Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Insight, Intentionality, and Intimacy

Insight, Intentionality, and Intimacy | Inspiration Hub | Scoop.it

It has long been understood that most business or professional conferences and trade shows have been about the 3 C’s: content, commerce, and community. These three legs of the stool for big, national events made sense. First, we aggregate an array of education and programming known as content. Next, we host a football-field-sized trade show with booths and let attendees/“shoppers” wander, looking for the right company that has what they’re looking for. And last, we’ve seen it as our job to bring a community of like-minded people together in the hope that the right people would find each other and build or renew a professional relationship.

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Hone Your Radar To Seize These Conference Innovation Invitations

Hone Your Radar To Seize These Conference Innovation Invitations | Inspiration Hub | Scoop.it

Innovation may be a tired word. There is no doubt that innovation has become an overused and confusing buzzword. It is riddled with an excessive number of meanings from authors, dictionaries, experts and our personal experience. Ask ten people to define innovation and you’re probably going to get a dozen or more responses. Innovation is change that creates a new dimension of performance said management guru Peter Drucker. Within the conference arena, innovation is the process through which new value is created and delivered to customers.

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Farm to Table: How a Farmer-Turned-F&B Strategist Feels about Food

Farm to Table: How a Farmer-Turned-F&B Strategist Feels about Food | Inspiration Hub | Scoop.it

Brian Stapleton is the vice president of food and beverage at Aramark and an International Association of Conference Centers board member, but he started his career as a sous chef back in 1985 and worked at various hotels, including a Ritz-Carlton. At Aramark, he oversees menu development and enhancing the customer dining experience, which for Stapleton starts at the beginning of the food procurement chain. Stapleton says, “I love going to farms, I grew up on one in Elk Grove, Calif, so I always go to the distributor’s warehouse and ask where the produce comes from so I can visit.”

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Embracing the Great Outdoors in Your Event

Embracing the Great Outdoors in Your Event | Inspiration Hub | Scoop.it

Now that the warm weather is here, event planners are gearing up for a season of outdoor concerts, weddings, and retreats. And surely, no matter what type of events are on your calendar, using the outdoors to your advantage can create a refreshing experience for attendees. Assuming it’s done right.

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The 8 Essential Elements of Beautiful Event Design

The 8 Essential Elements of Beautiful Event Design | Inspiration Hub | Scoop.it

The venue you choose and the decor you furnish it with have the power to bring your event or brand to life. Done right, beautiful event design can change the atmosphere of a venue and give your attendees something to talk about — or share on their social media. Without the elements of event design, however, attendees may feel uninspired — or worse, unsatisfied.

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6 Spring Food and Beverage Trends to Jump On

6 Spring Food and Beverage Trends to Jump On | Inspiration Hub | Scoop.it
Spring is officially here, and with it come food and beverage trends for meeting breaks that will be popping up all over. Here are our best bets on trends you’ll be seeing at a grand ballroom near you this season.
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Who Goes to Events?

Who Goes to Events? | Inspiration Hub | Scoop.it

I just took an interesting 41-question survey that aims to figure out what event participants value by asking respondents about what types of events they’ve attended recently, what they found most and least useful about the learning formats and technology used, and several other factors about the event experience. It got me thinking. 

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5 Predictions and Prescriptions for Your Meeting Environment

5 Predictions and Prescriptions for Your Meeting Environment | Inspiration Hub | Scoop.it

Make 2018 the year of memorable meeting experiences. Attendees are demanding it. They want to move beyond lectures to more personal experiences, more networking, and more creativity. But how do you do that? What does this mean for the meeting environment? Here’s my take on what’s happening—and what needs to happen—in your meeting environment in the year ahead.

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Industry Roundup: What ‘Experiential’ Means for Event Brands

Industry Roundup: What ‘Experiential’ Means for Event Brands | Inspiration Hub | Scoop.it

As we head deeper into 2018, the web is abuzz with event trends. One area of event marketing that’s getting a lot of airplay is experiential marketing. There are countless anecdotal tales of experiential success, and the actual metrics to back them up.

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Hanging Walls of Bacon, Mocktails, and Spontaneous Vegetarians

Hanging Walls of Bacon, Mocktails, and Spontaneous Vegetarians | Inspiration Hub | Scoop.it

One of the most popular sessions at the 2018 Professional Convention Management Association Convening Leaders conference this week in Nashville, Tenn., was a panel discussion on F&B issues and trends that meeting planners can expect to see in the year ahead.

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The Rise of the Bleisure Event Attendee

The Rise of the Bleisure Event Attendee | Inspiration Hub | Scoop.it

Are you seeing more extended stays after your events? If so, you may be experiencing a slow developing trend – the rise of the bleisure traveler. What will that mean for your event? Here are a few things you should know and what you can do to encourage bleisure and benefit your attendees and your events.

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5 Ways to Make Your Meetings Mean More

5 Ways to Make Your Meetings Mean More | Inspiration Hub | Scoop.it

Until fairly recently, a meeting was thought to be successful if it met its financial and learner outcome goals. And while those are still important, a recent white paper posits that it’s time to stop focusing solely on the outcomes data and shift to making meetings more human-centric experiences. In the white paper, Maritz Global Events President David Peckinpaugh says, “In fact, while good meetings have well thought out logistical execution, great meetings enrich the hearts and minds of our guests.”

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The Trade Show of the Future

The Trade Show of the Future | Inspiration Hub | Scoop.it

Would you agree that trade shows are in need of change if they want to stay relevant? Many attendees complain about their traditional resistance to change. There is a better way to plan trade shows that deliver a unique event experience to increasingly demanding attendees. There’s an easier way that doesn’t have to disrupt your logistics, yet moves focus to what really matters to the modern attendee. Read on to find out what modern trade shows are doing to stay relevant and what our research says attendees want. Make your trade show future-proof.

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Event Strategy: The 2018 Guide

Event Strategy: The 2018 Guide | Inspiration Hub | Scoop.it

Event professionals have a million and one things on their plate. There’s determining event goals, building the event website, sending out email blasts, deciding on what type of event planning software to use (if any), making sure event goals are hit—and that’s just the beginning.

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When the Meeting Schedule Is Tight, Why Make Time for Play?

When the Meeting Schedule Is Tight, Why Make Time for Play? | Inspiration Hub | Scoop.it

Tahira Endean, CMP’s recently published, wide-ranging book, Intentional Event Design: Our Professional Opportunity, gives readers insight into how participants respond to live events and the tools for improving those experiences. The 282-page paperback (also available as an ebook) is organized around seven principles of event design, covering everything from learning formats to technology integration to space flow. Here’s are some excerpts on creating events that are immersive and fun.

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How Embracing Change Leads to a More Vibrant Event Future

How Embracing Change Leads to a More Vibrant Event Future | Inspiration Hub | Scoop.it

Change. It’s all around us. And the change machine never idles. Change is that disruptive, double-edged sword that tees up both exciting opportunities to seize and perilous threats to thwart. Within the events and hospitality industry, we’re certainly encountering our fair share of change. For some, that’s causing a few more sleepless nights.

Yet as I study today’s most successful event organizers, I see a brave new breed of trailblazers emerging who are embracing change. These folks are studying the events landscape very carefully and they’re constantly honing their knowledge and skills to capitalize on the next change wave to take their events to the next level.

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2018 Food Trends: Shakshuka, Anyone?

2018 Food Trends: Shakshuka, Anyone? | Inspiration Hub | Scoop.it

It’s a tricky business picking top food and beverage trends for the New Year. What’s going to stick? What’s not? The team at hospitality consulting firm AF&Co., along with a panel of more than a dozen experts, annually cooks up a stew of predictions for what will be emerging on menus across the country. For 2017, they saw the rise of grain bowls, draft lattes, and wine in a can. From the just-released 2018 Trends Report, here are four food fads we’re looking forward to:

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Getting to Yes: The Data-Driven Way to Maximize Attendance

Getting to Yes: The Data-Driven Way to Maximize Attendance | Inspiration Hub | Scoop.it

If you’re looking to up your attendance numbers, you now have a free toolkit that can help. The Experience Institute, working with the Professional Convention Management Association, the International Association of Exhibitions and Events, Meeting Professionals International, the American Society of Association Executives, and Destinations International, has released the “Maximizing Attendance” initiative, an in-depth dive into the factors that drive people to attend meetings—and what turns them off. The toolkit, which includes a best practices checklist and a behavior profile template you can use to identify behaviors and target messaging, can be downloaded for free. Destinations International plans to follow up with a related Attendance Promotion Handbook that destination marketing organizations can use to better market the experience their destinations provide.

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Are You Failing Your Exhibitors and Attendees?

Are You Failing Your Exhibitors and Attendees? | Inspiration Hub | Scoop.it

Be honest: When was the last time you surveyed your exhibitors and attendees to see how well your event technology is meeting their needs? Or asked them what tech improvements they want? According to an audience survey taken at a Transform USA session this summer, just over a quarter said they had asked that question of both exhibitors and attendees; 63 percent said they haven’t asked either exhibitors or attendees about their tech needs and wants.

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Do Your Delegates Have the Meeting Planning Mindset?

Do Your Delegates Have the Meeting Planning Mindset? | Inspiration Hub | Scoop.it

I have been fortunate to study the outcomes of meetings for more than 1,300 participants in Europe and the U.S. Now with my doctorate completed and a new title to add to my name, I will be sharing more of this new knowledge with the meeting industry.

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What’s Trending for F&B?

What’s Trending for F&B? | Inspiration Hub | Scoop.it

Michele Polci, CPCE, CMP,  fields a lot of F&B requests from event organizers as director of citywide catering sales for eight Las Vegas properties for Caesars Entertainment. When I met with her during IMEX in Las Vegas in October, she shared some of her most — and least — favorite trends.

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Event Trend Examined: Personalisation

Event Trend Examined: Personalisation | Inspiration Hub | Scoop.it

Because of their belief in their own uniqueness, Millennials have come to be known as “Generation Snowflake”. The term is sometimes used derogatively, but for event organisers it represents a huge opportunity. Providing an individual experience, tailored to an attendee’s interests and preferences, can make events more effective and more engaging – and not just for the younger generation. Consequently, personalisation is one of the most important trends in the industry right now. Personalisation can be applied to all aspect of the event experience; from ticket sale through to take-home gift. Here are some examples of event personalisation and what tech can be used to achieve them.

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Experiential Events: How to execute an experiential campaign

Experiential Events: How to execute an experiential campaign | Inspiration Hub | Scoop.it

In a climate where marketing is having to become increasingly adaptable and innovated in order to create an impact, we are seeing a turn toward experiential events to stand out from the crowd.

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Improve Your Tradeshow Navigation with These Inspired Examples

Improve Your Tradeshow Navigation with These Inspired Examples | Inspiration Hub | Scoop.it
Here are examples from five events that will give you ideas on how you can improve your wayfinding.
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Events: We Love You. You’re Perfect. Now Change!

Events: We Love You. You’re Perfect. Now Change! | Inspiration Hub | Scoop.it

Post-event, if you did your job, everyone is high on love: Loved the program! The speakers rocked! You did great! It’s a Kudos Fest. But, let’s admit, it, not every single attendee is always completely happy. 

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.