How the Most Tech-Savvy Geo Approaches Brand Experience Technology | Inspiration Hub | Scoop.it

In our recent brand experience study, one of the interesting findings was that Asia is by far an early adopter of technology for deeper personalization and immersion. When it comes to tapping into sensory interaction as a way to personalize brand experience, 42 percent of Asian marketers use these interactive technologies compared to 28 percent in North America and 13 percent in Western Europe.