Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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3 Key Conference and Corporate Event Promotion Trends

3 Key Conference and Corporate Event Promotion Trends | Inspiration Hub | Scoop.it

You know as well as anyone, a solid event promotion strategy is vital to your conference or corporate event’s success. But increased competition, limited budgets, and constrained resources have caused event creators to rethink their promotion strategies.

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Top Tips for Optimising Your Instagram Profile

Top Tips for Optimising Your Instagram Profile | Inspiration Hub | Scoop.it

Instagram is a powerful tool in any event professional’s marketing kit, whether you’re using it to drive ticket sales or to promote your brand and generate sales. Your Instagram photos can establish your abilities and services, showcase your style, and indicate how active you are…as long as users can find you and get key information they need from your profile.

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5 Ways to Increase Audience Enthusiasm and Awareness

5 Ways to Increase Audience Enthusiasm and Awareness | Inspiration Hub | Scoop.it

Meeting planners looking to get potential attendees excited about upcoming events often turn to traditional marketing and outreach methods such as trade advertising, online banners, and direct-email solutions. But do you know there are other affordable and easily implemented promotional vehicles that can help any association better capture audiences' attention?

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Five Big Ideas from the 2018 Experiential Marketing Summit

Five Big Ideas from the 2018 Experiential Marketing Summit | Inspiration Hub | Scoop.it

Whether you’re a marketer planning how to take your investment in brand experiences to the next level, or an agency professional responsible for helping clients thrive, now is the time for self-examination and comparative analysis against these sweeping mega themes.  

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Get to Know Your Attendees to Craft a Message They’ll Love

Get to Know Your Attendees to Craft a Message They’ll Love | Inspiration Hub | Scoop.it

You can’t build a house without laying a strong foundation first. The same goes for marketing your event. Before diving into marketing channels and logistics, you need to figure out what you’re going to say — and who you’re going to say it to. Each event attracts a unique crowd. The best marketers focus on reaching the people most likely to attend their specific event. In other words: you need to define who your attendees are before you decide how to reach them.

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How to Attract (and Convert) More Attendees with SEO for Events

How to Attract (and Convert) More Attendees with SEO for Events | Inspiration Hub | Scoop.it

Using SEO  to achieve higher search ranking increases your odds of converting those browsers to buyers. In fact, if you show up first in Google results, you’ll receive about a third of searcher’s clicks. But if you’re not on page one, less than 10% of searchers will see your event at all. For most events, search can be expected to drive between 5 to 10% of ticket purchases or registrations. Still, SEO remains a mystery for many event creators. Here are five straightforward steps to take to improve your SEO.

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The Dos and Don’ts of Handling Brand Damage Control

The Dos and Don’ts of Handling Brand Damage Control | Inspiration Hub | Scoop.it

We’ve all seen it: Some bad public relations comes out about a company and their representatives end up handling the whole ordeal terribly. And all the public can do is stand by and watch! If you’re looking to get ahead of any potential PR trouble before it even starts, check out these dos and don’ts to properly handle damage control when it comes to your association’s brand.

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5 Facts That Prove Social Media Event Marketing Isn’t Just for Millennials

5 Facts That Prove Social Media Event Marketing Isn’t Just for Millennials | Inspiration Hub | Scoop.it

Are you reaching everyone you could be on social media? Or have you been stuck in a millennial bubble? If you think social media is just for millennials, you’re missing out on a large market — and lots of ticket sales. The facts show that audiences of all generations are active on social. According to Pew Research, 78% of adults aged 30-49 are now on social media. And so are 37% of those who are at least 65 years old. But just because all generations are on social media doesn’t mean they behave the same way on those platforms. When you look closer, you can parse exactly where and how generations spend their time on these channels.

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5 Ways Neuroscience Drives Engagement at Events

5 Ways Neuroscience Drives Engagement at Events | Inspiration Hub | Scoop.it

Managing an event may not require rocket science, but successfully engaging with attendees does require manipulating the properties of neuroscience, the study of the nervous system, particularly the brain. In the last 10-15 years we have learned more about our thinking brain than in all of human history combined. Many of these discoveries have a huge impact on best practices for holding meetings and conferences, and, in turn, how we think about what it means to be engaged in a meeting setting.

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How to Tap Into Storytelling at Your Next Event to Activate Attendees

How to Tap Into Storytelling at Your Next Event to Activate Attendees | Inspiration Hub | Scoop.it

Marketing guru and best-selling author Seth Godin famously said, “Marketing is no longer about the stuff that you make, but about the stories you tell.” The quote makes perfect sense, especially in the digital age where brand loyalty is earned through unique, shareable experiences and moments; where empathy and transparency win far more trust than advertising. Experts have noted that people today want an experience as much as a product or service, and research reveals that consumers are “less worried about spending money and more concerned with using it to enhance their lives.”

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Legacy – a rewarding approach to marketing Congress Destinations!

Legacy – a rewarding approach to marketing Congress Destinations! | Inspiration Hub | Scoop.it

As an industry partner of The ICEBERG – a joint project between the Joint Meeting Industry Council (JMIC) and the Technical University of Sydney- we at tmf dialogmarketing, are one of the ambassadors of the current international hot topic “Legacy” . A successful “Call for Destinations to Join the Movement” should therefore also be supported by us!

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10 Conference Marketing Tips to Hone Efforts and Boost ROI

10 Conference Marketing Tips to Hone Efforts and Boost ROI | Inspiration Hub | Scoop.it

Marketing a conference means being everywhere at once. You want the professional world abuzz with anticipation, your event’s name popping up everywhere they turn. That sort of cultural infiltration takes more than basic social and web presence. Especially if you’re still building your conference brand, you have to infuse your marketing with extra oomph.

Here are 10 conference marketing tips to help stand out from the slew of conferences all around you this year:

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Tobacco giant publishes full page anti-cigarette ad 

Tobacco giant publishes full page anti-cigarette ad  | Inspiration Hub | Scoop.it

The world’s largest tobacco corporation, Philip Morris, launched ads in the UK claiming its New Year’s resolution for 2018 is to help people quit smoking cigarettes. The brand plans to eventually stop selling cigarettes entirely in the UK and is now encouraging customers to switch to its smoke-free products, such as heated tobacco and e-cigarettes. Philip Morris, which runs labels including Marlboro and Parliament, is also seeking government permission to print information on quitting smoking inside its cigarette packs.

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7 Ways to Reach Attendees on Social Media

7 Ways to Reach Attendees on Social Media | Inspiration Hub | Scoop.it

It’s easy to get caught up in the details of an event and neglect certain tasks. One aspect of planning that requires a prominent place on your to-do list is social media marketing. But strategic use of online platforms does not have to be a full-time job. From hashtags to Snapchat, here are some tips for tagging all the bases at your next brilliant production.

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What Event Creators Need to Know About Instagram Analytics

What Event Creators Need to Know About Instagram Analytics | Inspiration Hub | Scoop.it

Instagram is most known for its high engagement rates — but does that engagement have any effect on your ticket sales? You need to be able to answer that question to justify the time spent on the platform.  To track your Instagram efforts and see the payoff over time, you must know how to track Instagram analytics, exactly what to track, and how to interpret what you’re tracking. Here’s how to get started.

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How to Position Yourself As an Industry-Leading Event Marketer

How to Position Yourself As an Industry-Leading Event Marketer | Inspiration Hub | Scoop.it

In a world where digital marketing is king, is event marketing irrelevant? No. To build personal connections between consumers and a brand, events are still key — and event marketers are just as in demand as ever. So, what makes an effective event marketer? And as an event marketer, how can you stand out in your career?

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The Power of Micro-Influencer Marketing for Events

The Power of Micro-Influencer Marketing for Events | Inspiration Hub | Scoop.it

Long before social media, event marketers would pay for celebrities to promote their events and add credibility. As social media channels continue to gain popularity, consumers are more wary of what they believe when it comes to brand messaging. 92% of them trust an influencer more than an advertisement or traditional celebrity endorsement.

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Turn Word-of-Mouth into Your Strongest Sales Channel

Turn Word-of-Mouth into Your Strongest Sales Channel | Inspiration Hub | Scoop.it

With the average consumer now exposed to about 4,000 ads a day, people are getting better and better at tuning out advertising. Event brands need new ways to get the attention of potential ticket-buyers — both brand-new audiences and people who’ve already heard of your event.

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10 Surprising Instagram Stats Event Creators Need to Know

10 Surprising Instagram Stats Event Creators Need to Know | Inspiration Hub | Scoop.it

Instagram has been a social sleeper hit for event marketing. When the app was launched in 2010, it seemed like just a quaint way to share photos. But eight years later, and Instagram has become the brand-boosting powerhouse.

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Association Basics: Blogging Tips for Non-Writers

Association Basics: Blogging Tips for Non-Writers | Inspiration Hub | Scoop.it

For some people, writing comes naturally and effortlessly. But for others, it can feel more like nails on a chalkboard.

Fret not! If you’ve always described yourself as a “non-writer,” let’s change the script. Take a look at these four basic tips to get you started on writing for your industry and becoming a thought leader!

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Event Data Security: The 2018 Guide for Event Marketers

Event Data Security: The 2018 Guide for Event Marketers | Inspiration Hub | Scoop.it

In today’s world, information is everywhere. The data revolution has forever changed the way consumers interact with companies and vice versa. And though there’s no denying the benefits of rich datasets, such as improved buying experiences and more targeted marketing campaigns, the cost of all of this accessible data is weighing heavy on businesses who collect it and customers who give it.

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4 Advanced Ways to Measure Your Event Promotions

4 Advanced Ways to Measure Your Event Promotions | Inspiration Hub | Scoop.it

You’ve spent countless time and money on your event promotion strategy. But how can you be sure your plan is actually working? The easiest way to increase revenue for your event is to track and measure your event promotions. Google Analytics’ basic capabilities let you measure traffic to your website from various sources — search engine results, social media, partner sites. But if that’s all you’re looking at, you’re missing out on valuable insights.

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This Little Trick Can Help You Sell 45% More Event Tickets

This Little Trick Can Help You Sell 45% More Event Tickets | Inspiration Hub | Scoop.it

In the beginning of the website age, we used to describe websites as a front desk for yout business that’s always staffed. That wasn’t exactly true because while a good quality website could provide content that may answer your visitor’s question, it was largely up to the visitor to find it. A website provided self-service help.

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The 5 Myths of Content Marketing

The 5 Myths of Content Marketing | Inspiration Hub | Scoop.it

These days, content marketing is all the rage in digital marketing circles. But what is it exactly? The Content Marketing Institute (yes, there is such a thing) defines it as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Distribution is as crucial as creation, relevancy and consistency are key, and it’s important to focus just as much on retention as acquisition.

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Predictions for Corporate Event Marketers: How to Conquer 2018

Predictions for Corporate Event Marketers: How to Conquer 2018 | Inspiration Hub | Scoop.it

For years, marketing gurus have exhorted corporate marketers to know their audiences. These days, though, that’s beginner-level advice. Marketing in 2018 will require competing on an even higher level, where winning means not only understanding the landscape, but also masterfully leveraging the newest technologies and concepts to deliver powerful experiences that resonate deeply.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.