Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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Environmental Responsibility for Events: How to Go Paperless 

Environmental Responsibility for Events: How to Go Paperless  | Inspiration Hub | Scoop.it

With Earth Day just around the corner, consider this: 75% of millennials are willing to pay more for eco-friendly offerings. And your event is no exception. 

Savvy organizers know that positioning an event as “eco-friendly” is not just the right thing to do. It’s a smart way to align your brand with your audience’s values and protect your bottom line.

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How To Decide on the Best Event Technology for You

How To Decide on the Best Event Technology for You | Inspiration Hub | Scoop.it

It seems like every day there is a shiny new piece of event technology touted as “the next best thing” for managing event details, increasing productivity, collecting registrations and RSVPs, connecting attendees, and so on.

But with more and more event tech solutions available, the anxiety over which option to choose increases. And when you do make a decision, sometimes you are left with the feeling that there was probably a better solution than the one you ended up choosing.

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Suzanne Axt's curator insight, April 19, 9:36 AM
Many forget their objectives and go for "the shiny"...put some thought into your "strategy WHY".
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What Really Drives Event Attendance? Don’t Fall into These Traps

What Really Drives Event Attendance? Don’t Fall into These Traps | Inspiration Hub | Scoop.it

According to Meeting Professionals International, about 1.8 million meetings and events occur in the U.S. each year. Surprising? Not at all. Events are one of the few marketing tactics that provide both tangible and intangible benefits for your organization. But why are some events filled with “cult followers” while others struggle for attendance?

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8 Tips for Corporate Event Photography That Isn’t Boring

8 Tips for Corporate Event Photography That Isn’t Boring | Inspiration Hub | Scoop.it

There’s no denying it: capturing a compelling picture of a corporate or business event can be a challenge. After all, shots of people in suits networking at a conference can start to blend together. But boring corporate event photography doesn’t just reflect poorly on your brand — it can also hurt registrations. In fact, consumers use imagery as a primary way to determine the value of an event before they register.

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Social Media Marketing World Review: 17 Event Marketing Takeaways

Social Media Marketing World Review: 17 Event Marketing Takeaways | Inspiration Hub | Scoop.it
Social Media Marketing World is one of the world's largest social media conferences. From social media to live video, here's what event marketers learn from it.
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Hacking the Hackathon: A Chat with Jamie Murdock

Hacking the Hackathon: A Chat with Jamie Murdock | Inspiration Hub | Scoop.it
Jamie Murdock lays out the the details of what a hackathon is and how it could change your next event in amazing new ways.
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12 Event Trends to Watch in 2017

12 Event Trends to Watch in 2017 | Inspiration Hub | Scoop.it
With innovation in VR and alternative formats on the rise, we’re going to see major changes in 2017. We've rounded up of 12 event trends to watch this year.
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A Digital Marketing Checklist for Events

A Digital Marketing Checklist for Events | Inspiration Hub | Scoop.it

There’s a popular book within productivity circles that focuses on one simple tool that makes a world of difference when it comes to planning. It’s called “The Checklist Manifesto” by Atul Gawande. In the book, Gawande discusses the value of using checklists in order to organize teams, increase efficiency, and cut down on mistakes and mishaps when dealing with complex operations (like flying a fighter jet or performing surgery).

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Here’s What Makes For A Successful Hackathon

Here’s What Makes For A Successful Hackathon | Inspiration Hub | Scoop.it

Jenine P. Humber, CGMP, GVEP, is no slouch when it comes to meetings. As special-event coordinator for the Smithsonian Astrophysical Observatory (SAO) at Harvard University, Humber has access to some of the most technologically advanced venues in the United States. She is both a Certified Government Meeting Professional and a Government Virtual Events Producer.

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7 Event Ticketing Platforms for Your Next Conference

7 Event Ticketing Platforms for Your Next Conference | Inspiration Hub | Scoop.it

Ticketing can be a critical part of the event and conference planning process. Often, you have ideas regarding how you want to manage ticket sales and need a solution that can bring your vision to life. Luckily, there are numerous options available in the ticketing platform space. To help you find the one that is right for you, here are seven event ticketing platforms (and a bonus option) to consider for your next conference or event.

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This Is What Medical Meetings Will Look Like In The Future

This Is What Medical Meetings Will Look Like In The Future | Inspiration Hub | Scoop.it

S. Claiborne “Clay” Johnston, M.D., Ph.D., attended his first medical conference more than 20 years ago, when he was a neurology resident at the University of California, San Francisco. It was organized by the American Neurological Association, and what Johnston most remembers is “the awkward feeling of everybody else knowing each other,” he said in a recent interview, “and me not knowing anyone and sitting in gigantic auditoriums trying to absorb the basic science of what was shown on the gels and all that.”

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How User-Generated Content Makes Brand Experiences Better

How User-Generated Content Makes Brand Experiences Better | Inspiration Hub | Scoop.it

Creating a great brand experience and creating great content are not distinctly different activities. A successful brand experience maximizes all the ways you can engage attendees, setting the stage for them to interact, network and share information. And as they say, content is king.

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7 Secrets of Game-Changing Event Networking

7 Secrets of Game-Changing Event Networking | Inspiration Hub | Scoop.it

As an event organizer, one of the biggest game-changers you can offer at your event is the ability to connect your attendees, exhibitors and delegates in new and meaningful ways.

Plenty of event apps out there now say they offer ‘event networking’, or even ‘event matchmaking’, as part of their deal. But what do these actually mean? Here are 7 insights you can use to get ahead with the business networking you can offer.

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Beyond Face-to-Face: Mind-to-Mind Is Where the Innovation Happens

Beyond Face-to-Face: Mind-to-Mind Is Where the Innovation Happens | Inspiration Hub | Scoop.it

When we meet face-to-face—across our cities or around the world—something powerful happens. Ideas flow more freely. Collaboration comes more naturally. Mutual commitment can form more quickly. As valuable as face-to-face interaction is, it’s time to take the power of live conferences, meetings, and events to the next level ... to something I call “mind-to-mind meetings.”

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Bien Venue's curator insight, March 31, 6:00 AM
Love the idea of 'mind-to-mind meetings'
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4 Event Photography Tips to Capture Compelling Images

4 Event Photography Tips to Capture Compelling Images | Inspiration Hub | Scoop.it
Capture the most compelling images using these 4 event photography tips & techniques that professional photographers swear by.
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Inside Information

Inside Information | Inspiration Hub | Scoop.it
The National Association of Realtors creates an engaging online experience with the help of experts — its own attendees.
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3 Ways Planners Can Integrate Life into Work Meetings

3 Ways Planners Can Integrate Life into Work Meetings | Inspiration Hub | Scoop.it

The concept of “work-life balance” is outdated. As traditional 9-to-5 jobs become less common, “work-life integration” or “work-life harmony” are becoming more apropos terms. Modern employees are eager to find new, nontraditional workplace environments that spur inspiration and are enjoyable, while also enabling their productivity.

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Easy Ways to Engage Attendees with Virtual Reality

Easy Ways to Engage Attendees with Virtual Reality | Inspiration Hub | Scoop.it

As event planners and marketers, we all know how important it is to stay on top of trends, especially when it comes to event technology. Having new technology can increase attendee engagement, which is frequently the most important KPI for measuring event ROI. Implementing new trends at events sounds easy, but the difficult part is choosing the right ones for your event and deciding the specific ways to showcase them to your attendees.

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The CX Manifesto: Are You Designing Event Experiences with a Blindfold On?

The CX Manifesto: Are You Designing Event Experiences with a Blindfold On? | Inspiration Hub | Scoop.it
When you design your event, are you creating a customer experience that you think they want or are you using behavioral data to know what they want.
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Event Invitations: A Modern Day Guide

Event Invitations: A Modern Day Guide | Inspiration Hub | Scoop.it

Event invitations offer so many options nowadays. From traditional paper invitations, to digital evites, it is hard to know which is right for your event. We get the lowdown on modern day invitations and etiquette.

While the format may have changed, invitations themselves are still just as relevant today as they were.

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How to Make the Most of Content Production Opportunities at Events

How to Make the Most of Content Production Opportunities at Events | Inspiration Hub | Scoop.it

When people think of events, they often focus on the opportunities of the day. This can include the ability to attend sessions, network with other professionals, and generate sales leads. But an event can offer much more than what you can see in a day.

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3 Experiential Events That Challenged Audience Thinking

3 Experiential Events That Challenged Audience Thinking | Inspiration Hub | Scoop.it

Where traditional marketing plays on the wants and needs of potential consumers, the face-to-face nature of experiential marketing gives brands an opportunity to switch things up and challenge the thinking of an audience.

The days of simply selling product based on its benefits are over. In an age where we’re bombarded by advertising, consumers have learned to self-filter. To break through the noise, you’ve either got to be very loud or very different.

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10 Times You Failed Your Attendees

10 Times You Failed Your Attendees | Inspiration Hub | Scoop.it

Steve Jobs and many other entrepreneurs have endorsed the benefits of failure. Failure when innovating spurs ideas. Failure in doing these things as an event planner… not so much. If you have ever watched reruns of American family shows like Leave it to Beaver, the Brady Bunch, or Eight is Enough, you probably caught an episode where one of the kids did something that disappointed the parent.

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What Planners Need to Know About Meeting Logo Design

What Planners Need to Know About Meeting Logo Design | Inspiration Hub | Scoop.it

In a world saturated with conferences, don’t just slap a logo on your event. Instead, make it strategic and thoughtful. “It’s always worth the effort,” says Kate Silva, design director at Freeman XP. A well-designed conference logo offers the first glimpse into what an attendee can expect from the live experience and helps maintain connections over time. It should be given the same consideration as every other touchpoint of your brand.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.