Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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7 Ways to Reach Attendees on Social Media

7 Ways to Reach Attendees on Social Media | Inspiration Hub | Scoop.it

It’s easy to get caught up in the details of an event and neglect certain tasks. One aspect of planning that requires a prominent place on your to-do list is social media marketing. But strategic use of online platforms does not have to be a full-time job. From hashtags to Snapchat, here are some tips for tagging all the bases at your next brilliant production.

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What Event Creators Need to Know About Instagram Analytics

What Event Creators Need to Know About Instagram Analytics | Inspiration Hub | Scoop.it

Instagram is most known for its high engagement rates — but does that engagement have any effect on your ticket sales? You need to be able to answer that question to justify the time spent on the platform.  To track your Instagram efforts and see the payoff over time, you must know how to track Instagram analytics, exactly what to track, and how to interpret what you’re tracking. Here’s how to get started.

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The Power of Micro-Influencer Marketing for Events

The Power of Micro-Influencer Marketing for Events | Inspiration Hub | Scoop.it

Long before social media, event marketers would pay for celebrities to promote their events and add credibility. As social media channels continue to gain popularity, consumers are more wary of what they believe when it comes to brand messaging. 92% of them trust an influencer more than an advertisement or traditional celebrity endorsement.

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10 Surprising Instagram Stats Event Creators Need to Know

10 Surprising Instagram Stats Event Creators Need to Know | Inspiration Hub | Scoop.it

Instagram has been a social sleeper hit for event marketing. When the app was launched in 2010, it seemed like just a quaint way to share photos. But eight years later, and Instagram has become the brand-boosting powerhouse.

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Association Basics: Blogging Tips for Non-Writers

Association Basics: Blogging Tips for Non-Writers | Inspiration Hub | Scoop.it

For some people, writing comes naturally and effortlessly. But for others, it can feel more like nails on a chalkboard.

Fret not! If you’ve always described yourself as a “non-writer,” let’s change the script. Take a look at these four basic tips to get you started on writing for your industry and becoming a thought leader!

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Event Data Security: The 2018 Guide for Event Marketers

Event Data Security: The 2018 Guide for Event Marketers | Inspiration Hub | Scoop.it

In today’s world, information is everywhere. The data revolution has forever changed the way consumers interact with companies and vice versa. And though there’s no denying the benefits of rich datasets, such as improved buying experiences and more targeted marketing campaigns, the cost of all of this accessible data is weighing heavy on businesses who collect it and customers who give it.

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4 Advanced Ways to Measure Your Event Promotions

4 Advanced Ways to Measure Your Event Promotions | Inspiration Hub | Scoop.it

You’ve spent countless time and money on your event promotion strategy. But how can you be sure your plan is actually working? The easiest way to increase revenue for your event is to track and measure your event promotions. Google Analytics’ basic capabilities let you measure traffic to your website from various sources — search engine results, social media, partner sites. But if that’s all you’re looking at, you’re missing out on valuable insights.

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The 5 Myths of Content Marketing

The 5 Myths of Content Marketing | Inspiration Hub | Scoop.it

These days, content marketing is all the rage in digital marketing circles. But what is it exactly? The Content Marketing Institute (yes, there is such a thing) defines it as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Distribution is as crucial as creation, relevancy and consistency are key, and it’s important to focus just as much on retention as acquisition.

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4 Ways to Engage Your Conference Attendees

4 Ways to Engage Your Conference Attendees | Inspiration Hub | Scoop.it

Planning a conference is one thing. But then, there’s the execution. And while a lot of little details are somewhat in your hands - what food you serve, what music you play, what topics are covered during educational sessions, etc. - there are some things that just...aren’t. Prime example: Whether or not your attendees ACTUALLY engage with you and the activities you have planned. Now there’s no way to force attendee engagement (sorry!), but there are a few tactics to help boost it.

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Gamification for More Participation!

Gamification for More Participation! | Inspiration Hub | Scoop.it

Gamification is not a new concept in the marketing or business world, but it is still in its infancy within the events industry, and even more so in the association world. Gamification is the process or methodology of incorporating “game-like” elements to something (an event, product, task, etc), with the aim of increasing engagement, recall ability and to motivate participants to perform a series of intended actions.

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Stories: The New Battleground For Event Engagement

Stories: The New Battleground For Event Engagement | Inspiration Hub | Scoop.it

Little did Snapchat’s founders, Evan Spiegel and Bobby Murphy know, when they created Snapchat in 2012, they created more than a photo app. Snapchat changed the way people interact and share photos and videos with their friends and subsequently changed the way people interact with online content. In 2017 everyone else caught on and now the story reigns supreme across many of the major social media platforms.

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Creating a Strong Brand Activation Campaign: An Eventprof How To

Creating a Strong Brand Activation Campaign: An Eventprof How To | Inspiration Hub | Scoop.it

The term “brand activation” is a lot simpler than it sounds. At the surface, it appears to be “marketing speak.” You know, the type of words that marketers make up to sound like they have an advanced degree in something that’s hard for laypeople to understand. But brand activation is focused on using an experience or brand interaction as a catalyst to entice people to act. Brand activation is the ongoing way(s) in which you introduce yourself (event, product, or service) to others. The key here is “ongoing.” While you may not continue the same kind of brand activation through the lifecycle of your brand, it is necessary to continue something.

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3 Social Media Tools to Boost Your Event Marketing 

3 Social Media Tools to Boost Your Event Marketing  | Inspiration Hub | Scoop.it

Savvy event planners know they have to stay on top of social media, but which tools are worth the time and energy to invest in? Which ones are worth the effort and truly the MUST HAVES for any event planner? This video is brought to you by EventMB,  the number one blog for event professionals.

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donhornsby's curator insight, November 28, 2017 10:51 AM
Event planners want their events to be successful. Building lots of buzz, amplifying attendee engagement, and creating a fear of missing out for people who aren’t even there can be big drivers for social media communication. But there are so many channels, gizmos, and gadgets to choose from. Which ones are worth the effort and truly the MUST HAVES for any event planner? Before you start feeling overwhelmed, we’ve got the answer for you! Check out these 3 Social Media Tools to Boost Your Event Marketing.
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How to Get More out of Your Corporate Event Video

How to Get More out of Your Corporate Event Video | Inspiration Hub | Scoop.it

Video is vital for events. From growing your audience to marketing and promoting your event, it’s one of the most engaging and cost-effective tools you can use. In fact, 52% of marketers worldwide name it as the content type with the best ROI. But in today’s content-rich world, creating a boring old event wrap-up simply won’t cut it. If you want to grab people’s attention and get them excited about your event, you need to create content that’s useful and interesting. 

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Creating a Video Strategy? Answer These 4 Questions First

Creating a Video Strategy? Answer These 4 Questions First | Inspiration Hub | Scoop.it

These days, the written word seems to shrink by comparison to what your eyes see (live and in living color) and what your ears hear (even so, PLEASE don’t stop reading this blog; we love and value you). And, why shouldn’t this be the case? As we have fewer moments in the day to consume massive amounts of information, videos are super easy for an audience to ingest, process and act upon.

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Broaden Your Event’s Appeal with Influencer Marketing

Broaden Your Event’s Appeal with Influencer Marketing | Inspiration Hub | Scoop.it

Social media marketing has become a crucial aspect of the meetings and association industries, which is why it is so important to promote association conferences through social channels before, during, and after an event, according to Ori Lahav, associate vice president of Kenes Group. “Social media is the place to grow your community,” he said.

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Beef Up Your Event Marketing and Convert More Attendees

Beef Up Your Event Marketing and Convert More Attendees | Inspiration Hub | Scoop.it

Marketing isn’t just something that happens organically. There’s a lot of work involved and many moving pieces. It all starts with a strong marketing plan. But how do you create one and what is it comprised of? This is what you need to know to get started.

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The 20 Instagram Posts You Should Archive Now

The 20 Instagram Posts You Should Archive Now | Inspiration Hub | Scoop.it

In the summer of 2017, Instagram rolled out a featured called “Archive” which allows users to hide a picture or video you’ve previously shared. These archived post can be brought back whenever you want but this allows you to keep photos that mean something to you but might not be relevant to others anymore.

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Content Capture: True Congress Revenue Driver

Content Capture: True Congress Revenue Driver | Inspiration Hub | Scoop.it

Keeping up with the changing delegate needs, has been a serious challenge but, at the same time, a significant business opportunity for event professionals. As the focus has shifted from mere attendance to active participation, today’s conferences and congresses are in constant pursuit of the right engagement formula; a formula that will extend the life cycle of the event and drive performance, as well as business growth. This is where content capture and dissemination comes in.

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Event Professionals Basics: Growing Your Event With LinkedIn

Event Professionals Basics: Growing Your Event With LinkedIn | Inspiration Hub | Scoop.it

Exceeding 100 million active users worldwide, LinkedIn is still under-utilised as a promotion tool for our industry, placing other platforms like Instagram and Facebook in the lead. However, this premier social platform for professionals is specifically designed to bring value to those who are particularly seeking content related to their area of expertise or professional interests. For our case, there are several ways for event planners to benefit from the valuable content contributions posted on LinkedIn.

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How Not To Panic When Your Event Website Is Not Ready

How Not To Panic When Your Event Website Is Not Ready | Inspiration Hub | Scoop.it

Whether your redesign is taking too long or you’re just starting out and have yet to finish your website, if your site isn’t ‘open for business’ there are several website substitutions you can use to keep your current online audience connected to you and your organization.

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Social Media Touchpoints for Your Next Event

Social Media Touchpoints for Your Next Event | Inspiration Hub | Scoop.it

Social media use is one of the core elements that should not be neglected by event planners, whether making an effort to garner awareness for an event, push online registration or engage audiences through attention-grabbing content.Social media practically serve the same cause as event planning as they are aiming at sparking interest and stimulate interactions; an intricate form of ‘art’ that can play a significant part to your overall results, depending on how you choose to make use of it.

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Little and Often - Social Media Marketing for #Eventprofs

Little and Often - Social Media Marketing for #Eventprofs | Inspiration Hub | Scoop.it

When I was in elementary school there was a local news channel whose commercial slogan was, “There’s that news van again.” The commercial depicted a news van that was everywhere. In the days before social media, this was quite a feat to have a news van that covered the greater Tri-State area. Of course, there was more than one but the ad made it sound as magical as Santa Claus and his deliveries. Today, there are plenty of people who are mastering the Interwebs in a way that makes me think of that news van. They’re everywhere. They post consistently, always have fresh content and new perspectives and yet, we know that’s not all they do. But somehow they’ve mastered posting in a way that makes the rest of us feel inadequate. You might assume they have a huge staff behind them but not necessarily. You can be very present on the social hubs in just minutes a day but it takes planning.

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The Power of Storytelling & Social Media

The Power of Storytelling & Social Media | Inspiration Hub | Scoop.it

Storytelling establishes a rapport between the storyteller and the audience, and great stories are the ones which keep this bond fiery and strong. But, what are the key components of a captivating story? It is the one that keeps up on the edge of our seats, making us care about the people involved. It is the one that sparks our interest in knowing what comes next, ardently anticipating the ending. And it is the one that will ignite the imagination and elicit emotion in the audience.

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4 Tips to Reach the Right Attendees With Your Event Marketing

4 Tips to Reach the Right Attendees With Your Event Marketing | Inspiration Hub | Scoop.it

Event marketing can be the most stressful part of event planning. You need to plan, execute, and refine your tasks. If you want to reach more people and increase ticket sales, you need a promotion plan that encourages early interest and maintains momentum until the last ticket or registration is sold. So how do you keep your attendees interested year round?

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.