Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Four Signs Your Event Strategy Is on Fire

Four Signs Your Event Strategy Is on Fire | Inspiration Hub | Scoop.it

Strategic planning is sometimes perceived as a solution only employable by larger organizations with deep pockets and resources to burn. I disagree with this, contending that strategy is accessible and beneficial to all sizes and types of businesses — including the brand experience category. From exhibiting to show organizing and everything in between, a clear and effective strategy guides all messaging, media, and measurement, deeply connecting your marketing to your audiences, and driving home long-term results for your brand. 

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Why a Strategic Partnership is Key to Successful Brand Experiences

Why a Strategic Partnership is Key to Successful Brand Experiences | Inspiration Hub | Scoop.it

In the international market, we’re seeing a huge shift happening that is pushing experience toward the center of the marketing ecosystem; that’s exciting for us. Brands are eager to tackle fresh new ideas from strategic marketing partners who come to the table with creativity and flexibility in mind.  

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Capture Leads With Marketing Automation and Event Apps 

Capture Leads With Marketing Automation and Event Apps  | Inspiration Hub | Scoop.it

When two of your event planning tools can work together, they make processes more efficient and can deliver optimal results. Case in point: marketing automation software and your event mobile app. Both do great things on their own, but if they can integrate together, they can become incredibly useful tools for attendees, sponsors and event planners alike.

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How to Achieve Influence and Success in a Digital World

How to Achieve Influence and Success in a Digital World | Inspiration Hub | Scoop.it

It can be challenging for businesses to find their place in the vast digital landscape. But when approached thoughtfully, conquering social media doesn’t need to be an insurmountable task, according to Erik Qualman, motivational speaker and bestselling author of Socialnomics: How Social Media Transforms the Way We Live and Do Business. “Don’t jump in and use every possible social media or mobile outlet out there,” Qualman suggested. “I always say focus on one, get pretty good at that, and move on from there.”

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5 Social Media Event Marketing Reads to Uplevel Your Strategy

5 Social Media Event Marketing Reads to Uplevel Your Strategy | Inspiration Hub | Scoop.it

Social media isn’t just a nice to have for promoting your event — it’s essential. But getting your posts to show up in the feeds of event-goers is getting more and more difficult, thanks to changing algorithms. So what can you do?

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7 Features Attendees Love in Mobile Event Apps

7 Features Attendees Love in Mobile Event Apps | Inspiration Hub | Scoop.it

When it comes to mobile event apps and event technology of all varieties, event professionals know exactly how true that sentiment is. If an event app isn’t useful, engaging, valuable (and all those other adjectives that mobile event apps have to be), then encouraging attendees to download and engage with the event app will be futile.

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The Foundation for a Successful Event Promotion Strategy 

The Foundation for a Successful Event Promotion Strategy  | Inspiration Hub | Scoop.it

With millions of tickets being sold in the U.S. each year, it’s easy to think there’s a “silver bullet” promotion strategy for events. But there isn’t. Your event — including your needs and resources — is unique. And while four out of five (78%) Americans attended a live event in 2016, that doesn’t guarantee that you’ll pack the house.

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6 W’s: Revamping Your Association's “About Us” Page

6 W’s: Revamping Your Association's “About Us” Page | Inspiration Hub | Scoop.it

Often overlooked, your About Us page is the one spot on your website that should be all about the history of your association! This section is your chance to create a human connection with your audience for members and potential members alike. By thinking of your About Us page as a tool for your marketing campaign, you can update your audience on your past, present, and future. Take a look below at how you should use the six W’s (What, When/Where, Who, Why, and How) to best update your About Us page.

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The Rise of the CMTO: Event Marketing Re-Tools for the Future

The Rise of the CMTO: Event Marketing Re-Tools for the Future | Inspiration Hub | Scoop.it

At any organization, the chief marketing officer and the chief technology officer typically stand alone in separate silos. But as technology’s role in the marketing world increases, there is a greater need to change these roles, especially in the events space. It’s why in the years to come, the role of the CMO may evolve to CMTO – or chief marketing technology officer.

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3 Types of Sponsorship Activations That Drive Brand Engagement

3 Types of Sponsorship Activations That Drive Brand Engagement | Inspiration Hub | Scoop.it

Sponsorship used to be a thinly veiled euphemism for advertising. Counting on big brands to bankroll the festival, organizers would plaster logos everywhere in sight. But the sponsorship as advertising model is outdated. Not only does the blatant advertising not drive brand engagement — it can actually make fans dislike a brand or a festival.

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How to Help Your Attendees Convince Their Bosses to Let Them Attend

How to Help Your Attendees Convince Their Bosses to Let Them Attend | Inspiration Hub | Scoop.it

A potential attendee has been hearing about your conference from her colleagues, and she is raring to go to this year’s event. But her notoriously tight-fisted manager isn’t too keen on paying the costs for her to attend on top of having her out of the office for several days.

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Early Bird Registration for Events: Why Bother?

Early Bird Registration for Events: Why Bother? | Inspiration Hub | Scoop.it

Snag those attendees early with early discounts, right? Or is Early Bird pricing more of a pain than it’s worth? Here’s what you need to consider when deciding whether to use advance pricing incentives to drive ticket purchasing.

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15 Things to Remember When Planning Your Event Budget

15 Things to Remember When Planning Your Event Budget | Inspiration Hub | Scoop.it

When planning events, event planners and event professionals know the importance of generating ROI. However, whether it’s calculating the return of investment based on how much the event’s plates cost, or understanding the ROI of the mobile event app – there should never be any question as to what value your expenses bring back.

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Membership Marketing: How Does Your Association Stack Up?

Membership Marketing: How Does Your Association Stack Up? | Inspiration Hub | Scoop.it

This is the 9th year MGI has conducted this benchmarking survey, and it gives great insights into how associations (in the U.S. and around the world) are recruiting, engaging, and retaining members.

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Use Your Mobile Event App Data to Create a Sell-Out Event Agenda

Use Your Mobile Event App Data to Create a Sell-Out Event Agenda | Inspiration Hub | Scoop.it

Mobile event apps have turned attendees into active participants and opened up previously unimaginable opportunities for your event and its sponsors. The data speaks for itself, too. Frost & Sullivan recently found that event technology can increase your attendance by 20%, increase productivity by 27%, and decrease costs by 20-30%.

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How to Use Sponsors to Fund an Upgraded Event Experience

How to Use Sponsors to Fund an Upgraded Event Experience | Inspiration Hub | Scoop.it

There’s no denying it — improving your event experience doesn’t come cheap. To offset the costs, you can use VIP packages to charge more for deluxe experiences. Or, you can use the enhancements to fuel your marketing and sell more tickets. But one of the best ways to fund a more advanced experience is through sponsors. Specifically, you can partner with your sponsors to create experiential marketing campaigns.

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Innovation and the Future of Events: An Exploration 

Innovation and the Future of Events: An Exploration  | Inspiration Hub | Scoop.it

The future will see events break away from their current nature of a static point-in-time and transform them into engaging, shareable moments that occur throughout the exhibitor and attendee journey as they seek innovative knowledge and experiences.

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August Roundup: Insight Into the Latest Event Industry Lingo

August Roundup: Insight Into the Latest Event Industry Lingo | Inspiration Hub | Scoop.it

The language of the event industry evolves so rapidly it can be challenging for busy event organizers to stay in the know. From experiential marketing to mobile micro-moments, the lingo changes just as quickly as the technology itself. Consider this post your new virtual assistant. We’ve read everything on the web this month to bring to you the newest lingo and the meaning behind it.

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67 Event Marketing Tricks for Event Professionals

67 Event Marketing Tricks for Event Professionals | Inspiration Hub | Scoop.it

Want to market your event like a marketing pro, bringing in your largest crowd yet? With social media, you can amplify your voice but don’t forget offline opportunities as well. Here are 67 ways you can improve your event attendee numbers for next to nothing, outside of your time.

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Content Marketing: How to Make Each Blog Post Drive ROI [infographic]

Content Marketing: How to Make Each Blog Post Drive ROI [infographic] | Inspiration Hub | Scoop.it

Any marketer will tell you that producing a regular stream of content for your website is necessary and important. You also need to optimize your content. The question is, what are you optimizing that content for?

There are plenty of reasons to blog, and even if you don’t know exactly what your goals are, you may already be achieving some successes. But without goals, you’re missing out on all that’s possible. 

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Influencer marketing in the MICE industry

Influencer marketing in the MICE industry | Inspiration Hub | Scoop.it

A major trend that is shaping the events industry, and MICE in particular this year, is influencer marketing. We know it from other industries – leisure travel, food, fashion, parenting etc. As much as there are many similarities with other industries, MICE sector works differently with influencers and has different set of expectations.

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Six Tips for Making Event Content More Instagrammable

Six Tips for Making Event Content More Instagrammable | Inspiration Hub | Scoop.it

Savvy event marketers know that social media is key to amplifying the reach of their experiential programs, but simply whipping up a Twitter handle is no longer enough to make an impact. Brands need to know which social platforms are in vogue and how to use them to their advantage.

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19 Tried-and-True Tactics to Engage Attendees

19 Tried-and-True Tactics to Engage Attendees | Inspiration Hub | Scoop.it

The word “engagement” is so ubiquitous now that it’s edging into the trite zone—if only the concept wasn’t so essential to keeping today’s attendees coming back for more.

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How to Measure Conference Attendee Satisfaction 

How to Measure Conference Attendee Satisfaction  | Inspiration Hub | Scoop.it

Your event’s success relies on a lot more than profit margins and revenues. Even if you reached your financial goals, your conference brand is dead in the water if your attendees had a bad experience, and walked away without their expectations met.

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How to Craft a VIP Package Attendees Will Splurge On 

How to Craft a VIP Package Attendees Will Splurge On  | Inspiration Hub | Scoop.it

You might not realize it, but some of your attendees are willing to spend more than you charge. Especially if you offer them an enhanced experience in return. VIP and tiered ticket programs let you offer attendees the exact experience they’re looking for — at the exact price they’re willing to pay. But if you don’t execute your VIP program properly, it can become a black hole for costs that don’t pay off — for you or your attendees.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.