Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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25 Fun, Fresh Ideas to Step Up Your Trade Show Game

25 Fun, Fresh Ideas to Step Up Your Trade Show Game | Inspiration Hub | Scoop.it

If your trade show involves people strolling up and down aisles past booths with no meaningful direction to what they’re doing, your attendees and your vendors could do better. There are tons of options out there that you can embrace in order to bring new excitement to your event. Don’t keep doing the same old thing because it’s comfortable. Shake things up. It’s time to take your trade show experience to the next level with these ideas.

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Best Booth Engagement Strategies

Best Booth Engagement Strategies | Inspiration Hub | Scoop.it

The way we engage and how we qualify event attendees is shifting because potential buyers are savvy and have more control of the buying cycle. They are well on their way through the buying journey before they even get contacted by sales or visit your booth space. A well-organized event can be a great opportunity for attendees to learn and connect while enjoying the process.

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5 Strategies for Uncovering Event Participant Preferences - EventMobi

5 Strategies for Uncovering Event Participant Preferences - EventMobi | Inspiration Hub | Scoop.it
Everything you need to know in the world of mobile event technology. Follow us for valuable resources, big feature releases, and the latest gossip in event tech!
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Distractions are Everywhere- How to Get Your Visitors Full Attention

Distractions are Everywhere- How to Get Your Visitors Full Attention | Inspiration Hub | Scoop.it

Studies show that we have 7 seconds to capture someone’s attention. That means your trade show booth must be designed with the correct intentionality. In this blog post, we’ll discuss a few ways you can become a better “attention grabber.” What are the goals of your booth? Are you looking to distribute giveaway items, trying to get direct sales, or simply collect information of the visitors? No matter which it is, understanding what your goals at the trade show are will help you dictate the appropriate ways to grab an individual’s attention.

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Behavioral Data: The New Trade Show Currency

Behavioral Data: The New Trade Show Currency | Inspiration Hub | Scoop.it
The trade show industry has become inundated with behavioral data, but it's not specific enough to provide the right info to make your show better.
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10 Tips for Ultimate Event Gifts

10 Tips for Ultimate Event Gifts | Inspiration Hub | Scoop.it
Lauren Melnick of Poppin shares 10 tips for selecting the best gifts and giveaways for special events and tradeshows
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The Most Innovative Green Exhibit Ideas

The Most Innovative Green Exhibit Ideas | Inspiration Hub | Scoop.it
When designing an exhibit booth most of us think brand impact first. Environmental impacts are rarely top of mind.
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Successful Event Engagement Strategy: The Case of ‘Crowdshaping’

Successful Event Engagement Strategy: The Case of ‘Crowdshaping’ | Inspiration Hub | Scoop.it
While mobile apps are personalising event content and experiences for your different attendees, ‘crowdshaping’ directly onsite is taking event personalisation – and ways to measure the engagement of individual attendees during events – to a whole...
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3 Ways to Turn your Event into an ‘Experiential’ Event

3 Ways to Turn your Event into an ‘Experiential’ Event | Inspiration Hub | Scoop.it
With so many similar products and services available today in such a competitive market, how can you make your company stand out from the crowd?
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5 Benefits to Marketing at Tradeshows with Eco-Friendly Reusable Bags

Eco-friendly reusable bags bring a lot to the table. Obviously, they’re eco-friendly, but they also deliver a great return on your investment, they are very effective at establishing and maintaining your branding message and when well thought out in their design, can increase leads. Here are five reasons you should consider marketing at your next tradeshow with eco-friendly reusable bags.

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Massive Demand, Little Supply: How to Deal With the Economics of Meetings Today

Massive Demand, Little Supply: How to Deal With the Economics of Meetings Today | Inspiration Hub | Scoop.it
Massive Demand, Little Supply: How to Deal With the Basic Economics of Meetings Today?
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How to re-think education and training to boost interest and attendance 

How to re-think education and training to boost interest and attendance  | Inspiration Hub | Scoop.it
We know that if the education and training components of your event are stale, you’ll start to see a drop-off in event attendance.
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20 Tips for a More Accessible Event

20 Tips for a More Accessible Event | Inspiration Hub | Scoop.it
Event organizers have a legal and moral obligation to ensure their experience can be equally enjoyed by all. This includes attendees who have special accessibility requirements.
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Putting An End To Outlet Envy

Putting An End To Outlet Envy | Inspiration Hub | Scoop.it
Putting An End To Outlet Envy, By Michelle Bruno The hallmark of a great event has changed. While life-changing keynotes and cleverly crafted desserts are
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10 Tips for Executing a Successful Trade Show

10 Tips for Executing a Successful Trade Show | Inspiration Hub | Scoop.it

Are you planning your next trade show or event? Do you know you have an average of 3 seconds to make an impression on an attendee?

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Classic Trade Show Exhibitor Mistakes

Classic Trade Show Exhibitor Mistakes | Inspiration Hub | Scoop.it

If it's an attendee or exhibitor's first time at the trade show, it's easy for an person to make age-old mistakes that stick out like a sore thumb. Much like the first day of high school, people heading into a new environment can be nervous and react in ways that are not conducive to the venue – however, when it comes to major shows, this can cost a company quite a bit of money.

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Measuring What Matters To Your Conference

Measuring What Matters To Your Conference | Inspiration Hub | Scoop.it

If the only conference numbers you care about are attendance, exhibitors, revenue and profits, you will never be able to understand why those numbers fluctuate.

You’re only guessing and planning conference programming through a shot-gun approach if you don’t get serious about measurement.

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How to Choose the Right Giveaway for You

How to Choose the Right Giveaway for You | Inspiration Hub | Scoop.it

Is Your Giveaway the Best Fit for You?
Exhibitors are always asking about which giveaway will draw visitors to their booth. Choosing the right one for both you and your target audience can be quite the challenge.

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3 Top Takeaways From the World’s Largest Medical Meeting

3 Top Takeaways From the World’s Largest Medical Meeting | Inspiration Hub | Scoop.it
Dustin Sparks, VP of Experience Design, shares advice and takeaways from his experience working with RSNA
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4 Tips for Training Event Staff

4 Tips for Training Event Staff | Inspiration Hub | Scoop.it

It's your event staffers, whether volunteer or contracted, who ensure that guests experience the event as you've envisioned it. Are they up to the task? Try these four training best practices.

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Kyle Garber's curator insight, October 25, 2015 1:37 PM

The article includes success strategy for event planners and sport facility managers through providing four generic tips.

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Tricks of the Trade Show: Engagement

For any trade show to truly deliver value, participating brands must focus on not solely themselves, but the people standing in front of their booths. Audience engagement is a necessity during these events.

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Creating a Tech Sponsorship

Creating a Tech Sponsorship | Inspiration Hub | Scoop.it
What a difference a decade makes! Remember when an exhibitor manual was a 5 pound, 250 page binder? Remember when most our event registration was done via fax? Remember when show guides were thick printed directories? Now exhibitors are being
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Busting 3 Big Millennial Attendee Myths

Busting 3 Big Millennial Attendee Myths | Inspiration Hub | Scoop.it

Over the past few years, the Millennial generation has dominated headlines in the meetings industry. What can planners do to engage this emerging group of attendees? How will these tech-savvy post-graduates impact the future of face-to-face? Will their preferences completely disrupt the exhibit floor?

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Get Them on the Floor: Attract New Attendees to Your Tradeshow

Get Them on the Floor: Attract New Attendees to Your Tradeshow | Inspiration Hub | Scoop.it
A new study sheds light on how associations can attract desirable new attendees to their exhibitions: executives with buying power.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.