Inspiration Hub
50.9K views | +1 today
Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
Your new post is loading...
Scoop.it!

Increasing Your Exhibitors’ ROI Throughout Your Event

Increasing Your Exhibitors’ ROI Throughout Your Event | Inspiration Hub | Scoop.it

Exhibitors at a tradeshow enjoying a streamlined and fruitful experience, is a top priority for today’s event professionals. In times where budgets are tight and client needs are ever-growing, it is paramount to go the extra mile for securing the largest return on investment (ROI) possible. Having a number of unhappy exhibitors can easily create a wave of stressful situations as they could easily withdraw, leaving teams to constantly be on the lookout for new ones to fill the spots on the exhibition floor while time runs out!

more...
No comment yet.
Scoop.it!

Getting the Double Take – 10 Tips for an Exhibit Display That Stands Out 

How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest? Here is a hint…it is not all about having the tallest booth on the floor. Having a great designer who can help translate your brand into a three-dimensional space is ideal. They can take your marketing strategy and brand and create an experience. However, you don’t always have the budget or the time to go all out.  

more...
No comment yet.
Scoop.it!

Giveaways- Why They are Important to Your Booth’s Success

Giveaways- Why They are Important to Your Booth’s Success | Inspiration Hub | Scoop.it

Being memorable as an exhibitor is extremely important for a successful show.  Keeping your brand front of mind is achieved in many ways; a strong physical presence at the show with ample space, a “stand out” display with a clearly stated message, well-trained staff who work as a cohesive team, diligent follow-up, and perhaps an appropriate giveaway.

more...
No comment yet.
Scoop.it!

3 reasons why trade shows are worth the expense

3 reasons why trade shows are worth the expense | Inspiration Hub | Scoop.it
Trade shows are expensive. Plain and simple. They can devour the lion’s share of your marketing budget. Nevertheless, trade shows should be part of your marketing plan if a significant portion of attendees comprise your target audience, you are interested in building relationships, or your product or service is typically underrepresented at trade shows. Of …
more...
No comment yet.
Scoop.it!

Exhibiting at a Trade show? 5 Tactics to Stand out of the Crowd

Exhibiting at a Trade show? 5 Tactics to Stand out of the Crowd | Inspiration Hub | Scoop.it
As there is less and less separation between business technology and consumer technology, being able to “touch” emotionally your attendees is key to create brand awareness. Technology is the enabler – it is the customer relationship and the customer experience that matter the most. Creating immersive experiences that will empower the audience is how the exhibition industry will remain relevant and continue to grow.
more...
No comment yet.
Scoop.it!

Productivity: The Importance of a Well-Thought-Out Sales Plan

Productivity: The Importance of a Well-Thought-Out Sales Plan | Inspiration Hub | Scoop.it
In the trade show industry, and specifically for sales teams, producing results by means of booth and sponsorship sales is customarily the criteria by which “productivity” is measured. If we accept the end result as a good measure of productivity, and for all practical purposes it does seem to be the best option, then keeping the team’s focus on both short and long-term goals is key to success. Yet, even very successful teams often and inevitably go through repetitive cycles of procrastination.
more...
No comment yet.
Scoop.it!

Why You Should Speak at Conferences & How to Overcome the Barriers

Why You Should Speak at Conferences & How to Overcome the Barriers | Inspiration Hub | Scoop.it

Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand out and connect with potential and existing clients.  There is another way to stand out and to garner attention for your company and for your brand.  That is to have someone in the company speak at the event.  Speaking at an event can seem daunting and, depending on the size and quality of the audience, some question if it is worthwhile.

more...
No comment yet.
Scoop.it!

11 Ways to Add Excitement to Your Trade Show Exhibit

11 Ways to Add Excitement to Your Trade Show Exhibit | Inspiration Hub | Scoop.it

Boring booths are bad for business.  To make your trade show exhibits more exciting and attention-getting, add one or more of these 11 elements to get more attention, booth traffic, and ultimately, leads.

more...
No comment yet.
Scoop.it!

The incredible power of photos at trade shows

The incredible power of photos at trade shows | Inspiration Hub | Scoop.it

Smartphones have become a natural extension of our hands. Taking photos of anything and everything around us is like breathing: you do it without even thinking about is. Sharing is now something we expect from people and companies. Looking at your Twitter, Instagram, Facebook, LinkedIn channels, your visitors want to experience your product, “live” your services, appreciate your company.

more...
No comment yet.
Scoop.it!

How to tap into people’s senses at exhibitions

One way to really grab people’s attention and maintain it at exhibitions is to tap into people’s senses. People who walk away from your stand won’t remember your brand unless you appeal to several of their senses. Sensory marketing is certainly making an impact, but we expect it will take centre stage in the next few years, as more brands see the power of people’s senses and this impacts sales.

Some of the best stands you will come across have somehow managed to appeal to each of our senses. This may seem like an impossible task, but with some careful planning, it’s possible to achieve. If you were wondering how you can do this, here’s some tips on how to tap into people’s senses at exhibitions.

more...
No comment yet.
Scoop.it!

Should I arrange TVs in my trade show booth?

Should I arrange TVs in my trade show booth? | Inspiration Hub | Scoop.it
Having TVs and screens in your trade show booth might be a great idea but requires proper planning. Let's review it together.
more...
No comment yet.
Scoop.it!

How to Reboot Your Trade Show Giveaway Strategy

For years, trade show giveaways have been used to foster goodwill and generate leads with potential clients and prospects. However, since giveaways have become commonplace at shows, do they still have the same impact they once did?
more...
No comment yet.
Scoop.it!

10 Tips for Ultimate Event Gifts

10 Tips for Ultimate Event Gifts | Inspiration Hub | Scoop.it
Lauren Melnick of Poppin shares 10 tips for selecting the best gifts and giveaways for special events and tradeshows
more...
No comment yet.
Scoop.it!

Successful Event Engagement Strategy: The Case of ‘Crowdshaping’

Successful Event Engagement Strategy: The Case of ‘Crowdshaping’ | Inspiration Hub | Scoop.it
While mobile apps are personalising event content and experiences for your different attendees, ‘crowdshaping’ directly onsite is taking event personalisation – and ways to measure the engagement of individual attendees during events – to a whole...
more...
No comment yet.
Scoop.it!

6 Tips to Drive More Traffic to Exhibitors Booths

6 Tips to Drive More Traffic to Exhibitors Booths | Inspiration Hub | Scoop.it
We dive deep into how to make your event sponsors happy by driving more traffic to exhibitors' booths and helping them achieve their event goals.
more...
No comment yet.
Scoop.it!

Four Examples Of Event Sponsorship Promotion Done Right

Four Examples Of Event Sponsorship Promotion Done Right | Inspiration Hub | Scoop.it
Learn from events that have successfully promoted event sponsors, and discover ways to create innovative sponsorship promotion campaigns.
more...
No comment yet.
Scoop.it!

Ten more best (and worst) practices for your next trade show

Ten more best (and worst) practices for your next trade show | Inspiration Hub | Scoop.it

I spent most of this week at the Collaborate conference with 5,000 Oracle users, administrators, service providers and vendors.  As usual, the trade show floor was a case study in what to do and what not to do with your trade show booth.  I’ve written twice about booth best practices here and here, but here are a below are a few more suggestions based on observations this week.

more...
No comment yet.
Scoop.it!

The Secret Formula to Event Swag

The Secret Formula to Event Swag | Inspiration Hub | Scoop.it
What’s your favorite part about attending trade shows? For many, if they are honest, it is collecting giveaways to take home. Event swag has manifested into a world of awesomeness over the last few years.
more...
No comment yet.
Scoop.it!

The Real Cost of Exhibiting with Oculus Rift

The Real Cost of Exhibiting with Oculus Rift | Inspiration Hub | Scoop.it
In our office, and probably just like your office, we often have fanciful “wouldn’t it be cool if” conversations (sometimes we even talk about work stuff…). With the latter in mind, one of our conv...
more...
No comment yet.
Scoop.it!

Winning Strategies in Destination Marketing

Winning Strategies in Destination Marketing | Inspiration Hub | Scoop.it
New Study Reveals Meeting Planner Insights On What Works in Business Events Marketing

What are the leading sources of information in shaping meeting planners’ perception of a destination? What are the best ways to reach planners on behalf of your destination? Which locations are viewed most favorably by decision makers?

more...
No comment yet.
Scoop.it!

5 Secrets to a Successful Tradeshow

5 Secrets to a Successful Tradeshow | Inspiration Hub | Scoop.it

Tradeshows can bring big dollars and business to your organization if you select the right shows to attend, and have an overarching strategy while at the show. Some people fail miserably when they sign up for tradeshows, because they have no idea what their expectations and goals are. If planned out correctly, tradeshows are a perfect place to meet with vendors, sponsors, speakers, new prospects and referral sources for your organization. Below are a few helpful secrets to ensuring your tradeshow is a success.

more...
No comment yet.
Scoop.it!

Smart Ways to Maximize Your Tradeshow Investment

Smart Ways to Maximize Your Tradeshow Investment | Inspiration Hub | Scoop.it

Let’s face the facts – going to tradeshows every year can cost you several hundreds of thousands of dollars, and without a return on investment you have nothing to prove or show the event was a success for you and your team.

more...
No comment yet.
Scoop.it!

An Anthropologist Walks Into A Conference

An Anthropologist Walks Into A Conference | Inspiration Hub | Scoop.it

As your conference grows, it faces increased complexity.
According to a recent IBM study of 1,600+ CEOs, the biggest challenge their companies face is the complexity gap.

more...
No comment yet.
Scoop.it!

5 Digital Marketing Lessons You Can Learn From Trade Shows

5 Digital Marketing Lessons You Can Learn From Trade Shows | Inspiration Hub | Scoop.it
Marketing professionals know the blood, sweat, tears, and money that go into finding new leads or making conversions.
more...
Suzanne Axt's curator insight, October 20, 2015 2:31 PM

Good info...worth reading.

Scoop.it!

4 Things Your Trade Show Booth Should Communicate to Potential Customers

4 Things Your Trade Show Booth Should Communicate to Potential Customers | Inspiration Hub | Scoop.it

Are you about to design a brand new exhibit? Or maybe you are about to completely change a current trade show booth. Whichever it is, you should be extremely strategic about the design process.

more...
No comment yet.
Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.