Nowadays, brand awareness is virtually invaluable. Companies are paying a premium for exposure in an era where competition is immense. If you are the head of marketing for a company, you will have profound insight into how challenging it can be to get your brand noticed in the digital age. You will also have an idea of how beneficial event sponsorship is. Not being sponsored, but instead, sponsoring an event, exhibition or trade show as a business. Just think about all the attendees live onsite you will essentially be advertising to. Not to forget new digital platforms which offer additional room to position your brand accordingly.