Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Considering a Chatbot for Your Next Event? Here are Some Tips to Get You Started

Considering a Chatbot for Your Next Event? Here are Some Tips to Get You Started | Inspiration Hub | Scoop.it

Chatbots, or bots, are taking the tech world by storm, so it’s no surprise have begun to make their way into the event space. These programs, powered by artificial intelligence (AI), have the ability to communicate with users, mimicking natural speech while they answer questions and provide helpful information.

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Capture Leads With Marketing Automation and Event Apps 

Capture Leads With Marketing Automation and Event Apps  | Inspiration Hub | Scoop.it

When two of your event planning tools can work together, they make processes more efficient and can deliver optimal results. Case in point: marketing automation software and your event mobile app. Both do great things on their own, but if they can integrate together, they can become incredibly useful tools for attendees, sponsors and event planners alike.

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The Best Questions to Ask Your AV Company For An Amazing Event 

The Best Questions to Ask Your AV Company For An Amazing Event  | Inspiration Hub | Scoop.it

Let’s face it unless you’re an AV pro, your quote may look confusing to you. Do not be afraid to ask questions. Make sure the AV company walks you through your quote! AV companies should be able to justify EVERY piece of equipment on the quote. They should also explain it all in layman’s terms. Far too often, AV companies just send you a quote and expect you to understand it (or maybe they hope you don’t and just go with it). Unless you have a lot AV experience under your belt, it’s hard to understand what every line means. It’s even harder to understand how it impacts the overall vision of your event.

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Cyber Security & the Events Industry (Part II)

Cyber Security & the Events Industry (Part II) | Inspiration Hub | Scoop.it

Most of the news we hear about cyber-attacks these days are concerning large business entities and organisations. However, the threat is also very real for smaller business that could be financially devastated by the fallout and losses inflicted by a cyber-attack. Hackers are becoming increasingly sophisticated in their methods in this digital world and what is more concerning, is that institutions with top-notch security systems, such as banks, have been repeatedly victimised by these type of security breaches.

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How Artificial Intelligence is Changing Events 

How Artificial Intelligence is Changing Events  | Inspiration Hub | Scoop.it

Today there is a lot of talk in the event industry about Artificial Intelligence. Find out how artificial intelligence is changing events, why you should care and what you should consider when evaluating AI for your future projects.

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Suzanne Axt's curator insight, September 13, 4:15 PM
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How to Achieve Influence and Success in a Digital World

How to Achieve Influence and Success in a Digital World | Inspiration Hub | Scoop.it

It can be challenging for businesses to find their place in the vast digital landscape. But when approached thoughtfully, conquering social media doesn’t need to be an insurmountable task, according to Erik Qualman, motivational speaker and bestselling author of Socialnomics: How Social Media Transforms the Way We Live and Do Business. “Don’t jump in and use every possible social media or mobile outlet out there,” Qualman suggested. “I always say focus on one, get pretty good at that, and move on from there.”

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5 Social Media Event Marketing Reads to Uplevel Your Strategy

5 Social Media Event Marketing Reads to Uplevel Your Strategy | Inspiration Hub | Scoop.it

Social media isn’t just a nice to have for promoting your event — it’s essential. But getting your posts to show up in the feeds of event-goers is getting more and more difficult, thanks to changing algorithms. So what can you do?

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How to Handle Negative Event Feedback: 4 Tips

How to Handle Negative Event Feedback: 4 Tips | Inspiration Hub | Scoop.it

We talk a lot about the importance of surveying your association’s membership, particularly following events. But let’s say you do survey your event attendees and, unfortunately, don’t get the best feedback. What should your next course of action be? How do you respond to your members (and prospects) and appease them in a way that’ll make them want to come back next year? 

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7 Features Attendees Love in Mobile Event Apps

7 Features Attendees Love in Mobile Event Apps | Inspiration Hub | Scoop.it

When it comes to mobile event apps and event technology of all varieties, event professionals know exactly how true that sentiment is. If an event app isn’t useful, engaging, valuable (and all those other adjectives that mobile event apps have to be), then encouraging attendees to download and engage with the event app will be futile.

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The Rise of the CMTO: Event Marketing Re-Tools for the Future

The Rise of the CMTO: Event Marketing Re-Tools for the Future | Inspiration Hub | Scoop.it

At any organization, the chief marketing officer and the chief technology officer typically stand alone in separate silos. But as technology’s role in the marketing world increases, there is a greater need to change these roles, especially in the events space. It’s why in the years to come, the role of the CMO may evolve to CMTO – or chief marketing technology officer.

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3 Types of Sponsorship Activations That Drive Brand Engagement

3 Types of Sponsorship Activations That Drive Brand Engagement | Inspiration Hub | Scoop.it

Sponsorship used to be a thinly veiled euphemism for advertising. Counting on big brands to bankroll the festival, organizers would plaster logos everywhere in sight. But the sponsorship as advertising model is outdated. Not only does the blatant advertising not drive brand engagement — it can actually make fans dislike a brand or a festival.

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15 Things to Remember When Planning Your Event Budget

15 Things to Remember When Planning Your Event Budget | Inspiration Hub | Scoop.it

When planning events, event planners and event professionals know the importance of generating ROI. However, whether it’s calculating the return of investment based on how much the event’s plates cost, or understanding the ROI of the mobile event app – there should never be any question as to what value your expenses bring back.

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Major AV Terms You Need to Know 

Major AV Terms You Need to Know  | Inspiration Hub | Scoop.it

When it comes to planning an event choosing and understanding your AV can be overwhelming. Have no fear! I am going to walk you through everything you need to know in our 3 part series. First, we are going to tackle the basics, major AV terms you need to know. These AV terms will lay the foundation for your understanding of the rest of the series. For more information on how to make your AV at your event flawless see our guide to make your AV foolproof. 

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Cyber Security & the Event Industry (Part I)

Cyber Security & the Event Industry (Part I) | Inspiration Hub | Scoop.it

In this fast-paced global business environment, the event industry has also been quite affected by the growing rate of Internet adoption and technological advancements, particularly in the areas of performance optimisation, product and service offering. Moreover, this is evident by the new roles that keep emerging within the event workplace.

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Bien Venue's curator insight, September 5, 9:04 AM
Important to know about and get sorted!
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How to Maximize Networking at Your Meetings and Events 

How to Maximize Networking at Your Meetings and Events  | Inspiration Hub | Scoop.it

While the purpose of meetings and events is for knowledgeable speakers to share information with their audience, there’s another important reason why attendees go to events. Many of them are seeking to increase their network and meet valuable people to build connections with.

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Bien Venue's curator insight, September 4, 1:18 PM
Always an important part of any business event.
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Use Your Mobile Event App Data to Create a Sell-Out Event Agenda

Use Your Mobile Event App Data to Create a Sell-Out Event Agenda | Inspiration Hub | Scoop.it

Mobile event apps have turned attendees into active participants and opened up previously unimaginable opportunities for your event and its sponsors. The data speaks for itself, too. Frost & Sullivan recently found that event technology can increase your attendance by 20%, increase productivity by 27%, and decrease costs by 20-30%.

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Embrace the Future! Smart Badges are Here

Embrace the Future! Smart Badges are Here | Inspiration Hub | Scoop.it

Let’s face facts; anything that speeds up the processes, like check-ins, at your event is going to make attendees happy. And smart badges are making things easier than ever. The old way of managing the process, which typically required manually logging who has arrived, was a time-consuming venture that resulted in long lines and, inevitably, some level of frustration. Even scannable badges have shortcomings, leaving plenty of room for smart badges to improve the overall experience.

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Bien Venue's curator insight, September 4, 1:11 PM
Be smart...use smart badges!
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August Roundup: Insight Into the Latest Event Industry Lingo

August Roundup: Insight Into the Latest Event Industry Lingo | Inspiration Hub | Scoop.it

The language of the event industry evolves so rapidly it can be challenging for busy event organizers to stay in the know. From experiential marketing to mobile micro-moments, the lingo changes just as quickly as the technology itself. Consider this post your new virtual assistant. We’ve read everything on the web this month to bring to you the newest lingo and the meaning behind it.

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67 Event Marketing Tricks for Event Professionals

67 Event Marketing Tricks for Event Professionals | Inspiration Hub | Scoop.it

Want to market your event like a marketing pro, bringing in your largest crowd yet? With social media, you can amplify your voice but don’t forget offline opportunities as well. Here are 67 ways you can improve your event attendee numbers for next to nothing, outside of your time.

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Content Marketing: How to Make Each Blog Post Drive ROI [infographic]

Content Marketing: How to Make Each Blog Post Drive ROI [infographic] | Inspiration Hub | Scoop.it

Any marketer will tell you that producing a regular stream of content for your website is necessary and important. You also need to optimize your content. The question is, what are you optimizing that content for?

There are plenty of reasons to blog, and even if you don’t know exactly what your goals are, you may already be achieving some successes. But without goals, you’re missing out on all that’s possible. 

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Influencer marketing in the MICE industry

Influencer marketing in the MICE industry | Inspiration Hub | Scoop.it

A major trend that is shaping the events industry, and MICE in particular this year, is influencer marketing. We know it from other industries – leisure travel, food, fashion, parenting etc. As much as there are many similarities with other industries, MICE sector works differently with influencers and has different set of expectations.

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Six Tips for Making Event Content More Instagrammable

Six Tips for Making Event Content More Instagrammable | Inspiration Hub | Scoop.it

Savvy event marketers know that social media is key to amplifying the reach of their experiential programs, but simply whipping up a Twitter handle is no longer enough to make an impact. Brands need to know which social platforms are in vogue and how to use them to their advantage.

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19 Tried-and-True Tactics to Engage Attendees

19 Tried-and-True Tactics to Engage Attendees | Inspiration Hub | Scoop.it

The word “engagement” is so ubiquitous now that it’s edging into the trite zone—if only the concept wasn’t so essential to keeping today’s attendees coming back for more.

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How iOS 11 Will Bring AR Straight To Events

How iOS 11 Will Bring AR Straight To Events | Inspiration Hub | Scoop.it

A recent beta version of the iOS update revealed a little more than expected. An iOS developer recently found a new wayfinding arrow tied to the Maps application. Nothing exciting there, except he also found some code which advises the user to tilt their phone towards their face to navigate when in walking mode. The code also reveals that device cameras will be used in the mapping app.

 
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Event Professionals Basics: Pairing Online & Offline Interaction

Event Professionals Basics: Pairing Online & Offline Interaction | Inspiration Hub | Scoop.it

While event professionals undergo the challenging process of searching new ways to further engage with event attendees, companies and associations are turning their interest to creating more immersive events aiming at expanding and retaining their target audiences.  That being said, even though live events are evidently promoting/causing increased engagement among the audience -leading to additional positive results: revenue and brand impact-, having a strong digital presence with a vivid online community is equally important for your overall success. Maintaining spirited digital communication channels is fundamental for staying connected with target audiences indefinitely.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.