Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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Pay Attention to What’s Killing Your Productivity

Pay Attention to What’s Killing Your Productivity | Inspiration Hub | Scoop.it

Are you ready to increase your value to your clients and boss, reduce your stress level, and achieve your strategic meeting planning goals? Here are five strategies that’ll get you there

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Is a Millennial defined by an age, or by a way of thinking?

Is a Millennial defined by an age, or by a way of thinking? | Inspiration Hub | Scoop.it

By 2020 millennials will comprise of 50% of the global workforce - that’s a hefty chunk of the population, and certainly the future of the meetings and events industry, so we need to take this demographic seriously. That being said, in many ways I would use the term Millennials to describe a much bigger demographic then one that is purely defined by age.  What I am seeing in our industry is a demographic that is comprised of a new way of thinking, and that demographic isn't always of the age group that is a millennial.  In today’s world, we need to look at who portrays those characteristics, and not just define this by age. 

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Event Industry Re-loaded: 3 Trends That Are Shaping its Future

Event Industry Re-loaded: 3 Trends That Are Shaping its Future | Inspiration Hub | Scoop.it

What does the future hold for meetings and events? It is paramount that event professionals understand and foresee how the social and economic dynamics can influence the industry and be open to new opportunities for attracting and activating new audiences.

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Hug Your Haters, and Other Digital Ways to Grow Attendance

Hug Your Haters, and Other Digital Ways to Grow Attendance | Inspiration Hub | Scoop.it
Ten things to keep in mind in your efforts to attract participants to your events.
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Segmenting Your Membership by Generation (And Why That Matters)

Segmenting Your Membership by Generation (And Why That Matters) | Inspiration Hub | Scoop.it
Do you currently segment your association's membership for marketing campaigns? You may want to! Here's why:
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Leave the Gimmicks at the Door: How to Use Content Marketing for Event Promotion

Leave the Gimmicks at the Door: How to Use Content Marketing for Event Promotion | Inspiration Hub | Scoop.it

When it comes time to market your event, it can be tempting to turn to stunts to get people in the door. High dollar giveaways and similar tactics can seem like a good idea at the moment, giving you a chance to gain popularity on social media. But the attention you gain from these gimmicks rarely stands the test of time, and many of the people who get involved aren’t even in your target market.

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Neuromarketing 101: Inside the Science of Decision-Making

Neuromarketing 101: Inside the Science of Decision-Making | Inspiration Hub | Scoop.it
The rise of neuromarketing, a field of research that studies consumers’ cognitive and sensory responses to marketing stimuli, is challenging the status quo.
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A Survival Checklist for Organizers

A Survival Checklist for Organizers | Inspiration Hub | Scoop.it

Every day I speak to event organizers about what they need to do to grow and evolve and how they can achieve measurable returns on their investments. So, I put together a white paper, How to Structure the Events Organizer of the Future. Essentially, it’s a survival checklist that I believe all organizers should follow. 

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Is the Events Industry Disruption-Resistant?

Is the Events Industry Disruption-Resistant? | Inspiration Hub | Scoop.it

The shopping center industry is the latest disrupted business model that events can learn from. According to a research report from Credit Suisse, 25 percent of today’s malls will close by 2020.

What makes us think 25 percent of our shows won’t exist in their present form in three years?

The fall of the traditional shopping center is pushed along by the demise of brick-and-mortar retailing. The same Credit Suisse report tells us that, by 2030, 35 percent of all apparel in the US will be purchased online, up from 17 percent today.

What makes us think our attendees won’t be finding twice as many of the products and services they need somewhere besides our exhibit halls in 15 years?

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5 Strategies for Uncovering Event Participant Preferences - EventMobi

5 Strategies for Uncovering Event Participant Preferences - EventMobi | Inspiration Hub | Scoop.it
Everything you need to know in the world of mobile event technology. Follow us for valuable resources, big feature releases, and the latest gossip in event tech!
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Why Data Collection Matters for Event Planners and ROE

Why Data Collection Matters for Event Planners and ROE | Inspiration Hub | Scoop.it

I recently attended MPI’s World Education Conference, the largest gathering of event professionals in the world, and realized there are two fundamental challenges faced by event planners today: data collection and connecting attendees. The future of event planning is going to revolve around data, metrics and analyzing massive amounts of information to prove the success of your event. The second fundamental challenge is connecting attendees face-to-face, helping them meet the right people and build new, meaningful relationships. 

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Politics, Policies, and the Future of Medical Meetings

Politics, Policies, and the Future of Medical Meetings | Inspiration Hub | Scoop.it

While it’s too early to call how today’s politicians will reshape healthcare policy in the U.S., it’s not too early to say that politics will play an important role in how healthcare professionals will work, operate their practices, and continue their professional development. And not just in the U.S.—changes are happening almost daily in how different countries regulate their healthcare systems—for example, Brexit likely will affect healthcare policy in the U.K., said Pat Schaumann, senior director of healthcare compliance, Maritz Travel Company.

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“Green" Lighting Can Make Your Show Shine

“Green" Lighting Can Make Your Show Shine | Inspiration Hub | Scoop.it

Light-emitting diodes, or LEDs, have been around for a while now. You’ve probably been using them on your Christmas tree for years, and most new automobile headlights are LED. Though they aren’t new, they are still affecting the theatrical lighting world in a big way—but their usefulness doesn’t stop there. If you have a stage to light up, a ballroom desperate for pretty colors on the walls, or you want to have different looks for different parts of your show, LEDs are the answer.

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3 Ideas to Breathe New Life into Medical Meetings

3 Ideas to Breathe New Life into Medical Meetings | Inspiration Hub | Scoop.it

As a result, every year the APA’s education team introduces a dozen or so new formats to its annual meeting. Not only do these innovations make for a better learning experience for APA annual meeting attendees, “Some of the most fulfilling and rewarding parts of being in continuing education are designing these experiential learning opportunities,” he said.

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Meetings and Events Are a Big Part of Vegas' Latest Winning Streak

Meetings and Events Are a Big Part of Vegas' Latest Winning Streak | Inspiration Hub | Scoop.it
After the recession hit, companies and tourists shunned the country’s largest gambling hub. Now Las Vegas is on a winning streak. MGM Resorts International
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How Coachella Could Help You Plan Better Events

How Coachella Could Help You Plan Better Events | Inspiration Hub | Scoop.it
Your association’s conferences may not have a lot in common with festival juggernaut Coachella, but there are still some lessons to be gleaned from it.
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10 Conferences That Excel at Exclusive VIP Experiences

10 Conferences That Excel at Exclusive VIP Experiences | Inspiration Hub | Scoop.it
Consider offering exclusive experiences and upgrades at your next event. Read on for examples you can apply to your events.
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I’ve Planned The Met Gala For The Last 8 Years. Here’s What I’ve Learned

I’ve Planned The Met Gala For The Last 8 Years. Here’s What I’ve Learned | Inspiration Hub | Scoop.it
Veteran Met Gala planner Sylvana Durrett shares what she’s learned from working on the extravagant charity ball alongside Anna Wintour.
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5 Habits of Highly Successful Event Managers

5 Habits of Highly Successful Event Managers | Inspiration Hub | Scoop.it
From being an avid lifelong learner to a willingness to unleash creativity, here are some habits that are actually good to pick up.
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How Online Communities Contribute to Your Bottom Line

How Online Communities Contribute to Your Bottom Line | Inspiration Hub | Scoop.it

A lot of organizations understand t hat online communities are important for engaging customers, members, and attendees, and maintaining a strong brand, but often it can be difficult to translate virtual engagement into measurable ROI. Or, as Vanessa DiMauro, CEO of Leader Networks, puts it: “Good things are happening, but they don’t know how to talk about it.”

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How The Economy Is Affecting B2B Exhibitions in 2017

How The Economy Is Affecting B2B Exhibitions in 2017 | Inspiration Hub | Scoop.it

At the beginning of 2017, trade-show organizers were forced to confront an unfriendly adage: All good things must come to an end. After posting 25 consecutive quarters of year-over-year growth, the Center for Exhibition Industry Research (CEIR) revealed that overall performance of B2B exhibitions declined in the final quarter of 2016. “We believe it’s a short-term issue,” CEIR CEO Cathy Breden told Convene at the time. “All the underlying fundamentals that our economists believe are essential to a healthy exhibition industry are still there.” 

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5 Takeaways from the PCMA Salary Survey

5 Takeaways from the PCMA Salary Survey | Inspiration Hub | Scoop.it

The Professional Convention Management Association has released the results of its annual salary survey and there is a lot for meeting planners to celebrate in this snapshot of the state of the industry.

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Convene Salary Survey 2017

Convene Salary Survey 2017 | Inspiration Hub | Scoop.it

Need validation that the business of planning events can be nerve-wracking? Check out careercast .com’s 2017 most-stressful jobs list, on which you’ll find event coordinators occupy the fifth spot, right after police officers and before newspaper reporters.

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How Big Data is Driving Conference Success

How Big Data is Driving Conference Success | Inspiration Hub | Scoop.it

There are two key factors that contribute to the success of a conference. On one hand, we have attendee satisfaction, and on the other, the need to ensure the best possible Return on Investment (ROI).

The integration of technology to attendee-centric conference management, creates unique and impactful experiences in revolutionary new ways. The immersion of big data in our industry is a true catalyst for success and – if used properly – can lead to more accurate and faster ROI measurement in addition to greater delegate engagement.

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How Artificial Intelligence Will Elevate Human Interaction

How Artificial Intelligence Will Elevate Human Interaction | Inspiration Hub | Scoop.it

The PCMA European Influencers Summit will gather approximately 40 European business events leaders in Monte Carlo, Monaco, June 25–27, to address the future of the events industry. Although the event is invitation-only — intended to be a discussion by Europeans for Europeans — Convene will be covering the summit and passing along key insights and takeaways.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.