Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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How to Make the Most of your Smartphone

How to Make the Most of your Smartphone | Inspiration Hub | Scoop.it

Smartphones have technically been in existence since 1992, but in the last decade they have become an indispensable part of the planner’s on-the-go life. That is why optimizing use of all the helpful apps popping up every week is essential for event professionals today. Speaker and productivity expert Audrey Thomas, CSP, recently shared tips with attendees at FICP for making the most out of those powerful pocket computers. Here are her top tips for getting phone smart.

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The Inside Scoop: How Expert Planners Gamify Their Events

The Inside Scoop: How Expert Planners Gamify Their Events | Inspiration Hub | Scoop.it

Have you ever wondered how other successful meeting planners use the newest event tech? This series takes you behind the scenes to see how your peers use features like gamification, augmented reality, and facial recognition to take their events to the next level.

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4 Ways to Spice Up Your LinkedIn Profile

4 Ways to Spice Up Your LinkedIn Profile | Inspiration Hub | Scoop.it

It’s important to have social media pages for your business. A $20 ad can bring in hundreds of likes and sharing photos—and hash-tagging correctly—can guide Instagram users to your photo to see what you’re all about. But an under-utilized, yet very necessary, social media network is LinkedIn. It’s the “professional” version of who you are and what you do, yet it’s often neglected and left un-updated.

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Automation —the Next Big Step for Meetings Management?

Automation —the Next Big Step for Meetings Management? | Inspiration Hub | Scoop.it

Meeting automation is potentially positioning itself as the next technology to shake up the planning game. While apps and meeting management systems have been grabbing headline and topping lists of “tech to watch,” more complete meeting automation could take those principles another step forward.

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4 Ways to Leverage Social Media During the Holidays

4 Ways to Leverage Social Media During the Holidays | Inspiration Hub | Scoop.it

The holiday season is officially upon us, and with that comes a certain level of increased social media visibility. (People are on their phones a lot more, after all.) But how can your organization really leverage that visibility to increase online member engagement? We’ve got a few ideas!

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15 Ideas for Easy, Sharable Video Content

15 Ideas for Easy, Sharable Video Content | Inspiration Hub | Scoop.it

Video has been popular for quite a while now, particularly on social media, but did you know, by 2019, video will account for about 78 percent of the world’s mobile data traffic? That means most of the content people will be searching for and engaging with online will be in video form. So, is your association or chamber hopping on the video trend? If not, now’s the time.

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The Impact of Social Media on Corporate Event Marketing

The Impact of Social Media on Corporate Event Marketing | Inspiration Hub | Scoop.it

Corporate meeting planners are no stranger to pressure: coordinating innumerable details, managing massive budgets and dealing with the preferences, opinions and emotions of multiple stakeholders isn’t a job for the faint of heart. But after attending the recent IMEX America 2018 conference, it’s clear there’s a new challenge underway as the very notion of what it means to be a corporate meeting planner evolves to meet the demands of a changing world.

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How to Make Your Event’s Social Media Photos Stand Out

How to Make Your Event’s Social Media Photos Stand Out | Inspiration Hub | Scoop.it

Sub-par social media photos are no longer an option in today’s saturated social feeds. Quality visual storytelling is essential, and everyone from your local synagogue to your favorite music festival has an Instagram.

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How You Can Make Your Events Awesome By Taking Advantage of Social Media 

How You Can Make Your Events Awesome By Taking Advantage of Social Media  | Inspiration Hub | Scoop.it

Events are there to let people hear about what you have to say. Events serve as a great way to reach out to your current customer/client base, they can be used to pitch a new idea to the world and of course, to close deals. And it’s safe to say that events can be quite useful. However, getting the desired number of attendees isn’t an easy job. Getting people hyped about your event requires a few tricks and at least one marketing maestro. Fortunately, with the help of social media, things can be a bit easier. Let’s see how you can take that to your advantage.

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Online Communities Help Associations Stay Relevant

Online Communities Help Associations Stay Relevant | Inspiration Hub | Scoop.it

Association members, especially next-gen members, are exponentially growing in numbers. Increasingly, however, they are not passionately engaged with association membership. That is because the competitive association landscape has changed the rules of engagement. Associations who fail to act on those changes are the ones who struggle to remain relevant amongst their members. In come online communities.

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Not Using Video for Your Event? Your Excuses Aren't Good Enough

Not Using Video for Your Event? Your Excuses Aren't Good Enough | Inspiration Hub | Scoop.it

57% of events didn’t use video at all as part of their digital marketing strategy, according to the 2019 Eventbrite Pulse Report survey of 1500 event creators. But 94% of events that did use video in 2018 found it effective.

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Trade Show Social Media Checklist

Trade Show Social Media Checklist | Inspiration Hub | Scoop.it

Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social to-do list, refer to the following checklist:

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How to Win at Negotiating AV Prices for Events

How to Win at Negotiating AV Prices for Events | Inspiration Hub | Scoop.it

Have AV quotes bamboozled you before? You’re not alone there. And if you don’t understand the quote, it can be tricky to know how to negotiate on the price, or if you hold any power to negotiate whatsoever! The good news is, you do have that power. And all you need to put it into action is a little knowledge, which we’re about to arm you with.

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4 Effective Examples of Twitter Event Promotion

4 Effective Examples of Twitter Event Promotion | Inspiration Hub | Scoop.it

Using social media to promote your next live event? Of course you are. In this blog post we highlight the use of Twitter as an incredibly useful platform for event promotion, featuring four examples of how other industry leaders have leveraged Twitter as part of their event strategy. 

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5 Successful Tips for Twitter Event Promotion

5 Successful Tips for Twitter Event Promotion | Inspiration Hub | Scoop.it

The event is planned, speakers are lined up and vendors are all confirmed — but how do you make sure that the right people attend and the world hears about it? Twitter is an optimal channel to promote your events on because people look to Twitter for live news, updates, and engaging content. If you follow the right strategy, your event can reach millions of people who are interested in what’s going on.

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What Planners Need to Know about eSports Today

What Planners Need to Know about eSports Today | Inspiration Hub | Scoop.it

eSports may not be new—did you know that the first game was released in 1960? But this exciting form of entertainment is emerging as a big business in the gaming world. Robert Rippee, director of the new Hospitality Innovation Lab at University of Nevada, Las Vegas’ International Gaming Institute, spoke with Smart Meetings in a webinar about the opportunities this trend brings for planners. Read on to learn about the history of gaming and its connection to the meetings industry.

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4 Social Media Copywriting Tips From Grammarly (With Examples)

4 Social Media Copywriting Tips From Grammarly (With Examples) | Inspiration Hub | Scoop.it

Think about the last social media post you liked or commented on from a brand or event you follow. What compelled you to engage with that post? Was it because of an intriguing picture? A clever joke? Or was there some emotional hook that convinced you to take action?

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How Tech Is Transforming the Event Marketer’s Playbook

How Tech Is Transforming the Event Marketer’s Playbook | Inspiration Hub | Scoop.it

To surprise and delight attendees is the backbone of event marketing. That means delivering the personalized experiences your guests expect. Attendees want you to be able to tell them which sessions they’ll be most interested in, which booths they’d like to visit, and which keynotes they can’t miss.      

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5 Ways Events Can Shape Their Brand Personality on Social Media

5 Ways Events Can Shape Their Brand Personality on Social Media | Inspiration Hub | Scoop.it

Fine-tuning your brand on social media is all about writing compelling copy that taps into your followers’ emotions. Here are five brand personalities that events like yours embody on social media. Find the one that most aligns with your event’s brand voice, and discover the emotions your team can inspire.

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Customization Creates a Personalized Event Experience

Customization Creates a Personalized Event Experience | Inspiration Hub | Scoop.it

We’re seeing a 2018 event trend for creating a personalized event experience. That means understanding what the individual (or attendee profile) wants and tailoring aspects of the event to suit them, rather than the general crowd. Why this trend? Today, we have more choice than ever when it comes to finding products and services to satisfy our needs and wants. And having the ability to tailor products to our personal requirements, means people expect the event world to follow suit. But, this isn’t just about creating personalized invitations and marketing; instead, it’s about customizing the actual event experience so that attendees are more engaged and find your event memorable.

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Bien Venue's curator insight, July 30, 2:52 AM
Fab ideas for creating the personal touch
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You Still Need Facebook: The best practices of marketing on the largest social network

You Still Need Facebook: The best practices of marketing on the largest social network | Inspiration Hub | Scoop.it

Despite the rise of Instagram, Snapchat and Twitter, even in 2018, Facebook remains king when it comes to event marketing. In EventMB’s State of the Events Industry Survey 2018, nearly three-quarters — 73.3 per cent — of planners said social media is their most important tool for marketing their events, while 88.1 per cent said they’re active on Facebook, as they should be. Facebook is by far the largest social network, with 2.20 billion active users as of March 2018. That’s nearly a third of the world’s population!

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9 Things Event Professionals Need on Their LinkedIn Profile

9 Things Event Professionals Need on Their LinkedIn Profile | Inspiration Hub | Scoop.it

Event professionals have a unique goal on LinkedIn. You use the site to network and scope out your next gig, but LinkedIn is also where many clients or sponsors will turn to get a sense of your work before working with you. So how can you put the best foot forward to all of these audiences in your LinkedIn profile?

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Using Tech to Bring Your Products to Life

Using Tech to Bring Your Products to Life | Inspiration Hub | Scoop.it

We all know demos are a wonderful way to get attention at a trade show and showcase your products. However, sometimes it is not practical to bring your products to the show or maybe they are not easy to demo. Or, perhaps, you just can’t bring everything you would like to showcase. What do you do then? Here are some ideas on how you can use technology to give your products or services the stopping power they deserve.

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The Power of Micro-Influencer Marketing for Events

The Power of Micro-Influencer Marketing for Events | Inspiration Hub | Scoop.it

92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. So how can you work with influencers to sell more tickets to your event? Enter influencer marketing: using influential individuals to promote events. But if you’re only looking at influencers with follower counts in the millions, the price may be more than your event’s entire marketing budget.

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More Love for Virtual Attendance at Events

More Love for Virtual Attendance at Events | Inspiration Hub | Scoop.it

Tech continues to play a more significant role in events, from both a planning and experiential perspective. Excitingly, virtual attendance at events is not only possible but is now becoming a serious contender in the event world. We’ve reached the point of experiencing an event without actually having to be there in person.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.