Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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7 Ways to Reach Attendees on Social Media

7 Ways to Reach Attendees on Social Media | Inspiration Hub | Scoop.it

It’s easy to get caught up in the details of an event and neglect certain tasks. One aspect of planning that requires a prominent place on your to-do list is social media marketing. But strategic use of online platforms does not have to be a full-time job. From hashtags to Snapchat, here are some tips for tagging all the bases at your next brilliant production.

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How is Digitization Shaping the Way We Experience Events?

How is Digitization Shaping the Way We Experience Events? | Inspiration Hub | Scoop.it

Delivering memorable and outstanding experiences is an event professional’s overarching goal. What may challenge this goal is the rise of personal devices and continuous connectivity especially for many traditional companies which may find themselves at odds with the modern digital era. However the booming wave of digitization is a great opportunity in the hands of event professionals who strive for interaction, engagement and participation.

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What Event Creators Need to Know About Instagram Analytics

What Event Creators Need to Know About Instagram Analytics | Inspiration Hub | Scoop.it

Instagram is most known for its high engagement rates — but does that engagement have any effect on your ticket sales? You need to be able to answer that question to justify the time spent on the platform.  To track your Instagram efforts and see the payoff over time, you must know how to track Instagram analytics, exactly what to track, and how to interpret what you’re tracking. Here’s how to get started.

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The Power of Micro-Influencer Marketing for Events

The Power of Micro-Influencer Marketing for Events | Inspiration Hub | Scoop.it

Long before social media, event marketers would pay for celebrities to promote their events and add credibility. As social media channels continue to gain popularity, consumers are more wary of what they believe when it comes to brand messaging. 92% of them trust an influencer more than an advertisement or traditional celebrity endorsement.

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What is Best Practice for Crowd-Sourced Content?

What is Best Practice for Crowd-Sourced Content? | Inspiration Hub | Scoop.it

User-generated content (UGC) is attracting a lot of attention in marketing circles around the world. And it’s not surprising when you consider its many advantages. We know people trust other people, which is why peer-to-peer review sites like TripAdvisor and Foursquare have flourished in recent years. The same is true of social media. In fact, a recent study shows 85% of consumers find UGC more influential than brand-created content.

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Virtual and Augmented Reality: What Event Organizers Must Know

Virtual and Augmented Reality: What Event Organizers Must Know | Inspiration Hub | Scoop.it

With each passing year, technology continues to propel the events industry to new heights. Whether it be improvements in event marketing attribution, more robust event tools, or stronger event data security, the collective advancement of technology plays a significant role in the evolution of the events industry. And among the event trends that continue to shape the space, virtual and augmented reality have become key catalysts for innovation.

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Can Social VR Transform Events?

Can Social VR Transform Events? | Inspiration Hub | Scoop.it

One of the paradoxes of virtual reality (VR) is that the immersive technology has the ability to isolate people from each other in a local space. Once you’ve put on a VR headset and begun to interact with a digitized reality, you’re no longer sharing experience with the people around you in the same way.

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10 Surprising Instagram Stats Event Creators Need to Know

10 Surprising Instagram Stats Event Creators Need to Know | Inspiration Hub | Scoop.it

Instagram has been a social sleeper hit for event marketing. When the app was launched in 2010, it seemed like just a quaint way to share photos. But eight years later, and Instagram has become the brand-boosting powerhouse.

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An Events Pro Finds the Future at CES

An Events Pro Finds the Future at CES | Inspiration Hub | Scoop.it

It's a bit ironic that the largest collection of digital technology is displayed in a traditional trade show setup at CES each year. Even as technology advances, robots become more human, and the most talked-about innovation is AI that can't be seen, it still takes a human touch to put together the right display to market these products.

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Association Basics: Blogging Tips for Non-Writers

Association Basics: Blogging Tips for Non-Writers | Inspiration Hub | Scoop.it

For some people, writing comes naturally and effortlessly. But for others, it can feel more like nails on a chalkboard.

Fret not! If you’ve always described yourself as a “non-writer,” let’s change the script. Take a look at these four basic tips to get you started on writing for your industry and becoming a thought leader!

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Enlist Now in the #AttentionRevolution

Enlist Now in the #AttentionRevolution | Inspiration Hub | Scoop.it

Whether you’re walking down the street or through an airport, at a restaurant, or in meetings and events, there’s one sight you’re guaranteed to see: people staring at their phones. And you may just be one of them.

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MICE destinations - When authenticity becomes mainstream

MICE destinations - When authenticity becomes mainstream | Inspiration Hub | Scoop.it

One of the key trends predicted for 2018 is that delegates are looking for more authentic and local experiences and for “off the beaten path” destinations. As a result, destinations are adjusting their offer to follow this trend, with further DMCs and event agencies designing experiences around the "unknown“.

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5 Top Technology Investments for 2018

5 Top Technology Investments for 2018 | Inspiration Hub | Scoop.it

Welcome to 2018! If you haven’t already, it’s time to create a growth strategy and budget. You may have used all types of technology to help get you where you are today. You need to consider technology investments to further what you can achieve. Here are five of the top technology investments that are worth considering as we begin 2018:

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Event Data Security: The 2018 Guide for Event Marketers

Event Data Security: The 2018 Guide for Event Marketers | Inspiration Hub | Scoop.it

In today’s world, information is everywhere. The data revolution has forever changed the way consumers interact with companies and vice versa. And though there’s no denying the benefits of rich datasets, such as improved buying experiences and more targeted marketing campaigns, the cost of all of this accessible data is weighing heavy on businesses who collect it and customers who give it.

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The Future of the Attendee Journey

The Future of the Attendee Journey | Inspiration Hub | Scoop.it

At the Professional Convention Management Association’s 2018 Convening Leaders conference this week in Nashville, Tenn., Alex Rolfe, director of event solutions, Cvent, showed an audience of event planners some new options to improve the attendee journey and make your event more memorable this year.

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4 Advanced Ways to Measure Your Event Promotions

4 Advanced Ways to Measure Your Event Promotions | Inspiration Hub | Scoop.it

You’ve spent countless time and money on your event promotion strategy. But how can you be sure your plan is actually working? The easiest way to increase revenue for your event is to track and measure your event promotions. Google Analytics’ basic capabilities let you measure traffic to your website from various sources — search engine results, social media, partner sites. But if that’s all you’re looking at, you’re missing out on valuable insights.

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Five Tips for Producing Your Own Video Content

Five Tips for Producing Your Own Video Content | Inspiration Hub | Scoop.it

Many organizations can benefit from adding video content to their social media channels, but simply don’t know where to begin. But according to, Amy Guth, WGN Radio host and president of Association for Women Journalists Chicago, the hardest part of do-it-yourself videoing is actually the act of simply starting somewhere. “There is really a lot of power in starting,” she said in her Convening Leaders Media Studio session, Video DIY. Here are our top five takeaways from her session:

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18 Trends to Watch in 2018

18 Trends to Watch in 2018 | Inspiration Hub | Scoop.it

As we welcome in 2018, new trends will shape the events and meetings industry. The good news is all signs point to another banner year. While societal movements and technology advancements may raise some concerns, this people-first industry remains at the forefront of where marketing, wellness and hospitality are going.

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Bien Venue's curator insight, January 11, 12:06 PM
What to watch out for in 2018
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The 5 Myths of Content Marketing

The 5 Myths of Content Marketing | Inspiration Hub | Scoop.it

These days, content marketing is all the rage in digital marketing circles. But what is it exactly? The Content Marketing Institute (yes, there is such a thing) defines it as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Distribution is as crucial as creation, relevancy and consistency are key, and it’s important to focus just as much on retention as acquisition.

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Tech Landscape In Today’s Meetings & Events

Technology and the ways it is shaping the meeting & events industry has been a topic of extensive discussion among industry professionals in the past years. It comes as no surprise that the rise of immersive technologies forges change, urging planners to embrace innovation and blend it smoothly in design and production. As we are getting ready to leave 2017 behind, it seems that time is right to take a moment and reflect on the event tech landscape; assess the past, understand the present and start planning the future.

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5 Meeting Trends that Will Prioritize People in 2018

5 Meeting Trends that Will Prioritize People in 2018 | Inspiration Hub | Scoop.it

The IMEX Group is predicting that meetings in 2018 will be all about bringing humanity back. Here are the five trends it says will put people at the heart of today’s issues.

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4 Ways to Engage Your Conference Attendees

4 Ways to Engage Your Conference Attendees | Inspiration Hub | Scoop.it

Planning a conference is one thing. But then, there’s the execution. And while a lot of little details are somewhat in your hands - what food you serve, what music you play, what topics are covered during educational sessions, etc. - there are some things that just...aren’t. Prime example: Whether or not your attendees ACTUALLY engage with you and the activities you have planned. Now there’s no way to force attendee engagement (sorry!), but there are a few tactics to help boost it.

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Do You Connect or Disconnect in the Air?

Do You Connect or Disconnect in the Air? | Inspiration Hub | Scoop.it

Love it or not, for many event professionals, being a road warrior is part of the job description. Convene launched a short survey this week about business travel, with questions about why and when you travel, how you feel about it, and more. If you regularly travel for business, we’d love to hear from you. The results will appear in a future issue of Convene. Meanwhile, we asked three PCMA staff members to share this one travel habit:

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Bien Venue's curator insight, December 18, 2017 3:30 AM
Productive time or down time? How do you spend your flight time?
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Gamification for More Participation!

Gamification for More Participation! | Inspiration Hub | Scoop.it

Gamification is not a new concept in the marketing or business world, but it is still in its infancy within the events industry, and even more so in the association world. Gamification is the process or methodology of incorporating “game-like” elements to something (an event, product, task, etc), with the aim of increasing engagement, recall ability and to motivate participants to perform a series of intended actions.

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Stories: The New Battleground For Event Engagement

Stories: The New Battleground For Event Engagement | Inspiration Hub | Scoop.it

Little did Snapchat’s founders, Evan Spiegel and Bobby Murphy know, when they created Snapchat in 2012, they created more than a photo app. Snapchat changed the way people interact and share photos and videos with their friends and subsequently changed the way people interact with online content. In 2017 everyone else caught on and now the story reigns supreme across many of the major social media platforms.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.