Inspiration Hub
50.9K views | +2 today
Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
Your new post is loading...
Scoop.it!

Capture Leads With Marketing Automation and Event Apps 

Capture Leads With Marketing Automation and Event Apps  | Inspiration Hub | Scoop.it

When two of your event planning tools can work together, they make processes more efficient and can deliver optimal results. Case in point: marketing automation software and your event mobile app. Both do great things on their own, but if they can integrate together, they can become incredibly useful tools for attendees, sponsors and event planners alike.

more...
No comment yet.
Scoop.it!

How to Achieve Influence and Success in a Digital World

How to Achieve Influence and Success in a Digital World | Inspiration Hub | Scoop.it

It can be challenging for businesses to find their place in the vast digital landscape. But when approached thoughtfully, conquering social media doesn’t need to be an insurmountable task, according to Erik Qualman, motivational speaker and bestselling author of Socialnomics: How Social Media Transforms the Way We Live and Do Business. “Don’t jump in and use every possible social media or mobile outlet out there,” Qualman suggested. “I always say focus on one, get pretty good at that, and move on from there.”

more...
No comment yet.
Scoop.it!

5 Social Media Event Marketing Reads to Uplevel Your Strategy

5 Social Media Event Marketing Reads to Uplevel Your Strategy | Inspiration Hub | Scoop.it

Social media isn’t just a nice to have for promoting your event — it’s essential. But getting your posts to show up in the feeds of event-goers is getting more and more difficult, thanks to changing algorithms. So what can you do?

more...
No comment yet.
Scoop.it!

7 Features Attendees Love in Mobile Event Apps

7 Features Attendees Love in Mobile Event Apps | Inspiration Hub | Scoop.it

When it comes to mobile event apps and event technology of all varieties, event professionals know exactly how true that sentiment is. If an event app isn’t useful, engaging, valuable (and all those other adjectives that mobile event apps have to be), then encouraging attendees to download and engage with the event app will be futile.

more...
No comment yet.
Scoop.it!

The Rise of the CMTO: Event Marketing Re-Tools for the Future

The Rise of the CMTO: Event Marketing Re-Tools for the Future | Inspiration Hub | Scoop.it

At any organization, the chief marketing officer and the chief technology officer typically stand alone in separate silos. But as technology’s role in the marketing world increases, there is a greater need to change these roles, especially in the events space. It’s why in the years to come, the role of the CMO may evolve to CMTO – or chief marketing technology officer.

more...
No comment yet.
Scoop.it!

3 Types of Sponsorship Activations That Drive Brand Engagement

3 Types of Sponsorship Activations That Drive Brand Engagement | Inspiration Hub | Scoop.it

Sponsorship used to be a thinly veiled euphemism for advertising. Counting on big brands to bankroll the festival, organizers would plaster logos everywhere in sight. But the sponsorship as advertising model is outdated. Not only does the blatant advertising not drive brand engagement — it can actually make fans dislike a brand or a festival.

more...
No comment yet.
Scoop.it!

15 Things to Remember When Planning Your Event Budget

15 Things to Remember When Planning Your Event Budget | Inspiration Hub | Scoop.it

When planning events, event planners and event professionals know the importance of generating ROI. However, whether it’s calculating the return of investment based on how much the event’s plates cost, or understanding the ROI of the mobile event app – there should never be any question as to what value your expenses bring back.

more...
No comment yet.
Scoop.it!

Use Your Mobile Event App Data to Create a Sell-Out Event Agenda

Use Your Mobile Event App Data to Create a Sell-Out Event Agenda | Inspiration Hub | Scoop.it

Mobile event apps have turned attendees into active participants and opened up previously unimaginable opportunities for your event and its sponsors. The data speaks for itself, too. Frost & Sullivan recently found that event technology can increase your attendance by 20%, increase productivity by 27%, and decrease costs by 20-30%.

more...
No comment yet.
Scoop.it!

August Roundup: Insight Into the Latest Event Industry Lingo

August Roundup: Insight Into the Latest Event Industry Lingo | Inspiration Hub | Scoop.it

The language of the event industry evolves so rapidly it can be challenging for busy event organizers to stay in the know. From experiential marketing to mobile micro-moments, the lingo changes just as quickly as the technology itself. Consider this post your new virtual assistant. We’ve read everything on the web this month to bring to you the newest lingo and the meaning behind it.

more...
No comment yet.
Scoop.it!

67 Event Marketing Tricks for Event Professionals

67 Event Marketing Tricks for Event Professionals | Inspiration Hub | Scoop.it

Want to market your event like a marketing pro, bringing in your largest crowd yet? With social media, you can amplify your voice but don’t forget offline opportunities as well. Here are 67 ways you can improve your event attendee numbers for next to nothing, outside of your time.

more...
No comment yet.
Scoop.it!

Content Marketing: How to Make Each Blog Post Drive ROI [infographic]

Content Marketing: How to Make Each Blog Post Drive ROI [infographic] | Inspiration Hub | Scoop.it

Any marketer will tell you that producing a regular stream of content for your website is necessary and important. You also need to optimize your content. The question is, what are you optimizing that content for?

There are plenty of reasons to blog, and even if you don’t know exactly what your goals are, you may already be achieving some successes. But without goals, you’re missing out on all that’s possible. 

more...
No comment yet.
Scoop.it!

Influencer marketing in the MICE industry

Influencer marketing in the MICE industry | Inspiration Hub | Scoop.it

A major trend that is shaping the events industry, and MICE in particular this year, is influencer marketing. We know it from other industries – leisure travel, food, fashion, parenting etc. As much as there are many similarities with other industries, MICE sector works differently with influencers and has different set of expectations.

more...
No comment yet.
Scoop.it!

Six Tips for Making Event Content More Instagrammable

Six Tips for Making Event Content More Instagrammable | Inspiration Hub | Scoop.it

Savvy event marketers know that social media is key to amplifying the reach of their experiential programs, but simply whipping up a Twitter handle is no longer enough to make an impact. Brands need to know which social platforms are in vogue and how to use them to their advantage.

more...
No comment yet.
Scoop.it!

19 Tried-and-True Tactics to Engage Attendees

19 Tried-and-True Tactics to Engage Attendees | Inspiration Hub | Scoop.it

The word “engagement” is so ubiquitous now that it’s edging into the trite zone—if only the concept wasn’t so essential to keeping today’s attendees coming back for more.

more...
No comment yet.
Scoop.it!

Event Professionals Basics: Pairing Online & Offline Interaction

Event Professionals Basics: Pairing Online & Offline Interaction | Inspiration Hub | Scoop.it

While event professionals undergo the challenging process of searching new ways to further engage with event attendees, companies and associations are turning their interest to creating more immersive events aiming at expanding and retaining their target audiences.  That being said, even though live events are evidently promoting/causing increased engagement among the audience -leading to additional positive results: revenue and brand impact-, having a strong digital presence with a vivid online community is equally important for your overall success. Maintaining spirited digital communication channels is fundamental for staying connected with target audiences indefinitely.

more...
No comment yet.
Scoop.it!

How Tech is Personalizing the Event Experience 

How Tech is Personalizing the Event Experience  | Inspiration Hub | Scoop.it

In today’s smartphone-centric world, we expect our experience of the world to be personalized. And your events should meet that expectation. A one-size-fits-all approach to your event won’t help you stand out in this experience-driven economy. With 9 out of 10 millennials having attended at least one event in the last year, you have to craft a truly unique experience to make your event the one they remember — and come back to.

more...
No comment yet.
Scoop.it!

How To Work with Influencers to Promote Your Event 

How To Work with Influencers to Promote Your Event  | Inspiration Hub | Scoop.it

This video will help you understand the latest addition to the new marketing mix – and how you can incorporate their power into your event. It just involves finding the right people to help spread your message!

more...
No comment yet.
Scoop.it!

4 Ways to Get 100 Percent Event App Downloads

4 Ways to Get 100 Percent Event App Downloads | Inspiration Hub | Scoop.it

Event apps can help you save on printing and paper costs, and eliminate environmentally unfriendly paper waste. They can also update attendees in real time about program changes, connect peers and experts, and more. But only if you can get people to download and use the darn thing!

more...
No comment yet.
Scoop.it!

Crowd Surf: Snapchat's New Weapon In Event FOMO

Crowd Surf: Snapchat's New Weapon In Event FOMO | Inspiration Hub | Scoop.it

Creating event FOMO (fear of missing out) is a great way to extend event reach beyond the localized audience. Thankfully for the event industry, Snapchat has this covered on several fronts. Almost every time Snapchat brings out a new feature, it can almost immediately be applied to events in some way that benefits the attendee or the event itself. Snapchat is continuing this trend with a new feature it is calling Crowd Surf.

more...
No comment yet.
Scoop.it!

Event Professionals Basics: Instagram is Your Best Friend

Event Professionals Basics: Instagram is Your Best Friend | Inspiration Hub | Scoop.it

One of the biggest trends shaping our industry and the way event professionals create engaging experiences for their target audiences is the extraordinary rise of social media, which has proliferated in the past few years. As social media platforms are constantly evolving, with new ones surfacing every so often, we take a closer look at one of the fastest-growing social platforms, Instagram, and we explore the reasons why event professionals should consider incorporating it into their marketing strategy.

more...
No comment yet.
Scoop.it!

6 “Picture-Worthy” Props to Consider at Your Next Event

6 “Picture-Worthy” Props to Consider at Your Next Event | Inspiration Hub | Scoop.it

When you host a meeting or event, you want people to engage with you, right? Especially online. You’re likely posting on social media, and so you want your attendees to post as well. But the question is, how? How do you get your attendees to actually post about their conference experience?

more...
No comment yet.
Scoop.it!

Three Ways Event Managers Can Promote with Social Media

Three Ways Event Managers Can Promote with Social Media | Inspiration Hub | Scoop.it

What marketing tools do you use to promote your events? Is social media on that list? It should be. It doesn’t matter how familiar you and your business are with social media. Your audience is using it and that means you need to be there. Americans check their social media accounts 17 times a day. Having a presence on social media means that your potential event attendees are more likely to see your posts and promotions there.

more...
Eventaa's curator insight, August 8, 7:46 AM
Eventaa.com facilitates all in the Indian event management industry to come to a common platform.
Scoop.it!

Questions Answered: The Reality of Live Streaming at Events

Questions Answered: The Reality of Live Streaming at Events | Inspiration Hub | Scoop.it

On Thursday, July 24 we went live with Will Curran, Chief Event Einstein at Endless Entertainment, to discuss the do’s and don’ts of live streaming and how to successfully share your event with others through technology. Throughout the 30 minute webinar, Will covered everything from free options for streaming from your event, to how you can take your live stream to the next level with the necessary AV equipment, how you can utilize these videos during and after your event and so much more. By the end of our time with Will, we had a ton of questions from the audience that we were unable to answer, so he’s taken the time to answer these for you all. 

more...
No comment yet.
Scoop.it!

The 3 Top Marketing Lessons for Consumer Events

The 3 Top Marketing Lessons for Consumer Events | Inspiration Hub | Scoop.it
Effective consumer event marketing requires you get the word to the right people and convince them to buy a ticket. Here are three of the most important lessons consumer event organizers learn after years of marketing to potential attendees.
more...
No comment yet.
Scoop.it!

Will Meeting Planners Be New Targets for Influencer Marketing?

Will Meeting Planners Be New Targets for Influencer Marketing? | Inspiration Hub | Scoop.it
Influencers are all over social media touting the latest place to see, restaurant to visit, or shoe to buy. So why haven’t destinations harnessed that power to target meeting planners? One city is about to try — and others likely aren’t far behind.
more...
No comment yet.
Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.