Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Forget the Impossible Dream of Achieving Work/Life Balance

Forget the Impossible Dream of Achieving Work/Life Balance | Inspiration Hub | Scoop.it

While I’d be the first to say that I love technology and have quite the crush on my iPhone, our constant connectedness has changed the pace at which we work. And it is making the whole work/life balance thing even more of an unachievable dream, especially for meeting professionals.

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4 Reasons to Send More Targeted Event Emails 

4 Reasons to Send More Targeted Event Emails  | Inspiration Hub | Scoop.it

Two thirds of consumers have bought something because of an email. But a recent study also found that marketers can improve conversion by 355% — and increase revenues by 781% — by sending more targeted emails.  

Why? Because targeted emails specifically address your recipient’s needs and interests, while mass emails get deleted or marked as SPAM.

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What Really Drives Event Attendance? Don’t Fall into These Traps

What Really Drives Event Attendance? Don’t Fall into These Traps | Inspiration Hub | Scoop.it

According to Meeting Professionals International, about 1.8 million meetings and events occur in the U.S. each year. Surprising? Not at all. Events are one of the few marketing tactics that provide both tangible and intangible benefits for your organization. But why are some events filled with “cult followers” while others struggle for attendance?

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3 Big AV Trends That Will Excite and Engage Your Attendees

3 Big AV Trends That Will Excite and Engage Your Attendees | Inspiration Hub | Scoop.it

AV is a unique element of events. Most people, upon hearing the term, think of monitors and microphones and leave it at that. But thanks to the exponential growth of technology, it’s pretty much everywhere at every event. It can be used for everything from providing big visuals that excite attendees to providing helpful and clear instructions to help attendees find their way around your event.

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How Artificial Intelligence Will Elevate Human Interaction

How Artificial Intelligence Will Elevate Human Interaction | Inspiration Hub | Scoop.it

The PCMA European Influencers Summit will gather approximately 40 European business events leaders in Monte Carlo, Monaco, June 25–27, to address the future of the events industry. Although the event is invitation-only — intended to be a discussion by Europeans for Europeans — Convene will be covering the summit and passing along key insights and takeaways.

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Where We Get It Wrong: The Shortcomings of Travel Sustainability Policy

Where We Get It Wrong: The Shortcomings of Travel Sustainability Policy | Inspiration Hub | Scoop.it

Travel policy is an impactful way to move toward more sustainable practices for meetings and business travel—and there’s plenty of room for improvement, according to a survey of travel management pros by the Global Business Travel Association Foundation in conjunction with AIG Travel.

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Female Empowerment in the Exhibition Industry is a Numbers Game

Female Empowerment in the Exhibition Industry is a Numbers Game | Inspiration Hub | Scoop.it

You would think that an industry in which the majority of the workforce is female would make an effort to advance women. That may or may not be the case in exhibitions; but, to even begin a discussion on this topic, we need to talk about measurement.

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Opportunity exists for travel management professionals to consider sustainable practices when contracting with suppliers

Opportunity exists for travel management professionals to consider sustainable practices when contracting with suppliers | Inspiration Hub | Scoop.it
A GBTA Foundation study finds only one in six travel management professionals incentivize business travellers to stay in hotels with sustainable practices.
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10 Healthwise Event Menu Choices - EventMobi

10 Healthwise Event Menu Choices - EventMobi | Inspiration Hub | Scoop.it

With more and more attendees under doctor’s orders to reduce their intake of calories, sugar, carbohydrates, and salt, it’s important for event planners to give more attention to healthy choices when making menu selections. Participants don’t have to attend many events and meetings to realize that healthwise event menus are hard to find.

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T-Shaped Event Professionals (And How to Learn it All)

T-Shaped Event Professionals (And How to Learn it All) | Inspiration Hub | Scoop.it
10 Ways to Become a Stronger Event Professional - The t-shaped #eventprof by MeetingPlay, the most engaging mobile event app.
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Hacking the Hackathon: A Chat with Jamie Murdock

Hacking the Hackathon: A Chat with Jamie Murdock | Inspiration Hub | Scoop.it
Jamie Murdock lays out the the details of what a hackathon is and how it could change your next event in amazing new ways.
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12 Event Trends to Watch in 2017

12 Event Trends to Watch in 2017 | Inspiration Hub | Scoop.it
With innovation in VR and alternative formats on the rise, we’re going to see major changes in 2017. We've rounded up of 12 event trends to watch this year.
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Blockchain in Travel for Dummies

Blockchain in Travel for Dummies | Inspiration Hub | Scoop.it

While still in its infancy a lot has been written about blockchain, the technology believed to transform many of the business models that we know today. The buzz it’s been generating especially over the last year has been massive, comparable to that of the Internet in the early 90s. And the blockchain is often referred to as the next generation of the Internet – the Internet of Value.

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Here’s What Makes For A Successful Hackathon

Here’s What Makes For A Successful Hackathon | Inspiration Hub | Scoop.it

Jenine P. Humber, CGMP, GVEP, is no slouch when it comes to meetings. As special-event coordinator for the Smithsonian Astrophysical Observatory (SAO) at Harvard University, Humber has access to some of the most technologically advanced venues in the United States. She is both a Certified Government Meeting Professional and a Government Virtual Events Producer.

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Are Mobile Apps Taking People Away From Your Room Block?

Are Mobile Apps Taking People Away From Your Room Block? | Inspiration Hub | Scoop.it

Attendees used to rely on one screen for all their housing needs: their desktop computer. But as the mobile revolution shrinks the size of their devices, they’re enjoying the anywhere-anytime ability to compare room rates from their smartphones, tablets, and smartwatches. And their searches are taking them to many digital destinations outside the “Hotel & Travel” section of the typical conference website.

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This Is What Medical Meetings Will Look Like In The Future

This Is What Medical Meetings Will Look Like In The Future | Inspiration Hub | Scoop.it

S. Claiborne “Clay” Johnston, M.D., Ph.D., attended his first medical conference more than 20 years ago, when he was a neurology resident at the University of California, San Francisco. It was organized by the American Neurological Association, and what Johnston most remembers is “the awkward feeling of everybody else knowing each other,” he said in a recent interview, “and me not knowing anyone and sitting in gigantic auditoriums trying to absorb the basic science of what was shown on the gels and all that.”

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Three Workforce Mega-Trends for 2017

Three Workforce Mega-Trends for 2017 | Inspiration Hub | Scoop.it

Conferences are about people first and content second. You need to determine who you’re designing for (target audience) before you address what (content) and how (experience design). Here are three workforce mega-trends that I believe will significantly affect our future conference audiences:

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Catalonia Case Study: How the Food Economy Drives Sustainable Tourism Development

Catalonia Case Study: How the Food Economy Drives Sustainable Tourism Development | Inspiration Hub | Scoop.it
A case study that looks at how Catalonia encourages and promotes local food systems in sustainable tourism.
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The Exhibition Industry Revolution Will Be Digitized—Are You Ready?

The Exhibition Industry Revolution Will Be Digitized—Are You Ready? | Inspiration Hub | Scoop.it

The trade show industry has quietly begun to undergo a revolution, spurred by the emergence of big data, analytics, and digital technologies. And yet all too many exhibition organizers, still happy to rely on traditional exhibit revenue streams, have been reluctant to plan for long-term digital transformation, says Denzil Rankine, executive chairman of events global events strategy consultancy AMR International.

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Are Digital and Face-to-Face Marketing Frenemies?

Are Digital and Face-to-Face Marketing Frenemies? | Inspiration Hub | Scoop.it

Think about the last time you went a trade show, conference or networking event. There was a hubbub of noise and conversation. You are there to learn, meet, listen and, if you are booth staff, greet and teach. Imagine that you are approached by someone, or maybe are seated next to someone, and you exchange mutual hellos. 

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7 Secrets of Game-Changing Event Networking

7 Secrets of Game-Changing Event Networking | Inspiration Hub | Scoop.it

As an event organizer, one of the biggest game-changers you can offer at your event is the ability to connect your attendees, exhibitors and delegates in new and meaningful ways.

Plenty of event apps out there now say they offer ‘event networking’, or even ‘event matchmaking’, as part of their deal. But what do these actually mean? Here are 7 insights you can use to get ahead with the business networking you can offer.

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Announcing the New MeetGreen Calculator 2.0

Announcing the New MeetGreen Calculator 2.0 | Inspiration Hub | Scoop.it

We now know the landscape of sustainable events is constantly shifting, improving, and growing. Our experience has taught us some green meeting practices are simply better at addressing negative impacts or creating benefit than others.

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Interview with Joseph Pine on Experiential Trends

Interview with Joseph Pine on Experiential Trends | Inspiration Hub | Scoop.it

We sat down with the co-author of The Experience Economy, Joseph Pine, to get his take on trends happening in the meetings and events industry. Adding experiential elements to enhance face-to-face gatherings is nothing new, but it’s not going away either.

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Convene’s 26th Annual Meetings Market Survey

Convene’s 26th Annual Meetings Market Survey | Inspiration Hub | Scoop.it

Every year, when we compile the latest Meetings Market Survey results, we compare them to the previous year’s survey. With some data points, we’ll even go back a few years in time, to demonstrate how far we’ve come, and during economic downturns, how much we’ve slipped. This year, we decided to take a longer look back — over the span of 10 years, from right before the U.S. recession hit December 2007, through post-recession (mid-2009), to the recovery.

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How Meeting Planners Book, Plan, and Execute Their Events

How Meeting Planners Book, Plan, and Execute Their Events | Inspiration Hub | Scoop.it

What Meetings Market Survey respondents told us about the tools and technology they rely on.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.