Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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What’s the best way to communicate with your travelers?

What’s the best way to communicate with your travelers? | Inspiration Hub | Scoop.it

Good question! It’s one that comes up a lot in the corporate travel industry; after all, you can have an exceptional program in place, but if your communication tactics to your target audience miss the mark, all of that hard work can fall short of expectations. So, what’s the answer? It depends on several factors, such as your corporate culture, audience behaviors, and tools at your disposal, among others, but there are some standard best practices we’ve outlined below. Enjoy!

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Will Meeting Planners Be New Targets for Influencer Marketing?

Will Meeting Planners Be New Targets for Influencer Marketing? | Inspiration Hub | Scoop.it
Influencers are all over social media touting the latest place to see, restaurant to visit, or shoe to buy. So why haven’t destinations harnessed that power to target meeting planners? One city is about to try — and others likely aren’t far behind.
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Airbnb Is Investing in a Surprising New Strategy to Reach More Travelers

Airbnb Is Investing in a Surprising New Strategy to Reach More Travelers | Inspiration Hub | Scoop.it
The company with digital roots is turning toward a more traditional platform to fill its properties. Will it be able to appeal to more of your prospective attendees in their housing searches?
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11 Tourism Boards That Use Twitter Like a Real-Time Concierge

11 Tourism Boards That Use Twitter Like a Real-Time Concierge | Inspiration Hub | Scoop.it
Of the 450 destinations listed on Skift's social data dashboard SkiftIQ, only 12 marketing organizations reply to travelers' tweets in less than 2hours.
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VIP for a Fee: Airport Services Designed for High Value Customers

VIP for a Fee: Airport Services Designed for High Value Customers | Inspiration Hub | Scoop.it

VIP treatment, such as early boarding, bonus miles, fast track screening, and first class upgrades, has proven to produce the revenue payback eagerly desired by airline management.  The eleven airlines reviewed in this report (Air Asia, Air France, American, Delta, Emirates, Etihad, Hawaiian, LOT Polish, Lufthansa, Qatar, and Virgin Atlantic) provide personalized one-on-one airport service that often stretches from curbside to the aircraft door.  The report describes how these airlines allow consumers to buy the package of goodies once reserved for travelers having gold and platinum status.

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Australia:Australia Day honours for Club Melbourne Ambassadors

Australia:Australia Day honours for Club Melbourne Ambassadors | Inspiration Hub | Scoop.it
Two Club Melbourne Ambassadors have been officially recognised on the Australia Day 2014 Honours List for their outstanding medical contributions and service to the community.
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The most valuable 100 nation brands in the world

The most valuable 100 nation brands in the world | Inspiration Hub | Scoop.it
As with companies, branding is also a crucial factor in determining the success of countries: A destination with a strong, recognized brand with a good reputation more easily attracts investment, tourism and professional talent, generates...
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.