Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Events: We Love You. You’re Perfect. Now Change!

Events: We Love You. You’re Perfect. Now Change! | Inspiration Hub | Scoop.it

Post-event, if you did your job, everyone is high on love: Loved the program! The speakers rocked! You did great! It’s a Kudos Fest. But, let’s admit, it, not every single attendee is always completely happy. 

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The Power of Personal Vision to Drive Organizational Change

The Power of Personal Vision to Drive Organizational Change | Inspiration Hub | Scoop.it

Well-known author and political activist, Helen Keller, once noted that “the most pathetic person in the world is someone who has sight, but has no vision.” Stricken by serious illness at age 2 that left her both deaf and blind, Keller’s dogged perseverance over seemingly insurmountable odds is a testament to her personal vision. Keller’s quote leads me to consider contemporary visionaries like Steve Jobs and Elon Musk who have radically transformed our realities regarding what is possible. But for every Steve Jobs and Elon Musk there are countless other brilliant individuals whose visions will never be realized simply because they cannot effectively communicate the organizational vision in their heads to the hearts and minds of their teams.

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The 3 Habits of Highly Productive People

The 3 Habits of Highly Productive People | Inspiration Hub | Scoop.it

When Chris Bailey graduated from business school, he declined to take one of the full-time jobs he was offered and instead shuttered himself away from the world for a year to dig into what’s known about productivity. 

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3 New Stats About Millennials’ Taste in Live Music 

3 New Stats About Millennials’ Taste in Live Music  | Inspiration Hub | Scoop.it

Millennial attendance of music festivals has nearly doubled in just three years. New Eventbrite research shows that 29% of millennials have attended a music festival in the last 12 months, compared to only 17% in 2014. What’s more, 29% of millennials have attended a music festival in the last year.

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Trade Show Tips: How to Choose the Best Exhibit Space

Trade Show Tips: How to Choose the Best Exhibit Space | Inspiration Hub | Scoop.it

You’ve decided that investing in face-to-face marketing will achieve your brand awareness and lead generation goals, now it’s time to get down to the business of creating a plan. It’s important to not only select the right trade shows to attend, but how much to invest, your messaging, campaigns to drive traffic to the booth, a compelling design that will attract the right prospects and leads to your space, and the experience they will have in your space. These are important decisions that can make or break the success of your program, but as important as these steps are, one of your first decisions can be the most important.

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Emotional engagement: a glance into future MICE technologies

Emotional engagement: a glance into future MICE technologies | Inspiration Hub | Scoop.it

Emotional engagement has always been viewed as a top tactic in the mainstream marketing industry since we tend to use emotions rather than facts to lead ourselves towards buying a product. It makes sense then, that this information can be transferred to the MICE industry when choosing a destination or venue. When delegates remember having a positive emotional experience at an event, it is more likely they attend similar events.

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10 Hot Green Meeting Trends for a Cool Planet

10 Hot Green Meeting Trends for a Cool Planet | Inspiration Hub | Scoop.it

Can sustainability really be cool? You bet! There are cool trends in sustainable events emerging daily as our industry sees a shift to experiential gatherings. The request by attendees to be actively participating in events as a learning tool makes this a perfect opportunity to participate in green meeting initiatives as well. The heightened awareness that events should include mindfulness, wellness, and healthy options is good for the mind, body and the planet. We are all learning from each other, building on one great idea after another at an astounding rate.

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Create Attendee Loyalty Without Breaking the Bank

Create Attendee Loyalty Without Breaking the Bank | Inspiration Hub | Scoop.it

Superfans are the people who come back to your event year after year, upgrade their tickets at every opportunity, and bring as many friends as they can to your festival. They sing your praises simply because they like your event. No doubt you want more of them. Who wouldn’t?

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Behavioral Data: When You Know More, You Can Do More

Behavioral Data: When You Know More, You Can Do More | Inspiration Hub | Scoop.it

From complex challenges to the small, unpredictable snags that can derail an otherwise well-executed event, when we include behavioral data to the collective wisdom at the table, that’s when the real magic happens.

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Event Planners: The Leaders of The Experience Economy 

Event Planners: The Leaders of The Experience Economy  | Inspiration Hub | Scoop.it

We have all heard it, it’s all about the experience. We don’t attend events anymore, we want experiences! But what does it actually mean for event professionals and how can we make our event so memorable that it becomes an experience?

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The Virtue of Keeping Tabs on Event Registrations 

The Virtue of Keeping Tabs on Event Registrations  | Inspiration Hub | Scoop.it

After months of painstakingly plotting each email, social media post, and advertising campaign, your team has a plan. The detailed promotion strategy they presented promises to capture early interest and maintain momentum until the last registration is sold. After testing their assumptions, you give it the green light. But you know as well as anyone: not everything will go as planned.

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Mocktails Are Having a Moment

Mocktails Are Having a Moment | Inspiration Hub | Scoop.it

Highly rated restaurants and bars like John Dory Oyster Bar in New York’s Ace Hotel and A.O.C. in Los Angeles are receiving rave reviews for their nonalcoholic offerings. Some have cute spin-off names like “Nojito,” “Cuddles on the Beach” and “Mockmosa.” Jump in on the F&B trend now and refresh your attendees with signature, themed or just plain delicious nonalcoholic drinks at your next gathering.

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Event Entertainment - How to Choose and Book Entertainment For Your Event 

Event Entertainment - How to Choose and Book Entertainment For Your Event  | Inspiration Hub | Scoop.it

Putting together an event is a challenging and often complicated process. Your goal is to put on the best possible event while remaining on a budget. There are a variety of details both big and small that can dramatically impact the quality of your event. In this article, I will focus on choosing and booking the best event entertainment.

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4 Ways to Find Valuable Trends With Your Event Data 

4 Ways to Find Valuable Trends With Your Event Data  | Inspiration Hub | Scoop.it

Without data, you’re flying blind. You don’t know who your attendees are or why they decided to attend. And you’re not going to know where to find other like-minded, would-be attendees to try to attract to your event. But this is 2017. Data about your customers has never been easier to gather, analyze, and act upon.

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Why Your F&B Needs to Think Beyond the Kale

Why Your F&B Needs to Think Beyond the Kale | Inspiration Hub | Scoop.it

Executive Chef and Culinary Trendologist Christine Couvelier, president of Culinary Concierge, scours the food-and-beverage scene every year to create her Trend Watch Report on what’s emerging, what’s moving into the mainstream, and what has become familiar in F&B (think, wrapping every conceivable food item in bacon). 

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How Do You Make a Brand Impression That Lasts? Help Them See It, Touch It, Hear It, Smell It and Even Taste It

How Do You Make a Brand Impression That Lasts? Help Them See It, Touch It, Hear It, Smell It and Even Taste It | Inspiration Hub | Scoop.it

Whether the target audience is experiencing your company at an industry trade show, in a branded corporate environment or even at an experiential marketing tour stop, you should be marketing to all 5 senses to give yourself the best chance of being remembered. A total sensory experience is an effective way for you to make a lasting impression. Just ask Disney!

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5 Wild, Wonderful F&B Ideas You Have to Try

5 Wild, Wonderful F&B Ideas You Have to Try | Inspiration Hub | Scoop.it

While 30 acts, products, and services, ranging from singers to sandals, made the 2017 edition of event mastermind Michael Cerbelli’s The Hot List, here are our five favorite F&B ideas from the showcase.

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What Makes a Destination a Top Meeting Planner Pick?

What Makes a Destination a Top Meeting Planner Pick? | Inspiration Hub | Scoop.it

Meeting planners surveyed for STR’s DestinationMAP said it was a dead heat between the Windy City and "The Theme Park Capital of the World" when it came to their top choice for North American meeting destinations, with 67 percent each voting for Chicago and Orlando. Washington, D.C., was a close third at 66 percent, followed by San Diego and Las Vegas. 

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A Cautionary Word From Research About Personalization

A Cautionary Word From Research About Personalization | Inspiration Hub | Scoop.it

Personalization is more than technology. It means more than our past purchases or posts in social media. We have likes, dislikes, preferences, strengths, weakness, emotions, experiences and knowledge that do not show up in organization data systems. We are much more than recorded data when it comes to personalization! Data and technology can help make your conference more configurable. Personalization of a conference experience is a much deeper and complex ambition than making it configurable.

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Why the Event Industry is Embracing the Tiny House Trend

Why the Event Industry is Embracing the Tiny House Trend | Inspiration Hub | Scoop.it

Tiny houses are a big thing right now—the object of TV shows, lifestyle websites and magazine photo spreads. Their dimensions, ranging anywhere from 100- to less than 500-square-feet, have made them a popular choice among millennials, baby boomers or anyone looking to downsize and simplify. Often priced at less than $50,000, tiny houses also offer an affordable option for people concerned about the environment. After all, a tiny house costs a lot less to light, heat and cool than a typical 2,000-square-foot abode.

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Chatbots Are the Future of Meeting and Event Communication and Networking

Chatbots Are the Future of Meeting and Event Communication and Networking | Inspiration Hub | Scoop.it

When any of the IMEX Frankfurt attendees at this year’s annual event for the global meetings industry needed to know the start time for a session, or where a particular exhibitor’s booth was located, they simply reached for their phones and asked Frank.

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Pay Attention to What’s Killing Your Productivity

Pay Attention to What’s Killing Your Productivity | Inspiration Hub | Scoop.it

Are you ready to increase your value to your clients and boss, reduce your stress level, and achieve your strategic meeting planning goals? Here are five strategies that’ll get you there

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Analytics for the Event Owner

Analytics for the Event Owner | Inspiration Hub | Scoop.it

Most event organizers spend the vast majority of their time and energy creating amazing content. Sometimes the digital marketing elements of the event don’t receive the same time and attention. This is a big problem — if your web, email, social media, and digital advertising don’t convey the same passion and energy that you placed on building the amazing content, your event or brand experience won’t ever reach its full potential.

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Lessons from a decade of dedication

Lessons from a decade of dedication | Inspiration Hub | Scoop.it

It’s amazing to reflect that we started our sustainability journey over 10 years ago. Since then, the world has changed significantly, and aside from an increasingly isolated American President, the world’s governments’ and businesses are united in the need to tackle climate change, environmental degradation and social challenges head on. But what has changed for MCI and what lessons have we learnt in the past decade?

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Is a Millennial defined by an age, or by a way of thinking?

Is a Millennial defined by an age, or by a way of thinking? | Inspiration Hub | Scoop.it

By 2020 millennials will comprise of 50% of the global workforce - that’s a hefty chunk of the population, and certainly the future of the meetings and events industry, so we need to take this demographic seriously. That being said, in many ways I would use the term Millennials to describe a much bigger demographic then one that is purely defined by age.  What I am seeing in our industry is a demographic that is comprised of a new way of thinking, and that demographic isn't always of the age group that is a millennial.  In today’s world, we need to look at who portrays those characteristics, and not just define this by age. 

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.