Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Business travel responsible for $547 billion in U.S. GDP in 2016, creates over 7.4 million jobs

Business travel responsible for $547 billion in U.S. GDP in 2016, creates over 7.4 million jobs | Inspiration Hub | Scoop.it
A new report issued by the GBTA Foundation and American Express GBT, highlights the positive economic impact business travel has on the nation’s economy.
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The Secrets Behind Conference Engagement 

The Secrets Behind Conference Engagement  | Inspiration Hub | Scoop.it
Let's face it! There's an "art" to getting an audience to participate. Adrian Segar, is here to give us some tips and trends in conference engagement.
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The DNA of Meetings Industry Disruptors and Why We Need Them

Hospitality and entrepreneurialism and are two words that don’t sit together in the same sentence too often. After all, being hospitable is about your personal approach to others and how you make them feel. Good hospitality has existed for centuries on these values right?

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Segmenting Your Membership by Generation (And Why That Matters)

Segmenting Your Membership by Generation (And Why That Matters) | Inspiration Hub | Scoop.it
Do you currently segment your association's membership for marketing campaigns? You may want to! Here's why:
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Leave the Gimmicks at the Door: How to Use Content Marketing for Event Promotion

Leave the Gimmicks at the Door: How to Use Content Marketing for Event Promotion | Inspiration Hub | Scoop.it

When it comes time to market your event, it can be tempting to turn to stunts to get people in the door. High dollar giveaways and similar tactics can seem like a good idea at the moment, giving you a chance to gain popularity on social media. But the attention you gain from these gimmicks rarely stands the test of time, and many of the people who get involved aren’t even in your target market.

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Neuromarketing 101: Inside the Science of Decision-Making

Neuromarketing 101: Inside the Science of Decision-Making | Inspiration Hub | Scoop.it
The rise of neuromarketing, a field of research that studies consumers’ cognitive and sensory responses to marketing stimuli, is challenging the status quo.
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A Survival Checklist for Organizers

A Survival Checklist for Organizers | Inspiration Hub | Scoop.it

Every day I speak to event organizers about what they need to do to grow and evolve and how they can achieve measurable returns on their investments. So, I put together a white paper, How to Structure the Events Organizer of the Future. Essentially, it’s a survival checklist that I believe all organizers should follow. 

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Tour the Inside of Airbus’s Highly Anticipated Modular Planes

Tour the Inside of Airbus’s Highly Anticipated Modular Planes | Inspiration Hub | Scoop.it

Since December, Airbus has been teasing out the airplane of the future. Now we finally know what it could look like.

The Verge’s senior technology editor, Lauren Goode, toured Airbus labs to look at Transpose, the modular airplane concept that the company has been working on.

In Airbus’s vision of the future, swappable airplane “modules” could put coffee shops, fitness studios or day spas in the body of the aircraft — within 15 minutes.

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Airbnb Listings and Hotels Now Side by Side on Concur

Airbnb Listings and Hotels Now Side by Side on Concur | Inspiration Hub | Scoop.it

Airbnb Listings and Hotels Now Side by Side on Concur - For the first time, a corporate travel management platform will offer Airbnb and traditional lodging options together.

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How the Best Companies Engage Employees 

How the Best Companies Engage Employees  | Inspiration Hub | Scoop.it
Business leaders are feeling the effects of the competitive job market. This means the ability to engage employees is more important than ever before. Business leaders are feeling the effects of the competitive job market. A drop in retention now could mean loss of business and heightened costs from extra hiring initiatives. This means the ability to engage employees is more important to your bottom line than ever before. Battling employee engagement pitfalls within your organization is a major challenge, but you have the power to make an impact.
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Adding Micro-Influencers to Your Marketing Mix

Adding Micro-Influencers to Your Marketing Mix | Inspiration Hub | Scoop.it

Micro-influencers are a powerful resource to add to any brand’s marketing mix and overall strategy. They are individuals who specialise in a particular topic or industry and have gained their followers’ trust by publishing and sharing high-quality content on their personal social media accounts.

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Beyond Email: Grow Your Event With Smart Digital Marketing Strategies

Beyond Email: Grow Your Event With Smart Digital Marketing Strategies | Inspiration Hub | Scoop.it

Despite the unfathomable growth of social media (Facebook now has over 2 billion users), the continued migration from print and television ads to mobile (ad spend on the web will soon surpass TV), and the increasing performance reached by retargeting, show organizers and event marketers continue gaining most registrations through email marketing.

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UNESCO's newest World Heritage Sites

UNESCO's newest World Heritage Sites | Inspiration Hub | Scoop.it

UNESCO's huge list of World Heritage properties has grown even longer this month, with the global body voting to add 21 sites.

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Is the Events Industry Disruption-Resistant?

Is the Events Industry Disruption-Resistant? | Inspiration Hub | Scoop.it

The shopping center industry is the latest disrupted business model that events can learn from. According to a research report from Credit Suisse, 25 percent of today’s malls will close by 2020.

What makes us think 25 percent of our shows won’t exist in their present form in three years?

The fall of the traditional shopping center is pushed along by the demise of brick-and-mortar retailing. The same Credit Suisse report tells us that, by 2030, 35 percent of all apparel in the US will be purchased online, up from 17 percent today.

What makes us think our attendees won’t be finding twice as many of the products and services they need somewhere besides our exhibit halls in 15 years?

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See How YouTube Created Five Distinct Events at One Convention

See How YouTube Created Five Distinct Events at One Convention | Inspiration Hub | Scoop.it
The online-video service dominated the conversation at this year's VidCon, creating five different events and activations inspired by its new original programming. The eighth annual VidCon—a online-video convention held annually at the Anaheim Convention Center—ran from June 22 to 24, drawing roughly 26,000 fans and industry leaders from across the country.
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25 #Eventtech Startups To Watch This Summer

25 #Eventtech Startups To Watch This Summer | Inspiration Hub | Scoop.it
Thanks to the injection of new life by VR/AR/AI new eventtech startups are taking on the event industry. Here are some fresh ones for your hot summer.
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When AI Becomes the New Face of Your Brand

When AI Becomes the New Face of Your Brand | Inspiration Hub | Scoop.it
In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies.
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The Revolution Will Be Texted

The Revolution Will Be Texted | Inspiration Hub | Scoop.it

During an American Farm Bureau Federation conference, farmers and ranchers used their cellphones to tell Congress what they thought about a pending bill critical to their future.

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Five Trade Shows and How They Grew

Five Trade Shows and How They Grew | Inspiration Hub | Scoop.it

Five trade shows in varied fields — healthcare, hotel design, marijuana cultivation, woodworking, and baseball coaching — share the secrets of their success.

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4 Science-based Ways to Boost Productivity in Staff Meetings

4 Science-based Ways to Boost Productivity in Staff Meetings | Inspiration Hub | Scoop.it
With some attention to these basics, you can transform workplace meetings from boring to better.
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5 Strategies for Uncovering Event Participant Preferences - EventMobi

5 Strategies for Uncovering Event Participant Preferences - EventMobi | Inspiration Hub | Scoop.it
Everything you need to know in the world of mobile event technology. Follow us for valuable resources, big feature releases, and the latest gossip in event tech!
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Hosting Events at Your City: A Catalyst for Growth

Hosting Events at Your City: A Catalyst for Growth | Inspiration Hub | Scoop.it
From economic growth to innovation & sharing of expertise knowledge, meetings and events have a significant impact on their host cities. Read more here.
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Evolving to Personalized Conference Experiences

Evolving to Personalized Conference Experiences | Inspiration Hub | Scoop.it

One of the hottest topics in our industry is mass personalization. As consumers, we receive smart recommendations in near real time based on our behaviors, preferences, and past actions. Machine learning, flexible manufacturing systems (small-batch production), and improved interfaces are all evolving to meet the needs of tomorrow’s consumer.

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2017 Social Media Updates Your Marketing Missed

2017 Social Media Updates Your Marketing Missed | Inspiration Hub | Scoop.it
Major updates and features have been added to Facebook, Instagram and Snapchat. Learn what they are and how they will impact your marketing.
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European Cities Marketing Benchmarking Report 2017 confirms the resilience of European cities

European Cities Marketing Benchmarking Report 2017 confirms the resilience of European cities | Inspiration Hub | Scoop.it

In 2016, European Cities Marketing has once again demonstrated the most dynamic aspect of European tourism. Over the last 5 years (2012‐2016), bednights in European Cities Marketing Benchmarking Report’s cities (+14.2%) have been still increasing at a faster rate than of the 28 EU nations (+8.8%). Thus, confirming once again that city tourism is growing against disturbances.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.