Inspiration Hub
50.2K views | +0 today
Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
Your new post is loading...
Scoop.it!

Closing the Gap: How Magazine Media is Solving for Print Losses - Folio:

Closing the Gap: How Magazine Media is Solving for Print Losses - Folio: | Inspiration Hub | Scoop.it
Time Inc., New York Media and Atlantic Media offer three unique solutions.
more...
No comment yet.
Scoop.it!

Segmenting Your Membership by Generation (And Why That Matters)

Segmenting Your Membership by Generation (And Why That Matters) | Inspiration Hub | Scoop.it
Do you currently segment your association's membership for marketing campaigns? You may want to! Here's why:
more...
No comment yet.
Scoop.it!

Leave the Gimmicks at the Door: How to Use Content Marketing for Event Promotion

Leave the Gimmicks at the Door: How to Use Content Marketing for Event Promotion | Inspiration Hub | Scoop.it

When it comes time to market your event, it can be tempting to turn to stunts to get people in the door. High dollar giveaways and similar tactics can seem like a good idea at the moment, giving you a chance to gain popularity on social media. But the attention you gain from these gimmicks rarely stands the test of time, and many of the people who get involved aren’t even in your target market.

more...
No comment yet.
Scoop.it!

How to Get Attendees to Open — And Click On — Your Emails

How to Get Attendees to Open — And Click On — Your Emails | Inspiration Hub | Scoop.it
A/B testing is the best way to get more attendees to open — and click on — your emails. Here are 8 tests you can implement today.
more...
No comment yet.
Scoop.it!

Beyond Email: Grow Your Event With Smart Digital Marketing Strategies

Beyond Email: Grow Your Event With Smart Digital Marketing Strategies | Inspiration Hub | Scoop.it

Despite the unfathomable growth of social media (Facebook now has over 2 billion users), the continued migration from print and television ads to mobile (ad spend on the web will soon surpass TV), and the increasing performance reached by retargeting, show organizers and event marketers continue gaining most registrations through email marketing.

more...
No comment yet.
Scoop.it!

When AI Becomes the New Face of Your Brand

When AI Becomes the New Face of Your Brand | Inspiration Hub | Scoop.it
In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies.
more...
No comment yet.
Scoop.it!

5 Ways to Use LinkedIn to Market Your Event

5 Ways to Use LinkedIn to Market Your Event | Inspiration Hub | Scoop.it
When used properly, LinkedIn can help you bring more attendees to your next event and keep previous attendees coming back. How? Here are five ways to
more...
No comment yet.
Scoop.it!

4 Science-based Ways to Boost Productivity in Staff Meetings

4 Science-based Ways to Boost Productivity in Staff Meetings | Inspiration Hub | Scoop.it
With some attention to these basics, you can transform workplace meetings from boring to better.
more...
No comment yet.
Scoop.it!

2017 Social Media Updates Your Marketing Missed

2017 Social Media Updates Your Marketing Missed | Inspiration Hub | Scoop.it
Major updates and features have been added to Facebook, Instagram and Snapchat. Learn what they are and how they will impact your marketing.
more...
No comment yet.
Scoop.it!

Live Event Lead Generation Guide: Advice from Marketing Gurus

Live Event Lead Generation Guide: Advice from Marketing Gurus | Inspiration Hub | Scoop.it

One of the most thrilling aspects of attending live events is getting to speak face-to-face with people who are equally passionate about a subject as you are. In the Live Event Lead Generation: Advice Marketing Gurus eBookwe have attempted to simulate that experience by giving readers the opportunity to learn about lead generation best practices straight from the mouths of event marketing leaders.

 

more...
No comment yet.
Scoop.it!

5 Actions to Take Immediately After Attending a Conference 

5 Actions to Take Immediately After Attending a Conference  | Inspiration Hub | Scoop.it

Attending a conference is an excellent way to network and gain contacts. As well as to glean valuable science and industry insights and to pass this information across to a team. However, many participants place all of their focus upon the event itself. There are several steps which should be taken after attending a conference to leverage its benefits in the most efficient manner possible.

more...
No comment yet.
Scoop.it!

How to Scale Your Event Across the Country 

How to Scale Your Event Across the Country  | Inspiration Hub | Scoop.it

Your event’s attendance has skyrocketed and you’re ready to take the plunge. It’s time to scale your event. But where do you start? And how can you replicate your event without too many growing pangs.Chad Collins has been there. The founder of Learn With Bricks, Collins hosted the first Brick Fest Live back in 2014 and drew 24,000 attendees. Bringing together LEGO fans of all ages, the event has since grown into a two-day LEGO marathon with 28 stops around the country.

more...
No comment yet.
Scoop.it!

France Tests Social Media Influencer Strategy to Engage Meetings Industry

France Tests Social Media Influencer Strategy to Engage Meetings Industry | Inspiration Hub | Scoop.it

The meetings and convention industry is jumping on the brand influencer trend.

Atout France, the national tourism development agency for France, launched a new influencer-based promotional campaign this past spring, leading up to the IMEX Frankfurt meetings industry trade show last month.

While destination marketing organizations have been paying influencers to promote their leisure travel experiences to niche audiences for some time, this is new for the group business side.

more...
No comment yet.
Scoop.it!

18 Ways to Get More People to Your Fundraising Event

18 Ways to Get More People to Your Fundraising Event | Inspiration Hub | Scoop.it
It’s difficult to have a successful fundraising event without attendees. If you’re struggling to get more people to your fundraiser, try these ideas.
more...
No comment yet.
Scoop.it!

Snapchat vs. Instagram: Which One Is Best for Your Event? 

Snapchat vs. Instagram: Which One Is Best for Your Event?  | Inspiration Hub | Scoop.it

Instagram and Snapchat now look more alike than ever, thanks to Instagram’s aggressive cloning of Snapchat’s biggest features. So you might be wondering: Is there still a difference between these two photo-based social networks? And if so, which one you should use for your event?

more...
No comment yet.
Scoop.it!

10 Awesome Event Software Integrations for Event Marketers

10 Awesome Event Software Integrations for Event Marketers | Inspiration Hub | Scoop.it

You are in the middle of organizing the most incredible event the digital marketing community has ever seen. Your speakers are exceptional, the venue is ideal, and the event content is refreshingly original. Now all there’s left to do is to stay organized and execute...

more...
No comment yet.
Scoop.it!

5 Ways to Make Press Feel Welcome at Your Next Event

5 Ways to Make Press Feel Welcome at Your Next Event | Inspiration Hub | Scoop.it
You did it. The press are coming to your event. Believe it or not, you can make their jobs easier and make a big impression with just a few quick things.
more...
No comment yet.
Scoop.it!

20 Tips for Creating an Effective Partner Marketing Event Strategy

20 Tips for Creating an Effective Partner Marketing Event Strategy | Inspiration Hub | Scoop.it

Certain marketing initiatives take a lot more resources and capital than a single company can afford. This is especially the case with event marketing. Co-marketing presents a solution. Obviously, having the right event software is one way to help you do more with less. But that's not the only way. With co-marketing (or partnership marketing) companies achieve bigger initiatives more easily by collaborating with other companies.

more...
No comment yet.
Scoop.it!

Four Easy Steps To Make Your Registration Data Work For You

Four Easy Steps To Make Your Registration Data Work For You | Inspiration Hub | Scoop.it

Throughout the registration process of an event, show management has the opportunity to collect an incredible amount of data about their show’s attendees. This data – registration and attendance patterns, demographics, region and registration classification – is a rich source of information.

Taking data and making it work for you is about more than just capturing information. Data needs to be analyzed and used to produce a successful event.

more...
No comment yet.
Scoop.it!

Back to Basics: Implementing Event Branding 

Back to Basics: Implementing Event Branding  | Inspiration Hub | Scoop.it

Whether you’re planning a new event or gearing up for another year of a long-standing one, branding is important to your event’s success. From selecting signature colors and designing logos, to brainstorming key wording and themes to use, each of these elements helps set the tone for your event and makes it stand out. 

more...
No comment yet.
Scoop.it!

How Well Are You Leveraging the 3 Key Stages of Event Promotion?

How Well Are You Leveraging the 3 Key Stages of Event Promotion? | Inspiration Hub | Scoop.it

Many event organizers make the mistake of believing that event promotion ends on the day of the event, but pre-event promotion is just stage one. Promotion on the day of the event and during the weeks and months afterwards are just as important, especially if there are other events being planned cut down the line.

more...
No comment yet.
Scoop.it!

8 Steps to Help You Design “Wow” Moments

8 Steps to Help You Design “Wow” Moments | Inspiration Hub | Scoop.it

“Can you think ‘beyond better sameness?’” Gary Schirmacher, senior vice president, Experient, a Maritz Global Events Company, asked the participants at a recent Cvent session on designing “wow” moments. Schirmacher went on to define “better sameness” as making incremental changes to improve old ideas. 

more...
No comment yet.
Scoop.it!

4 Things Your Event Marketing Team Must Do

4 Things Your Event Marketing Team Must Do | Inspiration Hub | Scoop.it
Looking for more success in spreading the message about your next meeting or event? Follow these four key pieces of advice.
more...
No comment yet.
Scoop.it!

Airbnb Is Investing in a Surprising New Strategy to Reach More Travelers

Airbnb Is Investing in a Surprising New Strategy to Reach More Travelers | Inspiration Hub | Scoop.it
The company with digital roots is turning toward a more traditional platform to fill its properties. Will it be able to appeal to more of your prospective attendees in their housing searches?
more...
No comment yet.
Scoop.it!

How Meeting Planners Can Rethink Event Design

How Meeting Planners Can Rethink Event Design | Inspiration Hub | Scoop.it
In an age where information and entertainment is never more than a smartphone click away, conference planners face the difficult challenge of keeping audie
more...
No comment yet.
Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.