Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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3 Social Media Tools to Boost Your Event Marketing 

3 Social Media Tools to Boost Your Event Marketing  | Inspiration Hub | Scoop.it

Savvy event planners know they have to stay on top of social media, but which tools are worth the time and energy to invest in? Which ones are worth the effort and truly the MUST HAVES for any event planner? This video is brought to you by EventMB,  the number one blog for event professionals.

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Everything You Wanted to Know About Event ROI But Never Dared Ask

Everything You Wanted to Know About Event ROI But Never Dared Ask | Inspiration Hub | Scoop.it

Ahhhh, the elusive event return on investment (ROI). When referring to it, some cringe, others shrug, others change the subject. It seems like everyone wants to speak in nebulous terms and no one wants to give exact ways to measure it. That might be because when it comes to return on investment and events, there’s more than one way to figure it all out.

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How To Drive Traffic To Booths With A Low Budget

How To Drive Traffic To Booths With A Low Budget | Inspiration Hub | Scoop.it

The problem with having a low budget at a trade show means that regardless of the swag you provide (that you can’t really afford), it will probably be overshadowed and won’t stand out among the rest of the booths, unless you come up with some original ideas. The key to driving  booth traffic on a low-budget then amounts to user experience and memorability, by tying gifts or ideas to your brand message, and always ensuring that you are providing quality will help you to stand out!

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18 Ways To Make PR Work For Your Event

18 Ways To Make PR Work For Your Event | Inspiration Hub | Scoop.it

There’s no such thing as bad PR, right? That’s highly debatable in the age of social media. What would’ve once been a localized brand disaster, can now fester and grow into something that hits the Interwebs within minutes, and can damage a brand to the point of plummeting stock prices within an hour. While that’s likely not something you need to worry about with your next event, a public relations firm cannot only help you navigate when you find yourself in hot water but it can also help you garner a lot of attention for your event.

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How to Get More out of Your Corporate Event Video

How to Get More out of Your Corporate Event Video | Inspiration Hub | Scoop.it

Video is vital for events. From growing your audience to marketing and promoting your event, it’s one of the most engaging and cost-effective tools you can use. In fact, 52% of marketers worldwide name it as the content type with the best ROI. But in today’s content-rich world, creating a boring old event wrap-up simply won’t cut it. If you want to grab people’s attention and get them excited about your event, you need to create content that’s useful and interesting. 

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3 Tips for Cold Emailing Event Sponsors

3 Tips for Cold Emailing Event Sponsors | Inspiration Hub | Scoop.it

Sponsors unlock a world of opportunity for your event and its attendees. But approaching sponsors without an introduction can be awkward at best. The challenge is especially daunting when you don’t have a point of contact within the organization. Which is why many sponsorship-seekers turn to the internet’s oldest and most trusted tool: email.

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Creating a Video Strategy? Answer These 4 Questions First

Creating a Video Strategy? Answer These 4 Questions First | Inspiration Hub | Scoop.it

These days, the written word seems to shrink by comparison to what your eyes see (live and in living color) and what your ears hear (even so, PLEASE don’t stop reading this blog; we love and value you). And, why shouldn’t this be the case? As we have fewer moments in the day to consume massive amounts of information, videos are super easy for an audience to ingest, process and act upon.

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Broaden Your Event’s Appeal with Influencer Marketing

Broaden Your Event’s Appeal with Influencer Marketing | Inspiration Hub | Scoop.it

Social media marketing has become a crucial aspect of the meetings and association industries, which is why it is so important to promote association conferences through social channels before, during, and after an event, according to Ori Lahav, associate vice president of Kenes Group. “Social media is the place to grow your community,” he said.

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Beef Up Your Event Marketing and Convert More Attendees

Beef Up Your Event Marketing and Convert More Attendees | Inspiration Hub | Scoop.it

Marketing isn’t just something that happens organically. There’s a lot of work involved and many moving pieces. It all starts with a strong marketing plan. But how do you create one and what is it comprised of? This is what you need to know to get started.

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The 20 Instagram Posts You Should Archive Now

The 20 Instagram Posts You Should Archive Now | Inspiration Hub | Scoop.it

In the summer of 2017, Instagram rolled out a featured called “Archive” which allows users to hide a picture or video you’ve previously shared. These archived post can be brought back whenever you want but this allows you to keep photos that mean something to you but might not be relevant to others anymore.

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Content Capture: True Congress Revenue Driver

Content Capture: True Congress Revenue Driver | Inspiration Hub | Scoop.it

Keeping up with the changing delegate needs, has been a serious challenge but, at the same time, a significant business opportunity for event professionals. As the focus has shifted from mere attendance to active participation, today’s conferences and congresses are in constant pursuit of the right engagement formula; a formula that will extend the life cycle of the event and drive performance, as well as business growth. This is where content capture and dissemination comes in.

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What’s the best way to communicate with your travelers?

What’s the best way to communicate with your travelers? | Inspiration Hub | Scoop.it

Good question! It’s one that comes up a lot in the corporate travel industry; after all, you can have an exceptional program in place, but if your communication tactics to your target audience miss the mark, all of that hard work can fall short of expectations. So, what’s the answer? It depends on several factors, such as your corporate culture, audience behaviors, and tools at your disposal, among others, but there are some standard best practices we’ve outlined below. Enjoy!

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Event Professionals Basics: Growing Your Event With LinkedIn

Event Professionals Basics: Growing Your Event With LinkedIn | Inspiration Hub | Scoop.it

Exceeding 100 million active users worldwide, LinkedIn is still under-utilised as a promotion tool for our industry, placing other platforms like Instagram and Facebook in the lead. However, this premier social platform for professionals is specifically designed to bring value to those who are particularly seeking content related to their area of expertise or professional interests. For our case, there are several ways for event planners to benefit from the valuable content contributions posted on LinkedIn.

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You Know Personalized Event Marketing Works—But How Can You Prove It?

You Know Personalized Event Marketing Works—But How Can You Prove It? | Inspiration Hub | Scoop.it

This infographic from Eventsforce outlines results of its recent research on personalization and data-driven marketing for events. While it's a growing priority for 73 percent of respondents, more than half say they struggle to prove its effectiveness  in engaging attendees and building brand loyalty.  Of the 150 senior event planners surveyed, 56 percent said they don’t end up using all the data they collect to personalize their marketing, and another 44 percent find it difficult to determine how much personalization they should actually do.

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How Not To Panic When Your Event Website Is Not Ready

How Not To Panic When Your Event Website Is Not Ready | Inspiration Hub | Scoop.it

Whether your redesign is taking too long or you’re just starting out and have yet to finish your website, if your site isn’t ‘open for business’ there are several website substitutions you can use to keep your current online audience connected to you and your organization.

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Social Media Touchpoints for Your Next Event

Social Media Touchpoints for Your Next Event | Inspiration Hub | Scoop.it

Social media use is one of the core elements that should not be neglected by event planners, whether making an effort to garner awareness for an event, push online registration or engage audiences through attention-grabbing content.Social media practically serve the same cause as event planning as they are aiming at sparking interest and stimulate interactions; an intricate form of ‘art’ that can play a significant part to your overall results, depending on how you choose to make use of it.

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How to Make Your Meeting Marketing Remarkable

How to Make Your Meeting Marketing Remarkable | Inspiration Hub | Scoop.it

Think about what brands do—they provide value by offering education that informs buying decisions consistently over time. Now think about your event. Do you think about it as a one-and-done, or as something that can extend its reach by delivering consistent value that keeps it top of mind for your attendees year round?

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10 Jaw-Dropping Event Marketing Stats That Point to the Future of the Industry 

10 Jaw-Dropping Event Marketing Stats That Point to the Future of the Industry  | Inspiration Hub | Scoop.it

What is the state of event marketing? Where is it going? These are the questions we set out to answer in a recent industry report. The resulting event marketing stats and findings were—for lack of a better turn of phrase—jaw-dropping. We know that events are effective, we know that they’re popular and if you are reading this post, then there’s a good chance that you are a believer in the power of events, too. However, for much of the history of events it’s been difficult to judge just how effective and powerful events can be. The ability to track, attribute and analyze event ROI just wasn’t there before.

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Little and Often - Social Media Marketing for #Eventprofs

Little and Often - Social Media Marketing for #Eventprofs | Inspiration Hub | Scoop.it

When I was in elementary school there was a local news channel whose commercial slogan was, “There’s that news van again.” The commercial depicted a news van that was everywhere. In the days before social media, this was quite a feat to have a news van that covered the greater Tri-State area. Of course, there was more than one but the ad made it sound as magical as Santa Claus and his deliveries. Today, there are plenty of people who are mastering the Interwebs in a way that makes me think of that news van. They’re everywhere. They post consistently, always have fresh content and new perspectives and yet, we know that’s not all they do. But somehow they’ve mastered posting in a way that makes the rest of us feel inadequate. You might assume they have a huge staff behind them but not necessarily. You can be very present on the social hubs in just minutes a day but it takes planning.

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The Power of Storytelling & Social Media

The Power of Storytelling & Social Media | Inspiration Hub | Scoop.it

Storytelling establishes a rapport between the storyteller and the audience, and great stories are the ones which keep this bond fiery and strong. But, what are the key components of a captivating story? It is the one that keeps up on the edge of our seats, making us care about the people involved. It is the one that sparks our interest in knowing what comes next, ardently anticipating the ending. And it is the one that will ignite the imagination and elicit emotion in the audience.

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4 Tips to Reach the Right Attendees With Your Event Marketing

4 Tips to Reach the Right Attendees With Your Event Marketing | Inspiration Hub | Scoop.it

Event marketing can be the most stressful part of event planning. You need to plan, execute, and refine your tasks. If you want to reach more people and increase ticket sales, you need a promotion plan that encourages early interest and maintains momentum until the last ticket or registration is sold. So how do you keep your attendees interested year round?

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Social Media Walls and Buzz Centers for Your Events

Social Media Walls and Buzz Centers for Your Events | Inspiration Hub | Scoop.it

As an event professional, you know how crucial it is to keep your attendees engaged, especially between sessions and speakers. Additionally, you want to make sure your sponsors and trade show vendors get the attention they deserve. Luckily, one solution can help you do both while simultaneously creating a “techie” atmosphere and effectively promoting your event. What’s the magic answer? Using social media walls and to build buzz centers in your space.

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3 Ways to Get More Out of Your Facebook Ads

3 Ways to Get More Out of Your Facebook Ads | Inspiration Hub | Scoop.it

“My team spent a ton of budget on Facebook Ads last year. We got some fairly inexpensive traffic to our event page, but hardly any ticket sales.” Sound familiar? If so, you’re not alone. Even the most battle-tested teams have a hard time getting their event in front of the right audience on Facebook.

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Should Your Association Create a “Villain” to Appeal to Potential Members?

Should Your Association Create a “Villain” to Appeal to Potential Members? | Inspiration Hub | Scoop.it

While attending Hubspot’s Inbound17 Marketing Conference, I listened in on Katie Martell’s session Find an Enemy: How the Right Foe Can Motivate Your Buyers to ActionAfter her talk, I couldn’t help but think that this topic could easily integrate into any association’s membership recruitment campaign. Take a look below to see if your association should considering adding a villain to your next marketing efforts.

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How to Use Brand Ambassadors to Grow Your Event

How to Use Brand Ambassadors to Grow Your Event | Inspiration Hub | Scoop.it

With social media at the core of our modern culture, influencer marketing is one of the best ways to get the word out about your event. Those with social sway can boost your brand, raise awareness, and help you sell more tickets.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.