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In October, Hilton tested its hybrid platform, dubbed EventReady, by hosting a meeting of its own. From event hubs in London, England, and McLean, Va., each with small in-person audiences, the hotel company’s executives broadcast to top customers gathered for “viewing parties” at 25 properties around the world as well as 4,200 virtual attendees. 
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Over half of the United States is watching livestreamed video on a regular basis. Now is the time for eventprofs to take back TV.
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Micro-influencers are a powerful resource to add to any brand’s marketing mix and overall strategy. They are individuals who specialise in a particular topic or industry and have gained their followers’ trust by publishing and sharing high-quality content on their personal social media accounts.
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If you’re not livestreaming your events, why not? Recent research by the consultancy firm, Magid, has found that a majority of US internet users (56%) watch livestreamed content at least once a month with almost half (48%) watching weekly. Hot on the heels of video on demand, livestreamed content has now entered the mainstream.
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In our recent brand experience study, one of the interesting findings was that Asia is by far an early adopter of technology for deeper personalization and immersion. When it comes to tapping into sensory interaction as a way to personalize brand experience, 42 percent of Asian marketers use these interactive technologies compared to 28 percent in North America and 13 percent in Western Europe.
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As consumers and attendees increasingly rely on smartphones and digital tools, marketers look to bridge the online and physical worlds to maximize engagement and create unique moments. Virtual and hybrid events offer the perfect solution by combining the best of brand experience with the digital engagement people crave. According to Market Research Media, virtual events will grow from $14 billion in 2018 to $18 billion in 2023, with a steady increase of five percent annually.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.
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