Inspiration Hub
51.6K views | +7 today
Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
Your new post is loading...
Scoop.it!

3 Types of Sponsorship Activations That Drive Brand Engagement

3 Types of Sponsorship Activations That Drive Brand Engagement | Inspiration Hub | Scoop.it

Sponsorship used to be a thinly veiled euphemism for advertising. Counting on big brands to bankroll the festival, organizers would plaster logos everywhere in sight. But the sponsorship as advertising model is outdated. Not only does the blatant advertising not drive brand engagement — it can actually make fans dislike a brand or a festival.

more...
No comment yet.
Scoop.it!

Event Signage Ideas: Neon Light, Digital Badges, 3D Video Mapping

Event Signage Ideas: Neon Light, Digital Badges, 3D Video Mapping | Inspiration Hub | Scoop.it

Want to have a flashy and memorable event? We have some event signage ideas to share with you to bring out the dazzle and razzle of your event.

Start by wowing attendees with 3D video mapping on the venue’s outer wall as they arrive. Inside, litter your location with classic neon signs to give it a homey diner atmosphere. And to increase engagement and participation, give out digital badges to the best attendees. Btw, attend our webinar for more tips and tricks to increasing event engagement.

more...
No comment yet.
Scoop.it!

Why is Data so Valuable at an Event?

Why is Data so Valuable at an Event? | Inspiration Hub | Scoop.it

Events are full of actionable insights. Corporate Events and Industry Tradeshows are an opportunity for attendees, sponsors and organizing companies to collect data around interests, products, people, and their industry as a whole? So why aren't more companies making data collection an essential part of their event experience?

more...
No comment yet.
Scoop.it!

Creating a Virtual Event Sponsorship

Creating a Virtual Event Sponsorship | Inspiration Hub | Scoop.it

Just as show organizers want to reach a wider audience by including a virtual component to their events, so too do your exhibitors/sponsors. Incorporating a virtual event component into your conference or trade show is an added expense but one that, if done well, will pay off for both the event organizer, the online audience, and the sponsor associated with it.

more...
No comment yet.
Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.