Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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New Research Considers Human-Centered Meeting Design

New Research Considers Human-Centered Meeting Design | Inspiration Hub | Scoop.it

At the end of the day,” according to Janet Sperstad, CMP, “we’re all human.” 

That observation is at the heart of a new study that Sperstad, program director of the meeting and event management degree at Madison College, is writing with Amanda Cecil, Ph.D., CMP, associate professor and chair of Indiana University’s School of Physical Education and Tourism Management.

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Don’t Forget To Ask These Questions At Your Next Summer Site Visit

Don’t Forget To Ask These Questions At Your Next Summer Site Visit | Inspiration Hub | Scoop.it

After visiting multiple venues in multiple locations, it can be easy to forget what questions you need to ask to ensure that you get all the information you need to make an informed decision. Here are a few things to keep in mind while you tour each venue. This list is by no means exhaustive, but it is a good place to start if you’re feeling a little overwhelmed.

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Distractions are Everywhere- How to Get Your Visitors Full Attention

Distractions are Everywhere- How to Get Your Visitors Full Attention | Inspiration Hub | Scoop.it

Studies show that we have 7 seconds to capture someone’s attention. That means your trade show booth must be designed with the correct intentionality. In this blog post, we’ll discuss a few ways you can become a better “attention grabber.” What are the goals of your booth? Are you looking to distribute giveaway items, trying to get direct sales, or simply collect information of the visitors? No matter which it is, understanding what your goals at the trade show are will help you dictate the appropriate ways to grab an individual’s attention.

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Why Face-to-Face Events Are Critical In Today’s Complex and Changing World

Why Face-to-Face Events Are Critical In Today’s Complex and Changing World | Inspiration Hub | Scoop.it

Last month, we had the opportunity to come together as a meetings and business-events industry to promote the value of face-to-face meetings. On April 6, more than 100 events were held in nearly 25 countries across six continents as part of the second annual Global Meetings Industry Day, a Meetings Mean Business Coalition initiative.

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7 Ways to Make Your Meetings More Efficient

7 Ways to Make Your Meetings More Efficient | Inspiration Hub | Scoop.it
An infographic outlining some of the things that can breathe new life—and enhanced productivity—into your next event.
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4 Ways To Personalize a Large Meeting

4 Ways To Personalize a Large Meeting | Inspiration Hub | Scoop.it

I’ve been doing research into and thinking about the mass-personalization wave that is dramatically changing what and how we buy as consumers. I’ve learned that personalization can be achieved in a number of ways.

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The Meeting Design Practicum 2017

The Meeting Design Practicum 2017 | Inspiration Hub | Scoop.it
Fourteen adults from 8 different countries are standing in the four corners of a sandbox in a children’s playground. Coloured sheets of paper are strewn all over the sand, kept down by little hillocks because the wind is strong and chilly. At the command of a fifteenth colleague, they all run around until they have …
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Why Event Gamification Is Not What You Think It Is

Why Event Gamification Is Not What You Think It Is | Inspiration Hub | Scoop.it

Along with live video and chatbots, gamification is one of the most talked about event trends at the moment. Even though the term has spread like wildfire throughout the events industry, there is misunderstanding about what gamification is and how it can be use to enhance an in-person event.

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The Value of Experiential Event Design 

The Value of Experiential Event Design  | Inspiration Hub | Scoop.it

It seems that over the last 12-24 months, our industry’s lists of trends and buzzwords have frequently reflected the popularity of incorporating interactive elements into event design. Long before our industry’s trade shows, educational events, and news publications started focusing on this “trend,” however, many of us were already racking up success stories driven by effective experiential event design. The companies who have been doing this for years are typically those who take a more strategic approach in helping corporate clients achieve their meeting, event, and incentive goals. Here at Kuoni, we refer to the practice as “client enculturation.”

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Best Practices for Gathering Feedback Using an Event App 

Best Practices for Gathering Feedback Using an Event App  | Inspiration Hub | Scoop.it

hen it comes to launching surveys to collect feedback at your event, the faster you can launch them, typically the better the response! While event apps have made the process of launching surveys and collecting feedback faster (remember how painful paper surveys were?), the actual quality of the feedback is still dependant on the questions you ask.

 That’s why we’ve put together the following best practices for gathering feedback using your event app. With your EventMobi event app, you can launch 3 different types of surveys: live polls, session surveys and event surveys.

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5 TED Videos That Will Help You Organize Better Meetings

5 TED Videos That Will Help You Organize Better Meetings | Inspiration Hub | Scoop.it

As event professionals, we’re constantly hunting for new ideas that could help us design better meetings. With this in mind, we browsed through the TED archives and discovered a few amazing videos that will give you a dose of inspiration.

Give them a watch. We believe these ideas are worth adopting at your next event.

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Outdoor Event Planning: 8 Practical Considerations 

Outdoor Event Planning: 8 Practical Considerations  | Inspiration Hub | Scoop.it

Now that the calendar has passed the Easter season and the warmer weather is returning, event participants will welcome the opportunity to spend some time outdoors.Taking the group outdoors, even for a little, will breathe new life into what could be just another mundane indoor meeting or event. Even if the entire event can’t be outdoors, arrange an outdoor break, snack, lunch dinner, concert, or other entertainment

Here are 8 practical considerations that need to be built into your plan for outdoor events.

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5 Essential Ingredients to Facilitating a Killer Brainstorm 

Some of the most innovative and influential ideas for brand experiences come when people with diverse perspectives come together. We believe in “intersectional design thinking” – the power of bringing together diverse viewpoints to solve a challenge or think creatively about an opportunity.

But the act of bringing people together doesn’t always result in breakthrough thinking. The difference between a great brainstorm and a KILLER brainstorm is not leaving it to chance. 

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Earth Day 2017: Tips for Designing Sustainable Events 

Earth Day 2017: Tips for Designing Sustainable Events  | Inspiration Hub | Scoop.it

Whether you’re trying to attract younger guests or simply just want to “do your part,” designing sustainable events is worthy a challenge for any organization.

As our society evolves into a more environmentally conscious mindset (including the increasing popularity of Earth Day), it only makes sense that our industry would follow suit.  If our goal is to create experiences that stick with attendees, aligning with the same philanthropic principles is a no-brainer.

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The Dos and Don’ts of Hosting a Successful Virtual Event

The Dos and Don’ts of Hosting a Successful Virtual Event | Inspiration Hub | Scoop.it

As consumers and attendees increasingly rely on smartphones and digital tools, marketers look to bridge the online and physical worlds to maximize engagement and create unique moments. Virtual and hybrid events offer the perfect solution by combining the best of brand experience with the digital engagement people crave. According to Market Research Media, virtual events will grow from $14 billion in 2018 to $18 billion in 2023, with a steady increase of five percent annually. Beyond effective marketing, going virtual is an excellent way to further monetize an event and efficiently reach a global audience. 

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How to Tell Your Brand Story to Get Media Attention 

How to Tell Your Brand Story to Get Media Attention  | Inspiration Hub | Scoop.it

If you want to take your business to the next level and become a household name in the events industry, you will need some help from the media. But how to get the media to pay attention to you? The answer is this: take your business, experience and knowledge and turn them all into stories that the media won’

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Environmental Responsibility for Events: How to Go Paperless 

Environmental Responsibility for Events: How to Go Paperless  | Inspiration Hub | Scoop.it

With Earth Day just around the corner, consider this: 75% of millennials are willing to pay more for eco-friendly offerings. And your event is no exception. 

Savvy organizers know that positioning an event as “eco-friendly” is not just the right thing to do. It’s a smart way to align your brand with your audience’s values and protect your bottom line.

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How To Decide on the Best Event Technology for You

How To Decide on the Best Event Technology for You | Inspiration Hub | Scoop.it

It seems like every day there is a shiny new piece of event technology touted as “the next best thing” for managing event details, increasing productivity, collecting registrations and RSVPs, connecting attendees, and so on.

But with more and more event tech solutions available, the anxiety over which option to choose increases. And when you do make a decision, sometimes you are left with the feeling that there was probably a better solution than the one you ended up choosing.

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Suzanne Axt's curator insight, April 19, 9:36 AM
Many forget their objectives and go for "the shiny"...put some thought into your "strategy WHY".
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What Really Drives Event Attendance? Don’t Fall into These Traps

What Really Drives Event Attendance? Don’t Fall into These Traps | Inspiration Hub | Scoop.it

According to Meeting Professionals International, about 1.8 million meetings and events occur in the U.S. each year. Surprising? Not at all. Events are one of the few marketing tactics that provide both tangible and intangible benefits for your organization. But why are some events filled with “cult followers” while others struggle for attendance?

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8 Tips for Corporate Event Photography That Isn’t Boring

8 Tips for Corporate Event Photography That Isn’t Boring | Inspiration Hub | Scoop.it

There’s no denying it: capturing a compelling picture of a corporate or business event can be a challenge. After all, shots of people in suits networking at a conference can start to blend together. But boring corporate event photography doesn’t just reflect poorly on your brand — it can also hurt registrations. In fact, consumers use imagery as a primary way to determine the value of an event before they register.

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Social Media Marketing World Review: 17 Event Marketing Takeaways

Social Media Marketing World Review: 17 Event Marketing Takeaways | Inspiration Hub | Scoop.it
Social Media Marketing World is one of the world's largest social media conferences. From social media to live video, here's what event marketers learn from it.
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Hacking the Hackathon: A Chat with Jamie Murdock

Hacking the Hackathon: A Chat with Jamie Murdock | Inspiration Hub | Scoop.it
Jamie Murdock lays out the the details of what a hackathon is and how it could change your next event in amazing new ways.
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12 Event Trends to Watch in 2017

12 Event Trends to Watch in 2017 | Inspiration Hub | Scoop.it
With innovation in VR and alternative formats on the rise, we’re going to see major changes in 2017. We've rounded up of 12 event trends to watch this year.
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A Digital Marketing Checklist for Events

A Digital Marketing Checklist for Events | Inspiration Hub | Scoop.it

There’s a popular book within productivity circles that focuses on one simple tool that makes a world of difference when it comes to planning. It’s called “The Checklist Manifesto” by Atul Gawande. In the book, Gawande discusses the value of using checklists in order to organize teams, increase efficiency, and cut down on mistakes and mishaps when dealing with complex operations (like flying a fighter jet or performing surgery).

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.