Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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3 Tips Leading to a Standout Trade Show Booth

3 Tips Leading to a Standout Trade Show Booth | Inspiration Hub | Scoop.it

Trade shows are significant investments, both in terms of budget and time. While client needs vary, what do you want your visitors to think, feel and – more importantly – do when proposing your booth design? At this stage of the process, it is important to ask the right questions, for putting your exhibit on the right track for success. What are the key characteristics of the product or service you want to showcase? Are you aiming at your attendees to perform a specific action or demonstrate a certain type of behavior after visiting your booth?

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Best Booth Engagement Strategies

Best Booth Engagement Strategies | Inspiration Hub | Scoop.it

The way we engage and how we qualify event attendees is shifting because potential buyers are savvy and have more control of the buying cycle. They are well on their way through the buying journey before they even get contacted by sales or visit your booth space. A well-organized event can be a great opportunity for attendees to learn and connect while enjoying the process.

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Why You Should Speak at Conferences & How to Overcome the Barriers

Why You Should Speak at Conferences & How to Overcome the Barriers | Inspiration Hub | Scoop.it

Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand out and connect with potential and existing clients.  There is another way to stand out and to garner attention for your company and for your brand.  That is to have someone in the company speak at the event.  Speaking at an event can seem daunting and, depending on the size and quality of the audience, some question if it is worthwhile.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.