Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Content Marketing: How to Make Each Blog Post Drive ROI [infographic]

Content Marketing: How to Make Each Blog Post Drive ROI [infographic] | Inspiration Hub | Scoop.it

Any marketer will tell you that producing a regular stream of content for your website is necessary and important. You also need to optimize your content. The question is, what are you optimizing that content for?

There are plenty of reasons to blog, and even if you don’t know exactly what your goals are, you may already be achieving some successes. But without goals, you’re missing out on all that’s possible. 

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Hug Your Haters, and Other Digital Ways to Grow Attendance

Hug Your Haters, and Other Digital Ways to Grow Attendance | Inspiration Hub | Scoop.it
Ten things to keep in mind in your efforts to attract participants to your events.
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Storytelling With Data 

Storytelling With Data  | Inspiration Hub | Scoop.it

Cole Nussbaumer Knaflic, a leading authority on effectively communicating with data, talks about why this is the next skill you need to add to your resume.

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The Chemistry of Conversations

The Chemistry of Conversations | Inspiration Hub | Scoop.it

Did you know that the quality of conversations—especially those that people have with others at conferences and meetings—has a direct chemical impact on them, those around them, and therefore on the organizations they belong to?

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12 Best Practices to Name Your Event

12 Best Practices to Name Your Event | Inspiration Hub | Scoop.it

What’s in a name? Branding is an important step during the planning phases and many make the mistake of choosing a name and working their way outwards. What you should do is pick the name, part way through the process after you have thoroughly thought about what your event will include and what you want to get across so that you don’t trap yourself with a name that no longer fits with your vision.

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12 Common Photo Fails from Events

12 Common Photo Fails from Events | Inspiration Hub | Scoop.it

With the advent of Instagram and Pinterest and the importance of word-of-mouth marketing, event images are some of your best marketing tools. That’s why you need to ensure you’re not making these common photo mistakes.

We’ve all seen those 1970s professional shots that superimpose one image against the other. Generally, one of them involves a gender non-specific individual with a mullet or feathered hair looking off dreamily into the distance while a front image seems to be popping out of his/her brain.

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12 Communication Habits Made This Former Hooters Hostess a Billion-Dollar-Brand President at 32

12 Communication Habits Made This Former Hooters Hostess a Billion-Dollar-Brand President at 32 | Inspiration Hub | Scoop.it
As group president for Focus Brands, Kat Cole is quickly growing the global retail channels of Cinnabon, Carvel, and Auntie Anne's franchisees. Learn her tips for influencing thousands.
IMEX's insight:

Kat Cole shares the 12 communication habits that allow her to maintain her meteoric and influential rise.

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To Fear or Not to Fear – Networking Events

To Fear or Not to Fear – Networking Events | Inspiration Hub | Scoop.it

At the end of your meeting with the big boss he tells you that you have to attend a networking event and mingle around!
If you are a social person by nature and you find it easy to talk to strangers then it shouldn’t be too much hard work.

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The Language of Innovation: We’re Using the Wrong Words

The Language of Innovation: We’re Using the Wrong Words | Inspiration Hub | Scoop.it

A New Way of Taking Notes During this week’s Great Ideas sessions, I’ve been trying a new strategy for taking notes.

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11 Steps for How to Handle a Customer Complaint at Your Event

11 Steps for How to Handle a Customer Complaint at Your Event | Inspiration Hub | Scoop.it

Dealing with customer complaints effectively is an important skill, particularly if the feedback comes in the middle of a live event. How do you handle an event complaint situation?

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How To Win and Influence Attendees

How To Win and Influence Attendees | Inspiration Hub | Scoop.it

How do you convince people to attend your event? This article offers 25 techniques to influence your guests and make sure your event is a success. I’ve always researched the topic of influence and persuasion in marketing. I can call it a passion, possibly the reason why I studied marketing to begin with.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.