Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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3 Social Media Tools to Boost Your Event Marketing 

3 Social Media Tools to Boost Your Event Marketing  | Inspiration Hub | Scoop.it

Savvy event planners know they have to stay on top of social media, but which tools are worth the time and energy to invest in? Which ones are worth the effort and truly the MUST HAVES for any event planner? This video is brought to you by EventMB,  the number one blog for event professionals.

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Can Eventprofs Win Back Mobile Addicted Attendees?

Can Eventprofs Win Back Mobile Addicted Attendees? | Inspiration Hub | Scoop.it

When was the last time you checked your phone or tablet? If recent research from Deloitte is to be believed, it was probably only a few minutes ago and you’re probably due another look anytime now. If you can’t resist the temptation, you’re far from alone and your attendees are in the same boat. Here we look at the numbers and see what can be done to keep attendees engaged in the age of mobile.

 
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How to Get More out of Your Corporate Event Video

How to Get More out of Your Corporate Event Video | Inspiration Hub | Scoop.it

Video is vital for events. From growing your audience to marketing and promoting your event, it’s one of the most engaging and cost-effective tools you can use. In fact, 52% of marketers worldwide name it as the content type with the best ROI. But in today’s content-rich world, creating a boring old event wrap-up simply won’t cut it. If you want to grab people’s attention and get them excited about your event, you need to create content that’s useful and interesting. 

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7 Event Technology Trends to Explore in 2018

7 Event Technology Trends to Explore in 2018 | Inspiration Hub | Scoop.it

The latest technology trends can improve your event and help you stand out from the crowd. Give your event a competitive edge with these seven technology trends.

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Creating a Video Strategy? Answer These 4 Questions First

Creating a Video Strategy? Answer These 4 Questions First | Inspiration Hub | Scoop.it

These days, the written word seems to shrink by comparison to what your eyes see (live and in living color) and what your ears hear (even so, PLEASE don’t stop reading this blog; we love and value you). And, why shouldn’t this be the case? As we have fewer moments in the day to consume massive amounts of information, videos are super easy for an audience to ingest, process and act upon.

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Broaden Your Event’s Appeal with Influencer Marketing

Broaden Your Event’s Appeal with Influencer Marketing | Inspiration Hub | Scoop.it

Social media marketing has become a crucial aspect of the meetings and association industries, which is why it is so important to promote association conferences through social channels before, during, and after an event, according to Ori Lahav, associate vice president of Kenes Group. “Social media is the place to grow your community,” he said.

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Event Trends of 2017 Becoming the Norm in 2018

Event Trends of 2017 Becoming the Norm in 2018 | Inspiration Hub | Scoop.it

It has been evident throughout 2017 that disruptive event technologies are the main factors that attribute to event management from A to Z as well as higher audience engagement rates. In the same context, the past decade has seen the rise of social media use in the events sphere, while pioneering tech tools keep surfacing, leading to new opportunities for expanding the target audience base and creating more revenue sources for businesses.

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Legal Aid for Digital Events

Legal Aid for Digital Events | Inspiration Hub | Scoop.it

The Professional Convention Management Association’s Digital Experience Institute hosted a primer on the top legal considerations for digital events. Matthew G Miller, principal, MG Miller Intellectual Property Law, led the discussion, giving tips on protecting you, your audience, and your presenters during your digital events.

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Beef Up Your Event Marketing and Convert More Attendees

Beef Up Your Event Marketing and Convert More Attendees | Inspiration Hub | Scoop.it

Marketing isn’t just something that happens organically. There’s a lot of work involved and many moving pieces. It all starts with a strong marketing plan. But how do you create one and what is it comprised of? This is what you need to know to get started.

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The 20 Instagram Posts You Should Archive Now

The 20 Instagram Posts You Should Archive Now | Inspiration Hub | Scoop.it

In the summer of 2017, Instagram rolled out a featured called “Archive” which allows users to hide a picture or video you’ve previously shared. These archived post can be brought back whenever you want but this allows you to keep photos that mean something to you but might not be relevant to others anymore.

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Content Capture: True Congress Revenue Driver

Content Capture: True Congress Revenue Driver | Inspiration Hub | Scoop.it

Keeping up with the changing delegate needs, has been a serious challenge but, at the same time, a significant business opportunity for event professionals. As the focus has shifted from mere attendance to active participation, today’s conferences and congresses are in constant pursuit of the right engagement formula; a formula that will extend the life cycle of the event and drive performance, as well as business growth. This is where content capture and dissemination comes in.

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The Disruption Factor: Digitalization in Events

The Disruption Factor: Digitalization in Events | Inspiration Hub | Scoop.it

Tech provides more than just the ‘wow’ factor at events. It streamlines operations, allows you to do more in less time, and helps facilitate connections among attendees. Are you using digitalization as part of your event strategy? Here are some things you should be doing.

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3 Tech Trends that Will Make 2018 the Year of the Event Attendee

3 Tech Trends that Will Make 2018 the Year of the Event Attendee | Inspiration Hub | Scoop.it

2018 is going to be a big year for the event industry. As attendees become more demanding and technology options abound, event organizers and marketers are under even more pressure to create memorable experiences. But it’s important to remember that you’re not going to score many points by just adding technology to your events. Instead, focus on understanding your attendees’ interests and preferences, and use that information to personalize communications and individualize conversations.

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Event Professionals Basics: Growing Your Event With LinkedIn

Event Professionals Basics: Growing Your Event With LinkedIn | Inspiration Hub | Scoop.it

Exceeding 100 million active users worldwide, LinkedIn is still under-utilised as a promotion tool for our industry, placing other platforms like Instagram and Facebook in the lead. However, this premier social platform for professionals is specifically designed to bring value to those who are particularly seeking content related to their area of expertise or professional interests. For our case, there are several ways for event planners to benefit from the valuable content contributions posted on LinkedIn.

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How Not To Panic When Your Event Website Is Not Ready

How Not To Panic When Your Event Website Is Not Ready | Inspiration Hub | Scoop.it

Whether your redesign is taking too long or you’re just starting out and have yet to finish your website, if your site isn’t ‘open for business’ there are several website substitutions you can use to keep your current online audience connected to you and your organization.

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Linking Virtual Meeting Attendees With F2F

Linking Virtual Meeting Attendees With F2F | Inspiration Hub | Scoop.it

Hybrid meetings typically operate in silos. Face-to-face attendees discuss topics in session rooms, while virtual attendees connect in online chat forums. Sure, there might be opportunities for those at-home viewers to submit questions, but the two worlds stay fairly separate. At its 2017 Annual Meeting at the New Orleans Ernest N. Morial Convention Center on Nov. 10–14, the American Academy of Ophthalmology (AAO) debuted a new virtual-meeting ambassador program to create a stronger connection between the different environments.

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3 Ways to Use Social Media to Grow Your Organization’s Membership

3 Ways to Use Social Media to Grow Your Organization’s Membership | Inspiration Hub | Scoop.it

There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.

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Social Media Touchpoints for Your Next Event

Social Media Touchpoints for Your Next Event | Inspiration Hub | Scoop.it

Social media use is one of the core elements that should not be neglected by event planners, whether making an effort to garner awareness for an event, push online registration or engage audiences through attention-grabbing content.Social media practically serve the same cause as event planning as they are aiming at sparking interest and stimulate interactions; an intricate form of ‘art’ that can play a significant part to your overall results, depending on how you choose to make use of it.

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Are You Failing Your Exhibitors and Attendees?

Are You Failing Your Exhibitors and Attendees? | Inspiration Hub | Scoop.it

Be honest: When was the last time you surveyed your exhibitors and attendees to see how well your event technology is meeting their needs? Or asked them what tech improvements they want? According to an audience survey taken at a Transform USA session this summer, just over a quarter said they had asked that question of both exhibitors and attendees; 63 percent said they haven’t asked either exhibitors or attendees about their tech needs and wants.

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Little and Often - Social Media Marketing for #Eventprofs

Little and Often - Social Media Marketing for #Eventprofs | Inspiration Hub | Scoop.it

When I was in elementary school there was a local news channel whose commercial slogan was, “There’s that news van again.” The commercial depicted a news van that was everywhere. In the days before social media, this was quite a feat to have a news van that covered the greater Tri-State area. Of course, there was more than one but the ad made it sound as magical as Santa Claus and his deliveries. Today, there are plenty of people who are mastering the Interwebs in a way that makes me think of that news van. They’re everywhere. They post consistently, always have fresh content and new perspectives and yet, we know that’s not all they do. But somehow they’ve mastered posting in a way that makes the rest of us feel inadequate. You might assume they have a huge staff behind them but not necessarily. You can be very present on the social hubs in just minutes a day but it takes planning.

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The Power of Storytelling & Social Media

The Power of Storytelling & Social Media | Inspiration Hub | Scoop.it

Storytelling establishes a rapport between the storyteller and the audience, and great stories are the ones which keep this bond fiery and strong. But, what are the key components of a captivating story? It is the one that keeps up on the edge of our seats, making us care about the people involved. It is the one that sparks our interest in knowing what comes next, ardently anticipating the ending. And it is the one that will ignite the imagination and elicit emotion in the audience.

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How AI is Powering the Tradeshow of the Future

How AI is Powering the Tradeshow of the Future | Inspiration Hub | Scoop.it

The future is now. That’s what they say. But what exactly will AI bring to the future of trade shows and how will you apply those opportunities? Whether your view on AI is colored by the cartoon from the 60s, the Jetsons, or the movie Terminator, chances are you understand some of the incredible capabilities behind it. What you might not have a good grasp of is what artificial intelligence (AI) could mean for trade show and business expo events. AI can bring a new world to you, your attendees, your vendors, and your sponsors.

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4 Tips to Reach the Right Attendees With Your Event Marketing

4 Tips to Reach the Right Attendees With Your Event Marketing | Inspiration Hub | Scoop.it

Event marketing can be the most stressful part of event planning. You need to plan, execute, and refine your tasks. If you want to reach more people and increase ticket sales, you need a promotion plan that encourages early interest and maintains momentum until the last ticket or registration is sold. So how do you keep your attendees interested year round?

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Tackling data security on the go

Tackling data security on the go | Inspiration Hub | Scoop.it

Business travellers are prime targets for cyber-attacks. Here are the data security threats to be aware of and the ways to protect your data while on the go. Since the “WannaCry” ransomware attacks which took place in May of this year, there has been a further increase in cybersecurity awareness. These global attacks caused online records and files of multiple organisations to become corrupt and totally unusable, notably within the UK’s National Health Service. The issue of cybersecurity can no longer be ignored, particularly when you are a business traveller, often tapping into unsecure or public Wi-Fi sources and sending/receiving work emails while doing so. In this way, business critical files can be made vulnerable.

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The All-Inclusive Guide to Virtual Reality At Events

The All-Inclusive Guide to Virtual Reality At Events | Inspiration Hub | Scoop.it

The use of virtual reality at events is a huge trend. However, it’s not just a trend, the use of virtual reality at events is here to stay. In this guide, we will teach you everything you need to know about VR and how it can be used at events. From the differences between realities, the tools you can use to implement VR and ways you can incorporate it into your own events. Let’s jump in!

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.