Inspiration Hub
51.6K views | +7 today
Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
Your new post is loading...
Scoop.it!

How to Get More out of Your Corporate Event Video

How to Get More out of Your Corporate Event Video | Inspiration Hub | Scoop.it

Video is vital for events. From growing your audience to marketing and promoting your event, it’s one of the most engaging and cost-effective tools you can use. In fact, 52% of marketers worldwide name it as the content type with the best ROI. But in today’s content-rich world, creating a boring old event wrap-up simply won’t cut it. If you want to grab people’s attention and get them excited about your event, you need to create content that’s useful and interesting. 

more...
No comment yet.
Scoop.it!

Creating a Video Strategy? Answer These 4 Questions First

Creating a Video Strategy? Answer These 4 Questions First | Inspiration Hub | Scoop.it

These days, the written word seems to shrink by comparison to what your eyes see (live and in living color) and what your ears hear (even so, PLEASE don’t stop reading this blog; we love and value you). And, why shouldn’t this be the case? As we have fewer moments in the day to consume massive amounts of information, videos are super easy for an audience to ingest, process and act upon.

more...
No comment yet.
Scoop.it!

Broaden Your Event’s Appeal with Influencer Marketing

Broaden Your Event’s Appeal with Influencer Marketing | Inspiration Hub | Scoop.it

Social media marketing has become a crucial aspect of the meetings and association industries, which is why it is so important to promote association conferences through social channels before, during, and after an event, according to Ori Lahav, associate vice president of Kenes Group. “Social media is the place to grow your community,” he said.

more...
No comment yet.
Scoop.it!

Beef Up Your Event Marketing and Convert More Attendees

Beef Up Your Event Marketing and Convert More Attendees | Inspiration Hub | Scoop.it

Marketing isn’t just something that happens organically. There’s a lot of work involved and many moving pieces. It all starts with a strong marketing plan. But how do you create one and what is it comprised of? This is what you need to know to get started.

more...
No comment yet.
Scoop.it!

The 20 Instagram Posts You Should Archive Now

The 20 Instagram Posts You Should Archive Now | Inspiration Hub | Scoop.it

In the summer of 2017, Instagram rolled out a featured called “Archive” which allows users to hide a picture or video you’ve previously shared. These archived post can be brought back whenever you want but this allows you to keep photos that mean something to you but might not be relevant to others anymore.

more...
No comment yet.
Scoop.it!

Content Capture: True Congress Revenue Driver

Content Capture: True Congress Revenue Driver | Inspiration Hub | Scoop.it

Keeping up with the changing delegate needs, has been a serious challenge but, at the same time, a significant business opportunity for event professionals. As the focus has shifted from mere attendance to active participation, today’s conferences and congresses are in constant pursuit of the right engagement formula; a formula that will extend the life cycle of the event and drive performance, as well as business growth. This is where content capture and dissemination comes in.

more...
No comment yet.
Scoop.it!

Event Professionals Basics: Growing Your Event With LinkedIn

Event Professionals Basics: Growing Your Event With LinkedIn | Inspiration Hub | Scoop.it

Exceeding 100 million active users worldwide, LinkedIn is still under-utilised as a promotion tool for our industry, placing other platforms like Instagram and Facebook in the lead. However, this premier social platform for professionals is specifically designed to bring value to those who are particularly seeking content related to their area of expertise or professional interests. For our case, there are several ways for event planners to benefit from the valuable content contributions posted on LinkedIn.

more...
No comment yet.
Scoop.it!

How Not To Panic When Your Event Website Is Not Ready

How Not To Panic When Your Event Website Is Not Ready | Inspiration Hub | Scoop.it

Whether your redesign is taking too long or you’re just starting out and have yet to finish your website, if your site isn’t ‘open for business’ there are several website substitutions you can use to keep your current online audience connected to you and your organization.

more...
No comment yet.
Scoop.it!

Social Media Touchpoints for Your Next Event

Social Media Touchpoints for Your Next Event | Inspiration Hub | Scoop.it

Social media use is one of the core elements that should not be neglected by event planners, whether making an effort to garner awareness for an event, push online registration or engage audiences through attention-grabbing content.Social media practically serve the same cause as event planning as they are aiming at sparking interest and stimulate interactions; an intricate form of ‘art’ that can play a significant part to your overall results, depending on how you choose to make use of it.

more...
No comment yet.
Scoop.it!

Little and Often - Social Media Marketing for #Eventprofs

Little and Often - Social Media Marketing for #Eventprofs | Inspiration Hub | Scoop.it

When I was in elementary school there was a local news channel whose commercial slogan was, “There’s that news van again.” The commercial depicted a news van that was everywhere. In the days before social media, this was quite a feat to have a news van that covered the greater Tri-State area. Of course, there was more than one but the ad made it sound as magical as Santa Claus and his deliveries. Today, there are plenty of people who are mastering the Interwebs in a way that makes me think of that news van. They’re everywhere. They post consistently, always have fresh content and new perspectives and yet, we know that’s not all they do. But somehow they’ve mastered posting in a way that makes the rest of us feel inadequate. You might assume they have a huge staff behind them but not necessarily. You can be very present on the social hubs in just minutes a day but it takes planning.

more...
No comment yet.
Scoop.it!

The Power of Storytelling & Social Media

The Power of Storytelling & Social Media | Inspiration Hub | Scoop.it

Storytelling establishes a rapport between the storyteller and the audience, and great stories are the ones which keep this bond fiery and strong. But, what are the key components of a captivating story? It is the one that keeps up on the edge of our seats, making us care about the people involved. It is the one that sparks our interest in knowing what comes next, ardently anticipating the ending. And it is the one that will ignite the imagination and elicit emotion in the audience.

more...
No comment yet.
Scoop.it!

4 Tips to Reach the Right Attendees With Your Event Marketing

4 Tips to Reach the Right Attendees With Your Event Marketing | Inspiration Hub | Scoop.it

Event marketing can be the most stressful part of event planning. You need to plan, execute, and refine your tasks. If you want to reach more people and increase ticket sales, you need a promotion plan that encourages early interest and maintains momentum until the last ticket or registration is sold. So how do you keep your attendees interested year round?

more...
No comment yet.
Scoop.it!

Social Media Walls and Buzz Centers for Your Events

Social Media Walls and Buzz Centers for Your Events | Inspiration Hub | Scoop.it

As an event professional, you know how crucial it is to keep your attendees engaged, especially between sessions and speakers. Additionally, you want to make sure your sponsors and trade show vendors get the attention they deserve. Luckily, one solution can help you do both while simultaneously creating a “techie” atmosphere and effectively promoting your event. What’s the magic answer? Using social media walls and to build buzz centers in your space.

more...
No comment yet.
Scoop.it!

3 Ways to Get More Out of Your Facebook Ads

3 Ways to Get More Out of Your Facebook Ads | Inspiration Hub | Scoop.it

“My team spent a ton of budget on Facebook Ads last year. We got some fairly inexpensive traffic to our event page, but hardly any ticket sales.” Sound familiar? If so, you’re not alone. Even the most battle-tested teams have a hard time getting their event in front of the right audience on Facebook.

more...
No comment yet.
Scoop.it!

How to Use Brand Ambassadors to Grow Your Event

How to Use Brand Ambassadors to Grow Your Event | Inspiration Hub | Scoop.it

With social media at the core of our modern culture, influencer marketing is one of the best ways to get the word out about your event. Those with social sway can boost your brand, raise awareness, and help you sell more tickets.

more...
No comment yet.
Scoop.it!

How to Tame Your Attendees' FOMO Frustration

How to Tame Your Attendees' FOMO Frustration | Inspiration Hub | Scoop.it

Did you know that even those who attend your events may find themselves with a severe case of FOMO—fear of missing out? It happens more than you might think, especially when they see that the breakout on the other side of the convention center is trending in their Twitter feed of your event hashtag. This infographic from Evia Events outlines some FOMO stats, and how technology can help ease your attendees' and potential attendees' FOMO angst.

more...
No comment yet.
Scoop.it!

Capture Leads With Marketing Automation and Event Apps 

Capture Leads With Marketing Automation and Event Apps  | Inspiration Hub | Scoop.it

When two of your event planning tools can work together, they make processes more efficient and can deliver optimal results. Case in point: marketing automation software and your event mobile app. Both do great things on their own, but if they can integrate together, they can become incredibly useful tools for attendees, sponsors and event planners alike.

more...
No comment yet.
Scoop.it!

How to Achieve Influence and Success in a Digital World

How to Achieve Influence and Success in a Digital World | Inspiration Hub | Scoop.it

It can be challenging for businesses to find their place in the vast digital landscape. But when approached thoughtfully, conquering social media doesn’t need to be an insurmountable task, according to Erik Qualman, motivational speaker and bestselling author of Socialnomics: How Social Media Transforms the Way We Live and Do Business. “Don’t jump in and use every possible social media or mobile outlet out there,” Qualman suggested. “I always say focus on one, get pretty good at that, and move on from there.”

more...
No comment yet.
Scoop.it!

5 Social Media Event Marketing Reads to Uplevel Your Strategy

5 Social Media Event Marketing Reads to Uplevel Your Strategy | Inspiration Hub | Scoop.it

Social media isn’t just a nice to have for promoting your event — it’s essential. But getting your posts to show up in the feeds of event-goers is getting more and more difficult, thanks to changing algorithms. So what can you do?

more...
No comment yet.
Scoop.it!

7 Features Attendees Love in Mobile Event Apps

7 Features Attendees Love in Mobile Event Apps | Inspiration Hub | Scoop.it

When it comes to mobile event apps and event technology of all varieties, event professionals know exactly how true that sentiment is. If an event app isn’t useful, engaging, valuable (and all those other adjectives that mobile event apps have to be), then encouraging attendees to download and engage with the event app will be futile.

more...
No comment yet.
Scoop.it!

The Rise of the CMTO: Event Marketing Re-Tools for the Future

The Rise of the CMTO: Event Marketing Re-Tools for the Future | Inspiration Hub | Scoop.it

At any organization, the chief marketing officer and the chief technology officer typically stand alone in separate silos. But as technology’s role in the marketing world increases, there is a greater need to change these roles, especially in the events space. It’s why in the years to come, the role of the CMO may evolve to CMTO – or chief marketing technology officer.

more...
No comment yet.
Scoop.it!

3 Types of Sponsorship Activations That Drive Brand Engagement

3 Types of Sponsorship Activations That Drive Brand Engagement | Inspiration Hub | Scoop.it

Sponsorship used to be a thinly veiled euphemism for advertising. Counting on big brands to bankroll the festival, organizers would plaster logos everywhere in sight. But the sponsorship as advertising model is outdated. Not only does the blatant advertising not drive brand engagement — it can actually make fans dislike a brand or a festival.

more...
No comment yet.
Scoop.it!

15 Things to Remember When Planning Your Event Budget

15 Things to Remember When Planning Your Event Budget | Inspiration Hub | Scoop.it

When planning events, event planners and event professionals know the importance of generating ROI. However, whether it’s calculating the return of investment based on how much the event’s plates cost, or understanding the ROI of the mobile event app – there should never be any question as to what value your expenses bring back.

more...
No comment yet.
Scoop.it!

Use Your Mobile Event App Data to Create a Sell-Out Event Agenda

Use Your Mobile Event App Data to Create a Sell-Out Event Agenda | Inspiration Hub | Scoop.it

Mobile event apps have turned attendees into active participants and opened up previously unimaginable opportunities for your event and its sponsors. The data speaks for itself, too. Frost & Sullivan recently found that event technology can increase your attendance by 20%, increase productivity by 27%, and decrease costs by 20-30%.

more...
No comment yet.
Scoop.it!

August Roundup: Insight Into the Latest Event Industry Lingo

August Roundup: Insight Into the Latest Event Industry Lingo | Inspiration Hub | Scoop.it

The language of the event industry evolves so rapidly it can be challenging for busy event organizers to stay in the know. From experiential marketing to mobile micro-moments, the lingo changes just as quickly as the technology itself. Consider this post your new virtual assistant. We’ve read everything on the web this month to bring to you the newest lingo and the meaning behind it.

more...
No comment yet.
Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.