Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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What B2B Events Need to Know About Millennials 

What B2B Events Need to Know About Millennials  | Inspiration Hub | Scoop.it

Millennials are the generation that people love to over-analyze. But what might surprise you most about this generation is how beneficial they are to B2B events like yours. Ranging in age from 18 to 34, millennials now represent one-third of the national population. And as they increasingly become a part of the business world, B2B events like conferences and trade shows must begin catering to them.

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Dos and don’ts for events geared toward young professionals

Dos and don’ts for events geared toward young professionals | Inspiration Hub | Scoop.it

Young professional events can be super tricky to plan, because of the wide range of individuals attending (often anywhere from 21 to 35), varying from junior, to mid, to sometimes even senior-level professionals. Considering that you’re probably marketing to both Baby Boomers and Generation X (if they’re controlling the budget for professional development and other events for their staff), and Generations Y and Z (yes, the first-born of this group are now 22!), it can be very challenging to make planning decisions.

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Will Millennials Kill The Event Industry?

Will Millennials Kill The Event Industry? | Inspiration Hub | Scoop.it
In this new video, we’re talking about how millennials can help change the event industry moving forward.
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Attracting Millennials With Experiential Events

Attracting Millennials With Experiential Events | Inspiration Hub | Scoop.it

Understanding attendee profiles and how they behave is vital to any organisation. Attracting millennials or different age groups to any type of event plays a key role in its success, but also comes with several challenges. Ways of engaging with millennials for example, are quite different from the ways of getting Generation X or Baby-boomers involved. 

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Assif Khan's curator insight, February 26, 6:48 PM
A good read on overcoming challenges for MICE events. 

 From live.mci-group.com - February 23, 1:00 AM
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Tickets, Please: How To Attract Millennials To Your Next Event

Tickets, Please: How To Attract Millennials To Your Next Event | Inspiration Hub | Scoop.it

In a world where competitive lifestyles and social media are stressing people out, it’s no surprise that the Millennial generation is turning to live events to spend money and make memories.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.