Inspiration Hub
51.6K views | +10 today
Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
Your new post is loading...
Scoop.it!

Adding Micro-Influencers to Your Marketing Mix

Adding Micro-Influencers to Your Marketing Mix | Inspiration Hub | Scoop.it

Micro-influencers are a powerful resource to add to any brand’s marketing mix and overall strategy. They are individuals who specialise in a particular topic or industry and have gained their followers’ trust by publishing and sharing high-quality content on their personal social media accounts.

more...
No comment yet.
Scoop.it!

Beyond Email: Grow Your Event With Smart Digital Marketing Strategies

Beyond Email: Grow Your Event With Smart Digital Marketing Strategies | Inspiration Hub | Scoop.it

Despite the unfathomable growth of social media (Facebook now has over 2 billion users), the continued migration from print and television ads to mobile (ad spend on the web will soon surpass TV), and the increasing performance reached by retargeting, show organizers and event marketers continue gaining most registrations through email marketing.

more...
No comment yet.
Scoop.it!

Why Face-to-Face Events Are Critical In Today’s Complex and Changing World

Why Face-to-Face Events Are Critical In Today’s Complex and Changing World | Inspiration Hub | Scoop.it

Last month, we had the opportunity to come together as a meetings and business-events industry to promote the value of face-to-face meetings. On April 6, more than 100 events were held in nearly 25 countries across six continents as part of the second annual Global Meetings Industry Day, a Meetings Mean Business Coalition initiative.

more...
No comment yet.
Scoop.it!

7 Secrets of Game-Changing Event Networking

7 Secrets of Game-Changing Event Networking | Inspiration Hub | Scoop.it

As an event organizer, one of the biggest game-changers you can offer at your event is the ability to connect your attendees, exhibitors and delegates in new and meaningful ways.

Plenty of event apps out there now say they offer ‘event networking’, or even ‘event matchmaking’, as part of their deal. But what do these actually mean? Here are 7 insights you can use to get ahead with the business networking you can offer.

more...
No comment yet.
Scoop.it!

Humans, Machines, And The Hard Work of Relationship-Building

Humans, Machines, And The Hard Work of Relationship-Building | Inspiration Hub | Scoop.it

On paper, face-to-face events are fantastic opportunities to develop new relationships. In reality, many fail miserably. Why? Because it’s mathematically impossible for most people, unaided, to build meaningful new relationships—discover complementary interests, have a fulfilling conversation, and commit to pursuing common goals—with more than a small group of people inside of three days. One software company is doing something about the difficulties of event networking by staying true to the ideas it has had all along about social, community, and experience.

more...
No comment yet.
Scoop.it!

New Survey Reveals Some Networking No-No’s

New Survey Reveals Some Networking No-No’s | Inspiration Hub | Scoop.it

Do you have trouble asking for a favor or keeping in touch with your network? These are just two common networking mistakes identified in a new survey.

more...
No comment yet.
Scoop.it!

What Attendees Really Want From Trade Shows

What Attendees Really Want From Trade Shows | Inspiration Hub | Scoop.it

At its core, the trade show is about establishing a meaningful connection between the organization's product or service and the attendee. Of this dichotomy, one side is fairly set in stone. The product is the product – while there is some wiggle room for its presentation or the opportunity to make slight adjustments to the top selling points, its true nature can't be changed on a dime.

more...
No comment yet.
Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.