations. In fact, consumers use imagery as a primary way to determine the value of an event before they register.

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5 Benefits of Pre-Registration for Events

5 Benefits of Pre-Registration for Events | Inspiration Hub | Scoop.it

Every event professional has experienced it - whether as an attendee or as a part of the conference or event team. Everything before the event seems to be running smoothly - all affairs are in order  There's backup for backups, and extra of extras - this conference is bound to be a massive success. The day of the event comes. Ample staff has been hired, and directions are recited and memorized. 

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Stop Wasting Your Valuable Small-Meeting Spend Data

Stop Wasting Your Valuable Small-Meeting Spend Data | Inspiration Hub | Scoop.it

Marketing, sales, and team culture are still driven by human contact, perhaps now more than ever—the main difference is that meetings are getting smaller as the need to connect face-to-face to offset digital fatigue and isolated working conditions grows.

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Social Media Marketing World Review: 17 Event Marketing Takeaways

Social Media Marketing World Review: 17 Event Marketing Takeaways | Inspiration Hub | Scoop.it
Social Media Marketing World is one of the world's largest social media conferences. From social media to live video, here's what event marketers learn from it.
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How to Use Video to Increase Your Event’s Value

How to Use Video to Increase Your Event’s Value | Inspiration Hub | Scoop.it
It’s probably a pretty big understatement to say that online video consumption has grown by leaps and bounds over the past decade and it’s definitely no surprise that there’s no s…
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Brand USA: How To Market America in the Trump Era

Brand USA: How To Market America in the Trump Era | Inspiration Hub | Scoop.it
 

Brand USA has a big job. Only created in 2010, the destination marketing organization is tasked with promoting travel to the United States. All of it. “By law,” President and CEO Christopher Thompson said in an interview, “we’re required to promote the entirety of the destination — all 50 states, five territories, and the District of Columbia.

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How User-Generated Content Makes Brand Experiences Better

How User-Generated Content Makes Brand Experiences Better | Inspiration Hub | Scoop.it

Creating a great brand experience and creating great content are not distinctly different activities. A successful brand experience maximizes all the ways you can engage attendees, setting the stage for them to interact, network and share information. And as they say, content is king.

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Are Digital and Face-to-Face Marketing Frenemies?

Are Digital and Face-to-Face Marketing Frenemies? | Inspiration Hub | Scoop.it

Think about the last time you went a trade show, conference or networking event. There was a hubbub of noise and conversation. You are there to learn, meet, listen and, if you are booth staff, greet and teach. Imagine that you are approached by someone, or maybe are seated next to someone, and you exchange mutual hellos. 

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The Small-Staff Guide to Association Marketing

The Small-Staff Guide to Association Marketing | Inspiration Hub | Scoop.it

As as association professional, you understand the importance of marketing. But actually doing it, well, that’s a different story. If marketing isn’t necessarily your forte, allow us to help. Here are a few tips for marketing your association through your organization’s website, email, social media sites, and word-of-mouth marketing.

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4 Event Photography Tips to Capture Compelling Images

4 Event Photography Tips to Capture Compelling Images | Inspiration Hub | Scoop.it
Capture the most compelling images using these 4 event photography tips & techniques that professional photographers swear by.
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Washington, D.C. Is Trying to Sell Meeting Planners on Inclusiveness

Washington, D.C. Is Trying to Sell Meeting Planners on Inclusiveness | Inspiration Hub | Scoop.it

Washington, D.C. is promoting its high degree of inclusivity and diversity in the region’s tech sector, compared to the national average, as a competitive advantage to attract more technology conventions and drive long-term economic growth for a broader cross-section of local communities.

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3 reasons why trade shows are worth the expense

3 reasons why trade shows are worth the expense | Inspiration Hub | Scoop.it
Trade shows are expensive. Plain and simple. They can devour the lion’s share of your marketing budget. Nevertheless, trade shows should be part of your marketing plan if a significant portion of attendees comprise your target audience, you are interested in building relationships, or your product or service is typically underrepresented at trade shows. Of …
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Easy Ways to Engage Attendees with Virtual Reality

Easy Ways to Engage Attendees with Virtual Reality | Inspiration Hub | Scoop.it

As event planners and marketers, we all know how important it is to stay on top of trends, especially when it comes to event technology. Having new technology can increase attendee engagement, which is frequently the most important KPI for measuring event ROI. Implementing new trends at events sounds easy, but the difficult part is choosing the right ones for your event and deciding the specific ways to showcase them to your attendees.

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Event Invitations: A Modern Day Guide

Event Invitations: A Modern Day Guide | Inspiration Hub | Scoop.it

Event invitations offer so many options nowadays. From traditional paper invitations, to digital evites, it is hard to know which is right for your event. We get the lowdown on modern day invitations and etiquette.

While the format may have changed, invitations themselves are still just as relevant today as they were.

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How to Make the Most of Content Production Opportunities at Events

How to Make the Most of Content Production Opportunities at Events | Inspiration Hub | Scoop.it

When people think of events, they often focus on the opportunities of the day. This can include the ability to attend sessions, network with other professionals, and generate sales leads. But an event can offer much more than what you can see in a day.

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3 Experiential Events That Challenged Audience Thinking

3 Experiential Events That Challenged Audience Thinking | Inspiration Hub | Scoop.it

Where traditional marketing plays on the wants and needs of potential consumers, the face-to-face nature of experiential marketing gives brands an opportunity to switch things up and challenge the thinking of an audience.

The days of simply selling product based on its benefits are over. In an age where we’re bombarded by advertising, consumers have learned to self-filter. To break through the noise, you’ve either got to be very loud or very different.

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10 Times You Failed Your Attendees

10 Times You Failed Your Attendees | Inspiration Hub | Scoop.it

Steve Jobs and many other entrepreneurs have endorsed the benefits of failure. Failure when innovating spurs ideas. Failure in doing these things as an event planner… not so much. If you have ever watched reruns of American family shows like Leave it to Beaver, the Brady Bunch, or Eight is Enough, you probably caught an episode where one of the kids did something that disappointed the parent.

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What Planners Need to Know About Meeting Logo Design

What Planners Need to Know About Meeting Logo Design | Inspiration Hub | Scoop.it

In a world saturated with conferences, don’t just slap a logo on your event. Instead, make it strategic and thoughtful. “It’s always worth the effort,” says Kate Silva, design director at Freeman XP. A well-designed conference logo offers the first glimpse into what an attendee can expect from the live experience and helps maintain connections over time. It should be given the same consideration as every other touchpoint of your brand.

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How to Design an Event Registration Website That Converts

How to Design an Event Registration Website That Converts | Inspiration Hub | Scoop.it
In today’s world of events, your event website matters more than ever. Here are eight effective event website design best practices you need to follow.
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Exhibiting at a Trade show? 5 Tactics to Stand out of the Crowd

Exhibiting at a Trade show? 5 Tactics to Stand out of the Crowd | Inspiration Hub | Scoop.it
As there is less and less separation between business technology and consumer technology, being able to “touch” emotionally your attendees is key to create brand awareness. Technology is the enabler – it is the customer relationship and the customer experience that matter the most. Creating immersive experiences that will empower the audience is how the exhibition industry will remain relevant and continue to grow.
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10 Ideas Marketers Can Steal from SXSW

10 Ideas Marketers Can Steal from SXSW | Inspiration Hub | Scoop.it

SXSW Interactive is over, Film is still going, and Music has just begun, which means Austin is still teeming with thousands of visitors. It’s a hotbed of ideas, firing up attendees who seek to create, explore, and innovate — our team came home filled with inspiration. It’s hard to even scratch the surface of everything there is to experience, but these ten takeaways are tips you can apply to your programs to help plan a SXSW-worthy brand experience of your own.

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Neuromarketing - And How Event Planners Can Use It For Events

Neuromarketing - And How Event Planners Can Use It For Events | Inspiration Hub | Scoop.it

Ever wish you had a magic ability to convince people to buy tickets to your event? If only everything you said or created could immediately win hearts and minds and get your potential attendee to drop everything and sign up? With neuromarketing, you can begin moving that needle. Here’s how.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.