Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Upping Your Event Sponsorship Game: 4 Ideas to Try

Upping Your Event Sponsorship Game: 4 Ideas to Try | Inspiration Hub | Scoop.it

Does your association struggle to acquire event sponsors? What about sponsor retention? Once you acquire sponsors, do you then struggle to get them to stay and support your association’s initiatives (both old and new) year-after-year? Many people do. The sponsorship game is a tough one. Fortunately, Charles Popper, Senior Vice President of Business Development at Naylor Association Solutions, had several good ideas to offer on an OSAE webinar last week. 

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How to run a top-notch business event without breaking the bank

How to run a top-notch business event without breaking the bank | Inspiration Hub | Scoop.it
Leverage these seven essential tips to bring in the cash, attract clients with ease and network like a ninja through small business events.
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How To Avoid Pay-to-Play Pitfalls

How To Avoid Pay-to-Play Pitfalls | Inspiration Hub | Scoop.it

The seventh of the TED Commandments — “Thou shalt not sell from the stage: neither thy company, thy goods, thy writings, or thy desperate need for funding; lest thou be cast aside into outer darkness” — is especially timely advice. As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving perceptions of their brand, conference-speaking slots are increasing in value.

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How Much Should You Charge Event Sponsors?

How Much Should You Charge Event Sponsors? | Inspiration Hub | Scoop.it

How much should you charge an event sponsor for a logo placement? What about a mention on social media or a speaking opportunity? Are you charging too much? Or too little? Deciding how much to charge for sponsorship — commonly referred to as sponsorship valuation — can be elusive step in the process of selling event sponsorship. The good news is: it’s less complicated than you might think.

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5 Reasons Brands Want to Sponsor Your Event 

5 Reasons Brands Want to Sponsor Your Event  | Inspiration Hub | Scoop.it

What do sponsors want? If you’re asking yourself this question, you’re already in the right mindset to win sponsors.

Sponsorship expert Todd Uglow teaches this principle to the next generation of event professionals. Before teaching event management at UNLV, Uglow worked with heavy-hitting brands like Major League Baseball, National Football League, and Professional Bull Riders. In a recent webinar, he shared the essential reasons brands want to sponsor your event.

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4 Reasons Your Sponsorship Prospectus Fails 

4 Reasons Your Sponsorship Prospectus Fails  | Inspiration Hub | Scoop.it

Your team spent countless hours putting together tiered sponsorship packages. But then you send your proposal to prospective sponsors — just to get no response.Event sponsorships are won (or lost) by how well you can demonstrate the value of sponsoring your event. If your sponsorship prospectus isn’t making a splash, it’s time to revisit the what you’re including — and how you’re presenting it.

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Know Your Sponsor (KYS) Part 2: View Sponsors as Investors 

Know Your Sponsor (KYS) Part 2: View Sponsors as Investors  | Inspiration Hub | Scoop.it
Surprisingly often, event organizers consider their sponsors as cash cows instead of what they actually are: partners who contribute to the success of their events. I am very active both in the startup scene as well as in the world of events and sponsorship, and I cannot help but see a lot of parallels between a startup seeking investors and an organizer reaching out to sponsors. The interesting question is: what can organizers learn from a startup/investor relationship?
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Tips to Get More Sponsorships for Your Next Corporate Event

Tips to Get More Sponsorships for Your Next Corporate Event | Inspiration Hub | Scoop.it

Getting corporate sponsors to contribute to your event is not just about securing additional financial support. When executed properly, such sponsorships can turn into valuable partnerships and culminate into long-term business relationships with mutually beneficial results.

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Know Your Sponsor (KYS) Part 1: ROI 

Know Your Sponsor (KYS) Part 1: ROI  | Inspiration Hub | Scoop.it
Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy for reaching new supporters. While they certainly have let us reach some new customers, we’ve found that other avenues are more effective in this respect. In order to fulfill our primary mission more successfully, and given our relatively small size, we have to focus on being lean and efficient.
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6 Unique Ways to Promote Your Event Sponsors

6 Unique Ways to Promote Your Event Sponsors | Inspiration Hub | Scoop.it

If it wasn’t for your sponsors, your event might not have gotten off the ground; that’s what makes the relationship so important. Part of that relationship is based on your willingness to promote sponsors throughout your events, and it’s an obligation you should take seriously.

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How to Write a Perfect Event Sponsorship Proposal

How to Write a Perfect Event Sponsorship Proposal | Inspiration Hub | Scoop.it
Here’s what you need to know in order to craft a winning sponsorship proposal.
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Conference Event Sponsorship Guide 

Conference Event Sponsorship Guide  | Inspiration Hub | Scoop.it
If money appeared out of thin air, then there wouldn’t be need for sponsorship. Of course, building sponsorships is a reality and part of the business if you routinely host events.
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Event Manger Blog webinar takeaways – tips for effective sponsorship

Event Manger Blog webinar takeaways – tips for effective sponsorship | Inspiration Hub | Scoop.it
Couple of weeks ago Julius Solaris, editor of Event Manager Blog, hosted a webinar together with Eventbrite, titled “Sponsorship is broken – how to fix it”.
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The Anatomy of a Sponsorship Prospectus

The Anatomy of a Sponsorship Prospectus | Inspiration Hub | Scoop.it
Your prospectus is a highly structured and visual overview of your event. Here are four things you need to get it right.
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How to Fix the State of Event Sponsorship 

How to Fix the State of Event Sponsorship  | Inspiration Hub | Scoop.it

Cramming an event with hundreds of brands, each competing for the same audience, doesn’t work. Who wants to share their logo with 50 other brands jammed on a billboard?

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How to Write a Winning Sponsorship Proposal

How to Write a Winning Sponsorship Proposal | Inspiration Hub | Scoop.it
To win quality sponsors that invest more dollars in your event, you’ll need to write a compelling proposal.
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How To Email Potential Event Sponsors That Will Get A Reply

How To Email Potential Event Sponsors That Will Get A Reply | Inspiration Hub | Scoop.it
Learn how to email potential event sponsors so that they'll actually respond.
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How to Use Your Event Data to Win Sponsors

How to Use Your Event Data to Win Sponsors | Inspiration Hub | Scoop.it
Thanks to powerful analytics tools, the world of data-driven sponsorships has opened up to everyone who wants to embrace new ways of winning sponsorship.
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How Exhibition Sponsorships Are Evolving

From blunt sales pitches and passive signage to active participation and engaging experiences, here's a look at new trends in sponsorship.

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How to Improve Your Event Sponsorship Offerings

How to Improve Your Event Sponsorship Offerings | Inspiration Hub | Scoop.it

This article was published on The Marketing Scope. As event organizers and brand marketers, you already know that sponsorships can be a significant share of your budget.

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Conference Sponsorship As An Investment In Relatedness, Connections And Community

Conference Sponsorship As An Investment In Relatedness, Connections And Community | Inspiration Hub | Scoop.it

Raising conference sponsorship dollars should actually be proclaiming what we believe about our vision and mission for our event’s participants.

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How to measure the success of place branding initiatives

How to measure the success of place branding initiatives | Inspiration Hub | Scoop.it

A frequent question asked by those in charge of developing and managing the brand of their city, region, destination or country is how to measure the success, or effectiveness, of place branding initiatives. 

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Your Quick Guide To Event Sponsorship

Your Quick Guide To Event Sponsorship | Inspiration Hub | Scoop.it

You want a sponsor for your event, but what does a sponsor want from you? Guy Wimpory, founder of Sponsor Monster, reveals just what sponsors are seeking.

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Six steps to success with your event sponsorship

Six steps to success with your event sponsorship | Inspiration Hub | Scoop.it

Event managers are finding it increasingly difficult to secure sponsors and to keep them engaged in providing much-needed financial and in-kind supports. Something needs to change.

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5 Tips To Strengthen Your Sponsorship Program

5 Tips To Strengthen Your Sponsorship Program | Inspiration Hub | Scoop.it
Every meeting needs more money. As you outline ways to attract more sponsorship dollars, here are five key pieces of advice.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.