Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Content Marketing: How to Make Each Blog Post Drive ROI [infographic]

Content Marketing: How to Make Each Blog Post Drive ROI [infographic] | Inspiration Hub | Scoop.it

Any marketer will tell you that producing a regular stream of content for your website is necessary and important. You also need to optimize your content. The question is, what are you optimizing that content for?

There are plenty of reasons to blog, and even if you don’t know exactly what your goals are, you may already be achieving some successes. But without goals, you’re missing out on all that’s possible. 

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Account-based Marketing: An Overview

Account-based Marketing: An Overview | Inspiration Hub | Scoop.it

Account-based marketing can be very beneficial for your overall performance, as it enhances your event strategies in times where new solutions can make the difference as the competitive landscape is constantly growing. Change and innovation are prerequisites for reaching maximum audience impact and improve ROI.

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Increasing Your Exhibitors’ ROI Throughout Your Event

Increasing Your Exhibitors’ ROI Throughout Your Event | Inspiration Hub | Scoop.it

Exhibitors at a tradeshow enjoying a streamlined and fruitful experience, is a top priority for today’s event professionals. In times where budgets are tight and client needs are ever-growing, it is paramount to go the extra mile for securing the largest return on investment (ROI) possible. Having a number of unhappy exhibitors can easily create a wave of stressful situations as they could easily withdraw, leaving teams to constantly be on the lookout for new ones to fill the spots on the exhibition floor while time runs out!

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The new skills set required by event managers today

The new skills set required by event managers today | Inspiration Hub | Scoop.it

Seeing the fast development in the skills set required by event managers today, universities won’t be able to cope with such speed to equip students with latest trends to kick start their career in the events industry. They give a solid foundation to start with, but this has to be reinforced with extra curriculum activities to stay competitive and be employable.

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3 Data-Driven Ways to Increase Your Event's ROI

3 Data-Driven Ways to Increase Your Event's ROI | Inspiration Hub | Scoop.it

Looking for ways to reduce the costs associated with your event, optimize processes, and increase return on investment (ROI)? The answer is in your event data. With the insight from your event data, you can make crucial decisions that drive registrations, surpass your attendee’s expectations, and fuel the success of future events.

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The CMO's Guide to Account-Based Event Marketing

The CMO's Guide to Account-Based Event Marketing | Inspiration Hub | Scoop.it

Account-based event marketing empowers businesses to be more efficient in sales acceleration and ultimately in closing deals. In The CMO's Guide to Account-Based Event Marketing we explain how marketing leaders can get the most out of an account-based event strategy.

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EEK! Last-Minute Tactics to Increase Attendee Numbers

EEK! Last-Minute Tactics to Increase Attendee Numbers | Inspiration Hub | Scoop.it

While we hope that all of our events are sell out situations, some come close to the wire. If it’s last minute and you still have seats to sell, here are a few sure-fire ways to get them sold.

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Hug Your Haters, and Other Digital Ways to Grow Attendance

Hug Your Haters, and Other Digital Ways to Grow Attendance | Inspiration Hub | Scoop.it
Ten things to keep in mind in your efforts to attract participants to your events.
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Segmenting Your Membership by Generation (And Why That Matters)

Segmenting Your Membership by Generation (And Why That Matters) | Inspiration Hub | Scoop.it
Do you currently segment your association's membership for marketing campaigns? You may want to! Here's why:
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Leave the Gimmicks at the Door: How to Use Content Marketing for Event Promotion

Leave the Gimmicks at the Door: How to Use Content Marketing for Event Promotion | Inspiration Hub | Scoop.it

When it comes time to market your event, it can be tempting to turn to stunts to get people in the door. High dollar giveaways and similar tactics can seem like a good idea at the moment, giving you a chance to gain popularity on social media. But the attention you gain from these gimmicks rarely stands the test of time, and many of the people who get involved aren’t even in your target market.

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How to Get Attendees to Open — And Click On — Your Emails

How to Get Attendees to Open — And Click On — Your Emails | Inspiration Hub | Scoop.it
A/B testing is the best way to get more attendees to open — and click on — your emails. Here are 8 tests you can implement today.
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Live Event Lead Generation Guide: Advice from Marketing Gurus

Live Event Lead Generation Guide: Advice from Marketing Gurus | Inspiration Hub | Scoop.it

One of the most thrilling aspects of attending live events is getting to speak face-to-face with people who are equally passionate about a subject as you are. In the Live Event Lead Generation: Advice Marketing Gurus eBookwe have attempted to simulate that experience by giving readers the opportunity to learn about lead generation best practices straight from the mouths of event marketing leaders.

 

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5 Actions to Take Immediately After Attending a Conference 

5 Actions to Take Immediately After Attending a Conference  | Inspiration Hub | Scoop.it

Attending a conference is an excellent way to network and gain contacts. As well as to glean valuable science and industry insights and to pass this information across to a team. However, many participants place all of their focus upon the event itself. There are several steps which should be taken after attending a conference to leverage its benefits in the most efficient manner possible.

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How to Scale Your Event Across the Country 

How to Scale Your Event Across the Country  | Inspiration Hub | Scoop.it

Your event’s attendance has skyrocketed and you’re ready to take the plunge. It’s time to scale your event. But where do you start? And how can you replicate your event without too many growing pangs.Chad Collins has been there. The founder of Learn With Bricks, Collins hosted the first Brick Fest Live back in 2014 and drew 24,000 attendees. Bringing together LEGO fans of all ages, the event has since grown into a two-day LEGO marathon with 28 stops around the country.

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10 Awesome Event Software Integrations for Event Marketers

10 Awesome Event Software Integrations for Event Marketers | Inspiration Hub | Scoop.it

You are in the middle of organizing the most incredible event the digital marketing community has ever seen. Your speakers are exceptional, the venue is ideal, and the event content is refreshingly original. Now all there’s left to do is to stay organized and execute...

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20 Tips for Creating an Effective Partner Marketing Event Strategy

20 Tips for Creating an Effective Partner Marketing Event Strategy | Inspiration Hub | Scoop.it

Certain marketing initiatives take a lot more resources and capital than a single company can afford. This is especially the case with event marketing. Co-marketing presents a solution. Obviously, having the right event software is one way to help you do more with less. But that's not the only way. With co-marketing (or partnership marketing) companies achieve bigger initiatives more easily by collaborating with other companies.

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Back to Basics: Implementing Event Branding 

Back to Basics: Implementing Event Branding  | Inspiration Hub | Scoop.it

Whether you’re planning a new event or gearing up for another year of a long-standing one, branding is important to your event’s success. From selecting signature colors and designing logos, to brainstorming key wording and themes to use, each of these elements helps set the tone for your event and makes it stand out. 

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How Well Are You Leveraging the 3 Key Stages of Event Promotion?

How Well Are You Leveraging the 3 Key Stages of Event Promotion? | Inspiration Hub | Scoop.it

Many event organizers make the mistake of believing that event promotion ends on the day of the event, but pre-event promotion is just stage one. Promotion on the day of the event and during the weeks and months afterwards are just as important, especially if there are other events being planned cut down the line.

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How Much Should You Charge Event Sponsors?

How Much Should You Charge Event Sponsors? | Inspiration Hub | Scoop.it

How much should you charge an event sponsor for a logo placement? What about a mention on social media or a speaking opportunity? Are you charging too much? Or too little? Deciding how much to charge for sponsorship — commonly referred to as sponsorship valuation — can be elusive step in the process of selling event sponsorship. The good news is: it’s less complicated than you might think.

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How Online Communities Contribute to Your Bottom Line

How Online Communities Contribute to Your Bottom Line | Inspiration Hub | Scoop.it

A lot of organizations understand t hat online communities are important for engaging customers, members, and attendees, and maintaining a strong brand, but often it can be difficult to translate virtual engagement into measurable ROI. Or, as Vanessa DiMauro, CEO of Leader Networks, puts it: “Good things are happening, but they don’t know how to talk about it.”

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Event Marketing: The 2017 Guide

Event Marketing: The 2017 Guide | Inspiration Hub | Scoop.it

Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. A company can host its own event, building stronger relationships with its prospects and customers. A company can attend an event as an exhibitor and introduce their product to potential clients. Online events, such as webinars or live streamed workshops, vary in scope and prove to be just as impactful as live events. 

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5 Reasons Brands Want to Sponsor Your Event 

5 Reasons Brands Want to Sponsor Your Event  | Inspiration Hub | Scoop.it

What do sponsors want? If you’re asking yourself this question, you’re already in the right mindset to win sponsors.

Sponsorship expert Todd Uglow teaches this principle to the next generation of event professionals. Before teaching event management at UNLV, Uglow worked with heavy-hitting brands like Major League Baseball, National Football League, and Professional Bull Riders. In a recent webinar, he shared the essential reasons brands want to sponsor your event.

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6 Things You Need to Know About Your Event Audience

6 Things You Need to Know About Your Event Audience | Inspiration Hub | Scoop.it

You may think about your events as your own special snowflakes, but in reality, they have features, benefits, packaging, positioning, pricing, and promotion, just like any other product. And, as any product manager could tell you, the person who knows the most about that product’s customer wins.

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How to Keep the Momentum Going AFTER Your Meeting or Event: 4 Tips

How to Keep the Momentum Going AFTER Your Meeting or Event: 4 Tips | Inspiration Hub | Scoop.it

You spend SO much time planning your meetings and events - especially the big ones. So isn’t it a shame when after months and months of planning, suddenly it’s all just...over? Well it doesn’t have to be!

There are actually several things you can do to keep that post-event excitement (and chatter) going. Take a look!

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Stop Wasting Your Valuable Small-Meeting Spend Data

Stop Wasting Your Valuable Small-Meeting Spend Data | Inspiration Hub | Scoop.it

Marketing, sales, and team culture are still driven by human contact, perhaps now more than ever—the main difference is that meetings are getting smaller as the need to connect face-to-face to offset digital fatigue and isolated working conditions grows.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.