Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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Your Attendees Are Livestreaming - What Are You Doing About It?

Your Attendees Are Livestreaming - What Are You Doing About It? | Inspiration Hub | Scoop.it
Over half of the United States is watching livestreamed video on a regular basis. Now is the time for eventprofs to take back TV.
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Adding Micro-Influencers to Your Marketing Mix

Adding Micro-Influencers to Your Marketing Mix | Inspiration Hub | Scoop.it

Micro-influencers are a powerful resource to add to any brand’s marketing mix and overall strategy. They are individuals who specialise in a particular topic or industry and have gained their followers’ trust by publishing and sharing high-quality content on their personal social media accounts.

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Your Attendees Are Livestreaming - What Are You Doing About It?

Your Attendees Are Livestreaming - What Are You Doing About It? | Inspiration Hub | Scoop.it

If you’re not livestreaming your events, why not? Recent research by the consultancy firm, Magid, has found that a majority of US internet users (56%) watch livestreamed content at least once a month with almost half (48%) watching weekly. Hot on the heels of video on demand, livestreamed content has now entered the mainstream. 

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How the Most Tech-Savvy Geo Approaches Brand Experience Technology

How the Most Tech-Savvy Geo Approaches Brand Experience Technology | Inspiration Hub | Scoop.it

In our recent brand experience study, one of the interesting findings was that Asia is by far an early adopter of technology for deeper personalization and immersion. When it comes to tapping into sensory interaction as a way to personalize brand experience, 42 percent of Asian marketers use these interactive technologies compared to 28 percent in North America and 13 percent in Western Europe. 

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The Do’s and Don’ts of Hosting a Successful Virtual Event 

As consumers and attendees increasingly rely on smartphones and digital tools, marketers look to bridge the online and physical worlds to maximize engagement and create unique moments. Virtual and hybrid events offer the perfect solution by combining the best of brand experience with the digital engagement people crave. According to Market Research Media, virtual events will grow from $14 billion in 2018 to $18 billion in 2023, with a steady increase of five percent annually.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.