Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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3 Types of Sponsorship Activations That Drive Brand Engagement

3 Types of Sponsorship Activations That Drive Brand Engagement | Inspiration Hub | Scoop.it

Sponsorship used to be a thinly veiled euphemism for advertising. Counting on big brands to bankroll the festival, organizers would plaster logos everywhere in sight. But the sponsorship as advertising model is outdated. Not only does the blatant advertising not drive brand engagement — it can actually make fans dislike a brand or a festival.

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How to Use Sponsors to Fund an Upgraded Event Experience

How to Use Sponsors to Fund an Upgraded Event Experience | Inspiration Hub | Scoop.it

There’s no denying it — improving your event experience doesn’t come cheap. To offset the costs, you can use VIP packages to charge more for deluxe experiences. Or, you can use the enhancements to fuel your marketing and sell more tickets. But one of the best ways to fund a more advanced experience is through sponsors. Specifically, you can partner with your sponsors to create experiential marketing campaigns.

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The Most Common Mistake in Event Sponsorship

The Most Common Mistake in Event Sponsorship | Inspiration Hub | Scoop.it

After spending months on your event’s sponsorship proposal, you email it out to everyone on your list — then nothing happens. Your team double checks the contact information for typos and errors, but everything looks good. What went wrong? According to a recent survey, email is the method of choice for event professionals contacting event sponsors. If this includes your team, note that sponsorship experts say that you should never lead with a proposal or package.

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How Much Should You Charge Event Sponsors?

How Much Should You Charge Event Sponsors? | Inspiration Hub | Scoop.it

How much should you charge an event sponsor for a logo placement? What about a mention on social media or a speaking opportunity? Are you charging too much? Or too little? Deciding how much to charge for sponsorship — commonly referred to as sponsorship valuation — can be elusive step in the process of selling event sponsorship. The good news is: it’s less complicated than you might think.

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5 Reasons Brands Want to Sponsor Your Event 

5 Reasons Brands Want to Sponsor Your Event  | Inspiration Hub | Scoop.it

What do sponsors want? If you’re asking yourself this question, you’re already in the right mindset to win sponsors.

Sponsorship expert Todd Uglow teaches this principle to the next generation of event professionals. Before teaching event management at UNLV, Uglow worked with heavy-hitting brands like Major League Baseball, National Football League, and Professional Bull Riders. In a recent webinar, he shared the essential reasons brands want to sponsor your event.

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Event Organizer Roundup: The Latest Event Marketing Ideas 

Event Organizer Roundup: The Latest Event Marketing Ideas  | Inspiration Hub | Scoop.it

You have to invest in marketing to create excitement, attract press, and ultimately sell tickets to your event. But it’s challenging for a busy organizer to stay on top of marketing trends and know which efforts to invest in. This month, we’ve curated the most on-point marketing insight from experts around the web to help you take your event marketing to the next level.

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Event Signage Ideas: Neon Light, Digital Badges, 3D Video Mapping

Event Signage Ideas: Neon Light, Digital Badges, 3D Video Mapping | Inspiration Hub | Scoop.it

Want to have a flashy and memorable event? We have some event signage ideas to share with you to bring out the dazzle and razzle of your event.

Start by wowing attendees with 3D video mapping on the venue’s outer wall as they arrive. Inside, litter your location with classic neon signs to give it a homey diner atmosphere. And to increase engagement and participation, give out digital badges to the best attendees. Btw, attend our webinar for more tips and tricks to increasing event engagement.

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6 Unique Ways to Promote Your Event Sponsors

6 Unique Ways to Promote Your Event Sponsors | Inspiration Hub | Scoop.it

If it wasn’t for your sponsors, your event might not have gotten off the ground; that’s what makes the relationship so important. Part of that relationship is based on your willingness to promote sponsors throughout your events, and it’s an obligation you should take seriously.

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15 MORE Creative Sponsorship Ideas

15 MORE Creative Sponsorship Ideas | Inspiration Hub | Scoop.it

When you want to stand out from the crowd as a brand you need a constant stream of sponsorship ideas that are creative, fun and ahead of the game. Here are 15 more ideas to keep in your back pocket for next time. Using creative ideas will help you to create a perfect sponsorship proposal for trade shows, exhibitions or conferences. Event planners need to step up their game from previous sponsorship success so here are 15 more creative sponsorship ideas to see you through.

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Conference Event Sponsorship Guide 

Conference Event Sponsorship Guide  | Inspiration Hub | Scoop.it
If money appeared out of thin air, then there wouldn’t be need for sponsorship. Of course, building sponsorships is a reality and part of the business if you routinely host events.
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13 Creative Event Sponsorship Ideas

13 Creative Event Sponsorship Ideas | Inspiration Hub | Scoop.it
If you want your event to stand out and be attractive to sponsors then you need to come up with new event sponsorship concepts and ideas.
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The Anatomy of a Sponsorship Prospectus

The Anatomy of a Sponsorship Prospectus | Inspiration Hub | Scoop.it
Your prospectus is a highly structured and visual overview of your event. Here are four things you need to get it right.
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How Exhibition Sponsorships Are Evolving

From blunt sales pitches and passive signage to active participation and engaging experiences, here's a look at new trends in sponsorship.

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5 Examples Of Event Sponsorship Packages That Landed Big Brands

5 Examples Of Event Sponsorship Packages That Landed Big Brands | Inspiration Hub | Scoop.it
Sponsorships have become a financial cornerstone for most events. This is largely due to a discrepancy between the high costs of event production and the need to charge attendees a realistic ticket price or event registration fee.
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Event Sponsorship is Broken. Can We Fix it?

Event Sponsorship is Broken. Can We Fix it? | Inspiration Hub | Scoop.it
The tipping point of event sponsorship is here. As it gets more and more difficult to secure sponsors - this is what smart event professionals need to do.
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[Infographic] Rethinking Event Swag

[Infographic] Rethinking Event Swag | Inspiration Hub | Scoop.it
How do you choose the right swag? And how do you ensure your swag doesn’t end up in the trash — or worse, hurting your brand? Find out the answers in this handy infographic.
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Four Examples Of Event Sponsorship Promotion Done Right

Four Examples Of Event Sponsorship Promotion Done Right | Inspiration Hub | Scoop.it
Learn from events that have successfully promoted event sponsors, and discover ways to create innovative sponsorship promotion campaigns.
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The Secret Formula to Event Swag

The Secret Formula to Event Swag | Inspiration Hub | Scoop.it
What’s your favorite part about attending trade shows? For many, if they are honest, it is collecting giveaways to take home. Event swag has manifested into a world of awesomeness over the last few years.
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Delivering Event Sponsorship Bliss

Delivering Event Sponsorship Bliss | Inspiration Hub | Scoop.it
By Gary Schirmacher, CMP, Senior VP, Industry Presence and Strategic Development Let’s start with a definition… bliss (noun) perfect happiness; great joy.
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How to Improve Your Event Sponsorship Offerings

How to Improve Your Event Sponsorship Offerings | Inspiration Hub | Scoop.it

This article was published on The Marketing Scope. As event organizers and brand marketers, you already know that sponsorships can be a significant share of your budget.

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Creative Event Sponsorship Promotion Ideas For Event Planners

Creative Event Sponsorship Promotion Ideas For Event Planners | Inspiration Hub | Scoop.it

Dive into 5 examples from events like TED, SXSW and Blog Her to see how the world's best events successfully promote event sponsors.

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Conference Sponsorship As An Investment In Relatedness, Connections And Community

Conference Sponsorship As An Investment In Relatedness, Connections And Community | Inspiration Hub | Scoop.it

Raising conference sponsorship dollars should actually be proclaiming what we believe about our vision and mission for our event’s participants.

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Securing Event Sponsorships: How To Get Sponsors For An Event

Securing Event Sponsorships: How To Get Sponsors For An Event | Inspiration Hub | Scoop.it

Harness the power of event sponsorships by learning how to find the perfect sponsors for your event using data and proven tactics!

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How to measure the success of place branding initiatives

How to measure the success of place branding initiatives | Inspiration Hub | Scoop.it

A frequent question asked by those in charge of developing and managing the brand of their city, region, destination or country is how to measure the success, or effectiveness, of place branding initiatives. 

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7 Tips to Create a Mindblowing Event Sponsorship Proposal by @Ticketbud

7 Tips to Create a Mindblowing Event Sponsorship Proposal by @Ticketbud | Inspiration Hub | Scoop.it

Let’s role play. You’ve decided to organize a brand new conference. You already found the perfect venue & setup hotel accommodations nearby for your guests. The event website is almost done. You just nabbed your first guest speaker.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.