Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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4 Ways to Find Valuable Trends With Your Event Data 

4 Ways to Find Valuable Trends With Your Event Data  | Inspiration Hub | Scoop.it

Without data, you’re flying blind. You don’t know who your attendees are or why they decided to attend. And you’re not going to know where to find other like-minded, would-be attendees to try to attract to your event. But this is 2017. Data about your customers has never been easier to gather, analyze, and act upon.

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How Do You Make a Brand Impression That Lasts? Help Them See It, Touch It, Hear It, Smell It and Even Taste It

How Do You Make a Brand Impression That Lasts? Help Them See It, Touch It, Hear It, Smell It and Even Taste It | Inspiration Hub | Scoop.it

Whether the target audience is experiencing your company at an industry trade show, in a branded corporate environment or even at an experiential marketing tour stop, you should be marketing to all 5 senses to give yourself the best chance of being remembered. A total sensory experience is an effective way for you to make a lasting impression. Just ask Disney!

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A Cautionary Word From Research About Personalization

A Cautionary Word From Research About Personalization | Inspiration Hub | Scoop.it

Personalization is more than technology. It means more than our past purchases or posts in social media. We have likes, dislikes, preferences, strengths, weakness, emotions, experiences and knowledge that do not show up in organization data systems. We are much more than recorded data when it comes to personalization! Data and technology can help make your conference more configurable. Personalization of a conference experience is a much deeper and complex ambition than making it configurable.

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Why the Event Industry is Embracing the Tiny House Trend

Why the Event Industry is Embracing the Tiny House Trend | Inspiration Hub | Scoop.it

Tiny houses are a big thing right now—the object of TV shows, lifestyle websites and magazine photo spreads. Their dimensions, ranging anywhere from 100- to less than 500-square-feet, have made them a popular choice among millennials, baby boomers or anyone looking to downsize and simplify. Often priced at less than $50,000, tiny houses also offer an affordable option for people concerned about the environment. After all, a tiny house costs a lot less to light, heat and cool than a typical 2,000-square-foot abode.

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Analytics for the Event Owner

Analytics for the Event Owner | Inspiration Hub | Scoop.it

Most event organizers spend the vast majority of their time and energy creating amazing content. Sometimes the digital marketing elements of the event don’t receive the same time and attention. This is a big problem — if your web, email, social media, and digital advertising don’t convey the same passion and energy that you placed on building the amazing content, your event or brand experience won’t ever reach its full potential.

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20 Outstanding Examples of Experiential Marketing

20 Outstanding Examples of Experiential Marketing | Inspiration Hub | Scoop.it

Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way. It’s also known as engagement marketing, live marketing or participation marketing, and is often lumped into event marketing—even if it’s a far-cry away from traditional conferences.

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Three Trade Show Marketing Tips You Can’t Ignore

According to Exhibit Surveys Inc.’s annual Trade Show Trends report, 84 percent of exhibition attendees make or recommend final purchasing decisions at their companies. Therefore, failing to promote an organization’s event attendance effectively can factor to a colossal missed opportunity.

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Hug Your Haters, and Other Digital Ways to Grow Attendance

Hug Your Haters, and Other Digital Ways to Grow Attendance | Inspiration Hub | Scoop.it
Ten things to keep in mind in your efforts to attract participants to your events.
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Segmenting Your Membership by Generation (And Why That Matters)

Segmenting Your Membership by Generation (And Why That Matters) | Inspiration Hub | Scoop.it
Do you currently segment your association's membership for marketing campaigns? You may want to! Here's why:
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Leave the Gimmicks at the Door: How to Use Content Marketing for Event Promotion

Leave the Gimmicks at the Door: How to Use Content Marketing for Event Promotion | Inspiration Hub | Scoop.it

When it comes time to market your event, it can be tempting to turn to stunts to get people in the door. High dollar giveaways and similar tactics can seem like a good idea at the moment, giving you a chance to gain popularity on social media. But the attention you gain from these gimmicks rarely stands the test of time, and many of the people who get involved aren’t even in your target market.

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Beyond Email: Grow Your Event With Smart Digital Marketing Strategies

Beyond Email: Grow Your Event With Smart Digital Marketing Strategies | Inspiration Hub | Scoop.it

Despite the unfathomable growth of social media (Facebook now has over 2 billion users), the continued migration from print and television ads to mobile (ad spend on the web will soon surpass TV), and the increasing performance reached by retargeting, show organizers and event marketers continue gaining most registrations through email marketing.

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When AI Becomes the New Face of Your Brand

When AI Becomes the New Face of Your Brand | Inspiration Hub | Scoop.it
In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies.
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4 Science-based Ways to Boost Productivity in Staff Meetings

4 Science-based Ways to Boost Productivity in Staff Meetings | Inspiration Hub | Scoop.it
With some attention to these basics, you can transform workplace meetings from boring to better.
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2017 Social Media Updates Your Marketing Missed

2017 Social Media Updates Your Marketing Missed | Inspiration Hub | Scoop.it
Major updates and features have been added to Facebook, Instagram and Snapchat. Learn what they are and how they will impact your marketing.
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Snapchat vs. Instagram: Which One Is Best for Your Event? 

Snapchat vs. Instagram: Which One Is Best for Your Event?  | Inspiration Hub | Scoop.it

Instagram and Snapchat now look more alike than ever, thanks to Instagram’s aggressive cloning of Snapchat’s biggest features. So you might be wondering: Is there still a difference between these two photo-based social networks? And if so, which one you should use for your event?

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4 Things Your Event Marketing Team Must Do

4 Things Your Event Marketing Team Must Do | Inspiration Hub | Scoop.it
Looking for more success in spreading the message about your next meeting or event? Follow these four key pieces of advice.
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Airbnb Is Investing in a Surprising New Strategy to Reach More Travelers

Airbnb Is Investing in a Surprising New Strategy to Reach More Travelers | Inspiration Hub | Scoop.it
The company with digital roots is turning toward a more traditional platform to fill its properties. Will it be able to appeal to more of your prospective attendees in their housing searches?
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How Meeting Planners Can Rethink Event Design

How Meeting Planners Can Rethink Event Design | Inspiration Hub | Scoop.it
In an age where information and entertainment is never more than a smartphone click away, conference planners face the difficult challenge of keeping audie
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How Online Communities Contribute to Your Bottom Line

How Online Communities Contribute to Your Bottom Line | Inspiration Hub | Scoop.it

A lot of organizations understand t hat online communities are important for engaging customers, members, and attendees, and maintaining a strong brand, but often it can be difficult to translate virtual engagement into measurable ROI. Or, as Vanessa DiMauro, CEO of Leader Networks, puts it: “Good things are happening, but they don’t know how to talk about it.”

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Smart CMOs Are Seeing the Value of In-Person Brand Experiences and Events

Smart CMOs Are Seeing the Value of In-Person Brand Experiences and Events | Inspiration Hub | Scoop.it
Today's chief marketing officers, brand managers, and event organizers are focusing more on in-person brand experiences to engage more with customers and c
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Suzanne Axt's curator insight, May 31, 2:31 PM
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Event Organizer Roundup: The Latest Event Marketing Ideas 

Event Organizer Roundup: The Latest Event Marketing Ideas  | Inspiration Hub | Scoop.it

You have to invest in marketing to create excitement, attract press, and ultimately sell tickets to your event. But it’s challenging for a busy organizer to stay on top of marketing trends and know which efforts to invest in. This month, we’ve curated the most on-point marketing insight from experts around the web to help you take your event marketing to the next level.

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4 Reasons to Send More Targeted Event Emails 

4 Reasons to Send More Targeted Event Emails  | Inspiration Hub | Scoop.it

Two thirds of consumers have bought something because of an email. But a recent study also found that marketers can improve conversion by 355% — and increase revenues by 781% — by sending more targeted emails.  

Why? Because targeted emails specifically address your recipient’s needs and interests, while mass emails get deleted or marked as SPAM.

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What Really Drives Event Attendance? Don’t Fall into These Traps

What Really Drives Event Attendance? Don’t Fall into These Traps | Inspiration Hub | Scoop.it

According to Meeting Professionals International, about 1.8 million meetings and events occur in the U.S. each year. Surprising? Not at all. Events are one of the few marketing tactics that provide both tangible and intangible benefits for your organization. But why are some events filled with “cult followers” while others struggle for attendance?

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Are Digital and Face-to-Face Marketing Frenemies?

Are Digital and Face-to-Face Marketing Frenemies? | Inspiration Hub | Scoop.it

Think about the last time you went a trade show, conference or networking event. There was a hubbub of noise and conversation. You are there to learn, meet, listen and, if you are booth staff, greet and teach. Imagine that you are approached by someone, or maybe are seated next to someone, and you exchange mutual hellos. 

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Washington, D.C. Is Trying to Sell Meeting Planners on Inclusiveness

Washington, D.C. Is Trying to Sell Meeting Planners on Inclusiveness | Inspiration Hub | Scoop.it

Washington, D.C. is promoting its high degree of inclusivity and diversity in the region’s tech sector, compared to the national average, as a competitive advantage to attract more technology conventions and drive long-term economic growth for a broader cross-section of local communities.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.