Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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How the Meaning of Digital Transformation Has Evolved

How the Meaning of Digital Transformation Has Evolved | Inspiration Hub | Scoop.it

Think back to 2007. A young U.S. senator named Barack Obama announced his candidacy for president. The housing bubble started to burst. Apple released the first iPhone. It wasn’t long ago and, yet, in technology terms, it’s almost an eternity — ride- or hotel-sharing companies didn’t exist yet and the first generation of social media platforms were just hitting the mainstream. So much has changed since then.

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Should You Pursue That New Social Media Platform?

Should You Pursue That New Social Media Platform? | Inspiration Hub | Scoop.it

The thing about social media is there are new platforms popping up every single day. And what works well for some associations, may not work well for others. How do you know which social media platforms your organization should be using? Three questions tell it all.

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Event Professionals Basics: Digital Tools for Planning

Event Professionals Basics: Digital Tools for Planning | Inspiration Hub | Scoop.it
Are you making the most out your available resources?Elevate attendee experience by employing powerful digital tools throughout the entire planning process.
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Beyond Speakers and Agendas: Event Apps Power Engagement

Beyond Speakers and Agendas: Event Apps Power Engagement | Inspiration Hub | Scoop.it
Event professionals know event apps power engagement. Learn how their focus has changed from speakers and agendas to the entire event experience. Read now
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Get Ready: the Next Wave of Event Tech is Coming 

Get Ready: the Next Wave of Event Tech is Coming  | Inspiration Hub | Scoop.it
Technology continues to shape the way events are planned and experienced. Find out what will be the next big thing in event tech.
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Guests Are More Satisfied at Hotels That Are Mobile Friendly

Guests Are More Satisfied at Hotels That Are Mobile Friendly | Inspiration Hub | Scoop.it
J.D. Power and Associates has released its annual North America Hotel Guest Satisfaction Index Study and the biggest takeaway for hoteliers is this: pay more attention to mobile. Hotels that incorporate mobile apps and functionality into a hotel stay have higher guest satisfaction. And they are more likely to increase their number of direct bookings if they focus on mobile.
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25 #Eventtech Startups To Watch This Summer

25 #Eventtech Startups To Watch This Summer | Inspiration Hub | Scoop.it
Thanks to the injection of new life by VR/AR/AI new eventtech startups are taking on the event industry. Here are some fresh ones for your hot summer.
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When AI Becomes the New Face of Your Brand

When AI Becomes the New Face of Your Brand | Inspiration Hub | Scoop.it
In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies.
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The Revolution Will Be Texted

The Revolution Will Be Texted | Inspiration Hub | Scoop.it

During an American Farm Bureau Federation conference, farmers and ranchers used their cellphones to tell Congress what they thought about a pending bill critical to their future.

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2017 Social Media Updates Your Marketing Missed

2017 Social Media Updates Your Marketing Missed | Inspiration Hub | Scoop.it
Major updates and features have been added to Facebook, Instagram and Snapchat. Learn what they are and how they will impact your marketing.
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Does Your Event Have a Data and Digital Strategy?

Does Your Event Have a Data and Digital Strategy? | Inspiration Hub | Scoop.it

During a keynote presentation at the UFI European Conference in Cologne, Germany, in May, Denzil Rankine asked for a show of hands: How many in the audience — about 200 exhibition organizers and venue managers from across Europe — had a comprehensive analytics strategy?

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Why Data Collection Matters for Event Planners and ROE

Why Data Collection Matters for Event Planners and ROE | Inspiration Hub | Scoop.it

I recently attended MPI’s World Education Conference, the largest gathering of event professionals in the world, and realized there are two fundamental challenges faced by event planners today: data collection and connecting attendees. The future of event planning is going to revolve around data, metrics and analyzing massive amounts of information to prove the success of your event. The second fundamental challenge is connecting attendees face-to-face, helping them meet the right people and build new, meaningful relationships. 

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Event Tech Crash Test: Augmented vs Virtual Reality

Event Tech Crash Test: Augmented vs Virtual Reality | Inspiration Hub | Scoop.it

Event tech can make a real difference.Get a better idea on the difference between augmented & virtual reality & when to use them within the events industry

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Case Study: How to Motivate Your Sales Team and Get Their Commitment

Case Study: How to Motivate Your Sales Team and Get Their Commitment | Inspiration Hub | Scoop.it

Salesmen often face challenging goals and it takes a lot of effort to keep them motivated. When it comes to presenting the revenue plan for the new year, which is even more ambitious than the previous one, the management always searches for the best ways to communicate new goals.

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France Tests Social Media Influencer Strategy to Engage Meetings Industry

France Tests Social Media Influencer Strategy to Engage Meetings Industry | Inspiration Hub | Scoop.it

The meetings and convention industry is jumping on the brand influencer trend.

Atout France, the national tourism development agency for France, launched a new influencer-based promotional campaign this past spring, leading up to the IMEX Frankfurt meetings industry trade show last month.

While destination marketing organizations have been paying influencers to promote their leisure travel experiences to niche audiences for some time, this is new for the group business side.

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7 Music Festival Tech Trends From Glastonbury

7 Music Festival Tech Trends From Glastonbury | Inspiration Hub | Scoop.it
As Glastonbury Festival closes its doors on another year, we take a look at the music festival tech being used out in the real world right now.
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A Robot Who Makes Site Visits

A Robot Who Makes Site Visits | Inspiration Hub | Scoop.it

A newly acquired robot being tested at a Boston hotel may help you make long-distance site visits and — in a pinch — sit in at meetings.

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Reshaping the Asian Tech Landscape

Reshaping the Asian Tech Landscape | Inspiration Hub | Scoop.it

California’s Silicon Valley established itself as a destination for start-ups by offering access to top tech talent, financial support, expert guidance, and supporting infrastructure. And at least one Asian nation was watching and now stands to follow suit: Singapore might just be the next global start-up capital.

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Snapchat vs. Instagram: Which One Is Best for Your Event? 

Snapchat vs. Instagram: Which One Is Best for Your Event?  | Inspiration Hub | Scoop.it

Instagram and Snapchat now look more alike than ever, thanks to Instagram’s aggressive cloning of Snapchat’s biggest features. So you might be wondering: Is there still a difference between these two photo-based social networks? And if so, which one you should use for your event?

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10 Awesome Event Software Integrations for Event Marketers

10 Awesome Event Software Integrations for Event Marketers | Inspiration Hub | Scoop.it

You are in the middle of organizing the most incredible event the digital marketing community has ever seen. Your speakers are exceptional, the venue is ideal, and the event content is refreshingly original. Now all there’s left to do is to stay organized and execute...

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Drone 101: The Dos & Don'ts of Using Drones at Your Event

Drone 101: The Dos & Don'ts of Using Drones at Your Event | Inspiration Hub | Scoop.it

Unmanned aerial vehicles, otherwise known as drones, have been gaining major popularity over the last few years. They went from robots only movie producers or police could get their hands on, to becoming top selling items on Amazon for everyday gadget hobbyists. Not only are drones very fun and cool, but they can also grab some awesome images or video when a camera is attached or included on the device.

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How To Choose The Best Event Software For You

How To Choose The Best Event Software For You | Inspiration Hub | Scoop.it

Let’s dive in first to the state of the event tech industry. If you’re not familiar, event organizers and event marketers have critically important jobs. In part, this is because organizers work in an industry that’s worth about a half-a-trillion dollars. Events account for the single-largest line item of most B2B CMOs. In fact, 24% of a CMO’s budget, is spent on live events.

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Be an Attention Hog: New Tools to Engage Your Event Attendees

Be an Attention Hog: New Tools to Engage Your Event Attendees | Inspiration Hub | Scoop.it

Engagement is at the heart of conferences and meetings. Once attendees are in the room, planners have to compete for an attendee’s brain bandwidth that may be focused elsewhere. When attendees’ heads are down and looking at their phones or tablets, what are they looking at? Are they engaging with the brand message, content, each other, or something unconnected to the event?

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6 Social Media Tips for Association Professionals

6 Social Media Tips for Association Professionals | Inspiration Hub | Scoop.it

By now, you probably know the importance of having social media accounts - to engage prospects/members, to give your association credibility, etc. But let’s say you do have social media accounts in place and...nothing. No one’s engaging with you! Is there something wrong with your account? Are you doing something wrong?

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.