Inspiration Hub
51.6K views | +10 today
Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
Your new post is loading...
Scoop.it!

3 Tips for Cold Emailing Event Sponsors

3 Tips for Cold Emailing Event Sponsors | Inspiration Hub | Scoop.it

Sponsors unlock a world of opportunity for your event and its attendees. But approaching sponsors without an introduction can be awkward at best. The challenge is especially daunting when you don’t have a point of contact within the organization. Which is why many sponsorship-seekers turn to the internet’s oldest and most trusted tool: email.

more...
No comment yet.
Scoop.it!

3 Types of Sponsorship Activations That Drive Brand Engagement

3 Types of Sponsorship Activations That Drive Brand Engagement | Inspiration Hub | Scoop.it

Sponsorship used to be a thinly veiled euphemism for advertising. Counting on big brands to bankroll the festival, organizers would plaster logos everywhere in sight. But the sponsorship as advertising model is outdated. Not only does the blatant advertising not drive brand engagement — it can actually make fans dislike a brand or a festival.

more...
No comment yet.
Scoop.it!

How to Use Sponsors to Fund an Upgraded Event Experience

How to Use Sponsors to Fund an Upgraded Event Experience | Inspiration Hub | Scoop.it

There’s no denying it — improving your event experience doesn’t come cheap. To offset the costs, you can use VIP packages to charge more for deluxe experiences. Or, you can use the enhancements to fuel your marketing and sell more tickets. But one of the best ways to fund a more advanced experience is through sponsors. Specifically, you can partner with your sponsors to create experiential marketing campaigns.

more...
No comment yet.
Scoop.it!

Upping Your Event Sponsorship Game: 4 Ideas to Try

Upping Your Event Sponsorship Game: 4 Ideas to Try | Inspiration Hub | Scoop.it

Does your association struggle to acquire event sponsors? What about sponsor retention? Once you acquire sponsors, do you then struggle to get them to stay and support your association’s initiatives (both old and new) year-after-year? Many people do. The sponsorship game is a tough one. Fortunately, Charles Popper, Senior Vice President of Business Development at Naylor Association Solutions, had several good ideas to offer on an OSAE webinar last week. 

more...
No comment yet.
Scoop.it!

The Most Common Mistake in Event Sponsorship

The Most Common Mistake in Event Sponsorship | Inspiration Hub | Scoop.it

After spending months on your event’s sponsorship proposal, you email it out to everyone on your list — then nothing happens. Your team double checks the contact information for typos and errors, but everything looks good. What went wrong? According to a recent survey, email is the method of choice for event professionals contacting event sponsors. If this includes your team, note that sponsorship experts say that you should never lead with a proposal or package.

more...
No comment yet.
Scoop.it!

How to run a top-notch business event without breaking the bank

How to run a top-notch business event without breaking the bank | Inspiration Hub | Scoop.it
Leverage these seven essential tips to bring in the cash, attract clients with ease and network like a ninja through small business events.
more...
No comment yet.
Scoop.it!

How To Avoid Pay-to-Play Pitfalls

How To Avoid Pay-to-Play Pitfalls | Inspiration Hub | Scoop.it

The seventh of the TED Commandments — “Thou shalt not sell from the stage: neither thy company, thy goods, thy writings, or thy desperate need for funding; lest thou be cast aside into outer darkness” — is especially timely advice. As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving perceptions of their brand, conference-speaking slots are increasing in value.

more...
No comment yet.
Scoop.it!

4 Tips to Step Up Your Fundraising Efforts

4 Tips to Step Up Your Fundraising Efforts | Inspiration Hub | Scoop.it
Looking for inspiration to fuel your organization’s fundraising campaign? Check out these four valuable takeaways from the PCMA Education Foundation.
more...
No comment yet.
Scoop.it!

How Much Should You Charge Event Sponsors?

How Much Should You Charge Event Sponsors? | Inspiration Hub | Scoop.it

How much should you charge an event sponsor for a logo placement? What about a mention on social media or a speaking opportunity? Are you charging too much? Or too little? Deciding how much to charge for sponsorship — commonly referred to as sponsorship valuation — can be elusive step in the process of selling event sponsorship. The good news is: it’s less complicated than you might think.

more...
No comment yet.
Scoop.it!

5 Reasons Brands Want to Sponsor Your Event 

5 Reasons Brands Want to Sponsor Your Event  | Inspiration Hub | Scoop.it

What do sponsors want? If you’re asking yourself this question, you’re already in the right mindset to win sponsors.

Sponsorship expert Todd Uglow teaches this principle to the next generation of event professionals. Before teaching event management at UNLV, Uglow worked with heavy-hitting brands like Major League Baseball, National Football League, and Professional Bull Riders. In a recent webinar, he shared the essential reasons brands want to sponsor your event.

more...
No comment yet.
Scoop.it!

Event Organizer Roundup: The Latest Event Marketing Ideas 

Event Organizer Roundup: The Latest Event Marketing Ideas  | Inspiration Hub | Scoop.it

You have to invest in marketing to create excitement, attract press, and ultimately sell tickets to your event. But it’s challenging for a busy organizer to stay on top of marketing trends and know which efforts to invest in. This month, we’ve curated the most on-point marketing insight from experts around the web to help you take your event marketing to the next level.

more...
No comment yet.
Scoop.it!

Event Signage Ideas: Neon Light, Digital Badges, 3D Video Mapping

Event Signage Ideas: Neon Light, Digital Badges, 3D Video Mapping | Inspiration Hub | Scoop.it

Want to have a flashy and memorable event? We have some event signage ideas to share with you to bring out the dazzle and razzle of your event.

Start by wowing attendees with 3D video mapping on the venue’s outer wall as they arrive. Inside, litter your location with classic neon signs to give it a homey diner atmosphere. And to increase engagement and participation, give out digital badges to the best attendees. Btw, attend our webinar for more tips and tricks to increasing event engagement.

more...
No comment yet.
Scoop.it!

4 Reasons Your Sponsorship Prospectus Fails 

4 Reasons Your Sponsorship Prospectus Fails  | Inspiration Hub | Scoop.it

Your team spent countless hours putting together tiered sponsorship packages. But then you send your proposal to prospective sponsors — just to get no response.Event sponsorships are won (or lost) by how well you can demonstrate the value of sponsoring your event. If your sponsorship prospectus isn’t making a splash, it’s time to revisit the what you’re including — and how you’re presenting it.

more...
No comment yet.
Scoop.it!

Know Your Sponsor (KYS) Part 2: View Sponsors as Investors 

Know Your Sponsor (KYS) Part 2: View Sponsors as Investors  | Inspiration Hub | Scoop.it
Surprisingly often, event organizers consider their sponsors as cash cows instead of what they actually are: partners who contribute to the success of their events. I am very active both in the startup scene as well as in the world of events and sponsorship, and I cannot help but see a lot of parallels between a startup seeking investors and an organizer reaching out to sponsors. The interesting question is: what can organizers learn from a startup/investor relationship?
more...
No comment yet.
Scoop.it!

Tips to Get More Sponsorships for Your Next Corporate Event

Tips to Get More Sponsorships for Your Next Corporate Event | Inspiration Hub | Scoop.it
Sponsorships are not just about securing financial support.When done properly, they can turn into long-term business relationships.
more...
No comment yet.
Scoop.it!

How One Sponsor Used Pajamas and Moms to Stand Out During SXSW

How One Sponsor Used Pajamas and Moms to Stand Out During SXSW | Inspiration Hub | Scoop.it
Looking for ways to awaken your sponsors’ sense of creativity? Share this experiential example from SXSW.
more...
No comment yet.
Scoop.it!

Tips to Get More Sponsorships for Your Next Corporate Event

Tips to Get More Sponsorships for Your Next Corporate Event | Inspiration Hub | Scoop.it

Getting corporate sponsors to contribute to your event is not just about securing additional financial support. When executed properly, such sponsorships can turn into valuable partnerships and culminate into long-term business relationships with mutually beneficial results.

more...
No comment yet.
Scoop.it!

Know Your Sponsor (KYS) Part 1: ROI 

Know Your Sponsor (KYS) Part 1: ROI  | Inspiration Hub | Scoop.it
Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy for reaching new supporters. While they certainly have let us reach some new customers, we’ve found that other avenues are more effective in this respect. In order to fulfill our primary mission more successfully, and given our relatively small size, we have to focus on being lean and efficient.
more...
No comment yet.
Scoop.it!

How to Find Sponsors for Your Association’s Event

How to Find Sponsors for Your Association’s Event | Inspiration Hub | Scoop.it

We all know the importance of event sponsors - they’re the ones who make our events possible, plain and simple.

But finding event sponsors? That’s a whole different story. Where do you even begin? How do you find potential candidates, and more importantly, once you do, how do you encourage them to participate?

more...
No comment yet.
Scoop.it!

How to Create Knock-Out Sponsorship Packages for Recurring events

How to Create Knock-Out Sponsorship Packages for Recurring events | Inspiration Hub | Scoop.it
Are you trying to line up sponsors for recurring events with little lead time in between? Here are a few things to keep in mind.
more...
No comment yet.
Scoop.it!

6 Unique Ways to Promote Your Event Sponsors

6 Unique Ways to Promote Your Event Sponsors | Inspiration Hub | Scoop.it

If it wasn’t for your sponsors, your event might not have gotten off the ground; that’s what makes the relationship so important. Part of that relationship is based on your willingness to promote sponsors throughout your events, and it’s an obligation you should take seriously.

more...
No comment yet.
Scoop.it!

Do You Need To Reshape Your Sponsorship Program?

Do You Need To Reshape Your Sponsorship Program? | Inspiration Hub | Scoop.it
Many trade shows and conferences fall under the business-to-business classification, but that doesn’t mean organizers need to restrict their brainstorming to the traditional B2B world.
more...
No comment yet.
Scoop.it!

Why is Data so Valuable at an Event?

Why is Data so Valuable at an Event? | Inspiration Hub | Scoop.it

Events are full of actionable insights. Corporate Events and Industry Tradeshows are an opportunity for attendees, sponsors and organizing companies to collect data around interests, products, people, and their industry as a whole? So why aren't more companies making data collection an essential part of their event experience?

more...
No comment yet.
Scoop.it!

15 MORE Creative Sponsorship Ideas

15 MORE Creative Sponsorship Ideas | Inspiration Hub | Scoop.it

When you want to stand out from the crowd as a brand you need a constant stream of sponsorship ideas that are creative, fun and ahead of the game. Here are 15 more ideas to keep in your back pocket for next time. Using creative ideas will help you to create a perfect sponsorship proposal for trade shows, exhibitions or conferences. Event planners need to step up their game from previous sponsorship success so here are 15 more creative sponsorship ideas to see you through.

more...
No comment yet.
Scoop.it!

How to Write a Perfect Event Sponsorship Proposal

How to Write a Perfect Event Sponsorship Proposal | Inspiration Hub | Scoop.it
Here’s what you need to know in order to craft a winning sponsorship proposal.
more...
No comment yet.
Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.