Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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How Big Data is Driving Conference Success

How Big Data is Driving Conference Success | Inspiration Hub | Scoop.it

There are two key factors that contribute to the success of a conference. On one hand, we have attendee satisfaction, and on the other, the need to ensure the best possible Return on Investment (ROI).

The integration of technology to attendee-centric conference management, creates unique and impactful experiences in revolutionary new ways. The immersion of big data in our industry is a true catalyst for success and – if used properly – can lead to more accurate and faster ROI measurement in addition to greater delegate engagement.

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Event Marketing Wisdom from 12 Social Media Experts

Event Marketing Wisdom from 12 Social Media Experts | Inspiration Hub | Scoop.it
We recently asked 11 social media experts for their advice on making noise for live events on social media. The result is a comprehensive event marketing guide.
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Suzanne Axt's curator insight, May 1, 9:41 AM
Excellent article with great info!!!  A must read!
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Event Signage Ideas: Neon Light, Digital Badges, 3D Video Mapping

Event Signage Ideas: Neon Light, Digital Badges, 3D Video Mapping | Inspiration Hub | Scoop.it

Want to have a flashy and memorable event? We have some event signage ideas to share with you to bring out the dazzle and razzle of your event.

Start by wowing attendees with 3D video mapping on the venue’s outer wall as they arrive. Inside, litter your location with classic neon signs to give it a homey diner atmosphere. And to increase engagement and participation, give out digital badges to the best attendees. Btw, attend our webinar for more tips and tricks to increasing event engagement.

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Event Technology & Different Age Groups: Attracting Millennials

Event Technology & Different Age Groups: Attracting Millennials | Inspiration Hub | Scoop.it

Millennials, generation X, baby boomers...A lot has been said and written about the generational breakdown and how certain age groups are influencing different industries more than others. As technically these terms refer to people of the same age, there is a lively discussion on whether labeling an entire generation as one homogeneous group identifies the main differences, especially in regards to technology.

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The Dos and Don’ts of Hosting a Successful Virtual Event

The Dos and Don’ts of Hosting a Successful Virtual Event | Inspiration Hub | Scoop.it

As consumers and attendees increasingly rely on smartphones and digital tools, marketers look to bridge the online and physical worlds to maximize engagement and create unique moments. Virtual and hybrid events offer the perfect solution by combining the best of brand experience with the digital engagement people crave. According to Market Research Media, virtual events will grow from $14 billion in 2018 to $18 billion in 2023, with a steady increase of five percent annually. Beyond effective marketing, going virtual is an excellent way to further monetize an event and efficiently reach a global audience. 

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Join in the Conversation with these Twitter Chats for Event Organizers

Join in the Conversation with these Twitter Chats for Event Organizers | Inspiration Hub | Scoop.it

In ancient Rome, the Forum was the place for public meetings, legal proceedings, political debates, and open air markets. With so much happening, the Forum was essentially the center of daily Roman life. Flash forward to modern day where the internet has become the new center of daily life – a forum where global communities no matter how niche can meet, conduct business, and discuss any topic.

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How To Decide on the Best Event Technology for You

How To Decide on the Best Event Technology for You | Inspiration Hub | Scoop.it

It seems like every day there is a shiny new piece of event technology touted as “the next best thing” for managing event details, increasing productivity, collecting registrations and RSVPs, connecting attendees, and so on.

But with more and more event tech solutions available, the anxiety over which option to choose increases. And when you do make a decision, sometimes you are left with the feeling that there was probably a better solution than the one you ended up choosing.

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Suzanne Axt's curator insight, April 19, 9:36 AM
Many forget their objectives and go for "the shiny"...put some thought into your "strategy WHY".
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8 Tips for Corporate Event Photography That Isn’t Boring

8 Tips for Corporate Event Photography That Isn’t Boring | Inspiration Hub | Scoop.it

There’s no denying it: capturing a compelling picture of a corporate or business event can be a challenge. After all, shots of people in suits networking at a conference can start to blend together. But boring corporate event photography doesn’t just reflect poorly on your brand — it can also hurt registrations. In fact, consumers use imagery as a primary way to determine the value of an event before they register.

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3 Big AV Trends That Will Excite and Engage Your Attendees

3 Big AV Trends That Will Excite and Engage Your Attendees | Inspiration Hub | Scoop.it

AV is a unique element of events. Most people, upon hearing the term, think of monitors and microphones and leave it at that. But thanks to the exponential growth of technology, it’s pretty much everywhere at every event. It can be used for everything from providing big visuals that excite attendees to providing helpful and clear instructions to help attendees find their way around your event.

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5 Benefits of Pre-Registration for Events

5 Benefits of Pre-Registration for Events | Inspiration Hub | Scoop.it

Every event professional has experienced it - whether as an attendee or as a part of the conference or event team. Everything before the event seems to be running smoothly - all affairs are in order  There's backup for backups, and extra of extras - this conference is bound to be a massive success. The day of the event comes. Ample staff has been hired, and directions are recited and memorized. 

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Stop Wasting Your Valuable Small-Meeting Spend Data

Stop Wasting Your Valuable Small-Meeting Spend Data | Inspiration Hub | Scoop.it

Marketing, sales, and team culture are still driven by human contact, perhaps now more than ever—the main difference is that meetings are getting smaller as the need to connect face-to-face to offset digital fatigue and isolated working conditions grows.

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How to Use Video to Increase Your Event’s Value

How to Use Video to Increase Your Event’s Value | Inspiration Hub | Scoop.it
It’s probably a pretty big understatement to say that online video consumption has grown by leaps and bounds over the past decade and it’s definitely no surprise that there’s no s…
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Cybersecurity Takes Center Stage

Cybersecurity Takes Center Stage | Inspiration Hub | Scoop.it

Cybersecurity is more important than ever for meetings and events .Security has always been a concern in planning meetings. But in an increasingly complex world, few would argue that the need to keep information secure is taking on new levels of importance, especially when it comes to online interactions.

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Blockchain in Travel for Dummies

Blockchain in Travel for Dummies | Inspiration Hub | Scoop.it

While still in its infancy a lot has been written about blockchain, the technology believed to transform many of the business models that we know today. The buzz it’s been generating especially over the last year has been massive, comparable to that of the Internet in the early 90s. And the blockchain is often referred to as the next generation of the Internet – the Internet of Value.

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A Digital Marketing Checklist for Events

A Digital Marketing Checklist for Events | Inspiration Hub | Scoop.it

There’s a popular book within productivity circles that focuses on one simple tool that makes a world of difference when it comes to planning. It’s called “The Checklist Manifesto” by Atul Gawande. In the book, Gawande discusses the value of using checklists in order to organize teams, increase efficiency, and cut down on mistakes and mishaps when dealing with complex operations (like flying a fighter jet or performing surgery).

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Here’s What Makes For A Successful Hackathon

Here’s What Makes For A Successful Hackathon | Inspiration Hub | Scoop.it

Jenine P. Humber, CGMP, GVEP, is no slouch when it comes to meetings. As special-event coordinator for the Smithsonian Astrophysical Observatory (SAO) at Harvard University, Humber has access to some of the most technologically advanced venues in the United States. She is both a Certified Government Meeting Professional and a Government Virtual Events Producer.

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7 Event Ticketing Platforms for Your Next Conference

7 Event Ticketing Platforms for Your Next Conference | Inspiration Hub | Scoop.it

Ticketing can be a critical part of the event and conference planning process. Often, you have ideas regarding how you want to manage ticket sales and need a solution that can bring your vision to life. Luckily, there are numerous options available in the ticketing platform space. To help you find the one that is right for you, here are seven event ticketing platforms (and a bonus option) to consider for your next conference or event.

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Are Mobile Apps Taking People Away From Your Room Block?

Are Mobile Apps Taking People Away From Your Room Block? | Inspiration Hub | Scoop.it

Attendees used to rely on one screen for all their housing needs: their desktop computer. But as the mobile revolution shrinks the size of their devices, they’re enjoying the anywhere-anytime ability to compare room rates from their smartphones, tablets, and smartwatches. And their searches are taking them to many digital destinations outside the “Hotel & Travel” section of the typical conference website.

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The Exhibition Industry Revolution Will Be Digitized—Are You Ready?

The Exhibition Industry Revolution Will Be Digitized—Are You Ready? | Inspiration Hub | Scoop.it

The trade show industry has quietly begun to undergo a revolution, spurred by the emergence of big data, analytics, and digital technologies. And yet all too many exhibition organizers, still happy to rely on traditional exhibit revenue streams, have been reluctant to plan for long-term digital transformation, says Denzil Rankine, executive chairman of events global events strategy consultancy AMR International.

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Are Digital and Face-to-Face Marketing Frenemies?

Are Digital and Face-to-Face Marketing Frenemies? | Inspiration Hub | Scoop.it

Think about the last time you went a trade show, conference or networking event. There was a hubbub of noise and conversation. You are there to learn, meet, listen and, if you are booth staff, greet and teach. Imagine that you are approached by someone, or maybe are seated next to someone, and you exchange mutual hellos. 

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Inside Information

Inside Information | Inspiration Hub | Scoop.it
The National Association of Realtors creates an engaging online experience with the help of experts — its own attendees.
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Your Burning Wi-Fi Questions, Answered

Your Burning Wi-Fi Questions, Answered | Inspiration Hub | Scoop.it
How many connections can an access point handle? Will the day come when we don’t have to worry about Wi-Fi because all attendees have unlimited cellular data plans? Do hotels really block data signals to force planners to buy Wi-Fi?
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Anne Berrevoets's curator insight, April 6, 10:24 AM
One of the few articles that actually tackles the real questions! great content!
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Easy Ways to Engage Attendees with Virtual Reality

Easy Ways to Engage Attendees with Virtual Reality | Inspiration Hub | Scoop.it

As event planners and marketers, we all know how important it is to stay on top of trends, especially when it comes to event technology. Having new technology can increase attendee engagement, which is frequently the most important KPI for measuring event ROI. Implementing new trends at events sounds easy, but the difficult part is choosing the right ones for your event and deciding the specific ways to showcase them to your attendees.

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The CX Manifesto: Are You Designing Event Experiences with a Blindfold On?

The CX Manifesto: Are You Designing Event Experiences with a Blindfold On? | Inspiration Hub | Scoop.it
When you design your event, are you creating a customer experience that you think they want or are you using behavioral data to know what they want.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.