Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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How Tech is Personalizing the Event Experience 

How Tech is Personalizing the Event Experience  | Inspiration Hub | Scoop.it

In today’s smartphone-centric world, we expect our experience of the world to be personalized. And your events should meet that expectation. A one-size-fits-all approach to your event won’t help you stand out in this experience-driven economy. With 9 out of 10 millennials having attended at least one event in the last year, you have to craft a truly unique experience to make your event the one they remember — and come back to.

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When AI Becomes the New Face of Your Brand

When AI Becomes the New Face of Your Brand | Inspiration Hub | Scoop.it
In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies.
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Easy Ways to Engage Attendees with Virtual Reality

Easy Ways to Engage Attendees with Virtual Reality | Inspiration Hub | Scoop.it

As event planners and marketers, we all know how important it is to stay on top of trends, especially when it comes to event technology. Having new technology can increase attendee engagement, which is frequently the most important KPI for measuring event ROI. Implementing new trends at events sounds easy, but the difficult part is choosing the right ones for your event and deciding the specific ways to showcase them to your attendees.

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The Benefits of Hosting a Virtual Conference at Your Association

The Benefits of Hosting a Virtual Conference at Your Association | Inspiration Hub | Scoop.it
Is an online event, such as a virtual conference, something your association should consider? We're here to break it down:
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More Major Events Are Turning To Twitter For Live Streaming

More Major Events Are Turning To Twitter For Live Streaming | Inspiration Hub | Scoop.it

Meeting professionals are always looking for opportunities to increase their face-to-face audiences, but in today’s digital age, they’re also recognizing the importance of widening their reaches online. While there has been plenty of news surrounding Facebook Live in recent months, Twitter’s live streaming platform can engage with audiences in a way that is more active than other mediums, with tools like live polls to gauge reactions, dedicated hashtags to encourage comments and Periscope’s new 360-degree video feature, which launched in December. 

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Three Ways Marketers Can Harness the Power of Virtual Reality

Three Ways Marketers Can Harness the Power of Virtual Reality | Inspiration Hub | Scoop.it

How VR merges the creative with the practical — with unlimited potential​. After years of conjecture, development, and dreaming, it’s almost hard to believe that the day of virtual reality has arrived. But now that Virtual Reality (VR) has finally reached the consumer level, and tech giants like Google and Samsung are getting involved in shaping the experience, the possibilities for interesting VR applications are growing. 

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.