Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Everything You Wanted to Know About Event ROI But Never Dared Ask

Everything You Wanted to Know About Event ROI But Never Dared Ask | Inspiration Hub | Scoop.it

Ahhhh, the elusive event return on investment (ROI). When referring to it, some cringe, others shrug, others change the subject. It seems like everyone wants to speak in nebulous terms and no one wants to give exact ways to measure it. That might be because when it comes to return on investment and events, there’s more than one way to figure it all out.

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Can Eventprofs Win Back Mobile Addicted Attendees?

Can Eventprofs Win Back Mobile Addicted Attendees? | Inspiration Hub | Scoop.it

When was the last time you checked your phone or tablet? If recent research from Deloitte is to be believed, it was probably only a few minutes ago and you’re probably due another look anytime now. If you can’t resist the temptation, you’re far from alone and your attendees are in the same boat. Here we look at the numbers and see what can be done to keep attendees engaged in the age of mobile.

 
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2018 Food Trends: Shakshuka, Anyone?

2018 Food Trends: Shakshuka, Anyone? | Inspiration Hub | Scoop.it

It’s a tricky business picking top food and beverage trends for the New Year. What’s going to stick? What’s not? The team at hospitality consulting firm AF&Co., along with a panel of more than a dozen experts, annually cooks up a stew of predictions for what will be emerging on menus across the country. For 2017, they saw the rise of grain bowls, draft lattes, and wine in a can. From the just-released 2018 Trends Report, here are four food fads we’re looking forward to:

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Sustainability Awards Recognize Innovation and Improvement

Sustainability Awards Recognize Innovation and Improvement | Inspiration Hub | Scoop.it

The Global Destination Sustainability Index has released its second annual ranking of 40 meeting and events cities. The index rates cities on convention bureau strategy and initiatives, social sustainability performance, industry supplier support (including hotels and restaurants), and environmental strategy and infrastructure. The GDS Index is a collaborative partnership between the International Congress and Conventions Association, European Cities Marketing, IMEX Group, and MCI Group.

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7 Event Technology Trends to Explore in 2018

7 Event Technology Trends to Explore in 2018 | Inspiration Hub | Scoop.it

The latest technology trends can improve your event and help you stand out from the crowd. Give your event a competitive edge with these seven technology trends.

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11 Immersive Experiences At Trade Shows

11 Immersive Experiences At Trade Shows | Inspiration Hub | Scoop.it

The trade show floor is brimming with excitement and with each booth being more colorful and wonderful than the next, it can be hard to stand out. Aim to connect with attendees and make them remember you in different ways by providing immersive experiences. Visitors are also expecting more from vendors, they want an experience that appeals to all of their senses on a physical, emotional, and intellectual level.

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Event Trends of 2017 Becoming the Norm in 2018

Event Trends of 2017 Becoming the Norm in 2018 | Inspiration Hub | Scoop.it

It has been evident throughout 2017 that disruptive event technologies are the main factors that attribute to event management from A to Z as well as higher audience engagement rates. In the same context, the past decade has seen the rise of social media use in the events sphere, while pioneering tech tools keep surfacing, leading to new opportunities for expanding the target audience base and creating more revenue sources for businesses.

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5 Top Trends Shaping the Meetings Industry Today

5 Top Trends Shaping the Meetings Industry Today | Inspiration Hub | Scoop.it

Some troubling trends bubbled up at a recent gathering of meetings industry leaders at Events Industry Council meeting. Representatives of EIC’s 30-plus meetings industry organizations attended the meeting. Here are the top five that EIC suggests planners should be paying attention to.

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The Disruption Factor: Digitalization in Events

The Disruption Factor: Digitalization in Events | Inspiration Hub | Scoop.it

Tech provides more than just the ‘wow’ factor at events. It streamlines operations, allows you to do more in less time, and helps facilitate connections among attendees. Are you using digitalization as part of your event strategy? Here are some things you should be doing.

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3 Tech Trends that Will Make 2018 the Year of the Event Attendee

3 Tech Trends that Will Make 2018 the Year of the Event Attendee | Inspiration Hub | Scoop.it

2018 is going to be a big year for the event industry. As attendees become more demanding and technology options abound, event organizers and marketers are under even more pressure to create memorable experiences. But it’s important to remember that you’re not going to score many points by just adding technology to your events. Instead, focus on understanding your attendees’ interests and preferences, and use that information to personalize communications and individualize conversations.

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You Know Personalized Event Marketing Works—But How Can You Prove It?

You Know Personalized Event Marketing Works—But How Can You Prove It? | Inspiration Hub | Scoop.it

This infographic from Eventsforce outlines results of its recent research on personalization and data-driven marketing for events. While it's a growing priority for 73 percent of respondents, more than half say they struggle to prove its effectiveness  in engaging attendees and building brand loyalty.  Of the 150 senior event planners surveyed, 56 percent said they don’t end up using all the data they collect to personalize their marketing, and another 44 percent find it difficult to determine how much personalization they should actually do.

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Getting to Yes: The Data-Driven Way to Maximize Attendance

Getting to Yes: The Data-Driven Way to Maximize Attendance | Inspiration Hub | Scoop.it

If you’re looking to up your attendance numbers, you now have a free toolkit that can help. The Experience Institute, working with the Professional Convention Management Association, the International Association of Exhibitions and Events, Meeting Professionals International, the American Society of Association Executives, and Destinations International, has released the “Maximizing Attendance” initiative, an in-depth dive into the factors that drive people to attend meetings—and what turns them off. The toolkit, which includes a best practices checklist and a behavior profile template you can use to identify behaviors and target messaging, can be downloaded for free. Destinations International plans to follow up with a related Attendance Promotion Handbook that destination marketing organizations can use to better market the experience their destinations provide.

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How Lack of Sleep Affects your People Skills 

How Lack of Sleep Affects your People Skills  | Inspiration Hub | Scoop.it

Now, if you’re a regular viewer / reader, you may recall that the effects of sleep deprivation is a subject that I touched on 6 month ago when the clocks went forward when I highlighted some fascinating research that suggested that, in court, a sleep deprived judge was likely to give a harsher sentence to a convicted criminal. This time I’ve got a couple of additional, equally fascinating insights.

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Are You Failing Your Exhibitors and Attendees?

Are You Failing Your Exhibitors and Attendees? | Inspiration Hub | Scoop.it

Be honest: When was the last time you surveyed your exhibitors and attendees to see how well your event technology is meeting their needs? Or asked them what tech improvements they want? According to an audience survey taken at a Transform USA session this summer, just over a quarter said they had asked that question of both exhibitors and attendees; 63 percent said they haven’t asked either exhibitors or attendees about their tech needs and wants.

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Do Your Delegates Have the Meeting Planning Mindset?

Do Your Delegates Have the Meeting Planning Mindset? | Inspiration Hub | Scoop.it

I have been fortunate to study the outcomes of meetings for more than 1,300 participants in Europe and the U.S. Now with my doctorate completed and a new title to add to my name, I will be sharing more of this new knowledge with the meeting industry.

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Bien Venue's curator insight, November 10, 3:03 AM
Interesting research on delegate types & how best to manage them
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How to Make Your Meeting Marketing Remarkable

How to Make Your Meeting Marketing Remarkable | Inspiration Hub | Scoop.it

Think about what brands do—they provide value by offering education that informs buying decisions consistently over time. Now think about your event. Do you think about it as a one-and-done, or as something that can extend its reach by delivering consistent value that keeps it top of mind for your attendees year round?

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10 Jaw-Dropping Event Marketing Stats That Point to the Future of the Industry 

10 Jaw-Dropping Event Marketing Stats That Point to the Future of the Industry  | Inspiration Hub | Scoop.it

What is the state of event marketing? Where is it going? These are the questions we set out to answer in a recent industry report. The resulting event marketing stats and findings were—for lack of a better turn of phrase—jaw-dropping. We know that events are effective, we know that they’re popular and if you are reading this post, then there’s a good chance that you are a believer in the power of events, too. However, for much of the history of events it’s been difficult to judge just how effective and powerful events can be. The ability to track, attribute and analyze event ROI just wasn’t there before.

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What’s Trending for F&B?

What’s Trending for F&B? | Inspiration Hub | Scoop.it

Michele Polci, CPCE, CMP,  fields a lot of F&B requests from event organizers as director of citywide catering sales for eight Las Vegas properties for Caesars Entertainment. When I met with her during IMEX in Las Vegas in October, she shared some of her most — and least — favorite trends.

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Event Trend Examined: Personalisation

Event Trend Examined: Personalisation | Inspiration Hub | Scoop.it

Because of their belief in their own uniqueness, Millennials have come to be known as “Generation Snowflake”. The term is sometimes used derogatively, but for event organisers it represents a huge opportunity. Providing an individual experience, tailored to an attendee’s interests and preferences, can make events more effective and more engaging – and not just for the younger generation. Consequently, personalisation is one of the most important trends in the industry right now. Personalisation can be applied to all aspect of the event experience; from ticket sale through to take-home gift. Here are some examples of event personalisation and what tech can be used to achieve them.

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The Future of Meetings, According to 4 Sci-Fi Authors

The Future of Meetings, According to 4 Sci-Fi Authors | Inspiration Hub | Scoop.it

When it comes to forecasts, the problem is often a lack of imagination. Which itself isn’t all that original an observation, but maybe that proves the point. We think there are only so many ways to describe things. That includes the future. For 17 years now, we’ve produced an annual Meetings Industry Forecast that always follows the same approach, taking a straightforward look ahead in four sectors related to business events: lodging, exhibitions, travel, and technology. We’re still doing that this year, but we’re prefacing it with something a little more, well, imaginative.

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Is Negative Event Feedback Turning You Down?

Is Negative Event Feedback Turning You Down? | Inspiration Hub | Scoop.it

Although it may not feel like it, all feedback is good feedback because it highlights areas you need to improve on and gives you the opportunity to prove to attendees that you can. Negative feedback can allow you to catch issues before they become a wider problem. Dealing with one disgruntled attendee is much better than dealing with hundreds (not to mention less costly) and can help you improve your processes for future events.

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Community Building Milestones Over A Decade of Sustainability

Community Building Milestones Over A Decade of Sustainability | Inspiration Hub | Scoop.it

Community building is a multidimensional process, which aims at maintaining and improving the well-being of individuals, communities, and society as a whole. In our industry, bringing people together under one roof for attending a type of event is one thing, but does not attribute wholly to the concept of ‘building a community’. Meetings and events are the means of sharing strong experiences, ideas, concepts, and actions, tying like-minded attendees together.

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What are Your Event Sponsors & Exhibitors Looking for?

What are Your Event Sponsors & Exhibitors Looking for? | Inspiration Hub | Scoop.it

Sponsors and exhibitors are investing a significant amount of time, money and effort on gaining more visibility at the events they attend, increase brand awareness and interact with their target audiences in a meaningful, mutually beneficial manner. While they are fully aware of what they want to achieve as a result and have made an action plan well in advance, how well do event planners know what their sponsors and exhibitors are looking for? 

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Social Media Walls and Buzz Centers for Your Events

Social Media Walls and Buzz Centers for Your Events | Inspiration Hub | Scoop.it

As an event professional, you know how crucial it is to keep your attendees engaged, especially between sessions and speakers. Additionally, you want to make sure your sponsors and trade show vendors get the attention they deserve. Luckily, one solution can help you do both while simultaneously creating a “techie” atmosphere and effectively promoting your event. What’s the magic answer? Using social media walls and to build buzz centers in your space.

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4 Mobile Event App Features Rocking the World of Events!

4 Mobile Event App Features Rocking the World of Events! | Inspiration Hub | Scoop.it

October is a season of change. It’s officially Fall – the leaves have begun to fall, the temperature cool, and fans’ minds shift from baseball to football. At MeetingPlay, we are always working hard to empower event professionals with the technology solutions we create. And with the season change comes many new, exciting features that MeetingPlay is offering.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.