Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Experiential Events: How to execute an experiential campaign

Experiential Events: How to execute an experiential campaign | Inspiration Hub | Scoop.it

In a climate where marketing is having to become increasingly adaptable and innovated in order to create an impact, we are seeing a turn toward experiential events to stand out from the crowd.

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Bien Venue's curator insight, October 25, 5:01 AM
Great tips here on experiential events and why they might be just what your business needs 
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Improve Your Tradeshow Navigation with These Inspired Examples

Improve Your Tradeshow Navigation with These Inspired Examples | Inspiration Hub | Scoop.it
Here are examples from five events that will give you ideas on how you can improve your wayfinding.
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Early Bird Registration for Events: Why Bother?

Early Bird Registration for Events: Why Bother? | Inspiration Hub | Scoop.it

Snag those attendees early with early discounts, right? Or is Early Bird pricing more of a pain than it’s worth? Here’s what you need to consider when deciding whether to use advance pricing incentives to drive ticket purchasing.

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15 Things to Remember When Planning Your Event Budget

15 Things to Remember When Planning Your Event Budget | Inspiration Hub | Scoop.it

When planning events, event planners and event professionals know the importance of generating ROI. However, whether it’s calculating the return of investment based on how much the event’s plates cost, or understanding the ROI of the mobile event app – there should never be any question as to what value your expenses bring back.

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6 “Picture-Worthy” Props to Consider at Your Next Event

6 “Picture-Worthy” Props to Consider at Your Next Event | Inspiration Hub | Scoop.it

When you host a meeting or event, you want people to engage with you, right? Especially online. You’re likely posting on social media, and so you want your attendees to post as well. But the question is, how? How do you get your attendees to actually post about their conference experience?

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The Most Common Mistake in Event Sponsorship

The Most Common Mistake in Event Sponsorship | Inspiration Hub | Scoop.it

After spending months on your event’s sponsorship proposal, you email it out to everyone on your list — then nothing happens. Your team double checks the contact information for typos and errors, but everything looks good. What went wrong? According to a recent survey, email is the method of choice for event professionals contacting event sponsors. If this includes your team, note that sponsorship experts say that you should never lead with a proposal or package.

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Should You Invest in a Mobile App for Your Event? 

Should You Invest in a Mobile App for Your Event?  | Inspiration Hub | Scoop.it

One of the most important responsibilities of an event planner is to come up with ways to increase attendee engagement at events. Whether it’s creating a seamless onsite registration process or introducing valuable networks to your event, an attendee wants to get the most value out of attending your event. An effective way to keep your attendees interacting is by providing a mobile app that offers helpful features such as info on speakers and sessions, floor plans and photo sharing.

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4 Science-based Ways to Boost Productivity in Staff Meetings

4 Science-based Ways to Boost Productivity in Staff Meetings | Inspiration Hub | Scoop.it
With some attention to these basics, you can transform workplace meetings from boring to better.
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How to Scale Your Event Across the Country 

How to Scale Your Event Across the Country  | Inspiration Hub | Scoop.it

Your event’s attendance has skyrocketed and you’re ready to take the plunge. It’s time to scale your event. But where do you start? And how can you replicate your event without too many growing pangs.Chad Collins has been there. The founder of Learn With Bricks, Collins hosted the first Brick Fest Live back in 2014 and drew 24,000 attendees. Bringing together LEGO fans of all ages, the event has since grown into a two-day LEGO marathon with 28 stops around the country.

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5 Ways to Make Press Feel Welcome at Your Next Event

5 Ways to Make Press Feel Welcome at Your Next Event | Inspiration Hub | Scoop.it
You did it. The press are coming to your event. Believe it or not, you can make their jobs easier and make a big impression with just a few quick things.
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Four Easy Steps To Make Your Registration Data Work For You

Four Easy Steps To Make Your Registration Data Work For You | Inspiration Hub | Scoop.it

Throughout the registration process of an event, show management has the opportunity to collect an incredible amount of data about their show’s attendees. This data – registration and attendance patterns, demographics, region and registration classification – is a rich source of information.

Taking data and making it work for you is about more than just capturing information. Data needs to be analyzed and used to produce a successful event.

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8 Steps to Help You Design “Wow” Moments

8 Steps to Help You Design “Wow” Moments | Inspiration Hub | Scoop.it

“Can you think ‘beyond better sameness?’” Gary Schirmacher, senior vice president, Experient, a Maritz Global Events Company, asked the participants at a recent Cvent session on designing “wow” moments. Schirmacher went on to define “better sameness” as making incremental changes to improve old ideas. 

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How Meeting Planners Can Rethink Event Design

How Meeting Planners Can Rethink Event Design | Inspiration Hub | Scoop.it
In an age where information and entertainment is never more than a smartphone click away, conference planners face the difficult challenge of keeping audie
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6 Things You Need to Know About Your Event Audience

6 Things You Need to Know About Your Event Audience | Inspiration Hub | Scoop.it

You may think about your events as your own special snowflakes, but in reality, they have features, benefits, packaging, positioning, pricing, and promotion, just like any other product. And, as any product manager could tell you, the person who knows the most about that product’s customer wins.

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Smart CMOs Are Seeing the Value of In-Person Brand Experiences and Events

Smart CMOs Are Seeing the Value of In-Person Brand Experiences and Events | Inspiration Hub | Scoop.it
Today's chief marketing officers, brand managers, and event organizers are focusing more on in-person brand experiences to engage more with customers and c
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Best Practices for Gathering Feedback Using an Event App 

Best Practices for Gathering Feedback Using an Event App  | Inspiration Hub | Scoop.it

hen it comes to launching surveys to collect feedback at your event, the faster you can launch them, typically the better the response! While event apps have made the process of launching surveys and collecting feedback faster (remember how painful paper surveys were?), the actual quality of the feedback is still dependant on the questions you ask.

 That’s why we’ve put together the following best practices for gathering feedback using your event app. With your EventMobi event app, you can launch 3 different types of surveys: live polls, session surveys and event surveys.

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How to Tell Your Brand Story to Get Media Attention 

How to Tell Your Brand Story to Get Media Attention  | Inspiration Hub | Scoop.it

If you want to take your business to the next level and become a household name in the events industry, you will need some help from the media. But how to get the media to pay attention to you? The answer is this: take your business, experience and knowledge and turn them all into stories that the media won’

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What Really Drives Event Attendance? Don’t Fall into These Traps

What Really Drives Event Attendance? Don’t Fall into These Traps | Inspiration Hub | Scoop.it

According to Meeting Professionals International, about 1.8 million meetings and events occur in the U.S. each year. Surprising? Not at all. Events are one of the few marketing tactics that provide both tangible and intangible benefits for your organization. But why are some events filled with “cult followers” while others struggle for attendance?

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8 Tips for Corporate Event Photography That Isn’t Boring

8 Tips for Corporate Event Photography That Isn’t Boring | Inspiration Hub | Scoop.it

There’s no denying it: capturing a compelling picture of a corporate or business event can be a challenge. After all, shots of people in suits networking at a conference can start to blend together. But boring corporate event photography doesn’t just reflect poorly on your brand — it can also hurt registrations. In fact, consumers use imagery as a primary way to determine the value of an event before they register.

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Social Media Marketing World Review: 17 Event Marketing Takeaways

Social Media Marketing World Review: 17 Event Marketing Takeaways | Inspiration Hub | Scoop.it
Social Media Marketing World is one of the world's largest social media conferences. From social media to live video, here's what event marketers learn from it.
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How User-Generated Content Makes Brand Experiences Better

How User-Generated Content Makes Brand Experiences Better | Inspiration Hub | Scoop.it

Creating a great brand experience and creating great content are not distinctly different activities. A successful brand experience maximizes all the ways you can engage attendees, setting the stage for them to interact, network and share information. And as they say, content is king.

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4 Event Photography Tips to Capture Compelling Images

4 Event Photography Tips to Capture Compelling Images | Inspiration Hub | Scoop.it
Capture the most compelling images using these 4 event photography tips & techniques that professional photographers swear by.
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Easy Ways to Engage Attendees with Virtual Reality

Easy Ways to Engage Attendees with Virtual Reality | Inspiration Hub | Scoop.it

As event planners and marketers, we all know how important it is to stay on top of trends, especially when it comes to event technology. Having new technology can increase attendee engagement, which is frequently the most important KPI for measuring event ROI. Implementing new trends at events sounds easy, but the difficult part is choosing the right ones for your event and deciding the specific ways to showcase them to your attendees.

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Event Invitations: A Modern Day Guide

Event Invitations: A Modern Day Guide | Inspiration Hub | Scoop.it

Event invitations offer so many options nowadays. From traditional paper invitations, to digital evites, it is hard to know which is right for your event. We get the lowdown on modern day invitations and etiquette.

While the format may have changed, invitations themselves are still just as relevant today as they were.

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How to Make the Most of Content Production Opportunities at Events

How to Make the Most of Content Production Opportunities at Events | Inspiration Hub | Scoop.it

When people think of events, they often focus on the opportunities of the day. This can include the ability to attend sessions, network with other professionals, and generate sales leads. But an event can offer much more than what you can see in a day.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.