Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Giving the Camera the Last Word

Giving the Camera the Last Word | Inspiration Hub | Scoop.it

While I generally recommend that planners look holistically at an event to see where video can play the most effective role, there's one spot where video makes sense most of the time: at the end of the event. Specifically, that general session where you bid everyone goodbye and good luck—and want to charge them up with excitement one last time, in a way that burns an overarching message into their memory.

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Blockchain for Ticketing: A Complete Guide

Blockchain for Ticketing: A Complete Guide | Inspiration Hub | Scoop.it

Blockchain ticketing is set to change the way event professionals sell tickets works for good. Yet the meaning of blockchain for the event industry is still obscure. The buzzword around it and poor coverage from industry media is making event professionals even more confused. So what is blockchain? Why will blockchain ticketing have an impact on the way we sell tickets? Most of all... Why should you bother and what’s in it for you, event planners? We are bringing the answers to your most burning questions about the use of blockchain in ticketing and events.

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Make Your Event Website Stand Out

Make Your Event Website Stand Out | Inspiration Hub | Scoop.it

You’ve set up the Facebook event page, you’re regularly tweeting and you’re posting about your event on Instagram. You might think you’ve covered all your bases. But you’re missing an important piece: an event website. It might seem difficult and unnecessary, but websites are still key for promoting an event and drawing in attendees. Taking the time to create one can be daunting, but plenty of host sites are making it easier than ever to create a site quickly and in a straightforward, clean manner.

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The Robot Hotel: The Future or a Failure?

The Robot Hotel: The Future or a Failure? | Inspiration Hub | Scoop.it

Two news stories this week gave a conflicting vision of the use of AI robots as hotel staff. A Reuters’ story on Alibaba Future Hotel Management’s FlyZoo hotel in Hangzhou, China, describes sleek little robots delivering towels and cocktails, which, according to the story, Alibaba claims cuts labor costs and eliminates the need for guests to interact with people.

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The Disruptions and Benefits of Emerging Meeting Technology

The Disruptions and Benefits of Emerging Meeting Technology | Inspiration Hub | Scoop.it

Investors and developers see the meetings and events technology space as ripe for disruption, and over the past four years have invested in or launched nearly 400 event solutions. The reasons for this momentous interest in emerging event technologies are many. (See my previous article “The Current State of Meetings Technology”).  What are the impacts of so many new disruptive technologies: the pros and cons for event participants, end-user organizations, and meeting planning intermediaries? With at least 20 new solution types now available (see below), I will only focus on general trends in this article, but in future articles will look at specifics of particular solution types.

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How to Use Association Website Analytics for Member Recruitment

How to Use Association Website Analytics for Member Recruitment | Inspiration Hub | Scoop.it

Believe it or not, your website acts as a sort of membership salesperson. In fact, it’s probably the best “employee” you have! It never complains, and it always lets you know what’s going on. How does your website tell you anything? You can learn a LOT about what kind of information your visitors (aka, potential members) are looking for through website analytics, and therefore be equipped to give them the information they need to join.

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Meeting Tech at CES 2019

Meeting Tech at CES 2019 | Inspiration Hub | Scoop.it

The annual CES tech expo with 182,000 attendees and more than 4,400 exhibitors, has just wrapped in Las Vegas. Alongside some of the stranger contributions to humanity on display, including Internet-connected diapers and a $7,000 smart toilet, were a few new products that will definitely make meeting planner’s lives easier.

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Should You Host a Virtual Conference in 2019? 4 Questions to Ask Yourself

Should You Host a Virtual Conference in 2019? 4 Questions to Ask Yourself | Inspiration Hub | Scoop.it

Nowadays, it seems like everything is going digital - including events. More and more companies and organizations are hosting virtual events and more and more people seem to be attending those events. But does that mean your organization should move from a traditional in-person conference to a virtual one?

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Report Reveals Gaps in Social Media Use for Meetings

Report Reveals Gaps in Social Media Use for Meetings | Inspiration Hub | Scoop.it

The Social Media Trends for Events survey found that marketing was the number-one use for social media among event professionals, with 96 percent of respondents using it for outreach. More than 75 percent of respondents also used social media for customer engagement, news, and community building.  

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How to Use Social Media to Win Your 2019 Events

How to Use Social Media to Win Your 2019 Events | Inspiration Hub | Scoop.it

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community.

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11 Event Tech Trends That Shaped 2018

11 Event Tech Trends That Shaped 2018 | Inspiration Hub | Scoop.it

The personal touch attendees expect from meetings is now largely being delivered with the help of machines. Yes, the event business has officially entered the realm of high-tech. From smart apps to the Internet of Things (IoT), event professionals must either master programming along with spreadsheets and CRM database building—or hire someone who does. Smart Meetings covered all the must-have tech advances this year to help you stay at the top of your game.

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Instagram: 2019’s It Social Media Tool for Event Marketing 

Instagram: 2019’s It Social Media Tool for Event Marketing  | Inspiration Hub | Scoop.it

While Facebook has dominated the headlines most of the year with one crisis after another, its sister social media site, Instagram has quietly grown into a powerful social marketing tool. In June 2018, it reached 1 billion monthly active users, an increase of 200 million people since September 2017. Compare its reach to Facebook at 1.4 billion and Twitter at 68 million and you’ll see it’s a global powerhouse.

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It May Be Time for a Website Redesign If...

It May Be Time for a Website Redesign If... | Inspiration Hub | Scoop.it

To redesign your website or to leave it as is? That is the question…

Maybe it’s something you’ve been pondering for a while. Maybe it’s something you’ve been intentionally putting off. How do you know if now is the right time? Well, take it from us, it might be time for a website redesign if…

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Instagram Follower Bots: Social Automation Dos and Don'ts for Trade Show Marketers

Instagram Follower Bots: Social Automation Dos and Don'ts for Trade Show Marketers | Inspiration Hub | Scoop.it

If you use Instagram, you’ve probably noticed that when you post to your account and use a popular hashtag, you will often attract at least one new like, follower or comment. Sometimes, a quick check of these mysterious Instagram profiles will make you feel as if you’ve struck gold: They have tens of thousands of followers! They appear to be minor celebrities—potential influencers! More impressively, they are only following a few hundred accounts, and yours is one of them! Naturally, you show your appreciation by following them back.

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To Get the Best Hotel Internet, Ask the Right Questions

To Get the Best Hotel Internet, Ask the Right Questions | Inspiration Hub | Scoop.it

Smart phones are smarter than ever, streaming has never been easier or more common, and the constantly connected technology of modern society is pushing events to jaw-dropping heights. That is, if your internet connection doesn’t crash.

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How to Make the Most of your Smartphone

How to Make the Most of your Smartphone | Inspiration Hub | Scoop.it

Smartphones have technically been in existence since 1992, but in the last decade they have become an indispensable part of the planner’s on-the-go life. That is why optimizing use of all the helpful apps popping up every week is essential for event professionals today. Speaker and productivity expert Audrey Thomas, CSP, recently shared tips with attendees at FICP for making the most out of those powerful pocket computers. Here are her top tips for getting phone smart.

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The Inside Scoop: How Expert Planners Gamify Their Events

The Inside Scoop: How Expert Planners Gamify Their Events | Inspiration Hub | Scoop.it

Have you ever wondered how other successful meeting planners use the newest event tech? This series takes you behind the scenes to see how your peers use features like gamification, augmented reality, and facial recognition to take their events to the next level.

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4 Ways to Spice Up Your LinkedIn Profile

4 Ways to Spice Up Your LinkedIn Profile | Inspiration Hub | Scoop.it

It’s important to have social media pages for your business. A $20 ad can bring in hundreds of likes and sharing photos—and hash-tagging correctly—can guide Instagram users to your photo to see what you’re all about. But an under-utilized, yet very necessary, social media network is LinkedIn. It’s the “professional” version of who you are and what you do, yet it’s often neglected and left un-updated.

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Automation —the Next Big Step for Meetings Management?

Automation —the Next Big Step for Meetings Management? | Inspiration Hub | Scoop.it

Meeting automation is potentially positioning itself as the next technology to shake up the planning game. While apps and meeting management systems have been grabbing headline and topping lists of “tech to watch,” more complete meeting automation could take those principles another step forward.

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4 Ways to Leverage Social Media During the Holidays

4 Ways to Leverage Social Media During the Holidays | Inspiration Hub | Scoop.it

The holiday season is officially upon us, and with that comes a certain level of increased social media visibility. (People are on their phones a lot more, after all.) But how can your organization really leverage that visibility to increase online member engagement? We’ve got a few ideas!

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15 Ideas for Easy, Sharable Video Content

15 Ideas for Easy, Sharable Video Content | Inspiration Hub | Scoop.it

Video has been popular for quite a while now, particularly on social media, but did you know, by 2019, video will account for about 78 percent of the world’s mobile data traffic? That means most of the content people will be searching for and engaging with online will be in video form. So, is your association or chamber hopping on the video trend? If not, now’s the time.

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The Impact of Social Media on Corporate Event Marketing

The Impact of Social Media on Corporate Event Marketing | Inspiration Hub | Scoop.it

Corporate meeting planners are no stranger to pressure: coordinating innumerable details, managing massive budgets and dealing with the preferences, opinions and emotions of multiple stakeholders isn’t a job for the faint of heart. But after attending the recent IMEX America 2018 conference, it’s clear there’s a new challenge underway as the very notion of what it means to be a corporate meeting planner evolves to meet the demands of a changing world.

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How to Make Your Event’s Social Media Photos Stand Out

How to Make Your Event’s Social Media Photos Stand Out | Inspiration Hub | Scoop.it

Sub-par social media photos are no longer an option in today’s saturated social feeds. Quality visual storytelling is essential, and everyone from your local synagogue to your favorite music festival has an Instagram.

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How You Can Make Your Events Awesome By Taking Advantage of Social Media 

How You Can Make Your Events Awesome By Taking Advantage of Social Media  | Inspiration Hub | Scoop.it

Events are there to let people hear about what you have to say. Events serve as a great way to reach out to your current customer/client base, they can be used to pitch a new idea to the world and of course, to close deals. And it’s safe to say that events can be quite useful. However, getting the desired number of attendees isn’t an easy job. Getting people hyped about your event requires a few tricks and at least one marketing maestro. Fortunately, with the help of social media, things can be a bit easier. Let’s see how you can take that to your advantage.

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Online Communities Help Associations Stay Relevant

Online Communities Help Associations Stay Relevant | Inspiration Hub | Scoop.it

Association members, especially next-gen members, are exponentially growing in numbers. Increasingly, however, they are not passionately engaged with association membership. That is because the competitive association landscape has changed the rules of engagement. Associations who fail to act on those changes are the ones who struggle to remain relevant amongst their members. In come online communities.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.