Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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How to Reach Out to 'Generation Z'

How to Reach Out to 'Generation Z' | Inspiration Hub | Scoop.it
Generation Z... Those who grew up with digital TV rather than four channels, and have everything at their fingertips via their smartphone.
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Giveaways- Why They are Important to Your Booth’s Success

Giveaways- Why They are Important to Your Booth’s Success | Inspiration Hub | Scoop.it

Being memorable as an exhibitor is extremely important for a successful show.  Keeping your brand front of mind is achieved in many ways; a strong physical presence at the show with ample space, a “stand out” display with a clearly stated message, well-trained staff who work as a cohesive team, diligent follow-up, and perhaps an appropriate giveaway.

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Event Organizer Roundup: The Latest Event Marketing Ideas 

Event Organizer Roundup: The Latest Event Marketing Ideas  | Inspiration Hub | Scoop.it

You have to invest in marketing to create excitement, attract press, and ultimately sell tickets to your event. But it’s challenging for a busy organizer to stay on top of marketing trends and know which efforts to invest in. This month, we’ve curated the most on-point marketing insight from experts around the web to help you take your event marketing to the next level.

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How to Keep the Momentum Going AFTER Your Meeting or Event: 4 Tips

How to Keep the Momentum Going AFTER Your Meeting or Event: 4 Tips | Inspiration Hub | Scoop.it

You spend SO much time planning your meetings and events - especially the big ones. So isn’t it a shame when after months and months of planning, suddenly it’s all just...over? Well it doesn’t have to be!

There are actually several things you can do to keep that post-event excitement (and chatter) going. Take a look!

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Event Marketing Wisdom from 12 Social Media Experts

Event Marketing Wisdom from 12 Social Media Experts | Inspiration Hub | Scoop.it
We recently asked 11 social media experts for their advice on making noise for live events on social media. The result is a comprehensive event marketing guide.
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Suzanne Axt's curator insight, May 1, 9:41 AM
Excellent article with great info!!!  A must read!
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Best Practices for Gathering Feedback Using an Event App 

Best Practices for Gathering Feedback Using an Event App  | Inspiration Hub | Scoop.it

hen it comes to launching surveys to collect feedback at your event, the faster you can launch them, typically the better the response! While event apps have made the process of launching surveys and collecting feedback faster (remember how painful paper surveys were?), the actual quality of the feedback is still dependant on the questions you ask.

 That’s why we’ve put together the following best practices for gathering feedback using your event app. With your EventMobi event app, you can launch 3 different types of surveys: live polls, session surveys and event surveys.

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Event Signage Ideas: Neon Light, Digital Badges, 3D Video Mapping

Event Signage Ideas: Neon Light, Digital Badges, 3D Video Mapping | Inspiration Hub | Scoop.it

Want to have a flashy and memorable event? We have some event signage ideas to share with you to bring out the dazzle and razzle of your event.

Start by wowing attendees with 3D video mapping on the venue’s outer wall as they arrive. Inside, litter your location with classic neon signs to give it a homey diner atmosphere. And to increase engagement and participation, give out digital badges to the best attendees. Btw, attend our webinar for more tips and tricks to increasing event engagement.

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Are Mailed-Out New Member Welcome Packets ‘Outdated?’

Are Mailed-Out New Member Welcome Packets ‘Outdated?’ | Inspiration Hub | Scoop.it

One of the most common ways to engage and onboard your new members is by sending a new member welcome packet - usually by mail. But with everything going digital these days, are traditional, mailed-out welcome packets ‘outdated?’ Are your new members expecting more - or just something different - from your association?

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Join in the Conversation with these Twitter Chats for Event Organizers

Join in the Conversation with these Twitter Chats for Event Organizers | Inspiration Hub | Scoop.it

In ancient Rome, the Forum was the place for public meetings, legal proceedings, political debates, and open air markets. With so much happening, the Forum was essentially the center of daily Roman life. Flash forward to modern day where the internet has become the new center of daily life – a forum where global communities no matter how niche can meet, conduct business, and discuss any topic.

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How to Tell Your Brand Story to Get Media Attention 

How to Tell Your Brand Story to Get Media Attention  | Inspiration Hub | Scoop.it

If you want to take your business to the next level and become a household name in the events industry, you will need some help from the media. But how to get the media to pay attention to you? The answer is this: take your business, experience and knowledge and turn them all into stories that the media won’

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4 Reasons to Send More Targeted Event Emails 

4 Reasons to Send More Targeted Event Emails  | Inspiration Hub | Scoop.it

Two thirds of consumers have bought something because of an email. But a recent study also found that marketers can improve conversion by 355% — and increase revenues by 781% — by sending more targeted emails.  

Why? Because targeted emails specifically address your recipient’s needs and interests, while mass emails get deleted or marked as SPAM.

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What Really Drives Event Attendance? Don’t Fall into These Traps

What Really Drives Event Attendance? Don’t Fall into These Traps | Inspiration Hub | Scoop.it

According to Meeting Professionals International, about 1.8 million meetings and events occur in the U.S. each year. Surprising? Not at all. Events are one of the few marketing tactics that provide both tangible and intangible benefits for your organization. But why are some events filled with “cult followers” while others struggle for attendance?

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8 Tips for Corporate Event Photography That Isn’t Boring

8 Tips for Corporate Event Photography That Isn’t Boring | Inspiration Hub | Scoop.it

There’s no denying it: capturing a compelling picture of a corporate or business event can be a challenge. After all, shots of people in suits networking at a conference can start to blend together. But boring corporate event photography doesn’t just reflect poorly on your brand — it can also hurt registrations. In fact, consumers use imagery as a primary way to determine the value of an event before they register.

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5 Benefits of Pre-Registration for Events

5 Benefits of Pre-Registration for Events | Inspiration Hub | Scoop.it

Every event professional has experienced it - whether as an attendee or as a part of the conference or event team. Everything before the event seems to be running smoothly - all affairs are in order  There's backup for backups, and extra of extras - this conference is bound to be a massive success. The day of the event comes. Ample staff has been hired, and directions are recited and memorized. 

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Stop Wasting Your Valuable Small-Meeting Spend Data

Stop Wasting Your Valuable Small-Meeting Spend Data | Inspiration Hub | Scoop.it

Marketing, sales, and team culture are still driven by human contact, perhaps now more than ever—the main difference is that meetings are getting smaller as the need to connect face-to-face to offset digital fatigue and isolated working conditions grows.

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Social Media Marketing World Review: 17 Event Marketing Takeaways

Social Media Marketing World Review: 17 Event Marketing Takeaways | Inspiration Hub | Scoop.it
Social Media Marketing World is one of the world's largest social media conferences. From social media to live video, here's what event marketers learn from it.
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How to Use Video to Increase Your Event’s Value

How to Use Video to Increase Your Event’s Value | Inspiration Hub | Scoop.it
It’s probably a pretty big understatement to say that online video consumption has grown by leaps and bounds over the past decade and it’s definitely no surprise that there’s no s…
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Brand USA: How To Market America in the Trump Era

Brand USA: How To Market America in the Trump Era | Inspiration Hub | Scoop.it
 

Brand USA has a big job. Only created in 2010, the destination marketing organization is tasked with promoting travel to the United States. All of it. “By law,” President and CEO Christopher Thompson said in an interview, “we’re required to promote the entirety of the destination — all 50 states, five territories, and the District of Columbia.

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How User-Generated Content Makes Brand Experiences Better

How User-Generated Content Makes Brand Experiences Better | Inspiration Hub | Scoop.it

Creating a great brand experience and creating great content are not distinctly different activities. A successful brand experience maximizes all the ways you can engage attendees, setting the stage for them to interact, network and share information. And as they say, content is king.

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Are Digital and Face-to-Face Marketing Frenemies?

Are Digital and Face-to-Face Marketing Frenemies? | Inspiration Hub | Scoop.it

Think about the last time you went a trade show, conference or networking event. There was a hubbub of noise and conversation. You are there to learn, meet, listen and, if you are booth staff, greet and teach. Imagine that you are approached by someone, or maybe are seated next to someone, and you exchange mutual hellos. 

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The Small-Staff Guide to Association Marketing

The Small-Staff Guide to Association Marketing | Inspiration Hub | Scoop.it

As as association professional, you understand the importance of marketing. But actually doing it, well, that’s a different story. If marketing isn’t necessarily your forte, allow us to help. Here are a few tips for marketing your association through your organization’s website, email, social media sites, and word-of-mouth marketing.

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4 Event Photography Tips to Capture Compelling Images

4 Event Photography Tips to Capture Compelling Images | Inspiration Hub | Scoop.it
Capture the most compelling images using these 4 event photography tips & techniques that professional photographers swear by.
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Washington, D.C. Is Trying to Sell Meeting Planners on Inclusiveness

Washington, D.C. Is Trying to Sell Meeting Planners on Inclusiveness | Inspiration Hub | Scoop.it

Washington, D.C. is promoting its high degree of inclusivity and diversity in the region’s tech sector, compared to the national average, as a competitive advantage to attract more technology conventions and drive long-term economic growth for a broader cross-section of local communities.

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3 reasons why trade shows are worth the expense

3 reasons why trade shows are worth the expense | Inspiration Hub | Scoop.it
Trade shows are expensive. Plain and simple. They can devour the lion’s share of your marketing budget. Nevertheless, trade shows should be part of your marketing plan if a significant portion of attendees comprise your target audience, you are interested in building relationships, or your product or service is typically underrepresented at trade shows. Of …
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.