Inspiration Hub
48.9K views | +0 today
Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
Your new post is loading...
Scoop.it!

Know Your Sponsor (KYS) Part 2: View Sponsors as Investors 

Know Your Sponsor (KYS) Part 2: View Sponsors as Investors  | Inspiration Hub | Scoop.it
Surprisingly often, event organizers consider their sponsors as cash cows instead of what they actually are: partners who contribute to the success of their events. I am very active both in the startup scene as well as in the world of events and sponsorship, and I cannot help but see a lot of parallels between a startup seeking investors and an organizer reaching out to sponsors. The interesting question is: what can organizers learn from a startup/investor relationship?
more...
No comment yet.
Scoop.it!

Tips to Get More Sponsorships for Your Next Corporate Event

Tips to Get More Sponsorships for Your Next Corporate Event | Inspiration Hub | Scoop.it
Sponsorships are not just about securing financial support.When done properly, they can turn into long-term business relationships.
more...
No comment yet.
Scoop.it!

How One Sponsor Used Pajamas and Moms to Stand Out During SXSW

How One Sponsor Used Pajamas and Moms to Stand Out During SXSW | Inspiration Hub | Scoop.it
Looking for ways to awaken your sponsors’ sense of creativity? Share this experiential example from SXSW.
more...
No comment yet.
Scoop.it!

Tips to Get More Sponsorships for Your Next Corporate Event

Tips to Get More Sponsorships for Your Next Corporate Event | Inspiration Hub | Scoop.it

Getting corporate sponsors to contribute to your event is not just about securing additional financial support. When executed properly, such sponsorships can turn into valuable partnerships and culminate into long-term business relationships with mutually beneficial results.

more...
No comment yet.
Scoop.it!

Know Your Sponsor (KYS) Part 1: ROI 

Know Your Sponsor (KYS) Part 1: ROI  | Inspiration Hub | Scoop.it
Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy for reaching new supporters. While they certainly have let us reach some new customers, we’ve found that other avenues are more effective in this respect. In order to fulfill our primary mission more successfully, and given our relatively small size, we have to focus on being lean and efficient.
more...
No comment yet.
Scoop.it!

How to Find Sponsors for Your Association’s Event

How to Find Sponsors for Your Association’s Event | Inspiration Hub | Scoop.it

We all know the importance of event sponsors - they’re the ones who make our events possible, plain and simple.

But finding event sponsors? That’s a whole different story. Where do you even begin? How do you find potential candidates, and more importantly, once you do, how do you encourage them to participate?

more...
No comment yet.
Scoop.it!

How to Create Knock-Out Sponsorship Packages for Recurring events

How to Create Knock-Out Sponsorship Packages for Recurring events | Inspiration Hub | Scoop.it
Are you trying to line up sponsors for recurring events with little lead time in between? Here are a few things to keep in mind.
more...
No comment yet.
Scoop.it!

6 Unique Ways to Promote Your Event Sponsors

6 Unique Ways to Promote Your Event Sponsors | Inspiration Hub | Scoop.it

If it wasn’t for your sponsors, your event might not have gotten off the ground; that’s what makes the relationship so important. Part of that relationship is based on your willingness to promote sponsors throughout your events, and it’s an obligation you should take seriously.

more...
No comment yet.
Scoop.it!

Do You Need To Reshape Your Sponsorship Program?

Do You Need To Reshape Your Sponsorship Program? | Inspiration Hub | Scoop.it
Many trade shows and conferences fall under the business-to-business classification, but that doesn’t mean organizers need to restrict their brainstorming to the traditional B2B world.
more...
No comment yet.
Scoop.it!

Why is Data so Valuable at an Event?

Why is Data so Valuable at an Event? | Inspiration Hub | Scoop.it

Events are full of actionable insights. Corporate Events and Industry Tradeshows are an opportunity for attendees, sponsors and organizing companies to collect data around interests, products, people, and their industry as a whole? So why aren't more companies making data collection an essential part of their event experience?

more...
No comment yet.
Scoop.it!

15 MORE Creative Sponsorship Ideas

15 MORE Creative Sponsorship Ideas | Inspiration Hub | Scoop.it

When you want to stand out from the crowd as a brand you need a constant stream of sponsorship ideas that are creative, fun and ahead of the game. Here are 15 more ideas to keep in your back pocket for next time. Using creative ideas will help you to create a perfect sponsorship proposal for trade shows, exhibitions or conferences. Event planners need to step up their game from previous sponsorship success so here are 15 more creative sponsorship ideas to see you through.

more...
No comment yet.
Scoop.it!

5 Pitfalls That Turn Sponsors Off

5 Pitfalls That Turn Sponsors Off | Inspiration Hub | Scoop.it
The success of a majority of events depends on sponsorships. Yet it’s surprising how often event organizers make crucial mistakes in attracting sponsors.
more...
No comment yet.
Scoop.it!

Conference Event Sponsorship Guide 

Conference Event Sponsorship Guide  | Inspiration Hub | Scoop.it
If money appeared out of thin air, then there wouldn’t be need for sponsorship. Of course, building sponsorships is a reality and part of the business if you routinely host events.
more...
No comment yet.
Scoop.it!

13 Creative Event Sponsorship Ideas

13 Creative Event Sponsorship Ideas | Inspiration Hub | Scoop.it
If you want your event to stand out and be attractive to sponsors then you need to come up with new event sponsorship concepts and ideas.
more...
No comment yet.
Scoop.it!

Event Manger Blog webinar takeaways – tips for effective sponsorship

Event Manger Blog webinar takeaways – tips for effective sponsorship | Inspiration Hub | Scoop.it
Couple of weeks ago Julius Solaris, editor of Event Manager Blog, hosted a webinar together with Eventbrite, titled “Sponsorship is broken – how to fix it”.
more...
No comment yet.
Scoop.it!

Event Sponsorship Roundup: The Best Content from Around the Web 

Event Sponsorship Roundup: The Best Content from Around the Web  | Inspiration Hub | Scoop.it
We’ve rounded up the best recent web content about event sponsorship from those who know and fashioned it into five tips we’ve discovered to snag better sponsors.
more...
No comment yet.
Scoop.it!

The Anatomy of a Sponsorship Prospectus

The Anatomy of a Sponsorship Prospectus | Inspiration Hub | Scoop.it
Your prospectus is a highly structured and visual overview of your event. Here are four things you need to get it right.
more...
No comment yet.
Scoop.it!

How to Fix the State of Event Sponsorship 

How to Fix the State of Event Sponsorship  | Inspiration Hub | Scoop.it

Cramming an event with hundreds of brands, each competing for the same audience, doesn’t work. Who wants to share their logo with 50 other brands jammed on a billboard?

more...
No comment yet.
Scoop.it!

How to Write a Winning Sponsorship Proposal

How to Write a Winning Sponsorship Proposal | Inspiration Hub | Scoop.it
To win quality sponsors that invest more dollars in your event, you’ll need to write a compelling proposal.
more...
No comment yet.
Scoop.it!

How To Email Potential Event Sponsors That Will Get A Reply

How To Email Potential Event Sponsors That Will Get A Reply | Inspiration Hub | Scoop.it
Learn how to email potential event sponsors so that they'll actually respond.
more...
No comment yet.
Scoop.it!

How to Use Your Event Data to Win Sponsors

How to Use Your Event Data to Win Sponsors | Inspiration Hub | Scoop.it
Thanks to powerful analytics tools, the world of data-driven sponsorships has opened up to everyone who wants to embrace new ways of winning sponsorship.
more...
No comment yet.
Scoop.it!

How Exhibition Sponsorships Are Evolving

From blunt sales pitches and passive signage to active participation and engaging experiences, here's a look at new trends in sponsorship.

more...
No comment yet.
Scoop.it!

Your Trade Show Attendees: What Do They Really, Really Want? 

Your Trade Show Attendees: What Do They Really, Really Want?  | Inspiration Hub | Scoop.it

The factors that influence loyal attendees to come to a trade show are quite different, in many instances, than organizers’ perceptions

more...
No comment yet.
Scoop.it!

5 Examples Of Event Sponsorship Packages That Landed Big Brands

5 Examples Of Event Sponsorship Packages That Landed Big Brands | Inspiration Hub | Scoop.it
Sponsorships have become a financial cornerstone for most events. This is largely due to a discrepancy between the high costs of event production and the need to charge attendees a realistic ticket price or event registration fee.
more...
No comment yet.
Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.