Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Can Eventprofs Win Back Mobile Addicted Attendees?

Can Eventprofs Win Back Mobile Addicted Attendees? | Inspiration Hub | Scoop.it

When was the last time you checked your phone or tablet? If recent research from Deloitte is to be believed, it was probably only a few minutes ago and you’re probably due another look anytime now. If you can’t resist the temptation, you’re far from alone and your attendees are in the same boat. Here we look at the numbers and see what can be done to keep attendees engaged in the age of mobile.

 
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7 Event Technology Trends to Explore in 2018

7 Event Technology Trends to Explore in 2018 | Inspiration Hub | Scoop.it

The latest technology trends can improve your event and help you stand out from the crowd. Give your event a competitive edge with these seven technology trends.

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Event Trends of 2017 Becoming the Norm in 2018

Event Trends of 2017 Becoming the Norm in 2018 | Inspiration Hub | Scoop.it

It has been evident throughout 2017 that disruptive event technologies are the main factors that attribute to event management from A to Z as well as higher audience engagement rates. In the same context, the past decade has seen the rise of social media use in the events sphere, while pioneering tech tools keep surfacing, leading to new opportunities for expanding the target audience base and creating more revenue sources for businesses.

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The Disruption Factor: Digitalization in Events

The Disruption Factor: Digitalization in Events | Inspiration Hub | Scoop.it

Tech provides more than just the ‘wow’ factor at events. It streamlines operations, allows you to do more in less time, and helps facilitate connections among attendees. Are you using digitalization as part of your event strategy? Here are some things you should be doing.

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3 Tech Trends that Will Make 2018 the Year of the Event Attendee

3 Tech Trends that Will Make 2018 the Year of the Event Attendee | Inspiration Hub | Scoop.it

2018 is going to be a big year for the event industry. As attendees become more demanding and technology options abound, event organizers and marketers are under even more pressure to create memorable experiences. But it’s important to remember that you’re not going to score many points by just adding technology to your events. Instead, focus on understanding your attendees’ interests and preferences, and use that information to personalize communications and individualize conversations.

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Are You Failing Your Exhibitors and Attendees?

Are You Failing Your Exhibitors and Attendees? | Inspiration Hub | Scoop.it

Be honest: When was the last time you surveyed your exhibitors and attendees to see how well your event technology is meeting their needs? Or asked them what tech improvements they want? According to an audience survey taken at a Transform USA session this summer, just over a quarter said they had asked that question of both exhibitors and attendees; 63 percent said they haven’t asked either exhibitors or attendees about their tech needs and wants.

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Social Media Walls and Buzz Centers for Your Events

Social Media Walls and Buzz Centers for Your Events | Inspiration Hub | Scoop.it

As an event professional, you know how crucial it is to keep your attendees engaged, especially between sessions and speakers. Additionally, you want to make sure your sponsors and trade show vendors get the attention they deserve. Luckily, one solution can help you do both while simultaneously creating a “techie” atmosphere and effectively promoting your event. What’s the magic answer? Using social media walls and to build buzz centers in your space.

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4 Mobile Event App Features Rocking the World of Events!

4 Mobile Event App Features Rocking the World of Events! | Inspiration Hub | Scoop.it

October is a season of change. It’s officially Fall – the leaves have begun to fall, the temperature cool, and fans’ minds shift from baseball to football. At MeetingPlay, we are always working hard to empower event professionals with the technology solutions we create. And with the season change comes many new, exciting features that MeetingPlay is offering.

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What’s Next for Event Technology?

What’s Next for Event Technology? | Inspiration Hub | Scoop.it

We talked to Marco Giberti, Founder and CEO of Vesuvio Ventures, about how the event-technology sector performed in 2017, what he expects for 2018, and the one trend business event organizers should keep an eye on.

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2017 Trends in Event Planning - What's Still Hot? 

2017 Trends in Event Planning - What's Still Hot?  | Inspiration Hub | Scoop.it

It is hard to believe that we are almost done with 2017, and winter is coming fast and furiously. Throughout the year, we have seen trends hit many Twitter and Facebook pages and some were hot, while others were not. Let’s take a look at what is still trending and that event planners should pay attention to as they wrap up this year.

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How to Use Brand Ambassadors to Grow Your Event

How to Use Brand Ambassadors to Grow Your Event | Inspiration Hub | Scoop.it

With social media at the core of our modern culture, influencer marketing is one of the best ways to get the word out about your event. Those with social sway can boost your brand, raise awareness, and help you sell more tickets.

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5 Ways Technology Is Changing Event Planning

5 Ways Technology Is Changing Event Planning | Inspiration Hub | Scoop.it

In this new video we talk about five core processes of event planning that are changing due to event technology. Five things we do in events today are not going to be the same again because technology is changing them. Here is what you need to know!

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Emotional engagement: a glance into future MICE technologies

Emotional engagement: a glance into future MICE technologies | Inspiration Hub | Scoop.it

Emotional engagement has always been viewed as a top tactic in the mainstream marketing industry since we tend to use emotions rather than facts to lead ourselves towards buying a product. It makes sense then, that this information can be transferred to the MICE industry when choosing a destination or venue. When delegates remember having a positive emotional experience at an event, it is more likely they attend similar events.

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Chatbots Are the Future of Meeting and Event Communication and Networking

Chatbots Are the Future of Meeting and Event Communication and Networking | Inspiration Hub | Scoop.it

When any of the IMEX Frankfurt attendees at this year’s annual event for the global meetings industry needed to know the start time for a session, or where a particular exhibitor’s booth was located, they simply reached for their phones and asked Frank.

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Appageddon: Will Apple’s App Store New Guidelines Trouble Event Apps?

Appageddon: Will Apple’s App Store New Guidelines Trouble Event Apps? | Inspiration Hub | Scoop.it
Apple's latest efforts to clean up the App Store by rejecting templated apps is making app developers and event professionals nervous. Here are the facts.
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The Coolest Event Tech of 2017 

This is an exciting year for the events industry, with mind-blowing technology making its way into the events sphere and enhancing people’s experiences. What we might have thought of as an event or exhibition ten years ago has completely transformed. We’ve officially embraced the intelligent age, with refrigerators that know what milk we like in our coffee and thermostats that warm our living rooms 15 minutes before we arrive home.
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20 Outstanding Examples of Experiential Marketing

20 Outstanding Examples of Experiential Marketing | Inspiration Hub | Scoop.it

Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way. It’s also known as engagement marketing, live marketing or participation marketing, and is often lumped into event marketing—even if it’s a far-cry away from traditional conferences.

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Three Trade Show Marketing Tips You Can’t Ignore

According to Exhibit Surveys Inc.’s annual Trade Show Trends report, 84 percent of exhibition attendees make or recommend final purchasing decisions at their companies. Therefore, failing to promote an organization’s event attendance effectively can factor to a colossal missed opportunity.

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25 #Eventtech Startups To Watch This Summer

25 #Eventtech Startups To Watch This Summer | Inspiration Hub | Scoop.it
Thanks to the injection of new life by VR/AR/AI new eventtech startups are taking on the event industry. Here are some fresh ones for your hot summer.
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When AI Becomes the New Face of Your Brand

When AI Becomes the New Face of Your Brand | Inspiration Hub | Scoop.it
In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies.
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The Revolution Will Be Texted

The Revolution Will Be Texted | Inspiration Hub | Scoop.it

During an American Farm Bureau Federation conference, farmers and ranchers used their cellphones to tell Congress what they thought about a pending bill critical to their future.

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2017 Social Media Updates Your Marketing Missed

2017 Social Media Updates Your Marketing Missed | Inspiration Hub | Scoop.it
Major updates and features have been added to Facebook, Instagram and Snapchat. Learn what they are and how they will impact your marketing.
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Why Data Collection Matters for Event Planners and ROE

Why Data Collection Matters for Event Planners and ROE | Inspiration Hub | Scoop.it

I recently attended MPI’s World Education Conference, the largest gathering of event professionals in the world, and realized there are two fundamental challenges faced by event planners today: data collection and connecting attendees. The future of event planning is going to revolve around data, metrics and analyzing massive amounts of information to prove the success of your event. The second fundamental challenge is connecting attendees face-to-face, helping them meet the right people and build new, meaningful relationships. 

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Event Tech Crash Test: Augmented vs Virtual Reality

Event Tech Crash Test: Augmented vs Virtual Reality | Inspiration Hub | Scoop.it

Event tech can make a real difference.Get a better idea on the difference between augmented & virtual reality & when to use them within the events industry

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7 Music Festival Tech Trends From Glastonbury

7 Music Festival Tech Trends From Glastonbury | Inspiration Hub | Scoop.it
As Glastonbury Festival closes its doors on another year, we take a look at the music festival tech being used out in the real world right now.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.